Avensia Storefront. Turn-key E-Commerce Solution for Dynamics AX for Retail

Transcription

1 Avensia Storefront Turn-key E-Commerce Solution for Dynamics AX for Retail

2 Manage your whole omnichannel solution from one single platform

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4 What is Avensia Storefront? Integration with Microsoft Dynamics AX for Retail. Connecting all sale channels with one single integration. Saving up to 40% of total project cost. Fully functional starter site B2B and B2C enabled A project catalyst that starts your project from a fully functional e- commerce. Project can focus on unique business values.

5 What is Avensia Storefront?

6 Avensia Storefront Integration Benefits Same business rules in all channels Campaign and price management only in one system Customers available in all channels at realtime. Product information managed in one system for all channels. Order and other purchase documents available in all channels in real-time. Focus on your customers USPs and not on basic integration tasks.

7 The Avensia Storefront Startup site Based on hundreds of e-commerce projects. Project catalyst and not only a demo site. Demo site, EPiServer and AX available in Azure. Just flip a switch Provides a disruptive way of kicking in doors in the sales process.

8 The Avensia Storefront Startup site Out-of-the box based on EPiSever personalization features or third party AI provider. Site personalization, not only assortment percent conversion boost.

9 Avensia Starter Site Benefits Start up your project with an AX integrated site. Start up your project with a revenue earning site. Focus on your USPs and not on basic e-commerce functionality.

10 Technical Overview Dynamics AX 2012 R3 EPiServer Retail Channel Modern POS Behavioural data Search CMS Retail Online Channel Real time service Async Server Synch Service Dynamics Sync Channel Database Stage Database CR T Orders AX Storefront Integration Commerce Avensia AX Storefront Dynamics Commerce Runtime (CRT) Dynamics AX EPiServer AX Storefront

11 EPiServer Example: Delete a product Integration Example Reader Validator Transformer Patcher Writer Delete starts the process EPiCatalogPublisher : ICatalogPublisher EPi[SomeOther]Publisher : I[SomeOther]Publisher :: ICatalogPublisher Ecommerce Framework Publisher Components EPi API AX Storefront Site ECommerce Component "Cart" CRT API CRT DB EPiServer DB ECommerce Component "X" "X" Example: AddToCart()

12 AX Storefront - Simplified Dynamics AX 2012 R3 Modern POS EPiServer Retail Channel Avensia AX Storefront Retail Online Channel Channel Database Dynamics Commerce Runtime (CRT)

13 Information model - Simplified Dynamics AX Online Retail Channel avensia.se Avensia Storefront Integratio n Channel, Product, Navigation EPiServer Site avensia.se Online Retail Channel avensia.dk Retail Channel Avensia store, Stockholm Order Channel, Product, Navigation, Price, Discount, Customer AX Channel Order Order Channel, Product, Navigation, Price, Discount, Customer Site avensia.dk Avensia Storefront Dynamics Commerce Runtime Dynamics AX AX Storefront EPiServer Store Avensia Store, Stockholm Point of sale

14 Dynamics AX Benefits Supports AX configuration organization configuration price models discounts customer models product information models Gift cards Loyalty schemas Single point of master data administration Full product information support Dynamic attribute support Navigation administered from AX Payment methods support Credit card, Direct transfer, Invoicing, Gift cards Managed for all channels

15 Scenario Creating a Channel Simple setup 1. Release products for legal entity 2. Define assortments, catalogs and discounts 3. Create an online retail channel 4. Define a Channel Profile 5. Publish 6. Online

16 AX Storefront - Integration Integration from AX to EPiServer Five customizable steps Detailed logging Uses standard features Dynamics AX Commerce Runtime Dynamics AX e-commerce publishing EPiServer Integration API Read Validate Transform Patch Write

17 AX Storefront - Integration Add and customize steps for extended integration Eg. external PIM system, external assets, marketing tools The steps of integration Read Validate Transform Patch Write Reads information from a data source Validates format, values and mandatory data Transforms data to destination model Adds or updates information for destination Writes result to a data destination Read Validate Transform Patch Write