Master Data in an Omni Channel World

Transcription

1 Master Data in an Omni Channel World Building GDSN & DAM Service Lines Richard Manaton, COO Cameron Frith, General Manager - Implementation 28 th June 2017

2 Agenda Building GDSN and Digital Asset Management Service Lines Setting the Scene A compelling proposition Challenges & Opportunities Responding to an Evolving Market Building a DAM Service Line Omni channel commerce 2

3 Setting the Scene GS1 NZ Services Revenue Services Membership 3

4 Setting the Scene GS1 NZ Services Revenue 4

5 Setting the Scene - Locally GROCERY Supplier National Product Catalogue DAMs & Photography Barcode Verification ProductFlow HARDWARE/Agri HEALTHCARE 5

6 Building the Service Line Basic Principles Repeat within sector Repeat across sectors 6

7 Building the Service Line Basic Principles #1 Establish (reveal) the need Pain points for Retailer, Supplier, Industry Paper based data flows Order/invoice errors Spreadsheets/static data A large vendor base Vendors who operate across multiple retailers Sub optimal online presence images/data What service can you provide that will satisfy the need? 7

8 Building the Service Line Basic Principles #2 Build Relationships Industry organisations (FGC, BIF, etc.) Articles in sector print User Groups Data Crunch report Board Member representation helps 8

9 Building the Service Line Basic Principles #3 Technology is key! NZ & Australia National Product Catalogue 9

10 Building the Service Line Basic Principles #4 Begin supplier rollout Dataset - start small!! link to PEL requirements Supplier tranches pilot first Compelling pricing model remove barriers to entry link to Pricing Model 10

11 Challenges Demand-side timing is crucial Managing the technology is complex (& $$) Building catalogues takes too long (incremental build) Needs to be easy to use (data outsource option) Data alone is not enough you have to adapt!! 11

12 The Changing Landscape Retailers need information to run their businesses Ordering Storage Transport Inventory Control Warehousing Logistics Allergens/Ingredients Images Marketing Info. Regulatory Rich Descriptions Origin Statements Supply Chain - Buy Side Consumer Info. Sell Side 12

13 The Changing Landscape 13

14 The Changing Landscape Helps ensure all new products / product changes are up to date, accurate and available to retail customers Physical check of the product vs the data/image Currently not receiving Private Label product SUPPLIER Data ü GS1 Barcode ü Image ü Supplier/Buyer Communication ü Retailer Benefits Verified data to satisfy Buy Side Global Content Aggregation Sell Side Omni Channel & deliver content efficiently to engage customers 14

15 Building a Digital Asset Management (DAM) Service Line 15

16 Omni Channel Commerce increases the need for Retailers to get images Right 1. Retailer online product declarations demands thorough and robust image acquisition and maintenance process Capture all changes in a fluid market New products All product changes Images must align to the current product sold 2. Whilst image quality and consistency will enhance sales Absence of an online product image = no sales of that product also degrades the appeal of the site for consumers Images consistent to the specification will optimise site appeal 16

17 Missing images - Seafood 17

18 Salmon Kebab, would you buy one? 18

19 Missing images - Wine 19

20 Inconsistent Imagery - Beer?????? 20

21 Image Quality 21

22 Out of date images online can be significant Recently completed an audit of Countdown online shop and discovered the following We compared the physical pack sold in store vs the image online Sampled 273 products 79% online images were correct to the current product sold in store, but 21% were incorrect 22

23 A Driver for change: Purchasing from international sites growing Source: BNZ and Marketview 23

24 A Driver for Change: The Regulator - New Zealand Commerce Commission 24

25 GS1 has built services & a process to assist retailers to meet Omni Channel demands However the process does require the following pre-requisites to be successful 1. Support from the retailer 2. GS1 integration with the retailer 3. Agreed GS1 /retailer supplier engagement plan 4. A clear concise process communicated to the supplier community 5. Compliance to the process by all parties The retailer can rest assured services from GS1 will deliver Alignment to applicable global standards Interoperability to lower costs to all participants Individual retailer image specifications will be delivered Suppliers can choose to use existing images (assuming to spec) Should proprietary rights be claimed, these can be protected 25

26 Product Flow Helps ensure all new products / product changes are up to date, accurate and available to retail customers Physical check of the product vs the data/image Currently not receiving Private Label product SUPPLIER Data ü GS1 Barcode ü Image ü Supplier/Buyer Communication ü Retailer Benefits Verified data to satisfy Buy Side Global Content Aggregation Sell Side Omni Channel & deliver content efficiently to engage customers 26

27 GS1 Image Process Supplier Countdown 1. New Product or Product Change advise 2. Product Ranged & supplier advised to contact GS1 GS1 NZ 5. Sends existing Image QC 4. Photo & Image Upload Digital Asset Mgt System 27

28 GS1 Image Process: joint interventions can capture market changes Supplier Countdown 1. New Product or Product Change advise 2. Product Ranged & supplier advised to contact GS1 Helium GS1 NZ Change in NPC data initiates image request 5. Sends existing Image NPC QC 4. Photo & Image Upload Digital Asset Mgt System API pings DAM for changes 28

29 GS1 New Zealand DAM s consolidating to one DAM GS1 Digital Asset Management Foremost image databases in NZ 42,000+ GTIN images 29

30 Complementary Service: Photography 4 Photographic booths 3 in Auckland 1 in Wellington (soon to be 2) 5 full time professional photographers 3 photography options Planogram and Base Catalogue Photography Brand Promotion and Sales Product Photography Bespoke Full post production service Clipping path Retouching service Upload to GS1 run industry syndicated digital asset management (DAM) systems 30

31 Appendix 31

32 Supplier Photography Options 1. Planogram and Base Catalogue Photography: Lower resolution photography (max 2500px x 2500px) suitable for planograms and small catalogue image applications Post Production: Clipping path supplied, minimal retouching $30+ GST Loaded into a GS1 Digital Asset Management Service per product* Two images per product (one Front and one 3D) Saved in jpeg (GS1 standards) format 2. Brand Promotion and Sales Product Photography Premium high resolution photography (max 7216px x 5412px) suitable for all brand promotional, point of sale and online applications Post Production: Clipping path and full retouching service $115+ GST per product Loaded into a GS1 Digital Asset Management Service Saved in any appropriate format 3. Bespoke Photography (POA) * GS1 Member Price, Non Member $50 32