Transform from Big Data to Good Data

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Erika Jennings
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1 Transform from Big Data to Good Data Michael White Director Facilitation, Security & Standards Cargo Network Services (An IATA Company) September 7, International Air Transport Association 2013

2 Opening the world to ecargo 2 International Air Transport Association 2013

3 ? 3 International Air Transport Association 2013

4 eair Waybill (eawb) 4 International Air Transport Association 2013

5 BIG DATA just some buzz words? 5 International Air Transport Association 2013

6 Is tonnage enough between points enough? 6 International Air Transport Association 2013

Digitization offers the potential for the air cargo industry to make great strides in pushing efficiency and customer convenience What you connect is what you get!

7 Digitization offers the potential for the air cargo industry to make great strides in pushing efficiency and customer convenience What you connect is what you get! Relevant information is ready and available in digital format Stakeholders in the supply chain are part of the game Creates integrated digital information flow along the supply chain From A to Z 7 International Air Transport Association 2013

8 Hype Cycle 8 International Air Transport Association 2013

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10 A Change is Coming Each day, there are more iphones sold than babies born Tomorrow will be different 10 International Air Transport Association 2013

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e-commerce is Changing the World By 2015 91% of all new internet users will come from emerging markets By 2015 55% of e-commerce growth will come from emerging markets The 10

12 e-commerce is Changing the World By % of all new internet users will come from emerging markets By % of e-commerce growth will come from emerging markets The 10 fastest growing countries in e-commerce are: Mexico, Chile, Argentina, Venezuela Hungary, Italy South Africa China, India, Russia 12 International Air Transport Association 2013

13 So why is ecargo so important? They supply chain is behind in getting the information Shippers and buyers want information Supply chain managers want information Forwarders want information Airlines want information Ground handlers want information Governments want information Authorities want information 13 International Air Transport Association 2013

14 Why more data for airports? Current data Weight Monthly Old data Traffic patterns Truck dwell times Improved traffic flows on and off airport Storage Peaks / off peaks Airport efficiencies How long to transit through your airport Improved pickup and drop-off 14 International Air Transport Association 2013

15 US Government move to electronic Air Cargo Advance Screening (ACAS) Yemen incident showed need for information / 100% screening Data is key shipper, consignee, shipping patterns Risk targeting of shipment information who, how often, which route, patterns ACAS pilot providing large amount of shipment information Automated Commercial Environment (ACE) Reduces the need for paper Improves efficiency President s Feb Executive Order requiring government agencies to go electronic for export and import shipments 15 International Air Transport Association 2013

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18 What could airports get from e-freight US Export & Import Government collected data allows Improved export electronic information from Commerce Department export information Collects data electronic at the house way bill (real data) Who- shipper/consignee Commodity Weight/pieces Routing Weight Hazardous materials Using data in Cargo 2000 Key Performance Indicators Booked versus actual information / used for customer performance Drop-off times / Recovery times Pickup times Failure rates of moved as committed Residual information Improving environmental conditions by reducing wait times Reserved pickup / drop off time tied within in GPS systems Reduced warehousing by improved use of electronic information 18 International Air Transport Association 2013

19 Airport of future that uses BIG data Improved data for better planning Improve current facilities based on better data Improved security using data GPS & GEO-fencing for better accuracy of traffic flows Environmentally improved Better use of current assets Speedier recovery of goods More competitive Financially improved 19 International Air Transport Association 2013

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23 Dubai World Central Cargo City (ecargo Friendly) 23 International Air Transport Association 2013

24 Dubai World Central Free Trade Zone connected to airport Secure high speed wireless internal networks Automated paperless clearance Electronic ramp tracking of ULD s Automated electronic funds payments of Customs duty Real-time electronic data collection Updated ground tracking of goods Use of GEO fencing for tracking movements off/on airport and bonded areas Security camera tracking 24 International Air Transport Association 2013

25 Challenges of moving to ecommerce Getting all of the supply chain electronically connected Airlines Forwarders Trucking companies Government agencies Ground handling agents Mindset change Not having paper in their hands Electronic data can be trusted Process change Taking the first steps Not everything will be perfect Needing more advocates that do more than just talk 25 International Air Transport Association 2013

26 AirportIS Cargo Data Module 26 International Air Transport Association 2013

27 AirportIS Cargo Data Module Value Proposition: Access the air freight data based on actual CASS transactions at all times Understand and monitor market share on most important cargo routes Identify the largest players in key markets Identify the volume of air freight at your airport Inbound and Outbound Spot trends and follow developments Stay competitive and identify opportunities for growth Spot active and potential agents in your catchment area International Air Transport Association 2013

AirportIS Cargo Module Data Source Data is mined from processed AWB s: 32 million records of actual transactions 500 Airlines and GSA s 25 thousand Agent Branch offices 1.

28 AirportIS Cargo Module Data Source Data is mined from processed AWB s: 32 million records of actual transactions 500 Airlines and GSA s 25 thousand Agent Branch offices 1.5 million shipments every month 60-country coverage and growing Transactional vs. Reported data Most complete source for Air Cargo market information! International Air Transport Association 2013

AirportIS Cargo Module - Webtool Web tool features: Breakdown by airlines tonnage flown Breakdown by 6 Weight Categories Origin and Destination at Airport level Metrics include Weight, number

29 AirportIS Cargo Module - Webtool Web tool features: Breakdown by airlines tonnage flown Breakdown by 6 Weight Categories Origin and Destination at Airport level Metrics include Weight, number of AWBs, Current vs. Previous year comparison Customized reports through Dynamic Tables * Note: No revenue figures shall be provided c 29 15/09/ International Air Transport Association 2013

Air Cargo Business Development for Airports This new course is designed for airport managers who are involved in business development and in strategic plans to enhance an airport s cargo activity:

30 Air Cargo Business Development for Airports This new course is designed for airport managers who are involved in business development and in strategic plans to enhance an airport s cargo activity: The global overview of the air cargo industry and the benefit of air cargo for global trade The importance of the air cargo in the long-term future development of air cargo facilities The regulatory framework that shapes the air cargo industry How to identify cargo market opportunities and the benefits they can bring their airport How to plan competitive strategies that attract new airline customers Build their market strategy around their airport s strengths IATA Regional Training Center, Miami, FL October 14 16, 2014 Instructor Robert Kennedy Copyright 2013 IATA 30 International Air Transport Association

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100% e-awb. The Way Beginning of e-commerce for Air Cargo. International Air Cargo Association of Chicago April 9, 2013

100% e-awb. The Way Beginning of e-commerce for Air Cargo. International Air Cargo Association of Chicago April 9, 2013 100% e-awb The Way Beginning of e-commerce for Air Cargo International Air Cargo Association of Chicago April 9, 2013 1 International Air Transport Association 2013 Digitization offers the potential for