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1 Create competitive advantage with a partner ecosystem - Cloud28+ Andrea EMEA Cloud28+ Marketing Director Hewlett-Packard Enterprise

2 We live in a world where everything computes Technology will be embedded everywhere Everyone and everything will be connected Everything will be understood

3 The New Style of Business We re no longer an airline. We re a software company with wings. - CIO of US Airline HEALTH CARE SOCIETE GENERALE A bank: we develop apps 8x faster 350+ changes to 150+ apps/month A cloud journey in a hospital. AIRLINE A fashion company delivers savings and simplicity WALMART

4 We believe every customer deserves to know more to have the best choice possible and that there is an important role for every one of our partners to play in driving that conversation. 4

5 Create competitive advantage with Cloud28+ The hybrid IT community and platform to accelerate your business ISVs VARs Service providers Government entities System integrators Solution providers An Open Community Collaboration Moments Hybrid IT Trusted Service Hub A Digital Marketing Engine Search, Build, Consume cloud services Connect to Partners

6 A strong and growing commercial presence 450+ Partners Approved catalogue services End users 300+ Data centers 50+ Countries 12 Vertical segments 4400, 15K LinkedIN, Twitter Community

7 Cloud28+: The largest cloud aggregator today* North America EMEA Cloud Systems Integrators, Solution Providers Cloud Technology Vendors, Universities, ISVs Catalog of Cloud Services Technical Acceleration Lab Latin America Caribbean Asia Pacific Japan Cloud Service Providers Go-to-Market Accelerator Custom Service Builder *451 Research: Hewlett Packard Enterprise s Cloud28+ plans global expansion, on-premises deployments, by Owen Rogers, Rory Duncan, December 7,

8 Access to an unique local and customized cloud offering within a countries ecosystem Benefits for European Customers Confident on in-country and trusted data locations Execute on digital transformation for both public and private sector

9 Where you can accelerate competitive advantage Answer my RFP quickly with the best partners Find solutions to match my industry Accelerate decision-making with the knowledge I need Resell digitized products and services with the right business platform

10 Cloud28+ Apps Service ecosystem Finance/Fintech Public Sector Horizontal Apps Vertical Apps IoT SMB Enablement Business Applications Mobility and Collaboration Horizontal & Manufacturing/Re tail Telco Channel Big Data Managment ISV Productivity Tools and PaaS Security Cloud enablement, Monitoring, Orchestration Networking DCN Storage 10

11 Increase visibility and awareness across Europe and Worldwide Benefits for European Partners Network and enrich your portfolio of services with the Ecosystem More opportunity, leads, revenue

12 What the analysts say Cloud28+ is surely the largest cloud aggregator today. HPE has justification for why it thinks it can expand the service globally. What is different about Cloud28+? Although HPE is the key sponsor and organizer, it is not the initiative of a single commercial entity...rather, it is a catalogue that defines, describes and connects services to buyers. It is interesting to see that a U.S.-headquartered organization like HPE has managed to create an authentic European identity for itself through doing business in Europe for more than 25 years, creating jobs and providing technology solutions in the European market and, with this initiative, addressing political questions that are very relevant for the European economy and society as a whole, reaching far beyond the technology discussion.

13 Our Collaborations

14 Ecosystems matter. What role do you plan to play? To succeed in today s digital world: Every organization needs a digital platform strategy, as a focal point for integrating ecosystems of people, business, and things. 14

15 We believe every customer deserves to know more to have the best choice possible and that there is an important role for every one of our channel partners to play in driving that conversation. #partnershipfirst Join Cloud28+ today! Leverage the community to reduce costs and accelerate value creation. CLIENTS: Submit your RFPs to quickly find the Right Mix of services and partners. PARTNERS: Publish your own digital offerings and share your thought leadership. 15

16 Thank you Andrea EMEA Cloud28+ Marketing Director Hewlett-Packard Enterprise

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