Oracle Commerce Cloud. What s New in the May Release

Transcription

1 Oracle Commerce Cloud What s New in the May Release May 2016

2 TABLE OF CONTENTS REVISION HISTORY... 3 OVERVIEW... 4 Give Us Feedback... 4 RELEASE FEATURE SUMMARY... 5 EXPERIENCE AND DESIGN... 6 Developer Enablement... 6 Additional Storefront Customization... 6 CATALOG AND PROMOTIONS... 7 Buy X Get Y Promotion Template... 7 Product/Collection Inclusion and Exclusion in Item Promotions... 7 Support rawpmdltemplate Type Via Promotion API... 7 STOREFRONT... 8 API Support: External Pricing... 8 AGENT APPLICATION... 9 Support for External Prices... 9 Support for Buy One Get One Free Promotion... 9 ASSISTED SELLING APPLICATION Extended Address Book On-Sale Messaging Profile Property Enhancements INTEGRATIONS Commerce Cloud - Marketing Cloud Integration EXPERIMENTS Commerce Metrics RECOMMENDATIONS Reduced Memory Usage for Catalog Upload Improved Reliability of Session Tracking SOCIAL Sharing on Pinterest Social Metatag Widget

3 REVISION HISTORY This document will continue to evolve as existing sections change and new information is added. All updates are logged below, with the most recent updates at the top. Date What s Changed Notes 23 MAY 2016 Initial Document Creation. 3

4 OVERVIEW This guide outlines the information you need to know about new or improved functionality in Oracle Commerce Cloud May 2016 Release (16.3). Each section includes a brief description of the feature, the steps you need to take to enable or begin using the feature, any tips or considerations that you should keep in mind, and the resources available to help you. GIVE US FEEDBACK We welcome your comments and suggestions to improve the content. Please send us your feedback at oracle_fusion_applications_help_ww_grp@oracle.com. Please indicate you are inquiring or providing feedback regarding the Oracle Commerce Cloud What s New for Release 16.3 in the body or title of the .. 4

5 RELEASE FEATURE SUMMARY Some of the new Release 16.3 features are automatically available to users after the upgrade and some require action from the user, the company administrator, or Oracle. The table below offers a quick view of the actions required to enable each of the Release 16.3 features. Action Required to Enable Feature Feature Experience and Design Developer Enablement Additional Storefront Customization Catalog and Promotions Buy X Get Y Promotion Template Product/Collection Inclusion and Exclusion in Item Promotions Support rawpmdltemplate type via promotion api Storefront API Support: External Pricing Agent Application Support for External Prices Support for BOGO Promotions Assisted Selling Application Extended Address Book On-Sale Messaging Profile Property Enhancements Integrations Marketing Cloud Integration Experiments Commerce Metrics Recommendations Reduced Memory Usage for Catalog Upload Improved Reliability of Session Tracking Social Sharing on Pinterest Social Metatag Widget Automatically Available End User Action Required Administrator Action Required Oracle Service Request Required. 5

6 EXPERIENCE AND DESIGN DEVELOPER ENABLEMENT Ability to download packages that contain all of the files for a widget instance including OCC reference widgets Ability to directly modify elements files via an OCC endpoint Minification of 3 rd party JavaScript Widget developers can now easily/directly download widget files as opposed to submitting a request for these files The ability to modify element files directly will significantly streamline the development process for developers that make use of elements ADDITIONAL STOREFRONT CUSTOMIZATION Merchants can now fully customize Order History and Order Details layouts in Design Studio Self-service setting in Admin tool for configuring the No-Image image and Favicon for the site Create additional custom CSS without locking down Theme configurations Will full control over the Order History and Order details layouts, merchants can add additional widgets to those pages with custom functionality Front end developers can now append the global style sheet with custom CSS and still allow business users to control their Themes

7 CATALOG AND PROMOTIONS BUY X GET Y PROMOTION TEMPLATE Create a simple BOGO where the Condition and Offer Items are the same Create a Buy X Get Y where the Condition and Offer Items are different Use in conjunction with Include/Excluded Products and Collections, Coupon Codes, etc. Allows merchants to market their product selection and add more units to the cart Automatically see messaging for the promotion in the shopping cart PRODUCT/COLLECTION INCLUSION AND EXCLUSION IN ITEM PROMOTIONS Set specific Products to be included or Excluded from a Promotion Set specific Collections to be included or Excluded from a Promotion Available in Get Item Discount and BOGO Templates Quickly apply discounts to entire Collections or have more granular control to include/exclude specific Products SUPPORT RAWPMDLTEMPLATE TYPE VIA PROMOTION API Use the Promotion API to create Promotions not available within the Admin UI The API accepts the rawpmdltemplate Type as input with custom Pmdl for the Template Values Create promotions before the capability exists within the UI Create most promotions that exist as templates within the Oracle Commerce On Prem solution (exceptions include GWP, Group Discount). 7

8 STOREFRONT API SUPPORT: EXTERNAL PRICING The storefront JavaScript now supports developing custom extensions that make calls to external pricing services and apply the prices obtained to items in the shopping cart. The external price is used instead of the internally stored price. The external price can be applied to a specified partial quantity of the item. External prices are validated using the External Price Validation webhook. This webhook will call a price validation service when an order is placed and include the external prices in the request. The service, implemented by the merchant or SI, will return a response indicating whether the order should be placed or failed. The order will fail unless the service returns a positive response. The merchant can set the price of items in the shopping cart based on a value in an external system. The price can be validated when the order is placed to ensure that it is authentic and current.. 8

9 AGENT APPLICATION SUPPORT FOR EXTERNAL PRICES Supports the ability for CSRs to: Complete orders which have externally priced products Amend orders Process exchange and returns Customer support can be centralized for different markets Customers can cater to wider region and serve customers in the local currency SUPPORT FOR BUY ONE GET ONE FREE PROMOTION Supports the coupon usage defined by the business user in the Administrative Console Automatic re-pricing depending upon quantity of items in order Allows merchants to setup BOGO promotions Coupon usage is consistent across the digital and call center channels. 9

10 ASSISTED SELLING APPLICATION EXTENDED ADDRESS BOOK Address book can support multiple addresses for registered shoppers in ASA Store associates can add, edit, and remove addresses Order History displays the relevant stored address on each order Expediting the checkout process for store associates by reducing the time typing in each line of an address that isn t the default ON-SALE MESSAGING Ability to clearly view on-sale pricing and products in the following areas: Search & Browse Recently Viewed Products Cart Product Spotlight on the Dashboard A much faster and clearer reference point for store associates to know when a product is on sale Facilitates the ability to complete more sales with the attraction of discounted prices readily displayed in the app PROFILE PROPERTY ENHANCEMENTS Ability to see External profile properties as seen in the OCC Storefront Ability to view and edit these external properties, consistent with the capabilities in the Agent console Enhanced support provides the ability for store associates to view and interact with custom properties that were previously not visible, giving them more insight on shoppers and their preferences. 10

11 INTEGRATIONS COMMERCE CLOUD - MARKETING CLOUD INTEGRATION Synchronize customer profile information. Upload Commerce order information to Marketing Cloud in near real-time. Include commerce customers in scheduled Marketing orchestration programs designed to: welcome new customers, win back lost customers, build brand loyalty with personalized messages. Build Brand Advocates with Sophisticated Life Cycle Marketing Campaigns based on profile and commerce data. Identify and re-engage with lost customers with personalized communications. Increase conversion rates by enabling marketers to orchestrate more personalized and relevant experiences for customers by means of profile synching.. 11

12 EXPERIMENTS COMMERCE METRICS Goal metrics expanded to include commerce-specific metrics in addition to existing tracking clicks and page views All available by default and work directly out of the box Monetary metrics also include multi-currency support Site Metrics added: o Add to Cart Track how often customers add products to their cart for both the control behavior and your modifications, then measure the difference o Conversion Track how often customers go on to complete their order and successfully check out Monetary Metrics added: NOTE: Monetary metrics are also provided, and measured for each currency on the website. o o Average Order Value Compare the average of all orders on the website across both the control and your experiment Revenue per Visitor Track the average revenue generated by each unique visitor to the control and your experiment, then easily view your experiment s impact Ability to create A/B testing campaigns that are measured based on specific site or commerce metrics. Improves effectiveness of A/B testing campaigns and ability for merchants to measure success with specific performance goals and KPIs in mind Improves ability to optimize site merchandising based on performance metrics Increases business value of A/B testing. 12

13 RECOMMENDATIONS REDUCED MEMORY USAGE FOR CATALOG UPLOAD Reduced memory usage for catalog upload. This work continues to improve the integration between Commerce Cloud and Recommendations. The key benefit here is scalability: this allows catalog data to be uploaded to Recommendations faster. Customers get more relevant recommendations with the most recent product updates in less time. IMPROVED RELIABILITY OF SESSION TRACKING New Oracle Commerce Cloud client storage APIs are leveraged to improve cross-session recommendations Customer behavior in previous visits affects the recommendations that are made in later visits improving recommendations across multiple sessions. 13

14 SOCIAL SHARING ON PINTEREST Share wish lists on Pinterest. Share products from product detail on Pinterest. Shoppers can share products they are interested in on Pinterest, increasing visibility of those products and the merchant brand. SOCIAL METATAG WIDGET Injects the Open Graph tags currently used by the Share Product on Facebook feature directly into the product detail page and static wish list page, making them available to Facebook and other crawlers. Includes Open Graph tags for Pinterest, Twitter, Facebook Allows merchants to have out of the box tags in a widget that appears in the component library, so the pages are optimized for SEO. Allows merchants to change the Open Graph tags and add other tags of their own

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