NEW: Ft. Lauderdale User Group Meeting: August 2013

Transcription

1 #MktoTour13

2 NEW: Ft. Lauderdale User Group Meeting: August 2013 Led by: Rafael Santoni, Citrix Chris Morris, Citrix To receive meeting notifications, visit: marketo.com/usergroup #MktoTour13

3 Agenda 3:30-4:30 PM: Company Update, New Release & Product Roadmap Deep Dive Cheryl Chavez, Director of Product Management, Marketo 4:30-4:50 PM: Roundtable Discussion Product Feedback 4:50-5:00 PM: Break 5:00-5:30 PM: How to Break the 'Rules' of Marketing and Still Win DJ Waldow, Marketing Consultant, Blogger, Author 5:30-6:30 PM: Networking Reception Page 3

4 YOU ARE AMAZING Page 4 In order to be admitted membership into the Marketing Nation, one must be amazing.

5 A STRONG, GROWING NATION THAT IS YOU o >30,000 peers in the Community o >120 LaunchPoint partners o 31 User Groups o >2,000 Customers Page 5

6 A PLATFORM FOR YOU o Marketing o Relationship Marketing o Lead Management o Content Marketing Marketing Automation Social Marketing o Scoring o Nurturing o Social Campaigns o Events Sales Insight o Landing Pages o Campaign Management o Inbound Marketing o Reporting & Analytics o Budget Management Revenue Analytics Financial Management Marketo Platform + SOFTWARE o Best Practice Exchange o Partner Ecosystem o Knowledge & Ideas o Community o Consultants & Experts Marketing Nation SUCCESS Page 6

7 LET S TALK ABOUT ROADMAP - MARKETO FINANCIAL MANAGEMENT (MFM) - MARKETO CUSTOMER ENGAGEMENT ENGINE (MCE) #MktoTour13

8 2013 YEAR TO DATE SAP INTEGRATION MFM Page 8

9 JULY SCRIPTING Scripting technology for advanced s Includes functions to format text, numeric and data values Populate s with data from custom objects Page 9

10 Q MARKETING CALENDAR Create and share views of your Marketing programs Publish calendar for ease of sharing Plan activities Page 10

11 Q MOBILE ENHANCEMENTS Library of responsive templates Build responsive templates with new editor Page 11

12 Q FORMS 2.0 Embeddable forms HTML5 support Formatting, including side by side, multi-columns, text layout, CSS control, etc. Mobile support Page 12

13 Q SEARCH ENGINE OPTIMIZATION Robust and easy-to-use SEO toolkit Research and analyze keywords Track competitors Step-by-step instructions on how to fix errors & improve rankings Page 13

14 Q SHORTER URLS Reduce the length of tokenized URLs in s Page 14

15 Q ACCOUNT BASED ATTRIBUTION Report Program attribution even when contacts are not associated to opportunities Page 15

16 Q UI REDESIGN TOUCH FRIENDLY UI Faster UI Touch Friendly Split Tree enhances usability Easier Asset Management Page 16

17 Q CONVERSION TRACKING Track form fill-outs that originate from links clicked Identify s that have the highest conversion rates Page 17

18 Q SALES INSIGHT REPORTS Track delivery rates, open rates and click through rates for the s your sales team is sending See which s templates are used most often by your sales team Page 18

19 Q SEARCH ENGINE MARKETING See ROI of Google AdWords campaigns Optimize bids in Google AdWords based on conversion success Page 19

20 Q SYSTEM PERFORMANCE Increase performance of Smart List processing up to 100x Improve performance of Lead and Web Page Activity reports Page 20

21 Q REST APIs Available for: Lead Management Calendar Your App HTTPS oauth 2.0 GET POST DELETE Page 21

22 Engineering Output Formula (7) + + (2) = Output Page 22

23 Marketo Financial Management (MFM) Product Overview #MktoTour13

24 Marketers Struggle Managing Budgets & Spend Am I over or under budget? What $$ can I move? Can I trust the data? Page 24

25 Marketo Financial Management Budget management software made for marketing teams that helps them manage spend Tie all of your budget and spend data together with marketing programs, so you can: Forecast Accurately Reallocate Budget Spend to Plan Page 25

26 Connecting Costs & Returns for Effortless ROI Reporting Costs Returns Spend Analysis Program Effectiveness (ROI) Page 26

27 Plan Your Marketing Investments Page 27

28 Enter and Track Your Budget Plan Page 28

29 Analyze Your Spend Page 29

30 Marketo Customer Management (MCE) Demo #MktoTour13

31 Communication Limits Page 32

32 Italian Workspace Joe Smith: Acme Inc. Community Help 2013 Marketo s Secret Sauce Definitive Guide to Events Lead Nurturing Lead Nurturing Streams Setup Members View: Engagement Stream 1 + Every Tue 3:00 PM PST + 1. Lead Scoring Best Practices Engagement: 55 Unsubscribe: 1% Search + Lead Scoring Best Practices Lead Management Best Practices Practical B2B Lead Generation Thought Leadership Performance Report Product Demo 2. Thought Leadership Engagement: 65 Unsubscribe: 0% 3. Lead Management Best Practices Engagement: 50 Unsubscribe: 2% 4. Practical B2B Lead Generation Engagement: 80 Track Engagement Avg Engagement: 63 Unsubscribe: 1% Search Page 33 + Exhausted: 50

33 Italian Workspace Joe Smith: Acme Inc. Community Help 2013 Lead Nurturing Streams Setup My Tokens Members + Marketo s Secret Sauce View: Dashboard Streams: All Streams Definitive Guide to Events Lead Nurturing Summary Members 3,450 Search + 65 Engagement 1.5% Unsubscribe 55d Next Cast In Track Exhausted Paused Lead Scoring Best Practices Lead Management Best Practic Practical B2B Lead Generation Thought Leadership Performance Report Program Performance Engagement Over Time Mar 18, 2013 Engagement: 60 Recently Updated Practical B2B Lead Generation Added Mar 30, 2013 Sent 12, Thought Leadership Edited Mar 25, 2013 Sent 12, Lead Scoring Best Practices Edited Mar 22, 2013 Sent 12, Lead Management Best Practice D Added Mar 18, 2013 Sent 12, Search Page Dec Jan Feb Mar Apr May Lead Scoring Best Practices Edited Mar 10, 2013 Sent 12,105 9

34 More Information Check out the New Release Tab in Community: Watch the replay of one of the live Customer-facing Webinars Page 35

35 Group Discussions #MktoTour13

36 THANK YOU! #MktoTour13