Location Review Atlantic Park, Liverpool

Transcription

1 Location Review Atlantic Park, Liverpool 2007

2 Introduction The following report provides a thorough assessment of the demographic profile, local labour market and extent of recruitment potential applicable to Atlantic Park. All data relates to a 40 minute peak hour Journey To Work Area (JTWA) applicable to staff salaries of clerical and related positions between 12,500 and 18,000 per annum unless otherwise stated. Higher salary levels will attract staff from a wider catchment area. The report is further supported by A detailed Location Matrix containing a comprehensive set of demographic, workforce, training and skills and labour market costs data for the area, presented as Annex A. 2

3 The Location Broad Sub-Regional Location: North West -Merseyside - M57/M58 Average Travel Times: Road Birmingham 1 hr 50 1 hr 40 Glasgow 3 hrs 40 3 hrs 30 Hull 2 hrs 30 3 hrs 15 Leeds 1 hr 35 1 hr 45 Central Liverpool 15 mins - Central London 3 hrs 45 2 hrs 35 Manchester 1 hr 50 mins Preston 45 mins 55 mins Liverpool John Lennon Airport 30 mins - Manchester Airport 55 mins 1 hr 10 Rail (Lime Street) 3

4 Local Public Transport Provision Three bus routes stop on Dunnings Bridge Road adjacent to the site entrance of Atlantic Park, Service numbers 136, 154 and 159 making the site easy to access from Liverpool city centre and major residential areas such as Bootle, Old Roan and Fazakerley. These services run from Monday to Fridays. The 136 and 154 operate from 6:40am and terminate around midday with the 136 running on a half hourly basis and the 154 hourly. Service 159 commences from 7:20am and runs every half hour before terminating at 19:10pm. Other services stop within close proximity of the site, Boundary Road and Netherton Way due west of the site, Park Lane to the east and Bridle Road to the south. These stops are all within walking distance, being under one kilometre from Atlantic Park. Additionally, Aintree rail station is also within walking distance of the site. Aintree station lies on the Liverpool Ormskirk - Preston line. Two services operate on this line, one of which runs from Liverpool and terminates at Ormskirk. This particular service commences at 6:10am from Liverpool, stopping at Aintree 15 minutes later and running every half hour during peak commuting times and hourly during off peak times. Trains from Ormskirk start at 5:50am and again take only 15 minutes to reach Aintree operating on the same regular basis. The Liverpool to Preston service also stops at Aintree, though runs on a more irregular basis. 4

5 The Journey To Work Catchment 40 minute Journey To Work Area (JTWA), Peak Hour Traffic 5

6 Location Review Demographic Profile Atlantic Park Overall Demographics Catchment Population (2005) 775,250 male 370,950 female 404,300 Working Age Population (16 64) 496,030 male 240,160 female 255,870 Population Change, % (North West 1.5%, England 7.2%) Working Age Change, % (North West 2.8%, England 2.2%) Forecast Population (16-64) Net Change (to 2015) 13,200 Growth, % of Current Population +2.7% (North West 1.7%, England -0.5%) Summary Over 775,000 people live inside a 40 minute peak time Journey To Work Area (JTWA) of Atlantic Park. Similar scaled catchments include Omega, Warrington (787,550 people) and Carlton Park, Leicester (749,340 people). The catchment has a working age population of close to half a million residents, 64.0% of the total matching the North West regional profile. The catchment s population has declined slightly since However, this has recently turned around. A growth of 1.5% in total numbers living in the area is reported since Census More importantly, the area appears to have grown younger in profile. The working age population has grown by 2.9% since Looking forward, a net change of over 13,000 people is forecast for the working age group, made up from 5 to 14 year olds maturing into working age outnumbering those approaching retirement. This will increase the current working age group by 2.7% of its current level by This growth rate is significantly above the forecast net change expected in the region and contrasts the forecast national decline over the same period. 6

7 Location Review Demographic Profile (2) Atlantic Park 16 to 19 Year Olds Total Residents, 16 to 19 45,490 males 22,680 females 22, to 29 Year Olds Total Residents, 20 to ,820 males 50,080 females 51, to 39 Year Olds Total Residents, 30 to ,220 males 48,640 females 53, to 39 yrs, % of Working Age 41.1% Those Approaching Retirement Year Olds 87,720 Summary The catchment displays a generally young profile with those aged between 16 and 29 accounting for 29.7% of working age against 27.3% in the region and 27.8% nationally. In contrast to regional and national profiles, females form a majority of those aged under 30 years old, 50.6% within the catchment compared to 50.0% and 49.3% respectively. Those aged between 30 and 39 represent 20.6% of working age, below regional (22.6%) and national averages (22.8%). This group is heavily weighted towards females, accounting for 52.4% against 50.0% within the North West and 50.1% in England. Females continue to outnumber men in all working age subgroups in the catchment serving Atlantic Park. In total, all 20 to 39 year olds account for 41.1% of the working age group, slightly less than 41.5% regionally and 42.5% nationally due to a smaller proportion of those in their thirties within the catchment. Residents in their last ten years of working age make up 17.7% of the entire group, slightly large than the regional profile (16.6%) but below average for England as a whole (19.4%). 7

8 Location Review Workforce Profile Atlantic Park Employment Data (2006) Overall Employees 333,850 males 186,230 females 147,620 Employees of Working Age 320,270 males 181,220 females 139,050 Young Employed, 16 to 24 yr olds 50,610 males 25,340 females 25,270 Employed, 25 to 34 yr olds 75,280 males 39,820 females 36,660 New Grey Employees 13,580 % of Employees 4.1% (North West 3.3%, England 3.7%) Summary Over a third of a million residents were in work during 2006, with males making up the majority of 55.8%. This is similar in scale to areas such as Rochdale, Warrington and Wakefield. Those aged between 16 and 24 years old represent 15.2% of all in work, matching the North West and above 14.5% nationally. The younger employed group is evenly balanced by gender. However, females account for half (49.9%) of this group, well above 46.4% in the North West, 48.5% nationally and the overall catchment employee profile where 44.2% are women. Females are most apparent in those aged between 20 and 24. Here women form an unusual majority in the employed resident group, some 50.2% of total. Those aged between 25 and 34 represented 23.0% of all in work, notably above regional (21.7%) and national average (21.9%), reflecting the young overall profile. There is also some evidence of working beyond retirement being prevalent in the area. Those working after official retirement age made up 4.1% of the employed residents group, above both the North West and England profile. 8

9 Location Review Employment by Sector Atlantic Park Employment by Sector Service Sector Employees (Private) 149,500 males 75,800 females 73,700 Public Sector Administration 109,930 males 32,650 females 77,280 Financial and Business Services 39,710 of which Banking 3,900 Insurance 1,980 Financial Services 18,400 Computer & Research Activities 4,000 Other Financial Services 1,100 Summary The largest employers of catchment residents are private service sector firms, accounting for 44.8% of total with females making up 49.3% of employees in these businesses. Close to a third of employees (32.9%) are found within public service sector activities, considerably above 29.3% regionally and 27.6% nationally. Women hold the majority of these positions, accounting for 70.3%. Healthcare and NHS related jobs are apparent in large number. Financial and business services employ 11.9% of working residents. A large proportion work in financial services (excluding property related activity), accounting for 5.5% of all in work and 46% of the business services total. A further one in ten people working in business services can be found in retail banking activities, 5% in insurance and pension fund activities and 2.8% in other financial related services. Computer and research activities are relatively abundant among residents types of work. Excluding the University sector, such organisations employ just over 2.5% of those working in private service sector organisations against a 2.0% average in the North West. 9

10 Location Review Occupational Profile Atlantic Park Employment by Occupation Professional Staff 35,030 Part-Qualified Professionals 43,710 Sales/Customer Service jobs 28,190 Admin/Secretarial jobs 50,790 Public/Emergency Services 27,460 Part time employees Total Employed Part Time 22.7% (North West 25.1%, England 25.9%) Summary By occupation, over one in ten of people in work and living in the catchment are fully qualified professional staff (10.5%). A further 13.1% of employees are semiqualified professionals, matching the regional position. Sales and customer service occupations account for 8.4% of residents employment. Whilst falling slightly below regional average (8.7%), this stands notably above the position in England (7.8%). Clerical and administrative positions employ 15.2% of the catchment s residents, significantly above the similar group in the North West (13.5%) and England (12.6%). Public and emergency services employ 8.2% of employed residents. This is, once again, above national average (7.6%). Close to 76,000 of the area s residents work in part time positions. At 22.7% of all in work, this stands substantially below the average for both the North West and England. Previously, when conducting face to face interviews a higher demand for full time employment positions has been reported by employers of clerical staff in the Liverpool city centre area. 10

11 Location Review Jobseekers and Other Labour Pools Atlantic Park Unemployment Data Unemployed (Average 2006) 20,955 males 15,865 females 5,090 Unemployment Rate 4.4% (North West 2.8%, England 2.3%) Unemployed 20 to 29 7,365 males 5,620 females 1,745 Summary An average of 21,000 people per month were registered seeking employment and living in the catchment during 2006, with males making up 75.7% of this total. The catchment s average unemployment rate of 4.4% stands above regional and national averages. However, specific wards within the catchment vary from a low of 0.9% to a high of 12.0%. Close to half of jobseekers (47.7%) are under 30 years of age with a further one fifth (21.2%) being between 30 and 39 years old. In addition to those registered as seeking Unemployed 30 to 39 4,445 males 3,750 females 695 The Hidden Labour Market Economically Inactive Population 119,510 females 65, to 24 year olds 29, to 34 year olds 15,300 % Who State They Want Work 19.0% work, close to one quarter of the catchment's working aged residents (24.1%) are presently classed as economically inactive, above 21.5% the North West and 19.8% in England. Over half of these are women, accounting for 54.4% of total, and a third of the economically inactive (37.6%) are aged between 16 and 34 years old. Almost one in five, or 22,650 people from this group, have stated a preference to work given the right opportunities. The presence of childcare facilities and flexible working hours appear among the most important issues. 11

12 Location Review Workforce Training & Skills Atlantic Park Workforce and Resident Training % of population in training 12.2% males in training 30,430 females in training 30,200 Employees in training 13.7% Service Sector emp s in training 15.3% Population with NVQ Level ,520 Employees with NVQ Level ,000 Population with NVQ Level 4+ 89,480 Employees with NVQ Level 4+ 77,600 Summary Over 60,600 residents living in the catchment participate in work related training. At 12.2%, this closely matches the North West region s training participation rate of 12.5%. Some 45,600 of those participating in training are employed....of which 39,800 are employed within the service sector. At 15.3%, the participation rate in this sector closely matches 15.4% in the region and the 15.6% English average, well above the catchment s overall employee training participation rate of 13.7%. Training Excellence Nationally recognised Centres of Vocational Excellence in training exist in the catchment in the following areas: Business & IT Media & Journalism Building Services Engineering Automotive Manufacturing Health & Social Care Performing Arts & Media Construction Marine Engineering Additionally, well over a third of residents (35.2%) hold an NVQ at Level 3 or higher, of which over a half (51.3%) hold NVQs at Level 4 or higher, broadly equivalent to a degree. There is immediate availability among this well qualified group. Over 32,500 of those with at least NVQ 3 qualifications are not currently working. In turn, 36.5% of this group hold the higher Level 4 qualification. 12

13 Location Review Education Factors Atlantic Park School Leaving Data % of 16 19yr olds in education 53.6% Proportion of pupils gaining.. 5 or more GCSEs (A* - G grades) 88.1% (North West 90.1%, England 90.5%) 5 or more GCSEs (A* - C grades) 56.9% (North West 56.6%, England 59.2%) Average GCSE points score (North West 353.7, England 365.0) Average A Level score (North West 715.6, England 721.5) University Labour Pools (2006) University Undergraduates 40,275 overseas, % of total 6.9% University Postgraduates 14,655 overseas, % of total 20.1% Modern Languages % * 6.6% IT (Computer Sciences) % * 5.0% Business Studies % 8.8% Law % 4.4% *First degree students only, ignores those studying languages or IT as a secondary subject. Summary School leaving data for GCSE results in the catchment closely matches the North West regional picture. The catchment includes a mixture of schools from urban Liverpool and urban and rural areas of Lancashire. Pupils gaining 5 or more GCSEs with A* to C grades (56.9% of all pupils) marginally outperform those gained regionally (56.6%). Similarly, average GCSE points scores within the catchment reflect this, against regionally. A Level scores underperform compared to regional and national scores. However, this is largely due to the presence of large technical based colleges which train for vocational activities rather than A Levels per se. The catchment takes in four Universities. Close to 55,000 students attend these institutions, with some 36.4% postgraduates. 10,450 students graduate annually with a first degree and a further 2,375 obtain postgraduate qualifications. Particular strengths in areas of first degree study are notable in Modern Languages, Law and Business Studies. 13

14 Location Review Labour Market Costs Atlantic Park JTWA Cost Index (England=100) All Sectors Professionals 95.0 All Semi-Qualified Professionals 95.0 Public Semi-Qualified Professionals 96.0 General Clerical/Admin Staff 90.9 Business and Finance Administration 89.3 Government Related Admin Staff 92.8 IT Support Staff 92.0 Customer Service Positions 91.6 Public Sector Semi-Qualified Professionals Business & Finance Semi- Qualified Professionals Professional Occupations IT Serv ices Occupations Customer Serv ice Occupations The black series below shows average regional cost Atlantic Park JTWA North West Administrativ e Positions (Business & Finance) Summary Cost of employing staff within the catchment are extremely competitive when compared to both the region and national positions. Amongst the most competitive occupations are noted when considering business and financial administrative staff, close to 6% below North West and more than 10% lower than national average levels, and....it support staff, again close to 6% below regional and 8% less than national staff costs. Professional staff costs are over 3% below the North West and 5% less than England. New and semi-qualified professionals attract rates 1% less than regional and 5% less than national average at present, with....similar savings evident when employing public sector semi-qualified staff. In general, clerical staff costs across all occupations are over 3% below the North West and 9% below England. Customer service staff costs are currently some 4% below similar positions in the region and over 8% below national average. 14

15 Location Review Key Observations Location Summary Atlantic Park Atlantic Park is located within close proximity to the M57 and M58, linking the site directly to the entire North West motorway network. Densely populated areas around Liverpool and urban areas of Lancashire within a 40 minute peak time JTWA provide Atlantic Park with a very large scale recruitment catchment of 775,000 people, of which 64% are currently of working age. A future forecast growth of close to 3% will increase the scale of the working age group further over the next decade, making the group proportionately younger as well. The catchment has a total labour pool of 354,800 people in work and seeking it, with an additional 22,650 currently economically inactive people who have stated a preference to work. The majority of employed people living in the catchment work for private service sector organisations. A high proportion of these employees are clerical and administrative staff when compared regionally and nationally. Over 60,000 residents of working age participate in work related training in the catchment of which close to 40,000 are employed by the service sector. Additionally, over a third of residents hold an NVQ at Level 3 or higher with half of these holding Level 4 or higher qualifications. Close to 33,000 of those holding these qualifications are not currently working, indicating an important, skilled target group for recruitment purposes. The catchment draws upon students from four Universities inside its area. 10,450 students graduate annually with a first degree and a further 2,375 obtain postgraduate qualifications. The region offers a larger pool still through graduate staff recruitment from Manchester, Preston and other major centres. Also inside the catchment can be found a number of Centres of Excellence based at colleges providing more vocational skillsets to the local workforce. Labour market costs in the area are competitive against regional and national averages across all occupations, but particularly amongst IT support staff, business and financial administrative staff and customer service agents. 15

16 Annex A EWL Location Data Atlantic Park JTWA 16

17 ATLANTIC PARK, LIVERPOOL JTWA LOCATION MATRIX, PREPARED APRIL 2007 D Demographics Atlantic Park JTWA North West England D1 Total Population, mid ,250 6,827,200 50,431,600 D1b male 370,950 3,325,000 24,741,100 D1c female 404,300 3,502,200 25,690,500 D2 Population, , ,400 6,168,800 D2b male 51, ,700 3,163,600 D2c female 49, ,700 3,005,200 D3 Population, , ,118 2,646,910 D3b male 22, ,023 1,361,790 D3c female 22, ,095 1,285,120 D4 Population, , ,200 6,432,400 D4b male 50, ,600 3,240,000 D4c female 51, ,600 3,192,400 D4d % females 50.8% 50.4% 49.6% D5 Population, , ,000 7,451,600 D5b male 48, ,900 3,715,800 D5c female 53, ,100 3,735,800 D5d % females 52.4% 50.0% 50.1% D6 Population, , ,600 7,217,600 D6b male 52, ,300 3,581,100 D6c female 57, ,300 3,636,500 D7 Population, ,910 2,328,500 16,962,600 D7b male 118,580 1,074,000 7,859,500 D7c female 142,320 1,254,500 9,103,100 D8 Population of working age (m/f to 64 yrs) 496,030 4,371,000 32,652,910 D8b male 240,160 2,163,400 16,283,990 D8c female 255,880 2,207,600 16,368,920 D8d % of total population 64.0% 64.0% 64.7% D9 Population 20-39, as % of working age population 41.1% 41.5% 42.5% D10 Rate of change in population, % 1.5% 7.2% D11 Rate of change in working age population, % 2.8% 2.2% D12 % change in working age population, to % 1.7% -0.5% D13 Absolute change in working age population, to ,200 72, ,900 17

18 ATLANTIC PARK, LIVERPOOL JTWA LOCATION MATRIX, PREPARED APRIL 2007 LS Labour Supply Data Atlantic Park JTWA North West England LS1 Official Labour Pool (LS2 + U2) 354,805 3,230,490 24,644,355 LS2 Total Employed (mid-2005) 333,850 3,114,000 23,740,000 LS2b male 186,230 1,653,000 12,773,000 LS2c female 147,620 1,461,000 10,967,000 LS3 Total Employed (under 20) 17, ,000 1,281,000 LS3b male 9,010 99, ,810 LS3c female 8,820 79, ,190 LS4 Total Employed , ,000 2,082,000 LS4b male 16, ,590 1,093,230 LS4c female 16, , ,770 LS5 Total Employed , ,000 5,206,000 LS5b male 39, ,920 2,812,710 LS5c female 36, ,080 2,393,290 LS5d year old employees, % of total 32.7% 31.2% 30.7% LS6 Total 'New Grey' Employees, i.e. of retirement age 13, , ,000 LS6b Proportion of employed workforce of retirement age 4.1% 3.3% 3.7% LS7 Manufacturing Employment 45, ,000 3,215,000 LS7b male 33, ,000 2,392,400 LS7c female 12, , ,600 LS7d Manufacturing Employees, as % of total 13.7% 14.6% 13.5% LS8 Public Administration Employees 109, ,000 6,545,000 LS8b male 32, ,180 1,848,400 LS8c female 77, ,820 4,696,600 LS8d Public Sector Employees, % of total 32.9% 29.3% 27.6% LS9 Service Sector Employment, excl. public sector 149,500 1,452,000 11,590,000 LS9b male 75, ,750 6,075,800 LS9c female 73, ,250 5,514,200 LS9d (Non-Public) Service Sector Employees, % of total 44.8% 46.6% 48.8% LS10 Financial & Business Services Employment 39, ,000 3,838,000 LS10b Financial & Business Services Employment, % of total 11.9% 13.8% 16.2% LS11 Employees in Professional Occupations, % of total 35, ,000 2,967,000 LS11b Employees in Professional Occupations, % of total 10.5% 11.4% 12.5% LS12 Employees in Associate Professional Occupations 43, ,000 3,320,000 LS12b Employees in Associate Professional Occupations, % of total 13.1% 13.1% 14.0% LS13 Employees in Sales and Customer Service Occupations 28, ,000 1,850,000 LS13b Sales & Customer Service Occupations, % of total 8.4% 8.7% 7.8% LS14 Employees in Clerical & Admin Occupations 50, ,000 2,998,000 LS14b Employees in Clerical & Admin Occupations, % of total 15.2% 13.5% 12.6% LS15 % of Workforce in Part Time Employment 22.7% 25.1% 25.9% 18

19 ATLANTIC PARK, LIVERPOOL JTWA LOCATION MATRIX, PREPARED APRIL 2007 U Unemployment Data Atlantic Park JTWA North West England U1 Rate of Unemployment (Year to August 2006) 4.4% 2.8% 2.3% U2 Catchment Area - Total Unemployed 20, , ,355 U2b male 15,865 87, ,115 U2c female 5,090 28, ,240 U3 Total Unemployed ,625 15, ,040 U3b male ,625 9,755 67,850 U3c female ,000 5,930 42,190 U4 Total Unemployed ,365 40, ,185 U4b male ,620 30, ,510 U4c female ,745 9,230 71,675 U5 Unemployed aged 16-29, % of total 47.7% 47.9% 44.0% U6 Total Unemployed ,445 24, ,840 U6b male ,750 20, ,070 U6c female ,230 37,770 U7 Total Unemployed ,720 19, ,465 U8 Total Unemployed 50+ 2,800 16, ,825 U9 Economically Inactive Population (mid-2005) 119, ,000 6,450,000 U9b Economically Inactive, as % of official labour pool (LS1) 33.7% 29.1% 27.1% U10 Economically Inactive Females 65, ,000 3,936,000 U11 Economically Inactive year olds 29, ,000 1,724,000 U12 Economically Inactive year olds 15, ,000 1,060,000 U13 % Economically Inactive who 'Want A Job' 19.0% 20.6% 24.2% C Salary Competitiveness Data Atlantic Park JTWA North West England C1 Professionals (All), gross wage rates % of national average C2 Semi-Qualified Professionals (Business/Finance), % of national average C3 Public Sector Semi-Qualified Professionals (All), % of national C4 Administrative Staff (Business/Finance), % of national C5 Government Related Administrative Staff, % of national C6 General Clerical/Admin staff, % of national C7 Customer Service staff, % of national C8 IT Support Staff, % of national ,

20 ATLANTIC PARK, LIVERPOOL JTWA LOCATION MATRIX, PREPARED APRIL 2007 Ed Education/Training Data Atlantic Park JTWA North West England Ed1 Working age population in work - related training (mid-2005) 60, ,000 4,163,000 Ed1b Ed1, % of working age population 12.2% 12.5% 12.7% Ed2 Employees in work-related training 45, ,000 3,331,000 Ed2b Ed2, % of employees 13.7% 14.1% 14.0% Ed3 Service sector employees in work - related training 39, ,000 2,836,000 Ed3b Ed3, % of service sector employees 15.3% 15.4% 15.6% Ed4 Residents with NVQ Level 3 or higher 174,520 1,781,000 13,598,000 Ed4b Ed6, % of working age 35.2% 40.7% 41.6% Ed5 Number currently employed with NVQ Level ,000 1,496,000 11,372,000 Ed6 Out of work with skills at NVQ3+, % of total 18.6% 16.0% 16.4% Ed7 Total residents with NVQ Level 4 or higher 89, ,000 7,878,000 Ed7b Ed7, % of working age 18.0% 22.4% 24.1% Ed8 Number currently employed with NVQ Level 4+ 77, ,000 6,855,000 Ed9 Out of work with skills at NVQ4+, % of total 13.3% 13.0% 13.0% Ed10 Total Enrolled HE Students - First Degree (2005/06) 40, ,940 1,050,875 Ed11 Total Enrolled HE Students - Postgraduate Degree 14,655 51, ,435 Ed12 Annual Number of HE Graduates - First Degree 10,450 35, ,630 Ed13 Annual Number of HE Graduates - Postgraduate Degree 2,375 10, ,080 Ed14 % of school leavers with 5+ GCSEs at A* - G grades 88.1% 90.1% 90.5% Ed15 % of school leavers with 5+ GCSEs at A* - C grades 56.9% 56.6% 59.2% Ed16 Average GCSE point score per student Ed17 Average per candidate point score for those with 2+ A Levels Sources: East West Locations Ltd, 'JTWA Model', ; Office for National Statistics/Census 2001, Crown copyright; ONS, mid-year Population Estimates, 2005, NOMIS Crown copyright; Labour Force Survey 2004/05 / Annual Population Survey 2006; Annual Business Inquiry 2006, NOMIS Crown copyright; Official Claimant Count Series, Jobcentre +/NOMIS, 2006; Crown copyright. Higher Education Statistics Agency, Students in Higher Education 2005/06. East West Locations, Service Sector Pay Database, 2007; Incomes Data Services, ; IDS, Pay Benchmark, March prospects.ac.uk; monster.co.uk; redgoldfish.co.uk; gisajob.com 20