EDEXCEL A LEVEL BUSINESS KNOWLEDGE BOOK
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1 EDEXCEL A LEVEL BUSINESS KNOWLEDGE BOOK Student Name:
2 Contents THEME : MARKETING THEME : MANAGING PEOPLE THEME : FINANCE THEME : RESOURCE MANAGEMENT THEME : EXTERNAL INFLUENCES THEME : BUSINESS DECISIONS & STRATEGY THEME 4: GLOBAL BUSINESS About this book The tutoru Edexcel A Level Business Knowledge Book provides a comprehensive series of structured, step by step activities, specifically designed to equip students with the essential knowledge that they need to be successful in Edexcel A Level Business exams. By working systematically through the book, students will be able to identify gaps in their own knowledge, whilst building awareness of specialist terminology and familiarity with key concepts, models and theories which are crucial to exam success. Edexcel A Level Business Knowledge Book Not to be photocopied
3 THEME MARKETING THIS SECTION OF THE SPECIFICATION COVERS: q Meeting customer needs q Market q Marketing mix and strategy 0 GIVE ME THREE: Characteristics of: MASS MARKETS NICHE MARKETS 0 HOW MIGHT? Market size and market share differ between mass and niche markets? Brands influence the position of a business in a mass / niche market?
4 0 WHAT IS MEANT BY? Write a definition for the following key terms: DYNAMIC MARKETS MARKET SIZE MARKET SHARE INNOVATION 0 4 WHAT IS THE FORMULA? Write down the formula for calculating: MARKET SIZE MARKET SHARE MARKET GROWTH 0 5 BENEFITS AND DRAWBACKS: Identify two benefits and two drawbacks of online retailing to: BENEFITS CONSUMERS DRAWBACKS CONSUMERS RETAILERS RETAILERS 4 Edexcel A Level Business Knowledge Book Not to be photocopied
5 0 6 GIVE ME THREE: Reasons how markets change: Ways competition affects the market: Ways businesses adapt to change: 0 7 WHAT S THE DIFFERENCE? What s the difference between: RISK AND UNCERTAINTY PRODUCT ORIENTATION AND MARKET ORIENTATION 5
6 PRIMARY MARKET RESEARCH AND SECONDARY MARKET RESEARCH QUANTITATIVE RESEARCH DATA AND QUALITATIVE RESEARCH DATA 0 8 BENEFITS AND DRAWBACKS: Identify two benefits and two drawbacks of primary and secondary market research: BENEFITS PRIMARY MARKET RESEARCH DRAWBACKS PRIMARY MARKET RESEARCH SECONDARY MARKET RESEARCH SECONDARY MARKET RESEARCH 6 Edexcel A Level Business Knowledge Book Not to be photocopied
7 0 9 WHAT IS MEANT BY? Write a definition for the following key terms: SAMPLE SIZE BIAS 0 GIVE ME THREE: Ways in which ICT could be used to support market research: Ways of segmenting a market: WHAT IS MEANT BY? Write a definition for the following key terms: MARKET MAPPING COMPETITIVE ADVANTAGE PRODUCT DIFFERENTIATION ADDING VALUE 7
8 Theme BUSINESS DECISIONS AND STRATEGY THIS SECTION OF THE SPECIFICATION COVERS: q Business objectives and strategy q Business growth q Decision-making techniques q Influences on business decisions q Assessing competitiveness q Managing change 8 0 TELL ME: The difference between the mission statement of a business and its corporate objectives: Two uses and two limitations of a mission statement: USES LIMITATIONS 8 LABEL THE DIAGRAM: Label the following blank diagram of Ansoff s Matrix: ANSOFF S MATRIX 47
9 Label the following blank diagram of Porter s Strategic Matrix: PORTER S STRATEGIC MATRIX 8 TELL ME: Two uses and two limitations of portfolio analysis (Boston Matrix): USES LIMITATIONS Two ways of achieving a competitive advantage through distinctive capabilities: 48 Edexcel A Level Business Knowledge Book Not to be photocopied
10 The difference between strategic and tactical decisions: The effect of strategic and tactical decisions on: HUMAN RESOURCES PHYSICAL RESOURCES FINANCIAL RESOURCES Two ways in which the changing competitive environment can affect businesses: 8 WHAT IS MEANT BY? What is meant by the acronym SWOT? S W O T 49
Personalised Learning Checklist Edexcel A Level Business Theme 1 - Marketing and People
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