Operational Improvement Consulting. SDL Language Solutions

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Jeffrey Black
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1 Operational Improvement Consulting SDL Language Solutions

2 Operational Improvement Consulting Global organizations need to constantly evolve business processes to respond to changes in strategic direction and operational initiatives. Our Operational Improvement Consulting is tailored to help you to meet these developing requirements by optimizing and transforming the processes and systems responsible for the delivery of global information. Making incremental changes to how you manage globalization can have a transformational effect on international success. Our operational improvement offering helps organizations to: Reduce the costs associated with preparing products and information for global markets Accelerate time-to-market by increasing business agility Align operational execution with strategic objectives Expand global activity and market penetration Integrate business systems and processes for greater efficiency Solution Design Monitor & Train Benchmark & Gap Analysis Understand Strategy & Objectives Baseline Current Status Collect Data Approach We take a pragmatic and hands-on approach to the delivery of operational improvement providing you with actionable and achievable results. Drawing on our industry expertise and unique insight, we work with you to identify, map and implement improvements within your organization. Our operational improvement offering is delivered through a combination of on-site engagements, workshops and/or training sessions, to meet a customer s specific needs. Operational Improvement Process Operational Improvement Consulting Our offering includes the following: Translation Management Terminology Management Translation QA and Client Review Machine Translation (MT) Controlled Authoring Multilingual SEO Media Services Developing KPIs

3 Translation Management Terminology Management Translation QA & Client Review Machine Translation (MT) Controlled Authoring Multilingual SEO Media Services Developing KPIs Improve Translation Quality Reduce Time-tomarket Reduce Translation Costs Increase Consistency Improve Online Performance Integrate Processes/ Systems Increase Leverage/ Reuse Implement Future Technologies Train Authors Track and Measure

4 Translation Management Are your translation assets de-centralized? Do you have inconsistencies in the quality of translated content? Are translation costs high and turn-around times long and unpredictable? Without the correct management, translation can become an inconvenience rather than an advantage for global organizations. Inconsistent processes for translation management, terminology control, content creation and review can lead to high costs and extended time-to-market. Our operational improvement consulting team will assess the effectiveness of translation management in your organization. We will then help you to identify the best tools for your needs, develop an effective translation management process and create an actionable implementation plan. P Reduce localization costs by up to 40% P Increase translation quality P Accelerate time-to-market P Increase translation memory leverage Terminology Management Do you suffer from inconsistencies in translated content? Do you want increased control of branding and key terms? Do you need to implement a terminology solution but don t know where to start? P Reduce translation and review costs by up to 20% P Increase translation reuse P Increase consistency in global branding and messaging P Integrate terminology, authoring and translation processes To communicate consistently across multiple channels and geographies organizations need to take control of terminology. Our operational improvement consulting team provides industry-leading expertise in the implementation of enterprise-wide terminology lifecycle management. We will work with you to implement a strategy for the identification, management, translation, integration, roll-out and retirement of global terminology.

5 Translation QA and Client Review Do you miss deadlines due to delays in your review process? Do incorrect amendments impact the review process and translation quality? Do reviewers complain about translation quality without an adequate reason? Translation QA and Client Review are essential elements of any translation project but an inadequate review process can complicate workflows and cause delays in content release schedules. Our operational improvement consulting team will work with your internal reviewers to identify areas of weakness and risk in your current QA and review processes. We will then help you to design and document a new process that meets your specific operational objectives. To assist you in implementing the changes, we will educate your internal review teams on the new process and best practice implementation. In addition, we can support the implementation of on-going QA tracking and measurement. P Improve final deliverable quality P Reduce duration of review cycles P Remove process redundancy P Reduce translation and review costs Machine Translation (MT) Is the amount of content you need to translate outgrowing your budget? Do you want to move to a more automated translation process? Have you considered MT but have been advised that your content is not suitable? P Reduce translation costs by up to 40% P Increase productivity by as much as 30% P Reduce time-to-market by up to 35% P Increase global communication without increasing localization budgets Utilizing MT is one of the most effective ways of reducing translation costs and turn-around times, but when it comes to adoption, some organizations run into barriers such as unsuitable source content, insufficient translated content, poor translation quality or non-supported language pairs. Our operational improvement consulting team can work with you to identify these obstacles and put a stepped-strategy in place to remove them - steering you onto the quickest path to MT adoption.

6 Controlled Authoring Are your translation costs too high due to poor translation memory leverage? Is poor source quality affecting translation quality? Do you miss deadlines due to the high volume of translator queries? Do source file inconsistencies reduce the quality of your MT output? Our operational improvement consulting team can help to improve translation quality and decrease cost by optimizing source content. We will design a training program that fits your individual authoring requirements and will deliver best practice instruction for authors writing for native audiences, non-native audiences, specifically for translation or for MT. We also provide training for Simplified Technical English (STE) and help in the development of style guides. In addition, we offer post-training evaluation to assess whether authors are adhering to Controlled Language writing styles and work with you to ensure improvement steps and corrective guidelines are continuously adhered to. P Improve translation quality and comprehension P Reduce translation costs through increased translation memory leverage P Enhance the authoring process P Improve search and findability P Centralize style, brand and terminology for large authoring groups Multilingual SEO (Search Engine Optimization) Do you want to increase website traffic and conversions across all global markets? Would you like to rank on the first page of search results for your most important terms? Are you investing heavily in PPC due to low organic rankings? P Increase page rankings for the most important search terms P Improve relevancy of search results P Enhance visibility in the most popular local search engines P Increase web visits and conversions Innovative organizations heavily invest in developing and maintaining localized websites to interact with their global customers. However, for many organizations this investment is not maximized as their websites cannot be found, click-through rates are not achieved and conversions fail. Our operational improvement consulting team will conduct a website audit and provide a detailed report of issues that should be addressed. With extensive knowledge of translation and SEO processes, we can assist with providing background knowledge and key considerations for new markets as well as gathering local insight direct from these markets to form a centralized strategy.

7 Media Services Are you struggling to localize your multimedia across multiple languages and cultures? Is creating multimedia content for international markets a complex process? Do you want to maximize the return on investment from your multimedia budget? Interactive multimedia and video based content is now the leading medium for engaging with global audiences, replacing traditional means of written communication. While enhancing the user experience, preparing video and audio content for international audiences adds extra complication to multimedia projects. Our operational improvement consulting team can assist with analyzing and evaluating your source files for localization suitability and designing a solution for managing your multilingual, multimedia assets. We can also work with you to implement best practice strategies for replicating multimedia across channels and cultures. P Accelerate time-to-market P Reduce multimedia localization costs P Maximize efficiencies, consistency and quality P Reduce production costs Developing KPIs Do your deliverables not meet expectations? Do you lack the ability to measure the effectiveness of your global translation initiatives? Is it difficult to provide consistent management reports? P Track and measure results P Identify areas for improvement and focus P Optimize and streamline processes P Develop an accurate, clear and measurable set of requirements You can only manage what you can measure and you can only measure what you can define. Key Performance Indicators (KPIs) provide a tangible means of determining whether programs meet expectations and relevant standards. Our operational improvement consulting team will help you to identify and develop appropriate indicators for measuring success. We will identify the systems and processes required for KPI tracking and work with you to implement a reporting framework.

8 Operational Improvement Consulting in action World leading motorcycle manufacturer Challenge For this leading motorcycle manufacturer, brand is an important factor in its sales process. To capitalize on this it wanted to improve its time-to-market for web content in order to improve early awareness and buy-in from its customer base and prospects. Approach SDL s operational improvement consulting team carried out an extensive Gap Analysis of the existing Content Strategy and provided recommendations for a phased-approach solution. This included improving processes for Translation Management, Terminology Management and global in-country approval processes. Result The new streamlined process reduces the time it takes to launch online content by a third whilst increasing brand recognition through effective Terminology Management. SDL s operational improvement consulting team is now working with other areas of the organization to identify additional areas for improvement.

9 SDL enables global businesses to enrich their customers experience through the entire customer journey. SDL s technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit SDL_br_Introduction to Operational Improvement_EN_A4 Copyright 2014 SDL plc. All Rights Reserved. All company product or service names referenced herein are properties of their respective owners.

Inside. Table of Contents

Inside. Table of Contents Inside LINGOTEK PRODUCT BRIEF Table of Contents Current Lingotek Customers...2 The Challenge of Translation and Localization Today...3 Lingotek s Complete Offering...4 The Lingotek Solution...5 Enterprise