BT Unified Trading collaboration. The Future Delivered

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1 BT Unified Trading collaboration The Future Delivered

2 Today s markets are facing unprecedented challenges & demands In order to survive and flourish in today s harsh economic climate firms need to enable better collaboration between their people and their clients, improve their reaction times to market events and provide differentiated customer service, with global agility and flexibility. To achieve this they require a mixture of communication channels voice, , video and IM: That need to be managed within highly regulated markets That connect them to a global community via high-speed robust networks That can be integrated with sophisticated applications and information That enable teams to communicate and share content immediately and securely with each other and their clients using business context 1 BT Unified Trading collaboration

3 BT Unified Trading collaboration server Enables all communications to be wrapped around business workflow BT Unified Trading collaboration server allows all communication flow to be securely integrated with information and applications on desktops or mobile devices. You can rapidly access and share supporting information and applications with clients and counterparties, enabling you to make faster, more informed decisions and provide differentiated knowledge and advice. BT Unified Trading gives you the freedom to build and integrate bespoke collaboration solutions across your enterprise and to the market. The solution allows you to easily manage simultaneous interaction with your colleagues, clients and counterparties over multiple communication channels. Built on an open standards messaging platform, enterprises can tightly integrate their communications infrastructure with third-party applications via the BT Unified Trading api. You can therefore rapidly access and share supporting information and applications, enabling you to make faster, more informed decisions and provide differentiated knowledge and advice. BT Unified Trading collaboration 2

4 Offering fluid integration BT Unified Trading collaboration server is an open standards, integrated platform that unifies an enterprise s communication infrastructure and applications enabling and supporting: Rapid integration between content and users within a business workflow Customer applications (e.g. CRM) to be tightly integrated with the communications infrastructure through BT Unified Trading api. A set of pre-built application plug-ins are provided XMPP messaging core that lies at the heart of the highly scalable and extendable framework Multiple communication channels accessed through pre-built systems connectors Multiple devices desktop, phone, turret and mobile 3 BT Unified Trading collaboration

5 Designed with you in mind Organisations have the freedom to use BT s user interface or create their own to suit their individual business needs. BT provides you with the freedom to use BT s UI components or create your own user interface to suit your individual business needs. The collaboration panel is a user interface that enables communication and events to be managed on the desktop. Developed in conjunction with the financial markets and through field trials, BT s collaboration panel is designed for the demanding needs of the trading environment. With a clean and ergonomic design approach that enables an at a glance view of communication activity across all channels voice, video, IM, alerts, and broadcast. Supporting business workflow The BT Unified Trading api build upon BT s rich communication capabilities for integration within our clients applications. Specifically developed so components can be enabled within our clients workflow and wrapped into their business intelligence engines. This provides a powerful set of resources for the alerting, communication, content sharing, tagging and collaboration of specific deals and process events. This capability can be exploited throughout the trade cycle, from opportunity spotting, CRM, deal execution to post-trade reconciliation and settlement both within our clients bespoke applications and third party solutions. BT Unified Trading collaboration 4

6 Seamless third-party applications integration Being able to integrate both electronic and voice channels into a seamless collaborative environment has become a differentiating feature in a very competitive and changing world. BT Unified Trading collaboration server has been designed so that you can tightly integrate a range of applications with your communications infrastructure. This enables you to rapidly bring up and share supporting information, help you to make faster, more informed decisions internally and provide differentiated knowledge and advice to your clients. Integration with Salesforce, a leading provider of ondemand CRM solutions, enables call logging, missed calls, outbound dialling, voice messaging and voice blast to be managed through the CRM application. Incoming calls can automatically bring up a holistic view of client activity, helping you to manage institutional clients better and provide exceptional levels of customer service. BT Unified Trading collaboration server also offers plug-ins to Microsoft Internet Explorer, meaning you can access direct click-to-dial from any web page. A Microsoft Outlook plug-in gives you click-to-dial from contacts in Outlook, saving vital seconds in the trade cycle. In addition, integration with Microsoft Active Directory provides a gateway to Microsoft Office Communications, Reuters Messaging, Yahoo, AOL, Google search and MSN. Through this collaborative environment, our customers benefit from increased responsiveness and productivity. Allowing you to: contact client lists faster with multichannel communication; initiate conversations regardless of channel; and leverage your existing IT investment, integrating your own applications using open APIs. Enhanced collaboration tools at your fingertips, so you can share information with colleagues and counterparties quickly and securely. Enhanced collaboration: sharing information with colleagues and counterparties quickly and securely 5 BT Unified Trading collaboration

7 BT is setting the pace for the next decade With 30 years experience of providing mission-critical voice, data and hosting to many of the world s top exchanges, investment banks, brokers, asset managers and hedge funds, BT is a world leader in financial technologies and the partner of choice to the financial services industry. One in three traders worldwide use a BT turret, amounting to more than 68,000 traders in over 800 trading firms across over 60 countries, all entrusting their missioncritical communication to BT. BT Radianz is the world s largest secure financial services cloud community supporting over 15,400 global financial sites delivering application services from over 450 leading service and content providers. The world s top exchanges, top global broker-dealers, top global fixed income securities firms, the world s top investment managers and the world s top hedge funds are all part of the BT Radianz cloud. Through a programme of continuous innovation BT delivers a clear vision, strategy and roadmap, helping clients deal with today s demands for agility, flexibility, customer focus, risk management and compliance. Combining core strengths to design and manage solutions to meet market demand, BT wields financial strength with global scale and reach, serving our clients globally and delivering locally. Our award-winning portfolio of services have been honoured in the World Communication Awards 2010 ( Best Global Operator, Best Wholesale Carrier, Best Technology Foresight, The Green Award ), Financial-i Awards 2010 (Most Innovative Cloud Computing Solution), Telecom Asia Awards 2011 (Best Managed Service Provider), and FST Awards 2011 (Cloud Computing: Innovation of the Year) as well as picking up awards from FOW and Waters Rankings. To find out more about how BT Unified Trading can transform your business, visit BT Unified Trading collaboration 6

8 Offices worldwide The telecommunications services described in this publication are subject to availability and may be modified from time to time.services and equipment are provided subject to British Telecommunications plc s respective standard conditions of contract. Nothing in this publication forms any part of any contract. British Telecommunications plc 2011 Registered office: 81 Newgate Street, London EC1A 7AJ Registered in England No: