M.B.A. PHARMACEUTICAL MANAGEMENT

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1 M.B.A. PHARMACEUTICAL w w w. u i a m s. p u c h d. a c. i n

2 MBA - PHARMACEUTICAL India accounts for 20 percent of global exports in generics and will be among the top three pharmaceutical hubs as exports are expected to cross the $40 billion mark by This will make our country the sixth largest pharmaceutical market globally by absolute size. Pharmaceutical industry is witnessing an unprecedented growth and will continue to expatiate at 15.9 percent compounded annual growth rate. MBA Pharmaceutical Management Programme a two-year full time course at UIAMS, Panjab University is an industry specific programme that prepares the students with apt knowledge and skills required to lead the industry in coming times. The course is so designed as to broaden the horizons of the students in terms of latest techniques used in management, innovative marketing strategies and effective methods for corporate growth. Students at UIAMS are well prepared to accomplish any task and establish themselves in every functional area owing to their dynamic combination of pharmaceutical background and a unique MBA programme. This programme is excellently designed and evolved yearly as to give the economy eminent managers in accordance with the industry needs and standards. 2 years & above 1 Freshers 14 Work Experience No. of Students 15 Eligibility Criterion for admission l Bachelor's or Master's degree in Pharmacy with minimum 50% marks in the aggregate. l M.B.B.S. l Bachelor's Degree in any Science Subject with 50% marks in the aggregate and Diploma in Pharmacy with minimum 50% marks.

3 COURSE STRUCTURE SEMESTER 1 Ÿ Principles and Practices of Management Ÿ Managerial Economics Ÿ Accounting for Management Ÿ Business Statistics Ÿ Organizational Behaviour Ÿ Legal and Ethical Aspects of Business Ÿ Workshop on Information Technology and Systems Ÿ Workshop on Soft Skills Ÿ Project Planning and Analysis Ÿ Sectoral 3 - Medical Pharmacology Ÿ Sectoral 4 - Pharmaceutical Marketing Ÿ Sectoral 5 - Brand Management Ÿ Specialization subject I Ÿ Specialization subject II Ÿ Specialization subject III Ÿ Specialization subject IV SEMESTER 2 Ÿ Business Environment Ÿ Financial Management Ÿ Principles of Marketing Ÿ Human Resource Management Ÿ Workshop on Management Information Systems Ÿ Seminar on Research Management Ÿ Sectoral 1 - Industrial Pharmacy and Pharmaceutical Technology Ÿ Sectoral 2 - Quality Assurance and Inventory Management Ÿ Summer Training & Viva-Voce Ÿ Comprehensive Viva-Voce Ÿ Strategic Management Ÿ Seminar on Corporate Governance Ÿ Workshop on Developing Entrepreneurial Skills Ÿ Operations Research & Total Quality Management Ÿ Research Project Ÿ Comprehensive Viva-Voce Ÿ Sectoral 6 - Contemporary Issues In Pharmaceutical Management Ÿ Sectoral 7 - Advanced Supply Chain Management Ÿ Sectoral 8 - Patents and DRA Ÿ Specialization subject I Ÿ Specialization subject II

4 FUNCTIONAL SPECIALIZATION GROUPS MARKETING 1. Market Research & Consumer Behaviour for 2. Advertising & Sales Management in 3. International Marketing for Pharmaceutical 4. Internet Marketing for Pharmaceutical 1. Industrial & Rural Marketing of Pharmaceutical Products 2. Integrated Marketing Communications of Pharmaceutical Products FINANCE 1. Investment Analysis of Pharmaceutical 2. Strategic Cost Management of 3. Financial Engineering & its Applications in 4. Mergers, Acquisitions & Corporate Restructuring in HUMAN RESOURCE 1. International Human Resource Management 2. Organizational Development with Special Reference to 3. Labour Laws with Special Reference to 4. Performance Management 1. International Financial Management 2. Management of Financial Services 1. Industrial Relations & Labour Welfare in 2. Training & Development with Special Reference to OPERATIONS 1. Supply Chain Management Pharmaceutical 2. Business Process Re-engineering & its Applications 3. Advanced Production Management in 4. Management of Technology & Innovation in 1. Enterprise Resource Planning in 2. Productivity Management in Pharmaceutical

5 STUDENT PROFILE AMANDEEP KAUR Summer Internship Project: OPERATION EXCELLENCE Company Name : ALKEM LABORATORIES LTD ANUBHA MEHTA Summer Internship Project: ACCURATE DECISION MAKING: A PREREQUISITE FOR THE SUSTAINED GROWTH OF FIRMS Company Name : ZS ASSOCIATES ANUPAMA NAINAWAT Summer Internship Project: TO EXPLORE THE MARKET POTENTIAL OF CEPHALOSPORIN IN WESTERN EUROPE Company Name: NECTAR LIFESCIENCES DEEPAK Summer Internship Project: MARKET RESEARCH FOR EFFECTIVE SALES STRATEGY: CAFOUNT Company Name: FOUNTIL LIFE SCIENCES PVT. LTD. DHARMENDER Summer Internship Project: TO EXPLORE THE BUSINESS OPPORTUNITIES OF CEPHALOSPORINS IN CENTRAL EASTERN EUROPE Company Name : NECTAR LIFESCIENCES DIKSHA JAIN Summer Internship Project: OPERATION EXCELLENCE Company Name : ALKEM LABORATORIES LTD Work Exp.: LADY COMMUNICATOR AT WALTER BUSHNELL (10 MONTHS) & FIELD SALES OFFICER AT GLENMARK (15 MONTHS) HIMANI GULERIA Summer Internship Project: VARIOUS WAYS AND TOOLS TO PROMOTE PHARMA PRODUCTS IN AN ADVERTISING AGENCY Company Name : MEDIVISUAL HEALTHWORLD ISHA Summer Internship Project: NEW PRODUCT LAUNCH AND ITS PROMOTION THROUGH DIGITAL MARKETING Company Name : MEDIVISUAL HEALTHWORLD

6 MBA - PHARMACEUTICAL MOKHSHAK KOTRU Specialization : OPERATIONS Summer Internship Project: OPERATIONAL EXCELLENCE IN GENERIC PRODUCT MANUFACTURING Company Name : MEDLEY PHARMACEUTICALS MONICA NEGI Summer Internship Project: TO IDENTIFY AND RECOMMEND POTENTIAL DRUG LAUNCH IN THE INTERNATIONAL MARKET FOR THE DERMATOLOGICAL SEGMENT. Company Name : PARABOLIC DRUGS NIKHIL AGGARWAL Summer Internship Project: UNDERSTANDING SOCIAL MEDIA MARKETING AND ITS VARIOUS TOOLS IN NEW PRODUCT LAUNCH Company Name : MEDIVISUAL HEALTHWORLD NITISH KUMAR Summer Internship Project: OPERATION EXCELLENCE Company Name: ALKEM LABORATORIES LTD. PRAHLEEN KAUR Summer Internship Project: TO EXPLORE MARKET POTENTIAL OF CEPHALOSPORINS IN CIS COUNTRIES. Company Name: NECTAR LIFESCIENCES RAJAT SHARNA Summer Internship Project: PERFORMANCE APPRAISAL OF THE EMPLOYEES WORKING IN ZYDUS CADILA Company Name: ZYDUS CADILA TUSHAR LUTHRA Summer Internship Project: MARKET RESEARCH FOR EFFECTIVE SALES STATEGY OF LIVGENE 9 Company Name: FOUNTIL LIFESCIENCES PVT. LTD.

7 MBA PHARMACEUTICAL Contact: Dr. Amandeep Singh Marwaha Training-cum-Placement Officer Mobile: University Institute of Applied Management Sciences Sector 25, South Campus, Panjab University, Chandigarh India