Learning at the Speed of Business: How L&D Programs Can Drive Revenue Growth

Transcription

1 Learning at the Speed of Business: How L&D Programs Can Drive Revenue Growth

2 Speakers Ian Stevens North America Learning & Development Lead Publicis Sapient Shelley Osborne Head of L&D Udemy

3 Agenda 1 Why learning at the speed of business? 2 Publicis Sapient s digital transformation goal 3 AI Academy: Learning at the speed of business 4 AI Academy: Metrics & success stories 5 Lessons learned & tips 6 Q&A

4 Why learning at the speed of business?

5 The rate of technological advances signify a significant shift in learning 2018 Future of Jobs Survey World Economic Forum 5% 2018 Stable roles % 48% New roles Redundant roles Years Years 16% Other Average Half-life 2022 length of a of a newly 4% 21st-century learned 21% Stable roles career skill 48% New roles Redundant roles 27% Other Source: The 100 Year Life, Deloitte Consulting Source: World Economic Forum Future of Jobs 2018

6 We need to reskill ourselves on a regular, continual basis Marketing tools Education/training 2015 Instagram advertising? 2017 Snapchat advertising 2014 Account-based marketing 2010 Social Media 2009 Management #Advertising 1990 TV, Radio, Print 1995 Internet 1998 SEO/SEM 2005 YouTube ads 2007 Social Media Marketing 2008 Marketing automation 1987 UC Berkeley 1992 MBA from Harvard Business School

7 Skills are the new currency to the global economy 54% 5 of all employees will require significant re- and upskilling by 2022 * 1 in 4 employees report a skills mismatch with the current job they have now ** generations in the workplace *Source: World Economic Forum Future of Jobs 2018 **Source: World Economic Forum Accelerating Workforce Reskilling for the 4th Industrial Revolution

8 L&D is needed more today than it ever has been before.

9 How L&D can provide learning at the speed of business Offer consumer-grade on-demand learning Provide up-to-date content and personalized learning via machine learning/ai Build learning into your culture s DNA Leverage innovative tech like mobile, social, AR, & chatbots for on-the-job learning Keep your L&D function agile

10 Publicis Sapient s digital transformation goal

11 About Publicis Sapient Digital Business Transformation partner of choice Utilize disruptive power of technology to digitally enable our clients business Unique fusing of business strategy & consulting with engineering & technology

12 Sapient s digital transformation goal Grow our artificial intelligence (AI) practice by employees by end of 2019 Experts in India office, but needed to grow our North America expertise

13 Business leaders surfaced need to scale our AI business to drive revenue growth Worked closely with business leaders to identify technical skills we needed in AI to capture new revenue: Data engineering Data science Data analytics

14 Launched AI Academy: Learning at the speed of business Invested in Udemy for Business up-to-date content to build skills capability in data science/ai to drive revenue growth Created self-paced learning that doesn t detract from work Provided structured program with formal employee commitment Tied training with hiring and staffing for new roles

15 Launched AI for Execs Training Program Once we built AI technical capability, needed to build business development ability to pitch new business Trained execs on how AI, machine learning + data science can be applied to transform business

16 AI Academy: Learning at the speed of business

17 AI Academy focus areas Business Skills Data & Computing Skills Mathematical Skills

18 AI Science training program Advanced ML Time Series Intro to NLP Deep Learning Regularization Autocorrelation Tokenization, Perceptron Hyper parameter tuning Model Evaluation Model Selection Hypothesis space Bagging/Booting/Ense mble Smoothening ARIMA/ARMA HW ETS/TBASTS ACF/PACF Vectorization, Syntactic Analysis Sematic Analysis Summarization, Topic Modelling Text Classification Word Embedding MLP Neural Network Regularization Convolution NN RNN Attention Models Word Embedding (Word2Vec) Application

19 AI Academy: Self-paced blended learning program for a distributed global workforce Articles/books sourced by employees Online Udemy for Business courses built into learning paths Interactive webinars on our use cases Online social forums Offline community roundtable Group mentors

20 Promote learning in a format that fits employee work/life balance Created a timeline that s not too burdensome for work/life balance Allocated 3-5 hours per week for learning and non-billable time Dedicated 1% of business revenue to global learning budget (labor + resources) to incentivize business leaders to partner with L&D

21 Created online social community for AI Academy Built AI Academy online portal on JIVE for North America Portal includes learning paths and project pages Learners can post discussion questions or post articles Created social channels on Microsoft Yammer to drive conversation Complement with in-person roundtables

22 Leaders serve as group mentors in AI Academy Block out time to be available to AI Academy learners Provide go-to-person for learners to ask questions Deliver webinars on our own AI use cases Oversee discussion posts in social community Respond to questions or post new questions on social

23 Set clear goals and expectations for AI Academy learners Didn t give free roam access to learning Identified committed learners vs. casual browsers to ensure follow through Screened intake of learners and set goals/expectations of program It s not about maximizing the number of enrollments, but ensuring the learners in the AI Academy are successful

24 Build shared accountability to achieve successful outcomes Build a strong partnership with business leaders to help achieve their goals Partner with employee s manager Secure formal commitment from learner It s not just L&D s responsibility but everyone is accountable for acquiring new skills to drive the business forward

25 AI Academy learning is tied to filling new roles in organization Close partnership with hiring and staffing team Employees who go through AI Academy are prioritized for roles using their new skills Motivated employees to enroll as they saw graduates move into exciting new roles in AI

26 New roles more motivating than badges Offer certificate for AI for Execs & Data Science certification of completion But new roles/titles created stronger motivation to learn than badges: DevOps Specialist for AWS Machine Learning Specialist for Azure

27 AI Academy: Metrics & success stories

28 AI Academy metrics Retention Net hiring (promoted internally vs. hired externally) Lower hiring costs Billability/utilization rate Learning engagement Completion percentage Increased revenue potential

29 AI Academy success story: Driving new revenue growth Consultant started talking to potential retail client about applying AI to improve customer experience Completed AI Academy training quickly Recruited two AI Academy mentors to pitch an AI solution to potential retail client Won new business and drove revenue growth

30 AI Academy success story: Bridging new staffing capacity Once consultant won new business, asked AI Academy to train 6 new roles for project AI Academy scaled workforce to quickly implement new project

31 AI Academy employee testimonial If the AI Academy program hadn t been created and wellstructured, I would have spent weeks scouring through material out there and would never had the opportunity to win this business. This program enabled me to sell a winning AI solution for a potential client and capture new business for our company and drive revenue growth.

32 Lessons learned & tips

33 1 TIP Partner at grassroots level to gain traction Don t just partner with senior leaders, partner with middle managers who are striving to be better Start with people embedded in the work to gain more traction for your learning

34 2 TIP There s no right path to learning Learner first focus There s no right path to learning Might have 5 min slot to learn vs. 2 days vs. interacting with peers Look at every possible way to roll out training and blend them all together

35 3 TIP Don t strive for perfection Don t strive for perfection Be open to feedback and make adjustments on the fly Learning at the speed of business is how you will drive your team and business forward

36 Thank you

37 Q&A Ian Stevens North America Learning & Development Lead Publicis Sapient Shelley Osborne Head of L&D Udemy

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