HEALTH LOYALTY is fully integrated Patient Relationship Management software for life science patient support programs.

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2 HEALTH LOYALTY is fully integrated Patient Relationship Management software for life science patient support programs. Its multi-tiered functionality links patients and their associated healthcare providers into an interactive solution that enables marketers of pharmaceuticals and medical devices to create, implement, and manage a full range of patient support initiatives for their products.

3 HEALTH LOYALTY allows life science marketers to: Capture patient support program registrations* using a wide array of methodologies including web registration; purchased lists; or through physician or pharmacist recruitment Qualify and segment patients using sophisticated online utilities and predictive analytics Deploy touch points, such as (with an integrated interface); e-coupons (with integrated e-coupon server); direct mail; sampling and telemarketing programs, either internally or through third-party service providers Deploy reimbursement; compassionate care; and co-pay programs, using either internal resources or third-party payers and payment card providers Schedule comprehensive patient journeys, and design complex touch point scenarios that respond to evolving patient behavior Access real-time analytics and geo-analytics on program statistics, results, and full project ROI HEALTH LOYALTY was specifically designed to provide life science marketers with all the tools required to create their own comprehensive and fully compliant patient support program, with full flexibility, and full control of the data that is generated. * SDLC Validated, HEALTH LOYALTY provides full compliance with all national and international privacy codes, including US HIPAA; HITECH; and GLBA, as well as the EU s GDPR, and Canada s PIPEDA.

4 Health Loyalty Software Modules Registration Form add-ons (Website/Mobile) for promotional or product sites Registration Download, De-Dup, Address Validation Tag Management Data Mining, Predictive Analytics & Segmentation (Static or Dynamic) Touch Point Assignment, & Scheduling & Text (SMS) Marketing Social Media Initiatives with seamless Facebook and Twitter APIs Direct Mail Marketing & Sampling E-Coupon Download Discount/Rebate/Payment/Co-payment Distribution Online Chat Inbound Help Desk (including AE/QC process) Outbound Telemarketing Contests & Promotions Customer Feedback, Ratings, & Reviews Touch Point Response Tracking with Health Loyalty Points Assignment (for use with Dynamic Segmentation) Financial Modules with Budgeting & Liability Tracking Loyalty Program Budgeting Models Discount/Rebate Cheque Distribution Patient Reimbursement/Co-Pay Promotion Compassionate Care Programs Fee-for-Service Applications Touch Point Inventory Management, Continuity & Replenishment Tax & Environmental Fee Tracking & Reporting Real-Time OASIS Oversight, Analytics, and Geo-Analytics

5 EDITION COMPARISON GUIDE Enterprise Loyalty Edition Edition Awareness Edition All you need to create a basic life science patient support program! Full electronic marketing with drop-down segmentation and analytics. Conversion Edition The next step up in life science patient support program management! Multiple business unit support, with shared subscribers, content and data, along with dynamic segmentation and expanded analytics. The comprehensive approach to life science patient support management across all marketing channels. Full customer journey management with predictive analytics, leveraging data in real-time and directly reacting to customer responses as they occur. The ultimate approach to enterprise-wide life science patient support program management, across all markets, business units, and brands. Optimized approaches for the life sciences that, in addition to electronic communications; sampling; direct mail; and contact center management, also add co-pay, reimbursement and compassionate care programs to your marketing mix.

6 Edition Comparison Guide EDITION COSTING AND Awareness Conversion Loyalty Enterprise CAPACITY COMPARISON Edition Edition Edition Edition Monthly Cost (USD - Billed Annually in Advance) $1,500 $3,000 $4,500 $25,000 Included Users (Corporate, Vendors & HCPs) ,000 15,000 Included Contacts (Patients and/or Consumers) 5,000 15,000 50, ,000 Included Automations 5,000 15,000 50, ,000 Included Electronic Messages 60, , ,000 6,000,000 Included Storage (GB) LIFE SCIENCE FEATURES Awareness Conversion Loyalty Enterprise COMPARISON Edition Edition Edition Edition Full SDLC Validated System Environment Private Sub-Domain Dedicated Data Environment Data Encryption at Rest Data Encryption in Transit Trust-Comply Whitelisting CAN-SPAM/CASL Compliant Environment 21 CFR (Part 11) Compliant Environment HIPAA Compliant Environment GLBA Compliant Environment Sarbanes-Oxley Level Reporting Enhanced Business Continuity/Disaster Recovery High Security Two-Stage User Authentication $ $ $

7 Edition Comparison Guide DIGITAL FEATURES Awareness Conversion Loyalty Enterprise COMPARISON Edition Edition Edition Edition Initial User Training Online Tutorials & FAQs Basic Support Web Data Feed for List Acquisition External List Upload Direct Entry List Creation Custom Roles and Permissions Drop-Down Segmentation Templates & Building Tools Ecoupon Templates & Building Tools Reply Management Dynamic Content & Personalization Content Repository Multiple Business Unit Support Shared Subscribers Shared Content Shared Data Dynamic Segmentation (Health Loyalty Points ) Advanced Segmentation (Predictive Modelling) SMS Templates & Messaging $ SMS Reply Management $ Social Media Add-Ons $

8 Edition Comparison Guide OASIS REPORTING Awareness Conversion Loyalty Enterprise & ANALYTICS Edition Edition Edition Edition Standard OASIS Report Suite OASIS-GEO Report Suite OASIS Advanced Reports $ OASIS Custom Reports $ $ LIFE SCIENCE MANAGEMENT Awareness Conversion Loyalty Enterprise TOOL ADD-ONS Edition Edition Edition Edition Management of Direct Mail Programs Management of Inbound/Outbound Call Center Programs (including AE/QC process) Management of Consumer Sampling Programs $ Management of Physician Sampling Programs $ Management of Click-to-Chat Programs $ Management of Co-Pay Programs $ $ Management of Reimbursement Programs $ $ Management of Compassionate Care Programs $ $ With Health Loyalty you now have the ability to manage all aspects of your life science loyalty programs in real-time, instantly see the impact of your touch point decisions on project parameters, and immediately react to ensure the achievement of KPIs and ROI. Management of Fee-for-Service Programs $ $

9 Edition Comparison Guide ADDITIONAL Awareness Conversion Loyalty Enterprise ADD-ONS Edition Edition Edition Edition Additional Users $ $ $ Additional Contacts $ $ $ Additional Automations $ $ $ 505 Apple Creek Blvd., Unit 5 Markham, Ontario. L3R 5B Additional Electronic Messages $ $ $ Additional Storage $ $ $ Premier Support $ $ $ External Data Source or System Integration $ $ $ Private Domain $ $ $ Testing Environment (Sandbox) $ $ Custom Applications $ $ 3620 Laval Ave. Montréal, Québec. H2X 3C South Biscayne Blvd., Suite 2790 Miami, Florida PHARMACOMMUNICATIONS, HEALTH LOYALTY, OASIS, OASIS GEO and their associated logos are either trademarks or registered trademarks of PharmaCommunications Holdings Inc. used under license. 2018, PharmaCommunications