Webinars -Demystifying the Recruitment Process at International Organizations. A Case Study Presentation on Best Practices

Transcription

1 Webinars -Demystifying the Recruitment Process at International Organizations A Case Study Presentation on Best Practices

2 Agenda Programme Design Engage Internal and External Stakeholders Identify Target Areas and Data Analytics Generate Topics to Promote you EVP Review Case Studies to Start a Plan

3 What Are Your Organization s Top Three Recruitment Challenges?

4 Typical Recruitment Challenges Diversify Member State representation in number of applications and potential hires Attract more and stronger candidates for highly technical, scientific and key managerial positions Increase number of female staff in all levels and areas 4

5 Typical Recruitment Challenges Finding professionals in diminishing pool Niche areas Retirement Branding and Visibility Brain Drain Concerns Temporary Contract Modalities Rotational Policies Competition with Corporate Social Responsibility in Private Sector li 5

6 Case Study: International Organization for Development IOD

7 What s the Business Challenge? Become recognized as an employer of choice among niche applicants, particularly women, from underrepresented Member States. Case Study: International Atomic Energy Agency

8 Agenda Programme Design Engage Internal and External Stakeholders Identify Target Areas and Data Analytics Generate Topics to Promote you EVP Review Case Studies to Start a Plan

9 Programme Design Introducing the IOD Offered in English, Arabic, Chinese, French, Russian and Spanish Topics: Introductory Presentations Generic Interest & Free Development Opportunity Targeted Presentations Job Opportunities in Engineering Job Opportunities in Scientific Fields at IOD Information Technology Jobs at IOD Frequency: Once a month Timed as per recruitment priority needs Women at IOD Preparing a Job Application for IOD Recruitment and Selection Process at IOD Length: min Audience: Targeted based on prioritization of recruitment exercises Benefits and Compensation Preparing for a Video Pre-Screening Interview International Organization for Development 9

10 Webinar Types Introductory Webinars Promote organization s EVP Introduce org to non-traditional applicants Use of official languages to direct newcomers to Service and Targeted webinars in English Generic Interest & Free Development Opportunity Useful for anyone interested in applying for your organization Demystify recruitment process, particularly by highlighting local speakers from targeted areas Targeted / Niche Areas Job Family or Job Function based Advertised mostly in targeted channels 10

11 UNDP s Take 11

12 Diverse Professional Opportunities The International Organization for Development offers varied employment opportunities in a multicultural and forward-thinking environment. Our employees play a pivotal role in supporting the international community in achieving the Sustainable Development Goals. International Organization for Development Created in 1982, The IOD works with 162 Member States and partners to promote development across the globe. To find out more visit Tip: Always Promote Your Organization with the first 5-7 slides 12

13 IOD and the Sustainable Development Goals International Organization for Development Tip: If branding / recognition is an issue, tie it to something BIGGER 13

14 Types of Employment at IOD Professional Positions (Fixed Term and Temporary Assistance Appointments General Service Positions Tip: Educate audience on employment opportunities and contract modalities, particularly those not familiar with International Org environment. Technical Cooperation Experts Junior Professional Officers 14

15 Agenda Programme Design Engage Internal and External Stakeholders Identify Target Areas and Data Analytics Generate Topics to Promote you EVP Review Case Studies to Start a Plan

16 Engage with Internal Stakeholders Engage with Hiring Managers, HR Business Partners and Other Stakeholders for: Report on hard-to-recruit vacancies Breakdown by Job Functions and Job Families Identification of recruitment priorities Promotion and going to market with only opportunities that are currently available or available soon 16

17 Engage with Internal Stakeholders Create calendar for webinar topics: Start with Introductory Presentations Rotate to Learning Opportunity presentations (Preparing for Interviews, Preparing a Job Application, Preparing for Video Pre-Screening Interviews) Move on to Targeted Presentations for Niche Professional groups as you build you Recruitment Champion roster 17

18 Recruitment Champions Identify and Train Recruitment Champions internally Train champions to promote the EVP Run sessions on Making the Most of your LinkedIn Profile for recruitment purposes Provide clear instructions to allow Recruitment Champions to share yours or the organization s posts on social media Share updates on numbers of webinar participants who identify with your recruitment champion s job family or job function Provide response templates to be used by Recruitment Champions when contacted by potential applicants 18

19 Templates Available Template for Recruitment Champions Template for Responding to Linkedin Contacts Template for Contacting Potential Webinar Participants/Job Applicants Sample Monthly Update 19

20 Engage with External Stakeholders Permanent Missions Authorities should engage with PMs and define target areas Request POC in PMs to disseminate info on campaigns among local professional orgs Some Member States may prefer to do it themselves (brain drain concerns) Create rosters of national or regional professional organizations Define initial focus: General or Targeted by Job Families/Functions, Hard-to-recruit areas, women Issue a monthly Update Distribute this update via a professional mail service such as mailchimp so it s easier to weed out or target subscribers 20

21 Questions? 21

22 Agenda Programme Design Engage Internal and External Stakeholders Identify Target Areas and Data Analytics Generate Topics to Promote you EVP Review Case Studies to Start a Plan

23 Now it s your turn!

24 Collecting Data from Participants Why should we collect data? When should we do it? What types of info should we collect? What do we do with that data? How will you measure successful conversion from registrant or participant to potential applicant? How do we ensure our messages are welcome? 24

25 What types of data should you collect? Here are some suggestions: Job Family and Function Have you ever applied for a position at this organization be How often have you participated in our recruitment webinars before? How did you find out about our webinars? Years of experience Educational level Current employer Why haven t you applied before? What kind of info would you like to see covered in future webinars? Tip: Maintain questionnaires and question order over the course of multiple webinars the same so you can easily assess the data. 25

26 UNDP s Sample of Data Analysis

27 U N D P # C A R E E R E X P E R I E N C E P I TC H - O F F Solution ALWAYS-ON & ALWAYS AVAILABLE Promote Culture Change

28 Slide Samples

29 Populations Reached

30 Trends and Insights External Relations Management Programmes Africa Asia Pacific Arab States Europe Latin American and Caribbean UN Volunteers

31 U N D P # C A R E E R E X P E R I E N C E P I TC H - O F F Results In just 5 months, VCL reached 2k+ personnel including live sessions and recordings

32 U N D P # C A R E E R E X P E R I E N C E P I TC H - O F F Results Percentages Insights ~70% Report they have changed behaviors after attending VCL Session(s) 17% Female ~80% Report VCL acted as motivator to further learning as part of career management >50% Report main career management goal is to grow professionally within their own role or lateral move 32% 51% Male Prefer not to disclose >66% Participated in VCL for FIRST TIME >50% From Country Officers and not HQ or Regional Hubs >90% Plan to attend a session again >88% Report VCL content was relevant to Career Management goals

33 Identify Social Media Platforms Do it well, or don t do it at all! Engage with your Office of Public Information and Communication Understand their social media use and posting priorities Leverage fact that most internet traffic for ANY ORGANIZATION is the jobs page Design an approval process for your webinar posts and job posts to go online frequently Facebook Events is a great way to engage with potential applicants, particularly interns and P1-P2 33

34 Dealing with lack or resources or No s What do you need to make a programme like this run? 34

35 What do I need to run a Webinar Programme? P L AT F O R M t y p i c a l l y a l r e a d y a v a i l a b l e a t m o s t o r g s H O M E - M A D E A D S t o c r e a t e a d s A D V E R S T I S I N G v i a y o u r P u b l i c C o m m u n i c a t i o n s Te a m IN- H O U S E E Q U I P M E N T s u c h a s c a m e r a a n d m i c r o p h o n e I n t e r n a l R O S T E R O F S P E A K E R S 35

36 Samples of Ads for Varied Webinar Themes 36

37 Sample for Internship Campaign Tip: Ads can be placed on Facebook and on LinkedIn groups for Internships When running a webinar for interns, have interns run the session, advertise on social media and speak! 37

38 Promoting Webinars and Opportunities International Organization for Development January 14 at 3:18pm Coming up on 30 th January 2018, Join Jingsui Cheng, Software Solutions Unit Head, and other IT Staff to find out more about our IT job offers. International Organization for Development November 1 at 9:36am Interested in working for an international organization? Here s a great opportunity to learn more about the interview process directly from our recruiters. Register for a free webinar on Tuesday, 7 th November at 3:00pm Geneva Time Join us for a free recruitment webinar. Register here! 38

39 Promoting Webinars and Opportunities Tip: Use themes to promote specific opportunities at your organization. Advertise early on targeted channels and add questions to weed out those who are not targeted at the time. Watch OPCW s webinar on Inspector Opportunities here: 39

40 Women Campaigns

41 Samples of Webinar Ads for Women in IT Campaigns Did you know you could work at IOD as an IT Professional? Join Carmen Silva, Software Engineer and recruiters to learn more about IT Job Opportunities Free online webinar IT Job Opportunities at the IOD Friday, 28 April h (CET)(UTC+1) Tip: Ads like these should be initially placed in professional groups for Women in IT on LinkedIn. You should also check IT recruitment platforms that could advertise your webinar as if it were a job slot in order to attract potential applicants. Registration filters can prioritize Women and IT specialties in demand. 41

42 Information Technology Focus on Women Targeted Webinar < Preparing a Job Application < Targeted Webinar Conduct outreach on LinkedIn Professional Groups and Paid Ads Engage with Hiring Team to leverage social media Highlight internal individuals with similar profiles Professional groups may include: Webinar speakers were female IT professionals Contact potential applicants or desired profiles using LinkedIn Recruiter Estimate number of potential individuals reached Place Job ads in targeted sites including Webinar Ads Professional Women in IT contacted directly via LinkedIN Potential number of women targeted over multiple professional groups Job Ads placed on Women in Technology International over 3 months

43 Questions? 43

44 Targeting Niche Professional Areas 44

45 International Organization for Development Career Journey What was your career path like? How did you decide to work at IOD? 45

46 Why should ENGINEERS consider IOD an Employer of Choice? Career Insights International Organization for Development What types of Engineering professionals do you work with on a regular basis? 46

47 Career Advice International Organization for Development I wish someone told me when I was starting my career 47

48 Engineering Opportunities Webinar Two Targeted Webinars and one learning opportunity in between Aim for advertising in niche professional fora Advertise with Member States Promote Targeted Webinars like you would a job Consider realistic percentage of participation Focus on niche areas 48

49 Which of these strategies could potentially work in your organization?

50 Acknowledgements IAEA s Recruitment Team Webinar Outreach Programme Winner of Winner 2016 of Innovation in Recruitment in RecruimnetAward 2016

51 Special Thanks to Juan Antonio Jung for co-facilitating session at CDR

52 Add us up on LinkedIn and Share your Stories For UNDP info, please contact For IAEA info, please visit iaea.org/about/employment/webinars or contact

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54 We are all Award Finalists for Career Experience 54

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56 Gustavo Araujo UNDP Josh Bersin Bersin by Deloitte Jo Mills Fuel50

57 Gracias Merci شكرا Thank You Спасибо 谢谢 57

58 Template for Recruitment Champions Dear (ADD HIRING MANAGER or RECRUITMENT CHAMPION), We are currently conducting an outreach campaign to increase the visibility of the (ADD VACANCY TITLE AND NUMBER HERE) on LinkedIn. We kindly ask you to help us in the process by sharing the ad below on your LinkedIn profile. Should you not have a LinkedIn profile yet, please note we will be conducting workshops in the near future to assist Hiring Managers or Recruitment Champions like you in using professional networks to increase the visibility of webinar and vacancies. Please note many professional groups on LinkedIn do not allow recruiters like me to join. However, they are glad to let members share jobs among their communities. I would encourage you and members of your staff to join a few relevant groups on LinkedIn and let us know if you can post the approved ad. In the meantime, we have ALREADY posted the ad in the groups below: Women in Technology (WIT) 8,004 members International Jobs and Careers 231,433 members Women in Science, Engineering and Technology 6,434 members Women in Cybersecurity 4,113 members United Nations Careers 45,521 members Please note that in order to help us target niche professionals with expertise in Information Security, Computer Operations, IT Network Administration, IT Hardware Installation and Maintenance and related, it would be great to receive a list of relevant professional organizations and associations from your team. Tip Find relevant groups in LinkedIn in advance so you can quickly put an ad in these groups when needed Tip Add types of expertise as in the job description Should you agree to post the ad on your profile, please following the instructions below: 58

59 Template for Responding to LinkedIn Contacts Dear (Enter name of contact) Thank you for contacting me via LinkedIn. We appreciate your interest in the ACME International Organization. (PLEASE ANSWER INDIVIDUAL S QUESTION HERE). In order to provide you with more information about ACME and our recruitment efforts, I would like to share with you the following links: ACMEs's Official Recruitment Website - Working for ACME- Women at ACME - Internships at ACME - You can find out more about Working at ACME during one of our webinars. In order to register, please visit our official recruitment site by clicking on the link provided above. Please note that in order to be considered for any position, you must formally create a profile on our recruitment system and then apply to the vacancy of interest. We are unable to review or provide comments on resumes or cv s provided via professional contacts via . For any further questions, please contact talent-outreach@acme.org Address individual by name and answering his/her question first makes the response seems less of a template. Most questions can be answered by copying and pasting parts of this here. You may want to remove some sections that are not relevant for the potential candidate (i.e.: General Service position details). This section may be used for candidates who request status updates. Best regards, 59

60 Template for Contacting Potential Webinar Participants/ Job Applicants Dear (ADD CONTACT S NAME), Hope this message finds you well. My name is Jane Doe and I am a recruiter at ACME International Organization. y. We are a specialized agency focused on X,Y,Z and based in Nairobi, Kenya. Given your expertise in (ADD EXPERTISE AREAS RELEVANT to JD and contact), I have decided to contact you to let you know that ACME has great opportunities for qualified professionals in your network to join the multilateral organization system. We are conducting a webinar on (ADD RELEVANT AREA COVERED IN WEBINAR), which you or individuals in your professional network may find relevant. The Division of IT is seeking a Consultant for a 3-month engagement in Nairoty, Kenya. This professional should be an expert in business analysis and requirements gathering for software solutions. Requirements include a university degree in computer science, engineering or related field. Apply by 17 May For more info: Should you or anyone have any questions, please do not hesitate to contact me at (YOUR ). Best regards, Jane Doe Approximately 150 words makes readable and more likely to be acknowledged. Follow up with a CALL TO ACTION Gain trust and credibility given association to the multilateral sector, UN or international community. Conduct accurate searches based on jds and expertise. Match appropriately so you only contact individuals who can provide an added value. Don t simply Spray and Pray. Adjust job blurb based on key characteristics so contact can easily identify him/herself as potential or someone else. 60