THE BUXTON ADVANTAGE INCREASE TAX REVENUE, IMPROVE QUALITY OF LIFE, RETAIN BUSINESS

Transcription

1 THE BUXTON ADVANTAGE INCREASE TAX REVENUE, IMPROVE QUALITY OF LIFE, RETAIN BUSINESS

2 Why is retail important to economic development? Retail is responsible for 42 Million Jobs and 2.8 Trillion dollars of annual Gross Domestic Product. So far this year retail has added 352,000 jobs Ohio Retail Supports more than 1,584,470 jobs Ohio Retail Contributes 87.5 Billion Dollars to the commonwealth economy There is 135,477 retail establishments in the state of Ohio Retail is booming. Small business and entrepreneurs are a significant part of that economic engine.

3 BUXTON APPLIED ANALYTICS

4 RETAIL RETAIL Trusted Advisor For Top Retail Brands: Site Selection Market Optimization Marketing 16%

5 RESULTS 80,000 SITES EVALUATED IN THE LAST 12 MONTHS 7,500 STORES OPENED IN THE LAST 12 MONTHS

6 PUBLIC SECTOR PUBLIC SECTOR Trusted Advisor For 700+ Communities: Retail Recruitment Business Retention Tax Revenue Growth Improve Quality Of Life

7 RECOGNIZED Named to The List of People Shaping Retail's Future by the NRF Foundation #2 on the Fast 50 Most Innovative Company RETAILTRAFFIC One of the three most influential companies in retail

8 THE BUXTON SOLUTION RECRUIT RETAIL Best Practices Proactive & Targeted Cuts Leakage RETAIN BUSINESS Keeps Locals Competitive Supports Entrepreneurs Cuts Leakage THINK LIKE A RETAILER

9 RECRUIT RETAIL GET BEYOND DEMOGRAPHICS DEMOGRAPHICS ONLY TELL A PIECE OF THE STORY NOT ACTIONABLE LIMITED APPLICATION DEMOGRAPHICS Age: Income: $75 100k Married DEMOGRAPHICS Age: Income: $75 100k Married

10 RECRUIT RETAIL UNDERSTAND WHO THE CUSTOMERS ARE GET BEYOND DEMOGRAPHICS TALK ABOUT CUSTOMERS UNDERSTAND CONSUMER BEHAVIOR HOUSEHOLD LEVEL PSYCHOGRAPHICS DEMOGRAPHICS Ben Age: Shaw Income: Imperial Way $75 100k Shops Married at Sam s Club Drives GMC Eats at Chili s One Child Netflix Subscriber PSYCHOGRAPHICS DEMOGRAPHICS Tom Age: King Income: Center St $75 100k Married Shops at Costco Drives Volvo Eats at P.F. Chang s Three Children Prefers Movie Theaters

11 DATA WAREHOUSE HOW DOES BUXTON KNOW? MORE THAN 250 DATA SOURCES MAINTAIN DATA ON OVER 130 MILLION HOUSEHOLDS UP TO 7 INDIVIDUALS PER HOUSEHOLD UPDATED EVERY EIGHT WEEKS

12 RECRUIT RETAIL UNDERSTAND WHO THE CUSTOMERS ARE WE DETERMINE YOUR DRIVE-TIME TRADE AREA THINKING LIKE A RETAILER PEOPLE SHOP CONVENIENCE ACCOUNTS FOR GEOGRAPHIC BOUNDARIES THE HEART OF YOUR DAY-IN, DAY-OUT CUSTOMER BASE

13 Retail Recruitment + + = DRIVE-TIME TRADE AREA CONSUMER PROFILE RETAIL MARKET CONDITIONS IDENTIFY STRONGEST RETAIL MATCHES

14 RECRUIT RETAIL FINDING YOUR RETAIL MATCHES MATCH YOUR TRADE AREA S THUMBPRINT TO OVER 5,000 RETAILERS IN THE U.S. DETERMINING WHAT DOES & DOESN T MATCH & WHY RETAILERS OPERATING / EXPANDING IN YOUR AREA PROPRIETARY METHODOLOGY BASED ON BUXTON S RETAIL FORECASTNG MODEL EXPERTISE

15 RECRUIT RETAIL TARGETED RETAIL RECRUITMENT IN RECRUITMENT THERE IS NO BETTER REPRESENTATION IN NEGOTIATION THAN YOU. RECRUITMENT PACKAGES CONTACT INFORMATION FOR THE REAL ESTATE DECISION MAKER WARM UP LETTER FROM BUXTON ONGOING PARTNERSHIP (IMPLEMENTATION) SCOUT TRAINING ICSC CONFERENCES ADDITIONAL RESEARCH

16 HOUSEHOLD & WORKFORCE CONSUMER PROFILES RETAIL SUPPLY & DEMAND GAP ANALYSIS - 35 PRODUCT CATEGORIES - 25 STORE TYPES - 63 SUB-CATEGORIES DEMOGRAPHICS (HISTORICAL AND PROJECTED)

17 SCOUT PROVIDES ON-DEMAND ACCESS BIG ANSWERS MADE EASY 24/7 ACCESS EASY TO USE PROFESSIONAL SUPPORT COMPETITIVE ADVANTAGE FOR BUSINESS OWNERS IMMEDIATELY RESPOND TO OPPORTUNITIES & THREATS IN YOUR COMMUNITY LEAD WITH THE ANSWERS. ANYTIME. ANYWHERE.

18 SCOUT BIG ANSWERS MADE EASY DRIVE-TIME TRADE AREA Highlight the drive-time trade area around each of your locations or where you are standing

19 SCOUT BIG ANSWERS MADE EASY RETAIL MATCHES At the click of a button, see the retailers identified as matches for pursuit

20 SCOUT BIG ANSWERS MADE EASY All of the information a retailer wants to see at your fingertips Target

21 SCOUT BIG ANSWERS MADE EASY Target Think Like A Retailer Market Trade Area Visualization Trade Area Snapshot Most Comparable Locations

22 SUPPORT BUSINESSES & ENTREPRENEURS Give Your Existing Retail Businesses A Competitive Advantage with On-demand Trade Area Reports & market Intelligence Specific to Each Business Household & Workforce Consumer Profiles Retail Supply & Demand Gap Analysis Consumer Propensities Demographics Historical & Projected

23 SCOUT BIG ANSWERS MADE EASY LEAD WITH THE ANSWERS. ANYTIME. ANYWHERE.

24 WHY BUXTON RETAIL BACKGROUND Trusted Advisor to Major Retailers True Connections for Market Optimization Proactive Approach DATA & METHODOLOGIES SCOUT DELIVERY PLATFORM IMPLEMENTATION & ACCOUNT MANAGEMENT SUPPORT Named to The List of People Shaping Retail's Future by the NRF Foundation #2 on the Fast 50 Most Innovative Company RETAILTRAFFIC One of the three most influential companies in retail

25 WHY BUXTON RETAIL BACKGROUND DATA & METHODOLOGIES Only Firm in the Market that Matches to Retail Proprietary Drive-time and Retail market Analysis Household-level Granularity SCOUT DELIVERY PLATFORM IMPLEMENTATION & ACCOUNT MANAGEMENT SUPPORT Named to The List of People Shaping Retail's Future by the NRF Foundation #2 on the Fast 50 Most Innovative Company RETAILTRAFFIC One of the three most influential companies in retail

26 WHY BUXTON RETAIL BACKGROUND DATA & METHODOLOGIES SCOUT DELIVERY PLATFORM Instant visibility with retailers Proprietary Geospatial Tool Platform Used By Major Retailers for Site Selection City Seeking Retail IMPLEMENTATION & ACCOUNT MANAGEMENT SUPPORT Named to The List of People Shaping Retail's Future by the NRF Foundation #2 on the Fast 50 Most Innovative Company RETAILTRAFFIC One of the three most influential companies in retail

27 WHY BUXTON? IMPLEMENTATION & SUPPORT. RETAIL BACKGROUND DATA & METHODOLOGIES SCOUT DELIVERY PLATFORM IMPLEMENTATION & ACCOUNT MANAGEMENT SUPPORT Dedicated Client Experience Acts As Extension of Your Existing Team Trusted Partner - Not Outsourcing Premium Client Satisfaction

28 YOUR ROADMAP TO SUCCESS BEGIN PARTNERSHIP IN-DEPTH ANALYTICS CONSTRUCT PURSUIT MATERIALS IMPLEMENTATION Assign project team Formal kickoff of analysis Determine Who, Where, Value Identify Optimal Retail Matches Develop Match Report and Pursuit Packages Identify retailer contacts and warm them up Serve As Extension Of Staff Track Recruitment Progress Evolve Strategy Provide Guidance And Additional Research

29 THE BUXTON ADVANTAGE RETAIL BACKGROUND DATA & METHODOLOGIES SCOUT DELIVERY PLATFORM IMPLEMENTATION & ACCOUNT MANAGEMENT SUPPORT Named to The List of People Shaping Retail's Future by the NRF Foundation #2 on the Fast 50 Most Innovative Company RETAILTRAFFIC One of the three most influential companies in retail