Accelerate time to value with SOA Connectivity. Dave Keyes WebSphere Business Unit Executive Asia Pacific, IBM Software Group

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1 Accelerate time to value with SOA Connectivity Dave Keyes WebSphere Business Unit Executive Asia Pacific, IBM Software Group 1

2 Success Requires Focus On Alignment of Business and IT Aligned IT and Business result in DOUBLE the productivity gains of isolated business and IT efforts Source: London School of Economics McKinsey survey and analysis of 100 companies in France, Germany, UK and US 2

3 The Smart SOA TM Approach Accelerates Alignment Business Foundational Extend End-to-End Transform Adapt Dynamically IT 3

4 Data Warehouse are not displayed on this diagram) Mesa Dat a NEW Soundscan NPD Group AIG W arrant y Guard 1 OTHER APPS - PC AP - Collections/Credit TM - Credit Card DB INVENTORY CONTROL APPS - PC Code Alarm Debit Receivings Devo Sales Display Inventory In Home Junkouts Merchandise W ithdrawl Promo Credits RTV Accrual Shrink AP Research - Inv Cntrl AP Research- Addl Rpt s Book to Perpetual Inventory Close Out Reporting Computer Intelligence Data Count C orrections Cross Ref for VCB Dnlds Damage W rite Off Debit Receivings DFI Vendor Dat abase Display Inventory Reconcil Display Inventory Reporting INVENTORY CONTROL APPS - PC DPI/CPI IC Batching Inventory Adj/Count Correct Inventory Control Reports Inventory Levels Inventory Roll Merchandise W ithdrawl Open Receivings PI Count Results PI Time Results from Inv Price Prot ection Sales Flash Reporting Shrink Reporting SKU Gross Margin SKU Shrink Level Detail USM VCB Downloads Prepared by Michelle Mills ACCTS R EC A PPS - PC 990COR Bad Debt Beneficial Fees Beneficial Reconcile JEAXF JEBFA JEBK A JEDVA JESOA JEVSA JEVSF NSF TeleCredit Fees Improving Business Agility and the challenge of integrating existing applications Legacy modernization is morphing into a strategic function. IT can't afford to toss away reliable application transactions indiscriminately. -- Phil Murphy, Forrester Research, April 2007 Software archeology Assets Layer of disjointed, poorly understood enterprise assets, preventing reuse Architectures Tightly-coupled architectures hindering IT flexibility Skills IT skills shortage and silos limiting staff productivity and mobility Processes and tools Duplicate processes, tools and infrastructures limiting collaboration Investments Increasing maintenance costs limiting flexibility for new investments M a inframe apps - B lue PC/NT apps - G reen Unix apps - Y ellow 3rd party interface - Orange Lines: Colors have no special meaning. They are to help make the diagram easier to read. For More Information: See the database containing information about each application: Application V4.mdb Insertions Printer PO AIS Reports AIS Calendar Orders Due Dates Print Costing General Invoice App Stores & Mrkts Broadcast Maintenance E13 Filter E3 Interface Smart Plus Smart Plus M03 - Millennuim 3.0 Launcher Outsourced vendor S07 - Cell P16 - Tally Sheet Phones M02 - Millennium D01 Post Load Billing Stock Options L02-Resource Scheduling (Campbell) Resumix Cobra ACH CTS Banks - ACH and Pos to Pay Data Warehouse (Interfaces to and from the P15 EES Employee Change Notice P14 On-line New Hire Entry P09 - P17 Cyborg Plan Administrators (401K, PCS, Life, Unicare, Solomon Smith Barney) S08 - Vertex E02-Employee Intercept Sales Purchase Tax Web team Scorecard - HR V03- Mkt Reactions P09 Bonus/HR S03-Polling ASIS U16-Texlon Merch Mngr Approval Batch Forcasting Ad Measurement AIMS Admin Ad Launcher Prodigy I35 - CEI Rebate Transfer POS V01-Price Management System AIMS A05 - AP Acquired AIMS dev team Reporting Star Repair C02 - Capital Projects F06 - Fixed Assets Equifax A04 - Cust Refund Chks P01- Employee Masterfile V04-Sign System NPD, SoundScan I18 SKU Rep Frick Co Spec Source Store Monitor ELT PowerSuite G02 - General Ledger Architecture team Texlon 3.5 Sign System CopyWriter's Workspace PSP In-Home Repair Warranty Billing System Vendor Setup Budget Analysis Tool Vendor Maintenance Printer Maintenance Process Servers (Imaging) S20-Sales Polling Spec Source SKU Tracking Optika AAS SiteSeer US Bank Recon File CTO2.Bestbuy. com U18 - CTO B01 - Stock Status I05 Inventory Info B02 Merchandise Analysis Connect 3 PDF Transfe S01 - Sales Corrections I12 Entertainment Software Connect 3 Connect 3 Reports Cash Over/ Short I04 Home Deliveries I09 Cycle Counts S05 - House Charges I55 SKU Information Roadshow ICMS Credit I06 - Customer Order S04 - Sales Posting NARM EDI Coordinator Cellular Rollover Sterling VAN Mailbox (Value) E01-EDI K02 Customer Repair Tracking Cash Receipts/Credit I03 Return to Vendor I10 Cycle Physical Inventory S02 - Layaways I14 Count Corrections I13- Auto Replenishment S06 - Credit App Testing team S09 - Digital Satellite System L01-Promo Analysis S11 - ISP Tracking I11 Price Testing L60 MDF Coop I07 Purchase Order Misc Accounting/Finance Apps - PC/NT COBA (Corp office Budget Assistant) PCBS(Profit Center Budget System) Merchandising Budget Fringe PO UAR - Universal Account Reconcilliation I01 PO Receiving Depository Banks I02 - Transfers Journal Entry Tool Kit I17 Customer Perceived In-Stock I06 Warehouse Management V02-Price Marketing Support Washington, RGIS, Ntl Bus Systems Regional SI Supplier Compliance SKU Selection Tool I35 Early Warning Arthur Planning LOB System Leaders Valley Media Actual application architecture of an IBM customer X92-X96 Host to AS400 Communication SKU Performance Ad Expense Store Scorecard Page 1 of 2 Core dev team Store Budget Reporting I15 Hand Scan Apps BMP - Bus performance Mngt Packaged app provider Web 2.0 Palm / PDA Blackberry Java / J2EE VB / C++ MS.net Packaged Apps SAP / Oracle Linux System i System z CICS / IMS 4

5 Move integration logic into the infrastructure, decouple interfaces Lines of maintainable code Direct Connectivity (No middleware) Connectivity, mediation & custom adaptation logic Application Messaging Backbone Connectivity logic Service interface Mediation & custom adaptation logic Application Enterprise Service Bus Connectivity, mediation & custom adaptation logic Service interface Application All connectivity, mediation and custom logic buried within the application. Removes the connectivity logic from the application Reduces application to its core business functions (i.e. a service) Reduced development and maintenance; increased flexibility and agility 5

6 Messaging Transport for SOA Connectivity WebSphere MQ provides asynchronous, decoupled connectivity With WebSphere MQ you have taken the first step to a connected SOA bsphere MQ MQ 6

7 WebSphere MQ What and Why? Transport for both service-oriented and non-service-oriented IT assets WebSphere MQ moves: Data Messages Events Files Web service requests / responses 7 Keys to SOA Connectivity 1. Reliable proven, trusted, the standard 2. Secure protects data end-to-end 3. Time-flexible & Resilient connect whenever 4. Transactional preserves integrity of data 5. Incremental grows with your needs 6. Ubiquitous connect virtually anything 7. Basis for ESB underpins and extends Over 10,000 Customers Worldwide 7

8 IBM WebSphere MQ V7.0 Web 2.0 Java Message Service (JMS) Multi-Language Message Service IBM WebSphere MQ V7.0 MQ Interface Universal Messaging Backbone for SOA and Web 2.0 Publish Subscribe AJAX HTTP GET Applications and Data HTTP POST WebSphere MQ V7.0 HTTP DELETE Central requirement was to improve JMS implementation More applications being written to use this API Underpins many SOA/ESB solutions needing access to messaging Leads to designs involving features such as Ease-of-use Performance Extension of publish/subscribe capabilities Designed with Message Broker in mind Easier programming in any environment Some features suggested by JMS requirements are useful in MQI Administration model and APIs natural evolution of existing interfaces But it also leads to enhancements for ALL applications Not just JMS users 8

9 Why an ESB to Meet Your Connectivity Needs? Flexible Connectivity Infrastructure for Integrating Applications and Services Reduce the number, size, and complexity of interfaces Reduces cost and risk involved as business changes and new opportunities arise Promotes reuse Data and business logic more usable, and applications easier to service-enable Dynamic real-time, event-driven SOA replacing unresponsive, batch-updating IT systems Leverage the benefits Reliable and secure data movement anywhere in the enterprise Application Programmers focused on logic simplified programming tasks Dedicated environment Common tooling, management and operational support 9

10 The Enterprise Service Bus An Enterprise Service Bus (ESB) is a flexible connectivity infrastructure for integrating applications and services. An ESB performs the following between requestor and service MATCHES & ROUTES communications between services CONVERTS between different transport protocols TRANSFORMS between different data formats IDENTIFIES & DISTRIBUTES business events Shape = Transport protocol Color = Data format 10

11 ESB in the SOA Foundation Reference Architecture Business Services Supports enterprise business process and goals through businesses functional service Interaction Services Process Services Information Services Development Services Enables collaboration between people, processes & information Orchestrate and automate business processes Manages diverse data and content in a unified manner Management Services Integrated environment for design and creation of solution assets Partner Services Connect with trading partners Enterprise Service Bus Business App Services Build on a robust, scaleable, and secure services environment Access Services Facilitate interactions with existing information and application assets Apps & Info Assets Manage and secure services, applications & resources Infrastructure Services Optimizes throughput, availability and utilization 11

12 The ESB decouples connectivity logic from application and process logic thus making SOA possible Separation of concern = greater business flexibility Flexible Uncluttered Business Process Logic Process Logic Intelligent Connectivity Logic Connectivity Logic The Enterprise Service Bus Uncluttered Well Defined Self-Contained Application / Service Logic Application/Service Logic 12

13 SOA Connectivity for Virtually Anything A federated connectivity architecture enabling virtually any SOA assets to talk to any others with no disruption to existing applications or interfaces Sensors RFID various platforms, devices, & protocols HTTP MQ PDAs Linux Mainframe Unix Desktops Laptops MQTT various programming languages EDI-X.12 HIPAA ACORD various data formats FIX XML ebxml EDI-FACT Custom Formats HL7 COBOL Copybook AL3 SWIFT Word/Excel PDF various programming models various delivery modes Asynchronous Messaging Events Synchronous RPC Web Services Files / FTP Pub/Sub Multicast Fire-and-Forget At-Least-Once Non-Persistent Real-time Transactional Persistent 13

14 The Business Value of an Enterprise Service Bus Change your IT without disrupting everything else Travel Reservation Process NEW Check Traveler Service Check Credit Service Book Flight Service Add new services faster Enterprise Service Bus Hotel Availability Service OLD Flight Flight Availability Service Book Hotel Service Book Car Service Change services with no impact to existing services NEW Flight Availability Service 14

15 Federated ESBs = SOA on your terms WebSphere ESB Built on WebSphere Application Server for an integrated SOA platform WebSphere Message Broker Built for universal connectivity and transformation in heterogeneous IT environments Common SOA messaging backbone All 3 ESBs integrate with WebSphere MQ Messaging Backbone Common universal transformation Develop transformation technologies once and deploy across any of the ESBs Additional to native ESB transform capabilities Standards Leverage the now and the new with support for Existing, standards and future trends Start where it suits you : Address your immediate needs with 1 ESB.. Integrate other ESBs when required in a federated environment. WebSphere DataPower Integration Appliance Purpose-built hardware ESB for simplified deployment and hardened security 15

16 WebSphere ESB Built on WebSphere Application Server for an integrated SOA platform Integrates seamlessly with the WebSphere platform Delivers business-critical qualities of service Easily extends to WebSphere Process Server Integrated solution for both service mediation and service hosting Delivers leadership in SOA standards for service composition, and leverages the embedded messaging and web services WebSphere Application Server engine Integrates everything with WebSphere Adapters for enterprise applications, the breadth of the WebSphere ecosystem, and support for standard protocols Optimized for standard XML and web services formats, with basic support for other common formats Provides business visibility with embedded event engine for Business Activity Monitoring solutions 16

17 WebSphere Message Broker Built for universal connectivity and transformation in heterogeneous IT environments Delivers universal connectivity and transformation Provides a flexible solution that implements not only the ESB pattern but also a range of EAI patterns Optimized to accommodate any IT environment Offers unique quality of service and connectivity on z/os Exploits the unparalleled reach and reliability of the WebSphere MQ enterprise messaging backbone Integrates everything through standard protocols, WebSphere Adapters for enterprise applications, and specialized connectivity options Enables transformation between a wide range of data formats, including XML, legacy, and industry standards, and custom formats Optimized for high-volume processing and rapid time to value for complex mediation requirements with a robust set of pre-built mediation function 17

18 WebSphere DataPower Integration Appliance XI50 Purpose-built hardware ESB for simplified deployment and hardened security Redefines the boundaries of middleware with specialized hardware Many functions integrated into a single device Simplified deployment and ongoing management Secures services on the network with sophisticated web services access control, policy enforcement, message filtering, and field-level encryption Optimized to bridge between leading standard protocols at wirespeed, including web services, messaging, files, and database access Enables transformation between a wide range of data formats, including XML, legacy, and industry standards, and custom formats Captures and emits events to facilitate web services management and enable business visibility in Business Activity Monitoring solutions 18

19 Role of WebSphere Adapters within SOA Adapters service-enable your applications so they can participate in an SOA Service enablement provide a standard interface to proprietary implementations Service discovery browse, select, and generate service descriptions from the application repository Event capture detect and publish application events and control in-bound / out-bound information flows Pre-built or build your own vast range of ready-togo adapters and toolkit to generate your own Enterprise Ready Mission-critical quality of service Full portfolio of integration products available through a single vendor Adapter Adapter Adapter Best Practices First-class support for top ISVs Proven solutions based on first-hand experience gained from integration services Any Application SAP PeopleSoft Established relationships with top-tier ISVs 19

20 WebSphere Transformation extender (WTX): A Common Transformation Engine for ALL Environments Unmatched richness of transformation. An ability to be deployed anywhere. Speed of transformation. Code free design and deployment. In process data validation. For the WebSphere Platform For the Standalone and Programming Environments For Other Integration Products (as an embeddable engine) 20

21 What Does IBM WebSphere TX Do? It takes any kinds of data from their native forms ANY Data Processes them together, natively, with NO CODE Many-to-many Integration And outputs them into their native target formats ANY Data Ex. - Hierarchical Data, Binary Data, Packed Data, Tabular Data, Relational Data, Nested Structures, Mixed-Type Data, and on and on 21

22 IBM WebSphere Service Registry and Repository WebSphere Service Registry and Repository Publish Find Enrich Manage Govern WebSphere Service Registry and Repository is an industrial-strength tool that helps you achieve more business value from your SOA by enabling better management and governance of your services. 22

23 WebSphere Service Registry and Repository Relevance to ESB Enrich Connectivity Enable dynamic and efficient interactions between services at runtime New Mediation capabilities allows dynamic endpoint lookup and selection Enrich Help optimize service performance Enable enforcement of policies, Impact analysis Web Service Enterprise Service Bus App Federated service lifecycle support across the enterprise Integration and federation with other standard registries and repositories providing one reliable authoritative service reference Publish Web Service Find App! 23

24 Business Event Processing Sense when to act, know what to do Detecting business events feeds information to your processes Processes drive the business, events drive the process SOA flexibility is powered by informed business processes Modelling & Simulation Expertise & Accelerators Business Activity Monitoring Process Execution Plug and play to extend your existing SOA and BPM infrastructures Business users given real-time insight by events Processes acting on real-time insight Collaboration defined by Business not IT Dispersed events feed into loosely coupled applications and systems Real-Time Pattern Detection Real-Time Decision Triggers SOA and BPM enhanced by new Business Events solution Business users direct reaction to events 24

25 WebSphere Business Events Distilling disparate events into actionable patterns to predict and respond to new opportunities and threats Empowered Business User "Potential Fraud!"! "Initiate Investigation" % "#$ 25

26 WebSphere Business Events Sense when to act AND ACT!! Allows business users detect, evaluate and react to business events in real time Designed for process analysts Understands business language and vernacular Enables straightforward expression of business logic Codeless, Graphical Authoring tools Accepts events from many sources Derived" events Plug & Play to extend your existing SOA and BPM infrastructures Sense meaningful patterns Simple and complex rules patterns Define filters and conditions Event flows and long running correlations Initiate the appropriate response Take action when those patterns form Drive existing services (WPS business process, ESB, etc.) Automated Tasks (Update DB, write to file, etc.) Notifications ( , pager, etc.) Event Definitions Event Processing Event Flow Process Analyst 26

27 Customers Who Rely on WebSphere For Their SOA Connectivity Needs An ESB without limits Enterprise Service Bus 27

28 Summary SOA is about making I.T. more flexible and enabling re-use. Separation of concern through an ESB is essential for making SOA work. The ESB is a distributed architecture not a single product that should be optimized for your business. IBM provides you with a flexible ESB without limits that won t paint you into a corner as you grow. 28

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