04/29/2011 Blackbaud NetCommunity Grow 1
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1 04/29/2011 Blackbaud NetCommunity Grow 1
2 OUR FOCUS TODAY Grow NetCommunity combines powerful internet marketing technology with an expert-led e-campaign curriculum to help organizations MAXIMIZE IMPACT and produce measurable results 04/29/2011 Blackbaud NetCommunity Grow 2
3 OUR STRATEGY Grow NetCommunity combines powerful internet marketing technology with an expert-led e-campaign curriculum to help organizations MAXIMIZE IMPACT and produce measurable results Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 3
4 THE RESULTS Grow NetCommunity combines We powerful need internet to show that marketing technology this going to work with an expert-led e-campaign curriculum to help organizations MAXIMIZE IMPACT and produce measurable results is 04/29/2011 Blackbaud NetCommunity Grow 4
5 THE RESULTS Grow NetCommunity combines We powerful want internet to work marketing technology with experts with an expert-led e-campaign curriculum to help organizations MAXIMIZE IMPACT and produce measurable results 04/29/2011 Blackbaud NetCommunity Grow 5
6 RAISE MORE MONEY Grow NetCommunity combines $ Average Gift Size powerful internet $81.33 marketing technology with an expert-led e-campaign curriculum Blackbaud Customers help Industry organizations Average MAXIMIZE IMPACT and produce measurable results 04/29/2011 Blackbaud NetCommunity Grow 6
7 RAISE MORE MONEY Average Increase in Online Giving Grow NetCommunity combines powerful internet 55% marketing technology with an expert-led e-campaign curriculum to help MAXIMIZE IMPACT and produce measurable results 04/29/2011 Blackbaud NetCommunity Grow 7
8 RAISE MORE MONEY Amount Raised Online Grow NetCommunity $50,000 combines powerful internet marketing technology $10,000 5X with an expert-led e-campaign curriculum Before to help With organizations Blackbaud MAXIMIZE IMPACT and produce measurable results 04/29/2011 Blackbaud NetCommunity Grow 8
9 REACH MORE SUPPORTERS AND MEMBERS % Increase in Web Traffic Grow NetCommunity combines powerful internet marketing technology with an expert-led e-campaign curriculum to help organizations MAXIMIZE IMPACT and produce measurable results 04/29/2011 Blackbaud NetCommunity Grow 9
10 REACH MORE SUPPORTERS AND MEMBERS Increased Subscription Grow NetCommunity combines powerful internet marketing technology % with an expert-led e-campaign curriculum Before to help With organizations Blackbaud MAXIMIZE IMPACT and produce measurable results 04/29/2011 Blackbaud NetCommunity Grow 10
11 COMMUNICATE MORE EFFECTIVELY Open and Click-through Rates Grow NetCommunity 34% combines powerful internet 14% marketing technology 13% Industry 2.55% Industry with an expert-led e-campaign curriculum Open rate to help Click-through organizations rate MAXIMIZE IMPACT and produce measurable results 04/29/2011 Blackbaud NetCommunity Grow 11
12 INCREASE PARTICIPATION % increase in alumni participation Grow NetCommunity combines 20% powerful internet marketing technology with an expert-led e-campaign curriculum to help organizations Grow Customer MAXIMIZE IMPACT and produce measurable results 04/29/2011 Blackbaud NetCommunity Grow 12
13 INCREASE PARTICIPATION % Increase of $1000 Given Online Grow NetCommunity combines 88% powerful internet marketing technology 77% with an expert-led e-campaign curriculum to help organizations 2009 Blackbaud Customers 2010 Blackbaud Customers MAXIMIZE IMPACT and produce measurable results 04/29/2011 Blackbaud NetCommunity Grow 13
14 HIGH ROI Return on Investment Grow NetCommunity combines powerful internet Make back triple your marketing purchase technology price in the with an expert-led first year e-campaign of use curriculum to help organizations MAXIMIZE IMPACT and produce measurable results 04/29/2011 Blackbaud NetCommunity Grow 14
15 YOUR CHALLENGE Of course we want to do more online Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 15
16 YOUR CHALLENGE But we re not sure where to start Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 16
17 YOUR CHALLENGE And we don t have the resources Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 17
18 OUR STRATEGY EXPERTISE A partnership with Blackbaud s Internet Experts A best practice strategy developed by Blackbaud and customized for you Quarterly action plan executed by Blackbaud Benchmarking and Thought Leadership Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 18
19 GROW QUARTERLY ACTION PLAN OUTCOMES Reach More Members Communicate More Effectively Increase Participation & Membership Raise More Money Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 19
20 GROW QUARTERLY ACTION PLAN CONCEPTS Q1 Campaign Type Viral Objective Reach More Supporters and Members Acquisition Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 20
21 GROW QUARTERLY ACTION PLAN CONCEPTS Q2 Campaign Type Seasonal Objective Communicate More Effectively Re-Engage Lapsed Supporters/ Volunteers/Members Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 21
22 GROW QUARTERLY ACTION PLAN CONCEPTS Campaign Type I Miss You Campaign Objective Increase Participation Increase Registrations/ File/Donations Q3 Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 22
23 GROW QUARTERLY ACTION PLAN CONCEPTS Campaign Type End Of Year Appeal Objective Raise More Money Increase giving, major giving, recurring giving Q4 Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 23
24 YOUR CHALLENGE We would love it if things were more integrated Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 24
25 YOUR CHALLENGE We have information all over the place Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 25
26 OUR STRATEGY THE TOOLS Marketing Online Giving Event Registration Website Management Website Design Membership + Much More Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 26
27 NONPROFIT TOOLS AND RESOURCES Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 27
28 WHAT TO EXPECT Your Time Commitment During Each Phase of the Project Suggested Roles For Your Staff During the Project An Easy-To-Follow Training Curriculum For You Annual Calendar With Key Dates For You To Follow Customer Experience Guide 04/29/2011 Blackbaud NetCommunity Grow 28
29 ENOUGH TALK..LETS SHOW YOU 04/29/2011 Blackbaud NetCommunity Grow 29
30 LETS RECAP WHAT IS NETCOMMUNITY GROW? Grow NetCommunity combines powerful internet marketing technology with an expert-led e-campaign curriculum to help organizations MAXIMIZE IMPACT and produce measurable results Raisers Edge 04/29/2011 Blackbaud NetCommunity Grow 30
31 THE STRATEGY Of course we want to do more online We just don t have the resources We re not sure where to start Grow strategy services provided by Blackbaud gives us access to expert advice and guidance that we couldn t afford otherwise. As the leader in nonprofit software, Blackbaud is in the best position to share best practices and help us build a marketing strategy that will help us move the organization forward. Jim Ray 04/29/2011 Blackbaud NetCommunity Grow 31
32 WRAPPING UP Resources Integration and Efficiency Focus on 04/29/2011 Blackbaud NetCommunity Grow 32
33 BLACKBAUD INTERNET SOLUTIONS NETCOMMUNITY Pro Grow Take it to the next level through a comprehensive solution with customized, fully branded website and online presence Kick it up a notch and reap the benefits with richer online marketing, including an expert-led ecampaign curriculum, and an integrated and dynamic website Spark Get started with an integrated and cost-effective solution with online giving and e-communication tools. 04/29/2011 Blackbaud NetCommunity Grow 33
34 WHAT QUESTIONS DO YOU HAVE? 04/29/2011 Blackbaud NetCommunity Grow 34
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