Finding Business Information for Commerce 3MC3

Transcription

1 Finding Business Information for Commerce 3MC3 Ines Perkovic Business Liaison Librarian Innis Library March 2010

2 The Big Questions I know how to find marketing information for Canada, but how do I get it for Hamilton or Burlington? Competitors lists Articles Consumer & Demograhic Info Economic and Industry Data

3 Your Challenges Hard to find information for low levels of geography Many of the establishments you re working with are small and private (no obligation to report sales, etc.) Statistics Canada and other agencies obligated to maintain confidentiality

4 Canadian Business Databases (CBD): Best source for finding local competitors Over 1.5 million Canadian companies! Includes private & public companies Provides sales and employee size (in ranges) Allows you to get down to the postal code level. Lets you search by company name, location, sales, American SIC or NAICS and more. Current year only. Available on and off-campus. NOTE: Access is limited to 3 simultaneous users

5 Canadian Business Database: Custom Search Online tutorial available New Select search criteria & create form

6 Finding all the beauty salons in Hamilton using the NAICS code Key in your industry code(s) NOTE: American and Canadian NAICS codes are comparable up to 5 digits. Can be variation at 6 or more digits. CBD uses American NAICS. Select province & city

7 Result: 377 beauty salons in Hamilton

8 Entries include address, contact, employee size & sales ranges, credit rating, lines of business

9 Hamilton Business Directory Contains over 18,800 profiles Use Advanced Search to locate companies by name, address, NAICS code, employees and more.

10 News Databases Best source for articles on local business & industry Factiva and/or LexisNexis include local papers like the Hamilton Spectator, Guelph Mercury, Ottawa Citizen, Toronto Star and Windsor Star, plus national papers like the Globe & Mail and the National Post Actualite Francophone Plus includes French language newspapers, plus a few English language papers from Ontario such as the Barrie Examiner, Brantford Expositor, Niagara Falls Review, Sarnia Observer, St. Catharines Standard, Sudbury Star and more.

11 Factiva: Finding articles on a company or industry. Example: Stoney Creek Furniture Select full-text search

12 Result: Several articles, many of which are from the Hamilton Spectator 150 articles that mention SCF Click on headline to view full-text of article

13 CARD (Canadian Advertising Rates & Data) Best source for identifying local media sources Search e.g., Brampton Entries include advertising rates/costs and some circulation figures Results can be refined by category, by type & more CARD Online 1 user at a time CARD in Print INNIS Reference

14 Canadian Consumer, Demographic, Economic & Industry Data Some of the Best Library Sources & Web Sites Conference Board of Canada e-library Global Market Information Database MarketResearch.com Academic Reference Books Industry Canada Statistics Canada Public web site E-STAT / CANSIM Canadian Business Patterns (DLI)

15 Conference Board of Canada e-library > Browse by Topic Economic outlook reports for Canada, provinces and 27 cities including Hamilton & Toronto. Reports cover Canadian industries such as accommodation, air transportation, construction, electrical equipment, food manufacturing, food services, machinery manufacturing, professional services, textiles & apparel, etc. Indexes of consumer and business confidence

16 Global Market Information Database: Reports on industries & lifestyles in Canada

17 MarketResearch.com Academic Sample Reports Prices are for info only Contains lengthy and detailed market research reports on specialized/niche industries. Coverage is primarily U.S.

18 Reference Books FPmarkets: Canadian Demographics 2010 Contains current demographic data for almost all markets across Canada. Has information at the city level. Previous editions available at Mills. INNIS Reference HC 111. S Best Customers - Demographics of Consumer Demand, 3rd ed. Identifies who the best and biggest customers are for hundreds of individual products and services U.S. focus INNIS Reference HC 79.C6 R

19 Industry Canada Sample Sources Direct links included on course research guide Number of businesses in Canada Distribution of firms in Canada by growth rate Employment generation & revenue performance across the growth distribution

20 Statistics Canada > The Daily Newsletter profiles NEW statistical releases. Articles contain analysis, numbers & additional sources. Search or Browse The Daily Coverage: 1995 to current

21 Statistics Canada > Specialized Search Tools > Summary Tables Statistics by subject overview of trends and brief articles Browse or search for statistics Statistical tables also available by metropolitan areas

22 Sample summary table: Metropolitan Area - Hamilton

23 Statistics Canada > Specialized Search Tools > Community Profiles 2006 Census Data Available for Some Characteristics Change data display here

24 Statistics Canada > Census > Census Tract Profiles (Neighbourhoods) Submit postal code

25 Basic Census Data for Tract 45 which includes postal code L8S 4M4 Change data display here Relevant Census Map here

26 Maps of Census Tract 45 Variety of census tract maps available. Map size can be adjusted. Other census maps available at Stats Canada.

27 2006 Census Data by FSA available at public Statistics Canada site (see course guide for link) Forward Sortation Areas for Hamilton. See Canada Post for other maps. Previous years available via Library Data Service in Mills.

28 Census Data for FSA L8S in Hamilton

29 E-STAT: CANSIM & Census data Use E-STAT via the Library Web Site to get socioeconomic data for FREE. Browse for data by topic here Search for data here Site includes current & historical statistics

30 E-STAT: CANSIM table Household spending table Select a table & choose items from the menus

31 Result: Create a table, bar graph, etc. Average food expenditure (dollars) in Ontario

32 E-STAT: CANSIM table Retail commodity sales, by retail trade sector Select a table & choose items from the menus

33 Result: Create a table, bar graph, etc. Food & Beverage Store Sales

34 Canadian Business Patterns Tracks Canadian Business Population Indicates number of companies in an industry (NAICS) by geography (city, province, etc.) over time Years available: Mills Library Data Service (1st floor) 1991 Innis Library via Programs menu NOTE: Each year must be searched separately Employee size range also provided Statistics Canada DLI Product In Library Use Only

35 Canadian Business Patterns: Sample Data Funeral Homes in Hamilton, Ontario Total Indeterminate Subtotal Employee Size Range

36 Other Potentially Useful Sources City Hall web sites Social agency web sites Industry or Trade association web sites (e.g., Retail Council of Canada) Previous Commerce 3MC3 reports on reserve at Innis Library

37 McMaster Library Home Page Research menu Subject & Course Guides Course Guides tab > Commerce Commerce 3MC3 Applied Marketing Management Class Presentation & Course Research Guide

38 Course Research Guide for 3MC3: Page also includes links to Library Presentation Slides & Citation Guide for Business.

39 Innis Library Service Desk Hours: Mon.-Thurs.: 8:30am to 11pm Friday: 8:30am to 6pm Sat. : 10:30am to 6pm Sun.: 12:30pm to 8pm Phone: (905) , ext library@mcmaster.ca IM / Live Chat: