Online Income Breakthrough
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- Hector Gallagher
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2 Legal Notices The names of people, trademarks, companies, brands & service marks are the property of their respective owners and are used editorially as permitted under constitutional law. Also, the inclusion of such names should not be interpreted as an association with, or endorsement of, this publication. Disclaimer of Warranty/Limits of Liability The author and publisher of this book have used their best efforts in presenting information of the highest possible quality which is intended for educational and information purposes only. However, to the fullest extent permitted by law, the author and publisher are providing this written material, its subsidiary elements and its contents on an 'as is' basis and make no (and expressly disclaim all) representations or warranties of any kind with respect to this written material or its contents including, without limitation, advice and recommendations, warranties or merchantability and fitness for a particular purpose. In addition, the author and publisher do not represent, warrant or guarantee that the information accessible via this written material, (e.g. within other websites), is accurate, complete or current. To the fullest extent permitted by law, the author, publishers, affiliates, partners, directors, employees or other representatives will not be liable for damages arising out of or in connection with the use, misuse of, or inability to use any or all of the information contained within or accessible via this publication. This is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss of or damage to property and claims of third parties. Copyright Notice Copyright 2010 Lifeline Publications Ltd. All Rights Reserved, Worldwide. This publication contains material protected under International and Federal Copyright Laws and Treaties. There are no distribution or redistribution rights available for this publication. This publication must not be reproduced in any part, form or means without the written consent of the publisher. Any unauthorised reprint, use, distribution or publication of this material is prohibited and legal action will always be sought. Lifeline Publications Ltd - All Rights Reserved Page 2
3 Contents Introduction Read This First! Internet Search Mania Searching Precedes Buying How Does This Work? Why is this So Attractive? Step 1: Save Time and Work Smart Get supplies Organize Your s Organize Your Favourite Sites Decide On Your Contact Details Get Your Banking in Place Download Spying Tool # Step 2: Choose Your Subject The Sky's the Limit Brainstorm Ideas You must be Market Driven Spying Tool # Search for Good Advertisers Find the Best Affiliate Programs Gauge Sponsored Link Profitability Bid Rates Revealed: Spying Tool # Decision Time - Choose Your First Subject Step 3: Choose the Best Keywords & Merchants-33 Choose Your Primary Keywords Gauging the 'Real' Competition Spying Tool # Choose Your Secondary Keywords Choose Your Merchants Step 4: Create Compelling Content Just Follow a Proven Formula Lifeline Publications Ltd - All Rights Reserved Page 3
4 Understanding your Visitors Find the Right Information Content Presentation and Pre-selling Spy on Google with Spying Tool #5! Create Drafts of your Main Pages Simple Article Creation Using Quality PLR Content Using a Ghost Writer Don't be a 'Spam' Site Step 5: The Best Way to Get Content Online Great Reasons for Using WordPress Choose the Best Domain Name Order Your Domain Name and Hosting Install WordPress Customize Your Site Install FTP Software Customize and Optimize Checklist Adding Content to your Site Join the Best Affiliate Programs & Get Links Open an AdSense Account Use and position AdSense Wisely Step 6: Build Traffic & Maximize Profits Get Quickly Indexed in Google Submit your Site to Search Engines & Web Directories Article Distribution Profit from Non-Buyers Pay Per Click Advertising Analyse & Control Traffic Profit from Topical and Seasonal Trends Mental Fuel Lifeline Publications Ltd - All Rights Reserved Page 4
5 Introduction Read This First! First of all, I'd like to say a big thank you for buying this manual. I'm very excited for you because what you are about to read just isn't known outside a fairly limited circle of industry insiders. Most people trying to make money online are completely oblivious to the methods and tactics discussed in this manual, so I think you should congratulate yourself for taking action. I guess you are reading this because you'd like to earn a good income without slaving 60+ hours every week just to enrich your employer and tax hungry government. Or maybe you're a student and want to have some decent money coming in while you study. Or perhaps you're retired or unable to work and sick of just surviving on a pittance of a pension or state benefits? Well, dear reader, I'm pleased to say you're in the right place! What you are about to read is a ready made blueprint for generating a substantial, passive and ongoing income from the internet, which can be successfully followed by anyone, regardless of age, background, technical knowledge or ability. I know a thing or two about marketing and copywriting, but I'm no 'techie', so you must believe me when I say "if I can do all this, then there's absolutely no reason why you can't too". I would suggest that you read through the whole of this manual first, without following the instructions, just to get a feel for what's involved. Then, re-read it while you are online. After all, as they say, doing is the best way of learning! Lifeline Publications Ltd - All Rights Reserved Page 5
6 If you are reading this on your computer and connected to the internet, you can follow all the links, for example: make money at home online, by left clicking as normal. Note: if a Security Warning box pops up, just click 'Allow'. By the way, links to other websites are liable to change, so if you find any that don't work, or for that matter, notice errors of any other kind on these pages, please let me know. This is very much a step-by-step instruction manual which, if properly followed, can quickly develop from providing a part-time income into a full-time income or even more than that. It's been designed and written for internet 'newbies', and will take you from complete beginner to expert in a matter of days. However, because of its power and simplicity, even if you have more experience of internet marketing you can expect to achieve far better results within a much shorter timescale than with other methods. If you can just keep an open mind and be prepared to try something new you can and will succeed with this. Internet Search Mania Search engines like Google, Yahoo! and bing are now used hundreds of millions of times every single day, and as you probably know, Google is by far the most popular, with over 84%* of the global search engine market - its nearest rival, Yahoo! has just 6%* (*source: netapplications.com/ June 2010). Google maintains an ever expanding index of over 4 billion web pages and feeds the databases of several other search engines. Thanks to its superior technologies, the quality of its search results are the best in the business and the company exerts a huge influence on what's happening on the internet today, and it's setting the pace for what will be happening in the future. Launched in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google has mushroomed into one of the fastest Lifeline Publications Ltd - All Rights Reserved Page 6
7 growing companies in the world, racking up billions of profits, year after year. But how has Google got to be in this position? What is it doing differently from the other search engines? You'd be forgiven for thinking the answer was complicated. In fact, in a way, the answer is shockingly simple. You can get a clue just by comparing Google's home page with that of Yahoo! Yahoo! Google The contrast is pretty obvious isn't it! Notice the simplicity of Google's page - completely devoid of ads - compared with the riot of competing ads, links, graphics and colours on Yahoo! This is because Google understands, better than its competition, the motivation of its customers. In short, it understands the main reason why people use the internet. KEY POINT: People mainly use the internet to check their and to search for information. This might seem like a really obvious statement to make, but it does in fact hold the key to how you should approach the subject of making money online. Lifeline Publications Ltd - All Rights Reserved Page 7
8 Searching Precedes Buying Relatively few people actually log on to the internet with the conscious intention of buying something. The vast majority of internet users will only consider buying something after receiving some relevant, free information which they can use to make a more informed buying decision. In effect, people have to be 'pre-sold' the benefits of a particular product or service before they'll consider getting out their plastic. Once internet users have been given their fix of information, they are no longer frightened of shopping by the click of a mouse. More and more people are losing their natural fear of internet fraud and buying all manner of items online. You normally only hear about this sales boom around Christmas and New Year in the national press, but I can assure you it's continuing month after month, year after year. Hundreds of billions are now spent online every year and this figure is constantly rising! In fact it was this dramatic surge in online searches and sales that led me to have one of those 'eureka' moments and uncover this wonderful system which I'm about to reveal to you in this manual. So what's the secret? How Does This Work? Well, thanks to a few very clever 'spying tools' and some incredibly user-friendly pieces of software, non-techies like you and I can now quickly and easily create simple websites which attract thousands of visitors carrying out internet searches. "Whaaaaat!!!! hang on build a website?? I can't build a website!" I hear you cry! Lifeline Publications Ltd - All Rights Reserved Page 8
9 Don't worry! Yes, I know at this point you may be completely clueless, but I can assure you this really is 'painting by numbers', 'holding your hand every step of the way' type stuff. The kind of 'website' I'm talking about here isn't the great big flashy all-singing-all-dancing designer creation you may be used to visiting. Your site will look very clean, simple & professional, but without the frills. In fact, it'll be a blog that looks like a traditional website but, for a number of reasons, performs much better. By following some clear, non-technical instructions you'll be amazed how easily and quickly you can do this. And you'll be even more amazed when you realise your simple creation is substantially more profitable than many of the 'fairground attractions' put up by so called professional webdesigners. The software you'll be using to build your websites and the techniques I'll be showing you throughout this manual will allow you to easily 'optimise' it for the search engines and will practically force your site to be displayed very near the top of the search results when people search a particular word or phrase in Google or the other search engines. And as I'm sure you know, the implications of holding a high position on the Google (or other search engine) results page can be quite dramatic. It can be like having streams of visitors sucked, helplessly, towards your site like a massive vacuum cleaner - and all for free! But getting loads of visitors is only half the deal. You can't measure success by just counting visitors. It's no good having swarms of window shoppers if they're not spending anything. You need to know how to convert visitors into buyers. When visitors arrive at your site, they'll be treated to some high quality information which is relevant to their search, and then, Lifeline Publications Ltd - All Rights Reserved Page 9
10 using a coded link, they'll be forwarded to commercial websites (merchant sites) which sell products that are relevant to their search query. Products or services that solve their problems or make their life better, easier or more enjoyable. Finally, the merchant sites make commission payments into your account when sales are made as a result of your 'referral'. You may have heard of this business model referred to as 'affiliate marketing'. You may even have joined some affiliate programs already. But I can assure you, the system I'm about to reveal to you is much more profitable, reliable and works much faster than anything you're likely to have come across before, and I'm going to show you EXACTLY how to do things properly, straight from the word GO! As is so often the case with any strategy - it's not WHAT you do - it's the WAY YOU DO IT that spells the difference between a lifetime of success and a complete mess up. What you are doing in this business is publishing specialised, relevant information for the benefit of internet surfers - something which, as we have already seen, is in MASSIVE demand. Don't worry about where you are going to get this information. I'm going to show you exactly where and how to get information on any topic for free and how to 'process' it for website publication without having any so called 'writing' skills. Why Is This So Attractive? Before we get started, just to make sure you are fully aware of the benefits of affiliate marketing, here are 7 whopping advantages this strategy has over other ways of making money: Lifeline Publications Ltd - All Rights Reserved Page 10
11 1. Customers come to you for free! Crowds of qualified sales leads - customers who are specifically interested in your product or service - will come to you, without a penny being spent on advertising and a minimum on startup costs and overheads. Just imagine being able to rent a retail space in a busy central high street location for less than $20 a month and you get the picture! 2. Virtually no risk of failure. Before you even start, you know the exact level of interest and competition - and you'll easily find loads of specialised niche subjects with little or no competition whatsoever! Follow the steps in this manual you'll have to try pretty hard to mess up! 3. No selling. What you are doing here is a bit of clever psychology called 'pre-selling'. Give visitors some useful, relevant and free information - create a feeling of trust and gratitude - and put them in a more suggestible frame of mind to make a more informed buying decision. 4. No products to handle, orders to fulfil or customers to service. You can leave all that hassle to others. 5. Huge Potential. According to experts, this industry was worth about $6.5 billion in 2006 and yet it's still in its infancy! Every day, more and more businesses, within practically any industry you can think of, are starting to run their own affiliate programs. 6. This is ideally suited to the home worker who can now use the awesome power of the internet to compete with anyone, from small companies to huge corporations. Yes, you really can beat the 'big boys' and run your operation part-time from anywhere with a computer & internet connection - it doesn't matter where you are, who you are, or how old you are. 7. Welcome to the wonderful world of passive (residual) income. Once your specialist site is up and running it'll need very little ongoing work to keep it churning out profits on 'auto-pilot', month after month, year after year. Lifeline Publications Ltd - All Rights Reserved Page 11
12 Are you beginning to see the potential here? Believe me, information publishing (which is what you will be doing here) can pay for your student tuition fees, your living expenses, your mortgage, your holidays, your new car, your pension - in fact whatever you want! It has for me, and now you've got this manual, there's no reason why it can't for you, too. KEY POINT: Please don't make the howling mistake of thinking: "I can't do this because I'm not technical & don't know how to design and build a website!" Contrary to common myth, making money online has nothing whatsoever to do with computing or graphic design skills. There are millions of very clever and highly skilled technical and creative people out there making nothing online. As I'll be showing you throughout this guide, I just use a few simple pieces of software, some powerful online 'spying tools', and some 'insider strategies' to make money online, on auto-pilot. And you can too! If you want to make money at home online, click this link and read the whole of this guide. Lifeline Publications Ltd - All Rights Reserved Page 12
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