NORTHERN ASIA SURFACTANTS REPORT TO 2014

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1 Colin A. Houston & Associates, Inc. announces a new multiclient program NORTHERN ASIA SURFACTANTS REPORT TO 2014 The world is heading toward economic recovery, promising a new cycle of growth and profitability. The Asia/Pacific region is vast with both developed and developing economies and is a region that offers great opportunities. Within the region there are countries with some of the highest GDPs in the world, it has the highest economic growth. The largest potential for surfactant demand is in the Asia/Pacific region, where production of both consumer and industrial products advance at superior rates to other regional markets. Surfactant producers, who have been hit hard by the recession of recent years, are looking for ways to increase sales, expand market shares, and improve profits. The Asia/Pacific region offers many opportunities, but detailed market knowledge and insights are needed in order to take advantage of them. The developed countries in Northern Asia are becoming feeder economies to China as Chinese industrial output continues to climb. Surfactant markets are relatively known while in China, surfactant use is growing fast, particularly in the industrial sector. A key challenge to understanding the region is deciphering the complex and constantly evolving needs of the Chinese surfactant market. Colin A. Houston & Associates, Inc. (CAHA) plans to undertake a series of new multiclient studies on surfactants in Asia. This report on Northern Asia Surfactants will detail surfactant and intermediate producers and production; end use markets, trends and growth by country and application; and surfactant consumption by country, type and end use for It will also provide annual forecasts for 2004 through 2007, and a longer-term forecast to The scope of the study and other details are explained on the following pages. CONTENTS Page Description of the Study 2 Tentative Table of Contents 4 Sample Tables 7 Qualifications & Personnel 13 COLIN A. HOUSTON & ASSOCIATES, INC.

2 DESCRIPTION OF THE STUDY CAHA s new study is designed to help surfactant and intermediate producers take advantage of growth opportunities in the Northern Asian countries by providing detailed data and intelligent analysis of specific end use and country markets. CAHA has studied surfactants, intermediates and oleochemicals in this region for over twenty years and has extensive background and excellent contacts among surfactant and intermediate producers, formulators and customers in this region. New data will be developed through telephone calls and personal interviews with suppliers and customers. This comprehensive new study will address the key aspects of the Northern Asian market for surfactants. Below is a discussion of each chapter of the study. I. INTRODUCTION This chapter begins the study with an assessment of the economic conditions and political factors underlying the growth and shaping the development of each country in the region. It will also examine the impact of regional trade agreements such as AFTA as well as specific developments such as China s accession to the World Trade Organization (WTO). II. SURFACTANT INTERMEDIATES Surfactant intermediates play a very important role in the structure of the surfactant market in the Asia/Pacific region. This chapter covers intermediate producers, capacities and integration; production; and market trends and issues. It will provide insights on issues such as the intercompetition of petrochemical and oleo alcohols; the availability of merchant ethylene oxide; the rationalization of older, smaller units as new, world-scale plants are built. III. MAJOR SURFACTANTS This chapter addresses the primary surfactants and presents complete, up-todate tables of ethoxylators and sulfators/sulfonators with their locations and capacities. It details technology, utilization and consumption for each of six major surfactant types: alkylbenzene sulfonates, alcohol sulfates, alcohol ethoxysulfates, alcohol ethoxylates, alkylphenol ethoxylates, and quaternary ammonium compounds. IV. END MARKET OVERVIEWS AND CONSUMPTION BY REGION This chapter will detail end use product technology and discuss applications and 2 COLIN A. HOUSTON & ASSOCIATES, INC.

3 trends at the regional level, and their relationship to global trends. For example, it will discuss the implications for LABS, AOS and MES as alternative surfactant platforms for laundry products. It will also pull together the surfactant data from the individual country surveys in order to provide total regional surfactant consumption by type and application. V. COUNTRY SURVEYS In order to understand the Northern Asia region and its players both surfactant customers and surfactant producers, an analysis of each country is required. The following countries will be covered: C China C Taiwan C South Korea Each country survey will include details of surfactant and intermediate producers, surfactant customers, and an analysis of household, personal care and industrial end use markets and the full range of surfactants used therein. VI. TABULATIONS This chapter will include tables of the statistical data developed for the study, by surfactant and end use, as well as summary tables. The base year will be 2003, and forecasts will be provided for each year for 2004 through 2007, and for 2014, with average annual growth rates for the period (see sample tables). 3 COLIN A. HOUSTON & ASSOCIATES, INC.

4 TENTATIVE TABLE OF CONTENTS EXECUTIVE SUMMARY I. INTRODUCTION Economic Outlook by Country II. SURFACTANT INTERMEDIATES Introduction Coverage for each of the following includes: Technology Producers and Capacities Production Market Trends and Issues Linear and Branched Alkylbenzene Detergent Alcohols Alkylphenols Ethylene Oxide III. IV. MAJOR SURFACTANTS Introduction Sulfation/Sulfonation Ethoxylation Major Surfactants For each of the following: Technology, Utilization, Consumption Alkylbenzene Sulfonates Alcohol Sulfates Alcohol Ethoxysulfates Alkylphenol Ethoxylates Alcohol Ethoxylates Quaternary Ammonium Compounds END MARKET OVERVIEWS AND CONSUMPTION BY REGION Introduction Coverage for each of the following end markets includes: Surfactant Technology Surfactant Consumption Household Products Laundry Products Dish Detergents Fabric Softeners 4 COLIN A. HOUSTON & ASSOCIATES, INC.

5 Other Household Products Personal Care Products Hair Shampoos Cream Rinses/Conditioners Body Wash Other Personal Care Products Industrial End Uses Agriculture Industrial and Institutional Cleaning Products Paints and Coatings Plastics and Elastomers Textiles Other Industrial End Uses V. COUNTRY SURVEYS China Taiwan South Korea Each Country Survey will include the following: Introduction Intermediate and Surfactant Producers Summary of Surfactant End Markets Surfactant Customers Household End Markets and Surfactants Laundry Products Dish Detergents Fabric Softeners Other Household Products Personal Care End Markets and Surfactants Hair Shampoo Cream Rinse/Conditioners Body Wash Other Personal Care Products Industrial End Markets and Surfactants Agriculture I&I Cleaners Paints and Coatings Plastics and Elastomers Textiles 5 COLIN A. HOUSTON & ASSOCIATES, INC.

6 Other Industrial End Uses VI. VII. TABULATIONS APPENDIX 6 COLIN A. HOUSTON & ASSOCIATES, INC.

7 SAMPLE TABLES China Taiwan Sample Table 1 CONSUMPTION OF HEAVY DUTY LAUNDRY LIQUIDS BY COUNTRY, South Korea TOTAL China Taiwan Sample Table 2 CONSUMPTION OF ALCOHOL ETHOXYLATES BY COUNTRY, Country South Korea TOTAL 7 COLIN A. HOUSTON & ASSOCIATES, INC.

8 Sample Table 3 NORTHERN ASIA - TOTAL SURFACTANT CONSUMPTION IN PERSONAL CARE PRODUCTS BY TYPE, ANIONICS Alcohol ethoxysulfates Alcohol sulfates Alpha-olefin sulfonates Soap Subtotal Anionics NONIONICS Alkanolamides Other nonionics Subtotal Nonionics CATIONICS Quaternary ammonium compounds Amine oxides Subtotal Cationics AMPHOTERICS Betaines Amphoglycinates Subtotal Amphoterics OTHERS TOTAL COLIN A. HOUSTON & ASSOCIATES, INC.

9 Sample Table 4 NORTHERN ASIA - SURFACTANT CONSUMPTION IN EMULSION POLYMERIZATION OF PLASTICS AND ELASTOMERS BY TYPE, Fatty acid soaps Linear alkylbenzene sulfonates Alkylphenol ethoxylates Alcohol sulfates Naphthalene sulfonates Alkylphenol ethoxysulfates Alcohol ethoxysulfates Phosphate esters Diphenyl ether disulfonates Sulfosuccinates Others a TOTAL a Others includes EO/PO copolymers, alpha-olefin sulfonates, esters, EO derivatives of sorbitol, sorbitan and similar products, and ethoxylated fatty acids. 9 COLIN A. HOUSTON & ASSOCIATES, INC.

10 Sample Table 5 CHINA - HOUSEHOLD PRODUCT CONSUMPTION SUMMARY, Laundry Products Powder Paste Liquid Conventional Compact Laundry soap Subtotal Laundry Toilet soap Dishwashing Fabric Softener Others a TOTAL a Totals may not add exactly due to rounding. 10 COLIN A. HOUSTON & ASSOCIATES, INC.

11 Sample Table 6 TAIWAN - SURFACTANT CONSUMPTION IN PERSONAL CARE PRODUCTS, Alcohol ethoxysulfates Alcohol sulfates Alpha-olefin sulfonates Soap Others TOTAL Sample Table 7 SOUTH KOREA - SURFACTANT CONSUMPTION IN LAUNDRY PRODUCTS, Alcohol ethoxysulfate Linear alkylbenzene sulfonates Alcohol sulfates Soaps Others TOTAL COLIN A. HOUSTON & ASSOCIATES, INC.

12 Sample Table 8 CHINA - SURFACTANT CONSUMPTION IN DISHWASH PRODUCTS, Alcohol ethoxysulfates Linear alkylbenzene sulfonates Others TOTAL COLIN A. HOUSTON & ASSOCIATES, INC.

13 QUALIFICATIONS AND PERSONNEL Colin A. Houston & Associates, Inc. was founded in 1971 to provide consulting services to the chemical industry worldwide. The primary area of expertise is surfactants: raw materials, intermediates, major surfactants, and the surfactant-consuming industries. Other areas of activity include: a variety of industry studies on such topics as oilfield chemicals, detergent builders, ingredients for personal care products, and bleaching agents; engineering studies such as a worldwide study of glycerine evaporation plants with recommendations for improved efficiency; a world study of the state of the art in spraydrying detergents; contracts with the U.S. Government to develop industry effluent guidelines; and business strategy and acquisition studies. The reputation thus earned by CAHA for comprehensive, high quality techno-economic and market analyses has led to a variety of engineering, marketing, and strategic planning studies for individual clients in North America, West Europe, Asia/Pacific, the Middle East and Africa. CAHA has been studying global markets for surfactant intermediates and surfactants for over 30 years. In 1994, CAHA published Asia/Pacific Surfactants, its first comprehensive multiclient study specifically on the Asia/Pacific region. Since then, CAHA has conducted numerous multiclient and proprietary studies involving the Asia/Pacific market for surfactant intermediates and surfactants. Notably, these include Surfactants for Emerging Markets in Asia/Pacific in The project team approach utilized by CAHA includes a core of senior and technical professionals augmented by expert consultant associates. The following synopses present the staff and consultants who will carried out the study, Northern Asia Surfactants Report to Joel H. Houston, President, was the project leader for numerous multiclient studies including SURFACTANTS FOR EMERGING MARKETS IN ASIA/PACIFIC, , HIGHER ALCOHOLS: MARKET FORECAST TO 2010, DETERGENT ALKYLATES - WORLD MARKETS, , SURFACTANTS FOR CONSUMER PRODUCTS - NORTH AMERICAN FORECAST TO 2010, and OPPORTUNITIES IN PERFORMANCE SURFACTANTS IN THE U.S. He has guided CAHA's research in oleochemicals since 1980, and in detergents since Mr. Houston has extensive experience in projects for consumer products, has presented papers at CMRA, ECMRA and CSMA meetings, and is the editor of CAHA's global detergent newsletter, AGGLOMERATIONS. He is a member of CDMA, AOCS and ASTM. 13 COLIN A. HOUSTON & ASSOCIATES, INC.

14 Marilyn L. Bradshaw, Vice President, was the project leader for ALPHA-OLEFINS - WORLD MARKETS, , POLYOLEFIN COMONOMERS - WORLD MARKETS, and INDUSTRIAL APPLICATIONS OF SURFACTANTS - NORTH AMERICAN FORECAST TO Other multiclient studies she has directed include U.S. I&I CLEANING PRODUCTS - SURFACTANT SUPPLIERS AND CUSTOMERS. She is the editor of CAHA s monthly alpha-olefin newsletter and provides consultation to clients on alpha-olefins. Since joining CAHA in 1980, she has also been the project leader for numerous proprietary projects such as an analysis of the growth prospects for 22 U.S. surfactant ethoxylators. Ms. Bradshaw has a B.A. from Finch College and an economics and management certificate from Manhattanville College. She is an active member of CDMA. Greg M. Boughey, Vice President, Before joining CAHA, he was employed at Crompton Corporation (formerly Uniroyal Chemical and Witco Corporation) where he held the position of Global Market Manager for several specialty chemical business units including antioxidants, foaming agents and plastic additives. Before that he spent more than 18 years with UOP, a LLC of Honeywell and Dow Corporations. Mr. Boughey s last position at UOP was as Market Segment Manager for olefins and derivatives. He had the responsibility for the worldwide marketing, strategic planning and sales support for UOP s Detergents Business Unit. Mr. Boughey graduated from the University of Louisville with a MEng and BS in Chemical Engineering. He also has his MBA from Kellogg Graduate School of Management - Northwestern University. H. James Bigalow, Senior Research Associate, authored the Paper and Textiles end use sections of our multiclient studies INDUSTRIAL APPLICATIONS OF SURFACTANTS - NORTH AMERICAN FORECAST TO 2010 and SURFACTANTS FOR EMERGING MARKETS IN ASIA/PACIFIC, , and has worked on a series of proprietary detergent and surfactant studies. Mr. Bigalow has over 20 years experience as a senior marketing research executive in the chemical industry. He has conducted successful business analysis projects which have included financial evaluations of businesses and acquisition candidates, economic and sales forecasting, strategic planning, benchmarking, and product safety. He is a member of the CDMA, the Society of Competitive Intelligence Professionals (SCIP), ACS and the Chemical Marketing and Economics Division of the ACS. Mr. Bigalow holds an M.S. Industrial Administration, Krannert School of Management, Purdue University and a B.S. degree in Chemistry, Denison University. Dee Zheng, Research Associate authors portions of CAHA s bimonthly LAB Market Report. His previous experience includes identifying and analyzing mergers and acquisitions and joint venture partners. Mr. Zheng graduated with honors from SUNY Albany with a B.S. degree in Business Administration and a minor in Japanese Studies. 14 COLIN A. HOUSTON & ASSOCIATES, INC.