Business Intelligence for Smarter, More Agile Business. Sheikh Manzoor Ghani, BI and Performance Management, IBM Malaysia

Transcription

1 Business Intelligence for Smarter, More Agile Business Sheikh Manzoor Ghani, BI and Performance Management, IBM Malaysia

2 The reality of living in a globally integrated world is upon us. Frozen credit markets and limited access to capital. Economic downturn and future uncertainty. Energy shortfalls and erratic commodity prices. Information explosion and risk/opportunity growth. Slowing superpowers and emerging economies. Increasingly complex supply chains and empowered consumers. The world is connected: economically, socially and technically. 2

3 The World Is Becoming Smarter 3

4 INSTRUMENTED We now have the ability to measure, sense and see the exact condition of everything. Today, there are 1 billion transistors for each person on the planet. 1 By 2010, 30 billion RFID tags will be embedded into our world and across entire ecosystems. 1 Everything will become instrumented: supply chains, healthcare networks, cities and even natural systems like rivers. 4 1 Sam Palmisano speech, November 12, 2008

5 INTERCONNECTED People, systems and objects can communicate and interact with each other in entirely new ways. The internet of people is 1 billion strong. Almost one third of the world s population will be on the web by There will be nearly 4 billion mobile phone subscribers worldwide by the end of The Internet of things cars, appliances, cameras, roadways, pipeline, pharmaceuticals and even livestock is headed to 1 trillion. 5 1 Sam Palmisano speech, November 12, 2008

6 INTELLIGENT We can respond to changes quickly and accurately, and get better results by predicting and optimizing for future events. Every day, 15 petabytes of new information are being generated. This is 8x more than the information in all U.S. libraries. 1 An average company with 1,000 employees spends $5.3 million a year to find information stored on its servers. 1 New computing models manage the massive amounts of data generated by the proliferation of end-user devices, sensors, and actuators. Combined with advanced analytics, these technologies are making us smarter. 6 1 New Intelligence White Paper from ThinkForward website

7 + + = An opportunity to think and act in new ways economically, socially and technically. 7

8 Helping a smarter planet discover a new kind of intelligence NEW INTELLIGENCE Enabling Technologies Proven Approach Industry Solutions & Accelerators

9 Today, more than ever, organizations are under pressure to leverage a wealth of information to make more intelligent choices. VOLUME OF DIGITAL DATA With the proliferation of end-user devices, sensors and actuators, the nature of data is changing. Data volumes and network bandwidth are expected to grow tenfold in the next three years. VELOCITY OF DECISION-MAKING The market demands that businesses optimize decisions, take action based on good information and utilize advanced predictive capabilities all with speed and efficiency. VARIETY OF INFORMATION With the expansion of information comes large variances in the complexion of available data very noisy with lots of errors and no opportunity to cleanse it in a world of real-time decision-making. SHIFT IN WHAT WE ANALYZE Enterprises need a broader, systemsbased approach to the information they examine and optimize. Stream computing and event processing capabilities are enabling the analysis of massive volumes. 9

10 New Intelligence: A smarter planet gives organizations the vision to see without being there. Matiq: Employs RFID tags to trace meat and poultry from the farm to store shelves to ensure safety and freshness and provide more transparency to consumers. 1 German supermarket: Uses smart RFID labels to manage inventory with real-time sales data, improving product availability and enhancing the consumer experience. 2 U.S. power company: Saves $1.2 million annually by using an RFID-based fleet optimization system to reduce the amount of repair work on their vehicles. 2 IBM Deep Thunder: Leverages computing power, visualization and data analytics to generate highresolution weather forecasts for areas as fine as 1 to 2 square kilometers Approved Smart Planet Client References 2 Smarter planet sales deck 3 Sam Palmisano speech, November 12, 2008

11 Enabling Technologies: Establishing a platform to support intelligent decision making Enabling Technologies Business Intelligence and Performance Mgmt Trusted Information Content and Collaboration Business Process Management Information Infrastructure Software that enables you to make better decisions by providing business users with planning, budgeting, forecasting, measuring, monitoring, reporting and analysis capabilities Software that enables you to integrate, transform and deliver information with greater accuracy Software that minimizes risk from paper-based and electronic tasks to optimize the workplace and people Software to model, assemble, deploy and monitor end-to-end business workflows Storage virtualization, information lifecycle mgmt, archiving, and a wide array of HW, SW and infrastructure services focused on managing information to drive greater operational efficiencies

12 Leverage Information For Smarter Business Outcomes Software Portfolio Customer & Product Profitability Financial Risk Insight Workforce Optimization Business Optimization Dynamic Supply Chain Multi-channel Marketing Information Infrastructure 12

13 Driving Smarter Decisions for better business outcomes Manage risk Cut costs Improve profits Drive Cash Flow Through the strategic application of Business Intelligence and Performance Management Software on an Enterprise Scale

14 All BI Capabilities in One Product Full range of BI capabilities needed to improve decision-making and manage performance Query Reporting Dashboarding Analysis Cognos 8 BI Scorecards Event Management Planning Eliminates need for multiple BI tools, lowering costs and easing standardization

15 Query Browser based self-service reporting for end users who like to create their own reports or collaborate with others

16 Reporting and Dashboarding Fastest time to create and deliver any report and full report coverage including business, production, dashboard and personalized reports

17 Go! Dashboard Access to reports or report parts Personalization options enable end user to customize look and feel Flash graphics deliver rich charts and enable re-sorts, filter etc Personalized self assemble with drag and drop interface Dynamic Flash enables dynamic interaction to get better insight Trusted content Cognos 8 full report or report parts

18 Analysis Guided multidimensional exploration as well as comparative capabilities for faster more manageable analysis

19 Scorecarding Align individuals on the key business metrics and drive users to understand what is happening, who is accountable and who is taking action

20 Event Management Alerting and Process Integration for automatic management and fastest time to action

21 Planning Integration with Cognos 8 BI All BI capabilities against all planning data Live plan, published plan, workflow Standardized delivery of planning information Planning data united with all other enterprise data sources Cognos 8 BI provides the foundation for performance management

22 Microsoft Go! Office Extend the reach to business users who live in Microsoft Office through a live and smart client application

23 Cognos Go! Search Enables enterprise wide users to easily find the most relevant enterprise BI information

24 Cognos Go! Mobile Provides users with the ability to make decisions in context, anytime, anywhere BlackBerry Symbian Windows Mobile

25 Data Lineage Select objects of interest from report view or package Access Metadata Workbench directly from Cognos reports See business or technical lineage depending on your role In Metadata Workbench view other reports with this data and trace where back to source Business users easily see where data originated to gain confidence in the data they use to drive decisions Data modelers and report authors see lineage from report to source, saving time with report development and troubleshooting

26 Simple, Strong, and Standard Processes Complete Performance Management Capabilities

27 Cognos Leadership Industry Analysts COGNOS NAMED A LEADER IN BUSINESS INTELLIGENCE BY META GROUP METASpectrum BI Tools & Platforms, April 2004, COGNOS ENTERPRISE PLANNING SERIES RECEIVES LEADER RANKING IN BPM METASpectrum Business Performance Management, March 2004 COGNOS PULLS AHEAD IN BI With a clear story for reporting, dashboards, and analytics, and no big acquisition digestion or product road-map questions looming in its future, Cognos is sitting pretty for the future of business intelligence. Trendspotting - What's up, what's down in IT? Nucleus Research offers these insights..., Optimize Fast Forward COGNOS RANKED TO OUTPERFORM IN CORPORATE PERFORMANCE MANAGEMENT CPM Technology Audit, June 2004 COGNOS RANKED A LEADER IN ALL FOUR FORRESTER REPORTING AND ANALYSIS CATEGORIES. Grading BI and Analysis Solutions, August BUSINESS INTELLIGENCE MARKET LEADER QUADRANT VENDOR COGNOS DELIVERS INCREASED PRODUCTIVITY, INCREASED REVENUES, AND REDUCED OPERATIONAL COSTS Magic Quadrants for Enterprise BI Suites and Platforms, 2H04 The Real ROI from Cognos Business Intelligence The Magic Quadrant is copyrighted April, 2004 by Gartner, Inc. and is reused with permission, which permission should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner, Inc. s opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the "Leaders" quadrant. In some situations, firms in the Visionary, Challenger, or Niche Player quadrants may be the right matches for an enterprise's requirements. Wellinformed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources including other published information and direct analyst interaction. Gartner, Inc. expressly disclaims all warranties, express or implied, of fitness of this research for a particular purpose.

28 Life Sciences Store Operations (P&L) Planning Store Development Retail Energy Financial Services Upstream Planning for Oil and Gas Sample Optimization Strategic Promotion Branch Performance Clinical Trials and Marketing Planning Public Retail Sector Banking Customer Manufacturing Sales Quota Allocation Financial Merchandise Planning Segment Performance Financial Mgmt & Control Clinical Trial Enrollment Program Objective Corporate Memorandum Banking Customer Trade Promotion Management (POM) Segment Performance Management & Financial Financial Reporting Scorecard 8.3 Sales and Operations Planning (S&OP) Enrollment and Product Tuition Functional Performance Planning Medicaid Analytics Financial Workbench S&OP Executive Review International Financial Reporting for Higher Standards Education for Insurance (imany (IFRS) Partnership) Integrated Financial Statements Capital Expenditure Planning Product Performance for Insurance Product Close, Consolidate Launch Dashboard and Report Workforce Resource Management Capital Projects (Palladium partnership) Risk-Adjusted Profitability for Banking (Deloitte Partnership) Risk Analysis Discretionary Capital Expenditures (IBM partnership) Pre-Contract Planning & Analytics Sales Planning and Forecasting Municipality Performance Initiative Management Planning (Accenture partnership) Customer/Product Strategic Long-Range Planning DoD POM (BearingPoint partnership) Commercial Demand Planning Opportunity Led Civilian POM (Grant Relationship Strategic Thornton Pricing Finance partnership) for Procurement Performance Management (Deloitte partnership) Services Led Commercial Banking Position Planning for Higher Education Sample Optimization Analytics Subscription IT Cost Transparency (TM1 extension to current Blueprint) Research Grant Planning for Higher Sales Compensation Planning (BearingPoint partnership) Education S&OP for Life Sciences Expense Planning and Control Allocations Planning Workforce Planning SAP Application Management Call Center Planning Marketing Campaign Planning

29 Only Cognos 8 BI Delivers Breadth and depth of BI capabilities in a single product on a single, modern architecture A single query engine and single metadata layer to ensure consistent and accurate results against any data Zero-footprint for all users, authors, administrators Most powerful event management Most tightly integrated solution for Corporate Performance Management Cognos 8 Business Intelligence is the only choice for BI standardization!

30 Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.