Final Examination Semester 2 / Year 2011

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1 Southern College Kolej Selatan 南方学院 Final Examination Semester 2 / Year 2011 COURSE : FUNDAMENTALS OF BUSINESS COURSE CODE : BUSS 1013 TIME : 2 1/2 HOURS DEPARTMENT : MANAGEMENT, AND ACCOUNTING & FINANCE LECTURER : CHENG WYE KHENG Student s ID : Batch No. : Notes to candidates: 1) The question paper consists of 3 pages and 5 questions. 2) Answer all questions. 3) Return the question paper with your answer booklet.

2 FUNDAMENTALS OF BUSINESS QUESTION 1 Multiple-Choice Questions (2 marks x 10 questions =20 marks) i) Which of the following reasons is not used by a company to retrench some of its employees? A. Financial problems B. Smoking in prohibited areas C. Changes in technology D. Reorganization ii) are basically a measure of what a person has learned. A. personality tests B. aptitude tests C. achievement tests D. intelligent tests iii) Which of the following is not the disadvantage of internal recruitment? A. There may be jealousy and rivalry among existing employees. B. There may be some resentment amongst other internal applicants who are not offered the job. C. There will be fewer applicants than if external recruitment was used. D. None of the above. iv) All of the following are current assets except. A. prepaid expenses B. accounts receivable C. patents D. merchandise inventory v.) Which of the following is not a true statement? A. Retained earnings are additional money invested by owners. B. Current liabilities are debts that must be paid within a year. C. The difference between what the business owns and what it owes is the owner s equity in the business. D. Fixed assets have long-term use or value. Page 1 of 3

3 FUNDAMENTALS OF BUSINESS vi) In program, employees work few number of days with increased hours. A. flexitime B. telecommuting C. compressed workweek D. job sharing vii) involves giving the worker more tasks to perform but keeping all of the tasks at the same level of difficulty and responsibility. A. Job enlargement B. Job enrichment C. Job rotation D. Job scope viii) Which of the following is not a strategy for motivating employees? A. Behavior modification B. Management by objectives C. Empowerment D. None of the above ix) Which of the following is a true statement? A. Preferred stockholders receive dividends only after common stock holders are paid their share of any dividends. B. Preferred stock is less risky than common stock. C. The dividends paid to common stockholders are usually limited to a set rate. D. Common stockholders generally have no voting rights within the corporation. x) The of a stock may be affected by the state of economy and the phase of the business cycle. A. face value B. market value C. maturity value D. exchange value Page 2 of 3

4 FUNDAMENTALS OF BUSINESS QUESTION 2 a) A business is trying to achieve several marketing objectives. Give three of the objectives. (3 marks) b) Distinguish between informative advertising and persuasive advertising. (7marks) c) What is market segmentation? Explain the main purpose of market segmentation, and cite three different examples of market segmentation. (10 marks) [Total: 20 marks] QUESTION 3 a) Human resource management involves a wide range of activities. Identify five of the activities. (5 marks) b) External recruitment involves filling job openings with people outside the organization. Describe five of the sources of external recruitment. (15 marks) [Total: 20 marks] QUESTION 4 a) What do you understand by consumer to consumer e-commerce? Explain your answer. (4 marks) b) Nowadays, more and more companies sell a huge selection of goods and services online. Give any six reasons for companies engaged in e-commerce. (6 marks) c) Customers stand to gain as much if not more from e-commerce than companies do. Cite five of the benefits of e-commerce to customers. (10 marks) [Total: 20 marks] QUESTION 5 a) Define the term entrepreneur. (2 marks) b) Identify three types of entrepreneurial activities. (6 marks) c) Some people believe that entrepreneurs possess special traits. Explain any six traits generally associated with entrepreneurs. (12 marks) [Total: 20 marks] 000 Page 3 of 3

Final Examination Semester 2 / Year 2011

Southern College Kolej Selatan 南方学院 Final Examination Semester 2 / Year 2011 COURSE : FUNDAMENTALS OF MANAGEMENT COURSE CODE : MGMT 1003 TIME : 2 1/2 HOURS DEPARTMENT : FINANCE & ACCOUNTING, MANAGEMENT,