WHAT S DRIVING ONLINE TRAINING INITIATIVES FOR FRANCHISES? 2015 epath Learning, Inc. All Rights Reserved

Transcription

1 WHAT S DRIVING ONLINE TRAINING INITIATIVES FOR FRANCHISES? 2015 epath Learning, Inc. All Rights Reserved 2015

2 Introduction Franchises come in all types and sizes, but no matter what franchise business you re in, one thing remains clear, driving brand quality and service consistency across your business model are keys to your success and greater profits. You invest a lot of time and money to market and sell the quality and consistency of your brand, but do all of your franchises live up to your branding expectations? Do your customers enjoy a consistent brand experience no matter where they are? How then can you effectively standardize the customer experience? Procedures and guidelines are helpful, but providing consistent and ongoing training programs distributed across all of your franchise locations will help you to meet your mission critical objectives. Successful franchisors understand that their commitment to providing ongoing training to their franchisees creates the foundation for profitability and brand success. Thanks to the surge of the Internet and cloud-based technology, franchisors are able to provide ongoing training and support to their franchisees effectively, efficiently and economically. This white paper provides an overview of what s driving franchisee training and why an LMS can benefit franchisors with training initiatives. We provide extensive training to give all team members the confidence, skills and education to work from driver, to store manager to store owner. Our valued team members love coming to work because they know they are the absolute best in the pizza industry. Glenn Mueller, President/CEO, RPM Pizza 1

3 Franchisor/Franchisee Training While most franchisors provide training to new franchisees, how many ensure that their franchisees receive ongoing training? How do you train franchisees when your brand evolves? Product lines change, new technology is introduced; promotions change if you re not providing ongoing training how are you getting your point across? If you re using as your communication vehicle can you ensure That your was received, read, understood and shared? This scenario can easily lead to brand dilution. When staff training is left up to the franchisee and their management team there is the potential for brand dilution! Also, many franchisors do not provide training for franchisee employees. Staff training is decentralized and left up to the franchisee and their management staff. New managers and new employees require proper training when they re hired, and even beyond their hiring. This decentralized training model is again another example of where the potential for brand dilution can begin. Once you, the franchisor, lose control over your consistency in messaging, operational expectations, company values, etc., your brand quality and service consistency may begin to erode, and over time, so can your profits. After working so hard to develop your brand and your business model, are these risks you re willing to take?

4 Business Concerns that Drive Training Initiatives Although no two franchise systems are identical, many experience similar business concerns that easily lend themselves to the development of online training initiatives. The greatest concerns have already been brought to light; driving brand quality and service consistency across your business model; however there are other concerns that support the need for online training, and all of these concerns can impact your bottom line, such as 1. Annual employee turnover rates and new employee growth rates require ongoing training. 2. New product/service line introductions require timely employee training. 3. New operating processes, procedures, equipment or technology introduced that changes the way employees work requires training. 4. Compliance with occupational health and safety training and sexual harassment requirements. 5. Providing career development opportunities. (promote from within) 6. Sharing of best practices to enhance performance. 7. International expansion requires worldwide levels of consistency. 8. Time, effort and costs associated with live or in-person training. 9. Measurement and accountability of training and results.

5 Building Stronger Franchises through Learning Management Technology Online learning compliments the traditional franchisee training scenario while effectively addressing many of your business concerns. Online learning allows franchisors to cost effectively develop and distribute training programs across widely dispersed locations via the Internet. More importantly, online learning creates consistency in training for all levels of staff. Learning management technology provides the ideal platform by which to deploy your online training programs. Not only can you to deploy your training programs, but you can monitor compliance, activity levels, and assess staff to ensure that they ve understood what they ve learned that s just the beginning, and you have complete control. Would you like to learn more about how implementing an LMS platform can benefit your franchise? Perhaps you d like to see a live demonstration of our LMS platform? Feel free to contact us at , via sales@epathlearning.com, or visit our website at "Color Tyme provides great training programs: online for entry- and mid-level employees, and home office training in Dallas for management and multi-unit manager training." Gary Hughes CEO, GCH Management 2 References: