Trialogue CSI Forum November 2017

Transcription

1 Trialogue CSI Forum November 2017

2 Agenda Welcome and overview of key findings Cathy Duff (Jhb) and Nick Rockey (Cpt), Trialogue Brand South Africa s Play Your Part Sithembile Ntombela, GM: Marketing, Brand South Africa Discussion 2

3 About Trialogue 3

4 Benefits of employee volunteering Corporate benefits Social benefits Improved corporate visibility Builds loyalty to company and positions company as an employer of choice Improved workforce morale and job satisfaction Increased productivity and profitability Encourages staff development Contributes to making a difference in society Raises awareness of community needs Enhances spirit of community building 4

5 Top three reasons to invest in global pro bono programmes Source: PYXERA Global Report on the 7th Global Pro Bono Benchmarking Survey 5

6 Internationally, European companies lead in domestic and international EVPs % of corporates Europe Asia US South Africa Latin America Domestic volunteer time International volunteer time Source: CECP s Giving Around the Globe 2017 edition and Giving in Numbers 2017 edition 6

7 In South Africa, company-organised events have increased over the last five years Source: Trialogue Business in Society Handbook 20 th edition 7

8 Company-organised volunteering initiatives are the most common form of volunteerism support Company-organised volunteering initiatives Fundraising and collection drives Time off for individuals to volunteer during work Employee match funding Pro bono Give as you earn Volunteering matched funding Board leadership programmes Volunteer sabbatical Retiree volunteering Family volunteering Other % NPO response % corporate response 2017 n= n=62 Source: Trialogue Business in Society Handbook 20 th edition 8

9 However, they are the least liked by non-profits Fundraising/collection drives organised by the Give as you earn Pro bono Employee match funding Volunteer sabbatical Company-organised volunteering initiatives Family volunteering Volunteering matched funding Time off for individuals to volunteer during work Retiree volunteering Board leadership programmes % NPO respondents - least liked % NPO respondents - most Source: Trialogue Business in Society Handbook 20 th edition 9

10 Participation highest for time off for individuals and company-organised events and fundraising Time off for individuals Company-organised Fundraising and Employee volunteer Employee match Give as you earn Pro bono Board leadership Volunteering matched Volunteer sabbatical Team grants Incentive bonuses Family volunteering Retiree volunteering Other 2017 n= % employee participation Source: Trialogue Business in Society Handbook 20 th edition 10

11 Most corporates (83%) measure the community benefits of their EVPs. Less than half measure the social benefit. % corporate respondents n= (multiple responses allowed) Community/beneficiary benefit Non-profit organisation benefit Reputation of company Brand value HR retention HR development Source: Trialogue Business in Society Handbook 20 th edition 11

12 Top three success factors to meet objectives for global pro bono programmes Source: PYXERA Global Report on the 7th Global Pro Bono Benchmarking Survey 12

13 Sithembile Ntombela GM: Marketing, Brand South Africa

14 About Play Your Part A nationwide social movement created to inspire, empower and celebrate active citizenship in South Africa. Play Your Part is aimed at ALL South Africans from corporates to individuals, NGO s to government, youth platforms and young to not so young. It aims to ENCOURAGES South Africans to use some of their time, money, skills or goods to contribute to a better future for all. It showcases ORDINARY South Africans doing extra ordinary. Ultimately the end result is for every South African to make a positive difference in the communities in which they live and operate.

15 MODEL : Throw a pebble in the pond Ripple Effect!!!

16 Purpose Our purpose is not to act as a billboard for our vision partner s CSI initiatives. Our purpose is to identify those programmes that are doing things differently, that are inspiring new ways

17 Partnership with Business Engage Women Empowerment

18 Partnership with Nation Builder Active Citizenship Belongs to Mergon (Private Investment Group) Value proposition : Nation Builder, CSI Business/Private sector empower

19 Onboarding Process Inform/tell a story Motivate Involve Empower State a mission State a COMMON/SHARED vision that positively contributed towards nation building Inspire leadership Choose a MISSION that will inspire leadership within the selected organisation regarding the initiative. Sharing the mission Ensure the mission outlined serves a mutual purpose to both Brand SA and the organisation/amb assador proposed. Enabling Empower proactive citizenship through the partnerships developed. Enable a portal to be forged between organisations and government agencies to CONNECTING when implementing various initiatives.

20 PlayYourPart

21 Discussion points What benefits do you realise from your volunteering programme? Should volunteering programmes be aligned to CSI focus areas? What are some of the challenges you face in managing volunteering? What strategies do you use to increase employee participation? How do you measure the impact of your volunteering programmes? 21

22 Thank you and upcoming events A big thank you to Brand South Africa for sponsoring and hosting this event Upcoming Trialogue events: The Business in Society Handbook will be launched on the 6 th of December 2017 in Johannesburg (Tsogo Sun, Hyde Park). The next CSI forum will be held in Johannesburg on the 20 th of February 2018, and in Cape Town on the 22 nd of February The next Business in Society Conference will take place in Johannesburg on the 5 th and 6 th of June cathy@trialogue.co.za

23 Further reading Global Pro Bono State of the Practice, Report on the 7 th Global Pro Bono Benchmarking Survey /?utm_source=PYXERA+Global+Network&utm_campaign=af10dbb5f8- _CAMPAIGN_2017_11_01&utm_medium= &utm_term=0_d8250a1476-af10dbb5f Purpose-driven volunteering, published in the Mail & Guardian Employee volunteers contribute to skills development in South Africa,, published in the Mail & Guardian CSI: Designing meaningful employee volunteerism programmes - The Business Case for Employee Volunteer & Skills Giving Programs - Employee volunteering: a win-win, published in the Mail & Guardian- employee-volunteering-a-win-win Old Mutual employees commended for volunteerism - CSI & Sustainability news - and 23