Landing your First Job in HR. Simon Parkin & Ranya El-Farnawani

Transcription

1 Landing your First Job in HR Simon Parkin & Ranya El-Farnawani 1

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3 Take Away Offer Free access to our Career Portal including our Interview Simulator for all participants in the room today with your first and last name and address to request free access 3

4 How many of you chose HR because you like working with people? enjoy business? completed your CHRP? have over 3 years work experience? have volunteer experience? are incredibly funny, intelligent, and good looking? 4

5 How Will You Stand Out in order to Land?? 5

6 The Job Market Paradox Many candidates find the job search process highly competitive and difficult to navigate And yet Many organizations continue to struggle with hiring 6

7 The Problem: Looking for Unicorns! 7

8 The Solution: Don t try to be a unicorn! Just L.A.N.D.! 8

9 L.A.N.D. that HR Role Leverage Attract Network Dazzle 9

10 Leverage 10

11 What can you leverage? Consider your: Personality Skills Knowledge Qualifications Experiences Accomplishments Relationships 11

12 What did he leverage? 12

13 And what about you? What can you leverage? 13

14 Take Action: 1. Identify your top 2 personality traits that you can leverage in your job search (e.g.: kind, persistent, charming, funny, friendly, humble, good listener, analytical, reliable, calm, enthusiastic, creative) 2. Identify 3 qualities you can leverage in your job search (e.g.: Skills, Knowledge, Qualifications, Experiences, Accomplishments, Relationships) 14

15 Attract 15

16 Think Like the Employer 16

17 What is the employer searching for? Analyse: Job postings Company website Company articles & Blog posts Staff LinkedIn profiles 17

18 Get help to see what they want Create Word Clouds to uncover the key words to use for Search Engine Optimization (SEO) 18

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20 The store window of your LinkedIn

21 Photo: Upwards of 10x more views No selfies, sunglasses, cut outs Professional attire & background Headshots with a smile 21

22 Headline: Default = current title, default = ho hum? Value focused Broad and specific Use key words 22

23 Summary: First 2 lines (before See more ) are most important 1 st person message, more engaging and personal Include passions, areas of expertise, education, experience 23

24 Work Experience: Only 3-5 lines appear Do focus on accomplishments Do use keywords Not your resume, option to write in 1 st person 24

25 Skills: Searchable Use recruiter-minded keywords Up to 50, top three highlighted 25

26 Skills: Drag and drop to change order of appearance Prioritize top skills and reorder if needed based on importance vs. endorsements 26

27 You Lead; The Resume Follows 27

28 Take Action: 1. Identify 1 improvement you can make to your LinkedIn profile 28

29 Network 29

30 Why Network? 30

31 Who to network with? Professors & Teaching Assistants Family Members Parent s Friends Religious/Ethnic Community Members Neighbours LinkedIn Contacts/Group Members Authors Speakers Professional Association Members Student Leaders Business Leaders Doctor, Dentist, Hairdresser 31

32 Take Action: Identify as many people as you can in 90 seconds 32

33 Networking via LinkedIn 33

34 Search and Target Current and former friends, family, colleagues, classmates, etc. Leaders and SMEs in your field Groups of like-minded professionals Target companies Target roles 34

35 Personalize Your Message: Include how you know them or why you would like to know them Make a clear ask (e.g.: would like to stay in touch/a meeting over coffee) 35

36 Uncovering the 6 Degrees Searching Target Organizations: Do a People search using the name of your target organization 36

37 Connecting: Look for mutual connections to make an introduction 37

38 Select a mutual connection: Choose the strongest mutual connection Message via LinkedIn, or phone 38

39 Hi Ross, I see that you know Ali Aghtar at the HRPA. I came across his profile because I am looking to meet with people that work within a professional association environment. I m hoping to speak with him so that I can get a better understanding of what it s like within a not for profit environment and in particular, within an association. He also has a tech background like me, so I think we may have a few things in common. Could you introduce me? I d only ask for 15 minutes of his time, and would really appreciate any advice he may have for me. Look forward to hearing from you. Thank you, Ranya Your Message: Clear purpose Advice vs. job focused (for non-hiring manager) Honest Request for a short meeting 39

40 Advanced Search: Focus on 1 st & 2 nd degree connections Find individuals with similar career path (e.g.: keyword: CHRP + desired future title) Individuals currently or formerly with organizations you re interviewing with or targeting 40

41 Networking Tip: Remember the Magic of 3s To get 3 networking meetings per week, you need to: Have 9 conversations each week Make 6 asks each week Follow-up on each meeting and ask 41

42 Take Action: Identify 3 people that you will ask for a networking meeting within the next 2 weeks OR Identify 3 people that you can search for on LinkedIn 42

43 Dazzle 43

44 You re already dazzling! 44

45 Oh the ways to Dazzle. Preparation Thoughtfulness Follow-up and so many more 45

46 When to Dazzle? At networking meetings At the interview On your voice mail In your signature When you re least expected When you don t get the job It s always a good time to dazzle! 46

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48 2 minute introduction Your name Why you came to the HRPA AC What you enjoy doing What your dream job is What you think sets you apart 48

49 Take Action: 1. Find a partner whom you do not yet know 2. Share your business introductions (2 mins. each) 3. Provide Feedback 4. Share feedback on what you think your partner can leverage 5. Discuss how you can support each other 49

50 Tips for Dazzling when you Meet BEFORE DURING AFTER Search them on Google, Google Images, LinkedIn Consider bringing a token of appreciation (e.g.: coffee, article) Say thank you Set-up a Google Alert on their organization Be PRESENT, CURIOUS, GENUINE Share articles/content Search their social media for points of similarity (e.g.: contacts, education, points of view) Consider what you admire about them Show you ve prepared Connect them with likeminded people Have a point of view Stay connected 50

51 Dazzling matters because It s not what you know, or who you know, but who knows you, and what they know you for. 51

52 Thank You! To stay in touch, contact us via LinkedIn or Simon Parkin linkedin.com/in/simonparkin1 Ranya El-Farnawani linkedin.com/in/ranyae 52

53 Questions? 53