SUMMER 2014 ROADSHOWS
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1 SUMMER 2014 ROADSHOWS
2 Q Results Summary Q1/14 ( m) Q1/13 ( m) Reported Change Q1/Q1 Q4/13 ( m) Reported Change Q1/Q4 Casino % % Services* % % Bingo % % Sport % % Poker % % Land-based % % Total Revenue % % 2
3 2013 Highlights First results as Chairman Impressive full year financial performance total revenue up 16% adj. EBITDA* up 17% adj. net profit* up 26% Sale of stake in William Hill Online for 424m Total shareholder distribution for 2013 c m special dividend in sterling of 100 million (c.34.1 pence) recommended final dividend of 45.2 million (15.4 cents) Interim dividend of 22.8 million (7.8 cents) * Excluding WHO SOP 2012/2013 3
4 Results summary (both including and excluding WHO SOP) FY12 FY Total Revenue Adj. EBITDA* Adj. Net profit* +16% +17% WHO SOP FY12 WHO SOP FY13 +26% 4
5 Underlying results summary FY12 FY13 EXCL. WHO & ACQ Total Revenue* Adj. EBITDA*/** Adj. Net profit*/** +11% +12% +20% Constant / rates +13% +14% +17% *Results exclude acquisitions made in the last 24 months **Results exclude 3.5 months WHO SOP for 2013 & 12 months for
6 Millions Revenue bridge Organic Growth 4% from existing, 7% on a LFL basis % from new business FY12 Existing New Business* Acquisitions FY13 Revenue 5% *New Business defined as new licensees or new products that were launched in the past 18 months 6
7 Millions Revenue breakdown Casino up 25% Services up 5% Bingo up 3% Sport up 61% Poker down 18% Videobet up 14% Like for like Services in line Bingo up 7% on a constant currency basis Videobet up 18% on a constant currency basis *On a pound sterling constant currency basis 7
8 Millions Casino breakdown FINANCIAL REVIEW *Growth of each segment **Proportion of overall casino growth %* +14%** %* +5%** %* +3%** %* +3%** FY12 Core Mobile LIVE Premium Content FY13 8
9 Mobile growth m % Casino % Sports % Bingo % Total % 9
10 Millions True Bingo and Poker FINANCIAL REVIEW Bingo Side games Mobile True bingo 16.5m 11.3m 2.0m 29.8m Bingo 28.8m 29.8m FY12 FY13 Bingo Side games Mobile Poker Side games Mobile True Poker 14.7m 6.2m 0.0m 20.9m m Poker 20.9m FY12 FY13 Poker Side games Mobile 10
11 Customer concentration FY12 FY13 Top 2 licensees 40% 35% Top 5 licensees 61% 54% Top 10 licensees 73% 69% Top 15 licensees 79% 77% Licensees > 4.0m revenues Licensees > 1.0m revenues FY11 FY12 FY13 11
12 Adj. EBITDA margin Adj. EBITDA margin excl. WHO 42.9% 43.4% FY12 FY13 Adj. EBITDA margin excl. WHO and PokerStrategy 42.9% 43.1% FY12 FY13 Adj. EBITDA Total Revenue Adj. EBITDA Total Revenue 12
13 Analysis of costs and expenses m Adj. operational costs Revenue-driven costs % % Adj. operating expenses exc. revenue-driven costs Employee-related costs % % Administration and office costs % % Travel, exhibitions & marketing % % Cost of services % % Other % % Total 100% 100% 13
14 Summary cash flow m Cash from operating activities Cash (used in)/provided by investing activities (128.9) Payment of deferred consideration (Mobenga and PTTS) (118.0) (85.8) PokerStrategy acquisition - (37.7) Other (25.1) (5.4) Acquisition of subsidiaries (net of cash acquired) (143.1) (128.9) Net proceeds from sale of WHO stake Net change in available for sale investments (7.7) 13.0 Other 21.9 (33.6) Cash used in financing activities (27.8) (136.5) Dividends (70.4) (67.9) Repayment of bank borrowings (33.8) (69.2) Proceeds from bank borrowings Other Closing cash
15 Balance sheet highlights Cash balance 527.4m (31 Dec 2012: 120.9m) Total assets 1.07bn (31 Dec 2012: 784.5m) Total equity 921.0m (31 Dec 2012: 514.2m) Debt free at year end No deferred consideration from January 2014 onwards Forex gains on cash held in Sterling 15
16 Strategic Highlights Completion of 29% stake in WHO LAD flagship deals - migration on target Acquisition of PokerStrategy Geneity gaining traction ahead of World Cup Accelerated rollouts of mobile solutions Convergence of land-based/online creating multi-channel opportunities 16
17 IMS IMS becoming industry standard infrastructure enables maximum returns on operator s marketing budgets creates the ultimate player journey Advanced tools provide increased visibility through the player acquisition process Combination of IMS and new advanced front end capabilities allow automation and personalization Roll out of Game Advisor BI system 17
18 Casino Continued strong organic growth led by LIVE and mobile Mobile NGM technology streamlines development work and rollout of new games on all platforms Number of mobile game to be increased through
19 Bingo Strong launch programme through launched Spanish network - new licensees including media brands New branded mini games Mobile bingo improved - tablet version launched at ICE Open platform launched 19
20 Sport Industry transitioning to new technologies Unique multi-channel (retail/online), cross-platform (online/mobile) fully integrated solution Geneity recognised as best technology Mobile continues to outperform Significant opportunities in regulated markets 20
21 Poker Acquisition of PokerStrategy Launch of Betclic and Betfair on ipoker Launch of ipoker on mobile using multiplatform support (HTML 5, Native ios and Android) Mobile poker ios app approved in France Launch of the most advanced tablet poker 21
22 Videobet UK market leader 2,800 machines added in 2013 New jurisdictions non-uk up to 18% of Videobet revenue Significant test progressing Convergence of retail and online 22
23 Mobile Mobile royalties (non-sport) grew 220% Making significant progress - NGM delivering Mobile Hub creates cross-product opportunity driven by tablet applications - single application incorporating single account & wallet 23
24 Industry dynamics New regulated markets expected within months Co-operation with regulators Convergence between retail and online creates multi-channel opportunity Operators want to offer a better player journey and experience Operators put more focus on CRM and player value 24
25 Building blocks As a B2B supplier we MUST have new products under development at all times Social Gaming - soft launch Q4/13 - full launch expected H1/14 Casual Gaming - internal initiative led by industry experts - complements social gaming 25
26 Building blocks Financial Betting - developed by market leading professionals - appeals to operators - accelerating growth Virtual Sports - developed internally - cutting edge Videobet 26
27 Structured agreements Ladbrokes landmark agreements Flexible approach from outsourced turnkey through BOT model (Built, Operate, Transfer) to full JV Agreements always come with an extended software agreement Strongest pipeline ever some in advanced stages will lead to significant growth 100% regulated markets 27
28 Growth opportunities Expand licensee base - organic growth by improving products and platforms - new licensees/jurisdictions Further JVs/structured agreements Mexico, Italy, Holland, South Africa New products social, casual, financial betting, virtual sports M&A 28
29 M&A Targeting regulated markets High cash generation/attractive multiple Core or highly synergistic Product and content are key Continue to seek transformational, significant opportunities as well as bolt-on acquisitions 29
30 APPENDIX 30
31 EPS & DPS Full software suite now launched Services agreement compensation based on uplift in digital EBITDA 27.5% x increase in Adj EBITDA x prevailing Ladbrokes EV/EBITDA multiple interim instalments for achievement of uplift of 35m, 70m and 100m Success Fee (100%) 75% 25% Payable immediately Earlier of achievement of the next interim instalment or when the success fee is determined 62.5% 12.5% 12.5% 12.5% Cash Ladbrokes Shares Cash Ladbrokes Shares 31
32 Information Management Solution (IMS) Player Segmentation VIP Management Crosschannel Functionality Real-time 2- way Comms Superior User Experience Cross-sell Opportunity IMS Player Value Maximisation 32
33 PTTS Segment Revenue Basis Share Services Clients Marketing Rev share 60% Affiliate management, media buying, search engine optimisation and market leading CRM capabilities: VIP management. Operations Payment Advisory Rev share/fixed fee 26% Technology hosting, 24/7 multilingual customer and technical support, finance and fraud prevention. 6 large operators >70 operators Percentage 12% Payment processing advisory >30 operators Network Management Fixed fee 2% Online, interactive multiplayer poker environment, tournament & VIP management All poker operators 33
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