Census Bureau Data for Entrepreneurs

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1 Census Bureau Data for Entrepreneurs Laying the Foundation for Business Success! Alameda County Small Business Development Center April 11, 2017 Lia Bolden U.S. Census Bureau

2 Who we are? Data Dissemination Branch Provide Free workshops, presentations for the general public, local government,businesses and organizations Answer data inquiries for the public Part of the Customer Liaison Marketing Services Office at Census Headquarters

3 Workshop Outline Who and What is the Census Bureau? Market Research? Website and Tools CBB.census.gov 3

4 Promoting Economic Growth Big Business - Uploads Census Bureau Demographic and Economic Programs Data To Better Understand The possible labor force for a proposed business Supplier businesses Local infrastructure Comparisons to the national industry 4

5 Promoting Small Biz Growth Using Census Bureau Data To Better Understand The target customers and market of a proposed business The local competition The national industry 5

6 Define Your Competitors Economic Data Where are your competitors? What is the number of competing establishments? What are their annual costs? Annual sales? How many employees do they have? What is their annual payroll? What about complementary businesses? Where are your suppliers?

7 Define Your Customers Demographic Data Is the population growing or declining? Is this a youthful or aging population? Are there many single young people? What are the income levels? What are the levels of education? What languages do people speak? What is the racial/ethnic make-up of the area?

8 Sample Scenario: An entrepreneur is considering opening a day care center. She wants to know what information is available from the Census Bureau that may help her locate the business and better understand this industry. 8

9 Measuring the Need The demographic data available from the ACS helps make the case for this type of business including: Population counts of day care center-age kids Household income information 9

Business Data - Getting Started- Go to http://www.census.

10 Business Data - Getting Started- Go to Find the NAICS code that covers this industry? What Census programs provide data for this industry? NAICS Code:

11 What Programs Cover this Industry? 11

12 How Can I Get to the Data? 12

13 Tell Me About This Industry in my County County Business Patterns (CBP) provides annual data for employer businesses at the county level that she can use to better understand this industry and her competition. (Business counts by ZIP Code also available) 13

14 How Is this Industry Performing Nationally? The Quarterly Services Survey (QSS) provides National-level data that she can use to measure changes in this industry and to better understand its seasonal fluctuations. 14

16 What About Data for My Local Area? The Economic Census (EC) provides place-level data (including revenue data not available from CBP) that she can use to better understand her potential market and local competition. 16

17 Alameda County

18 Imperial County

19 Los Angeles County

20 Riverside County

21 Sacramento County

22 San Diego County

23 San Joaquin County

24 Nonemployers What are They and Should I Care? Nonemployers are businesses with no paid employees. Primarily independent contractors File IRS Form 1040 Schedule C Significant in number Significant in revenue in some industries 24

25 What Services do Businesses in this Industry Provide? Data on products and services sold by businesses are available in the Product Lines data from the Economic Census. Can be used in a business plan to identify the primary and secondary sources of sales of the business 25

26 Broad product line sales as % of total sales: Child day care services Pre-primary grade instructional programs Contributions, gifts, and grants - Government Contributions, gifts, and grants - Private Social assistance services for children, youth, and families Children and youth recreational programs Other Detailed product line sales as % of total sales: 2012 Child day care services, inhome, 3.8 Child day care services, in day care center, 54.9

27 How Big Should A Business Be? The Economic Census also includes data broken out by the sales and employment size of the business Can be used in a business plan to understand the size of a typical business in an industry Can also be used to forecast the future growth of a business to it s most efficient size 27

28 20,000 Number of child day care establishments in the US: ,000 12,000 8,000 4, ,323 2,100 4,783 8,746 15,331 13,698 11,109 4, ,230 28

29 12,000,000 10,000,000 Receipts/Revenue of child day care services in the US: 2007 ($1,000) 10,748,754 8,000,000 6,000,000 4,000,000 2,000, , , , ,668 1,074,334 1,852,921 3,883,562 3,776,650 2,891,242 2,464,962 1,337,235 29

30 Anything Else? The Economic Census publishes detailed data (including information on Tax Status) that is tailored to specific industries The Survey of Business Owners publishes detailed data on the race, ethnicity, gender, and veteran status of the business owner Both can be used to further understand the composition of an industry 30

31 Visualizations? The Industry Statistics Portal also provides access to visualization of selected economic data. Can be used in business plans and presentations 31

33 Easy Way to Get All This Great Information? Census Business Builder 1. Small Business Edition Regional Analysts Edition

34 Census Business Builder: Data Sources 2015 American Community Survey 5-year Estimates Demographic Characteristics Economic Characteristics Housing Characteristics 2012 Economic Census Number of Employer Establishments; Employment; Annual Payroll; Sales, Shipments, Receipts, Revenue, Work Done 2014 County Business Patterns Number of Employer Establishments, Employment, Annual Payroll 2014 Non-employer Statistics Number of Non-employer Establishments, Total Revenue 2015 Consumer Spending Data Spending on: Dining Out, Entertainment/Recreation, Financial Services, Health Care, Household Services, Housing, Personal Care, Transportation, and Travel

35 CBB-SBE Tool Demo

37 Find Business Builder Data Data Tools and Apps

38 CLICK HERE

40 Select an Industry and Area- Go to Map

41 Default Demographic- Total Pop

42 Select a Socioeconomic Characteristics Median income

43 Compare Like Businesses- Nonemployer Beauty Salons

44 Total Nonemployer Firms-3,120 Create Report

45 Create Report- See Business Revenue

46 Consumer Spending $370

47 Census Apps Quick Facts Census Business Builder America s Economy Dwellr census.gov

48 Business QuickFacts Sacramento County

49 Mobile Apps Dwellr

50 Mobile Apps Economic Indicators

51 Maps and Geography Interactive Maps Census.gov > Geography tab > Interactive maps OR Census.gov footer > Find Data column > Interactive maps

52 We are Open for Business!!! Workshop Information and Data Questions Lia Bolden Mobile: Customer Services Call Center Submit a question or FAQ s: Thank you!

Claritas Segmentation & Market Solutions (SMS)

Claritas Segmentation & Market Solutions (SMS) Report reference for Local Market Audience Analyst (LMAA). Click on the name of a SMS Category or Report to learn more. Local Market Audience Analyst (LMAA)