7 Steps to Building a Great Online Brand. Presented by Raja Choudhury
|
|
- Joy Blair
- 6 years ago
- Views:
Transcription
1 7 Steps to Building a Great Online Brand Presented by Raja Choudhury raja@c3cube.com
2
3 Online Branding
4 A Brief History of Brands
5 Why Branding?
6 Stock Market Value: $135 billion Net Assets $10.5 billion $125 billion value intangible confidence of shareholders Value of Brand estimated at $70 billion 50% of value is in the brands. Coca-Cola
7 Why Branding? Add up to 70% to the value of your Company. Have a lasting impression on the public imagination. Ensure Loyalty from customers and shareholders alike. Rally Employees to your Culture and attract new Recruits Allows you to diversify into other categories and businesses.
8 What makes a Brand Great?
9
10 What makes a Brand great! Great Design - Unique Positioning - the Brand Impression A Superior Product or Service Consistency on delivering on a Promise A Great Customer Experience Internal Commitment to keeping the Brand Great Staying Relevant to Market and Consumer Expectations
11 7 Steps to Building a Great Online Brand
12 Step 1: Have a Great Idea
13 Step 1: Have a Great Idea Having a Good Idea is critical to building a great brand. Does your idea do something dramatically new or cater to a New Market? Does it fill a Gap or Need in the Market? Does it Improve the way of doing Something?
14 Step 1: Have a Great Idea Does your idea do something dramatically new or cater to a New Market? Naukri.com Launched First in Indian Market Copied Classifieds from Newspapers Valued at over Rs 800 Crores today Revenues of over Rs 100 Crores 8:1 Valuation due to projected revenues and Brand dominance. In our scheme of things, the first priority is the product, the next is the brand -- we spend a lot of money on advertising both online and offline. Sanjeev Bikhchandani, CEO, Naukri.com
15 Step 1: Have a Great Idea Does it fill a Gap or a Need in the Market? YouTube.com Launched by 3 ex-employees of PayPal and Angel funding Instant success due to novel and easy way of uploading and showing video clips Buzz generated when clips of top US Comedies were posted by users Legal battle with NBC led to massive user interest and PR. Bought by Google in October 2006 for $1.65 billion.
16 Step 1: Have a Great Idea Does it Improve the way of doing Something? OurWeddingDay.com Launched November 2006 Innovated Wedding Planing Online First Web 2.0 Wedding Planning Site 50,000 Registered Brides in 6 months 25,000 Vendors across US Partnered with Davids Bridal Now valued at over $3 million
17 Step 2: Have a Vision
18 Crush REEBOK!!
19 The Coca-Cola Company exists to benefit and refresh everyone it touches.
20 To inform, empower, and entertain the world through video
21 Step 2: Have a Vision Write a Great Vision or Mission Statement Mission is Purpose Vision is Goals Set out Your Goals and Purpose Clearly Identify your Primary Reason for being in Business Establish your Standards, Values and Integrity Keep your Company, Management and Employees focused on your Primary Purpose.
22 Step 3: Position Your Brand
23 If differentiation is the Goal. Then Branding is the Process
24 Step 3: Position Your Brand Relevance Where do you fit in? Define your offering by understanding what your customers need and how they buy. What do customer expect from companies in your space? - establish your values and vision to ensure credibility and keep your promise. Credibility Brand Discovery Stretch What are the Market and Consumer Trends in your space? - Future proofing your Brand by identifying new platforms Differentiation What is your Competition doing? Study your Competitors and analyze their strengths and weaknesses
25 Step 4: Design Your Brand Identity
26 Step 4: Design Your Brand Identity
27 Step 4: Design Your Brand Identity YOUR BRAND IDENTITY Visual Identity Verbal Identity Brand Platform
28 Step 4: Design Your Brand Identity VISUAL IDENTITY Logos Symbols Typeface Colours
29 Step 4: Design Your Brand Identity VERBAL IDENTITY Names Sub-brand Names Voice Catch Phrases Stories
30 Step 4: Design Your Brand Identity Brand Platform Website s, Blogs and Newsletters Print Materials - Cards and Stationery Adverts and Press Releases All Touch Points
31 Step 5: Protect Your Brand
32 Step 5: Protect Your Brand Before Launching or Marketing your Brand ensure you set up all measures required to PROTECT it! Talk to Intellectual Property Lawyers Register Trademarks and Patents in all Territories Establish Clear Copyrights Plan your Public Relations Strategy and what to do in case of Theft or Attack or Customer Dissatisfaction Do not be afraid to ATTACK if threatened - Litigate!
33 Step 6: Establish Your Brand
34 Step 6: Establish Your Brand Marketing is the Key to Establishing an Online Brand SEO & SEM Viral Marketing Online PR and Awards Advertising Partnerships and Co-Branding
35 Step 6: Establish Your Brand SEO & SEM Organic Optimization and understanding Key Words and CSS/Divs/XHTML/WC3 best practices Building Relevant Content through Multiple Pages Get Linked to from Related Sites Measurement - Google Analytics/ Alexa
36 Step 6: Establish Your Brand Viral Marketing & PR Create buzz Blogs, Forums & Newsletters Online and Mainstream PR - press releases and distribution Word of Relevant Mouth (WORM) - Catalysts & Connectors - Opinion Shapers - get them to write about you
37 Step 6: Establish Your Brand Advertising Google and Yahoo Search and Content Networks CPC Online Ad Networks - Doubleclick, Tyroo...CPM/CPC/ CPA Direct Placement in Websites, Blogs and Newsletters Building Affiliate CPA Networks Print and Media Advertising in Specific Verticals
38 Step 7: Keep Your Brand on Top
39 Step 7: Keep Your Brand on Top OK - you have now established your Brand - How do you keep it on Top Develop a Brand Culture in your Company Conduct Regular Market Research and Focus Groups to study your customers and their needs Do a regular Discovery every 6 months to maintain your Brand Position Revisit your Brand Identity and Platforms at least once per year Keep track of market trends and ideas Get your Brand valued and add it to your Balance Sheet.
40 So, Why Online Branding?
41 If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you John Stuart, Founder and Chairman of Quaker Oats.
42 So, Why Branding? Add up to 70% to the value of your Company. Have a lasting impression on the public imagination. Ensure Loyalty from customers and shareholders alike. Rally Employees to your Culture and attract new Recruits Allows you to diversify into other categories and businesses.
43 Presented by Raja Choudhury
Brand Strategy Plan and Marketing Communications Program March 2018
Brand Strategy Plan and Marketing Communications Program March 2018 Illinois Association of Court Appointed Special Advocates 207 West Jefferson Suite 303 Bloomington, Illinois 61701 Situation The Illinois
More informationHow to Promote Your Golf Course Using Social Media. Justin Ramers, Director of Social Media
How to Promote Your Golf Course Using Social Media Justin Ramers, Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving
More informationCompellingly simple Creating brands for today s world
Compellingly simple Creating brands for today s world 21st March Who are we? Who are we? Our company Independent brand consultancy 45 people full-time Active in the UK, Europe, USA, and Asia Why Heavenly?
More informationDeveloping your brand
Developing your Brand 1 Introduction 2 What is your Brand? An invaluable asset in the battle for customers. The source of a promise to your consumer. The foundation of your marketing communication. A vital
More informationE-Marketing/7E Chapter 9. Product: The Online Offer
E-Marketing/7E Chapter 9 Product: The Online Offer The Google Story In 1998, co-founders Brin and Page delivered an innovative new search strategy that ranked results on popularity as well as keywords.
More informationFive Essential Components of Hospitality Marketing
Five Essential Components of Hospitality Marketing You manage a hotel or resort and want people to stay there. Seems like a reasonable request. The question is, how do you make it happen? The world of
More informationTHE BUSINESS CASE FOR A MARKETING AND BRAND MANAGEMENT PLATFORM
THE BUSINESS CASE FOR A MARKETING AND BRAND MANAGEMENT PLATFORM Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. David Ogilvy Long-term brand equity and growth
More informationTHE BUSINESS CASE FOR A MARKETING AND BRAND MANAGEMENT PLATFORM
THE BUSINESS CASE FOR A MARKETING AND BRAND MANAGEMENT PLATFORM Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. David Ogilvy Long-term brand equity and growth
More informationUsing Social Media to Increase Memberships & Registrations. Justin Ramers Director of Social Media
Using Social Media to Increase Memberships & Registrations Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation
More informationCompany Pages.
www.linkedin.com/companies Copyright 2011 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All
More informationMARKETING STRATEGY QUESTIONNAIRE
MARKETING STRATEGY QUESTIONNAIRE The Marketing Questionnaire The Advantex Team would like to help you build your business by ensuring that the face you present to the world through your website, print
More informationDIGITAL MARKETING COURSE
ADVANCED DIGITAL MARKETING COURSE CURRENT REPAIRS Opportunity to learn from India's 1st Digital Marketing Training Institute Cum Company WHY OUR DIGITAL MARKETING COURSE IS BEST BUDGET FRIENDLY UNLIMITED
More informationMarketing to SMBs in 2011
Marketing to SMBs in 2011 May 16, 2011 One Mifflin Place, Suite 316 Cambridge, MA 02318 www.bbionline.com 617-868-6369 Bredin overview Insight: Original market research Outreach: Lead generation, nurture
More informationHow to Write an Effective News Release. A Guide for Industrial Marketers
How to Write an Effective News Release A Guide for Industrial Marketers How to Write an Effective News Release News releases can play an important role in your company s marketing and branding efforts
More informationExploring Technology & Your Business
Company Visual Communications Overview for Exploring Technology & Your Business 310.500.2222 phone 310.861.5710 fax www.kconsultinggroup.com 4859 West Slauson Avenue #327 Los Angeles CA 90056 Let s Get
More informationLEARN, SHARE, GROW: Digital Marketing and Social Media. Jason Sikora, The Acquisition Agency
LEARN, SHARE, GROW: Digital Marketing and Social Media Jason Sikora, The Acquisition Agency Agenda 1. The Digital Age circa 2012 2. Marketing From the Inside-Out 3. Get In On The Conversation 4. High Level
More informationQuestions You Need to Answer Before Starting a Business
Questions You Need to Answer Before Starting a Business Burt Wallerstein DEFINING YOUR BUSINESS MODEL 1. What product or service are you selling? 2. Who s your target customer? 3. What customer challenge
More information8 simple steps to offering a superior customer experience
8 simple steps to offering a superior customer experience 1. Make communication convenient 2. Bring your online and offline worlds together 3. Embrace your employees 4. Engage your customers 5. Turn moments
More informationDeveloping Brand Assets: A strategic process of discovery that reflects an organization s values.
Design With Results in Mind Developing Brand Assets: A strategic process of discovery that reflects an organization s values. Valerie Lee Schutte The Design Depot June 2004 www.thedesigndepot.com The Design
More informationENTR/BUAD : Entrepreneurial Marketing. Week 6B: Traction Theory & the Nineteen Channels
ENTR/BUAD 351-050: Entrepreneurial Marketing Week 1: Entrepreneurial Laptops and Marketing, Phones Away the Please Ultimate Challenge Week 6B: Traction Theory & the Nineteen Channels What is traction?
More informationAuthor. A Little Background and History. Steve Welsh
1 Author 3 A Little Background and History Steve Welsh is the foremost Social Media Strategist & Management Consultant in Berkshire, Hampshire and Surrey. Having managed and marketed businesses from medium
More informationUnit 30: Internet Marketing
Unit 30: Internet Marketing Unit code: D/601/1102 QCF level: 5 Credit value: 15 credits Aim This unit provides learners with an understanding of internet marketing so they can develop the skills to use
More informationSocial Media Marketing. ACCORD Corporation Bridgette Winicki
Social Media Marketing ACCORD Corporation Bridgette Winicki Outline General Information Getting Started Different Social Media Accounts Benefits of using How to Create an Account for it Getting the Best
More informationMarketing Communications Strategies and Tactics
Marketing Communications Strategies and Tactics DO S AND DON TS OF PROMOTING YOUR SMALL BUSINESS SEPTEMBER 16, 2014 What every company wants/needs Let s hear from you Are you ready? Who s going to do it?
More informationTHE NEW, THE NOW, THE NEXT DIGITAL MARKETING STRATEGIES
THE NEW, THE NOW, THE NEXT DIGITAL MARKETING STRATEGIES Lance Bachmann President & CEO 1SEO.COM DIGITAL AGENCY As a digital marketing specialist and owner of 1SEO.com Digital Agency, Lance works with businesses
More informationCase Study: ALEX AND ANI s intelligence led approach to winning the fight against counterfeiters on social media
Case Study: ALEX AND ANI s intelligence led approach to winning the fight against counterfeiters on social media September 2017 Technology Legal insight Intelligence 1 ALEX AND ANI : Who are we? What is
More informationCopyright 2014 by Pearson Education, Inc. All rights reserved Chapter Nine. Digital Marketing
Copyright 2014 by Pearson Education, Inc. All rights reserved. 9-1 9 Chapter Nine Digital Marketing Marketing Zen 9 Shama Kabani founder Social media Twitter Shift in nature of communication Started as
More informationMarketing & Communications in the Digital Age
Marketing & Communications in the Digital Age Giving Circle Connector Gathering October 27, 2016 Adrienne Peres Today s Topics Agenda Marketing 101 Paid vs. Earned Owned Content & Social Media Marketing
More informationCSE 403. Customers and Users (AARRR: A Pirate s Approach) AARRR!!
CSE 403 Customers and Users (AARRR: A Pirate s Approach) AARRR!! Announcements 12/03 release? Send TA and instructor information via email -- release notes, status report Final on 12/07 12/08 release:
More informationMarketing Attractions in a World of Tech.
Marketing Attractions in a World of Tech The world of visitor attraction marketing has changed We re going on a day out Here I am Look at this Let s review it! Today s Marketing Manager The digital world
More informationRLI PROFESSIONAL SERVICES GROUP LEARNING EVENT PSGLE 127. Content Marketing: How to Reach Your Audience for Maximum Impact
RLI PROFESSIONAL SERVICES GROUP LEARNING EVENT PSGLE 127 Content Marketing: How to Reach Your Audience for Maximum Impact Copyright Materials This presentation is protected by US and International Copyright
More informationEvent organisation model
Guide 1 September 2015 Event organisation model A REVISION OF THE BUSINESS MODEL CANVAS APPLIED TO EVENTS Value proposition of your event What should I offer my customer? Page 5 Customer relationships
More informationADVANCED PROGRAMME IN DIGITAL MARKETING. Programa Superior
ADVANCED PROGRAMME IN DIGITAL MARKETING Programa Superior ADVANCED PROGRAMME IN DIGITAL MARKETING 1. Designing and Creating a Digital Marketing Plan History of Digital Marketing and Advertising Competitive
More informationBuilding Sales With Social Media
Building Sales With Social Media Elise Anderson Journalbooks/Timeplanner Calendars CAS - 1 pt Monday, January 02, 2012 3:45 pm - 4:45 pm Brought to you by: The views and opinions expressed by presenters
More informationHow to build and execute a marketing plan
How to build and execute a marketing plan Kacee Johnson, MBA, CEO, Blue Ocean Principles 11/15/17 WiFi: QBConnect Password not required CPE Process CPE Credit In order to receive CPE credit Be sure to
More informationB2B Marketing LET S GET DOWN TO BUSINESS
B2B Marketing LET S GET DOWN TO BUSINESS Show me the money Let s keep things simple: the aim of your B2B marketing is to produce more customers and drive more sales and improved profits. This remains true
More informationWHAT EVERY B2B MARKETER NEEDS TO KNOW
WHAT EVERY B2B MARKETER NEEDS TO KNOW The news is out: B2B marketing isn t boring. In fact, traditional consumer-driven tactics are being adopted to create inspiring campaigns that help attract new prospects,
More information11 month Full Time Post Graduate Program in Media and Entertainment
11 month Full Time Post Graduate Program in Media and Entertainment CURRICULUM Module 1: 1. MEDIA OVERVIEW 1 WEEK DEDICATED COURSE 2. MARKETING MANAGEMENT a. Consumer Behavior b. Management Skills c. Market
More informationSOCIAL MEDIA OPTIMISATION
Did you know that Social Media is a growing source of leads and customers? The amount of time your target market spends on social media is ever-increasing. What is Social Media Optimisation? Social media
More informationCFO #CFOPERFORMANCE. Building Your Brand The Value of Reputation
#CFOPERFORMANCE Building Your Brand The Value of Reputation Your firm is looking to grow, but you re not sure of the next step. Traditional client referrals are no longer enough to keep ahead of the increasing
More informationREAL SOCIAL MEDIA MARKETING
REAL SOCIAL MEDIA MARKETING When the HYPE Isn t Working So, your company has been on Facebook, Twitter, YouTube and LinkedIn for a while and you haven t seen many results other than a number of people
More informationCombine attribution with data onboarding to bridge the digital marketing divide
Combine attribution with data onboarding to bridge the digital marketing divide Understand how online marketing impacts offline sales Google Inc. 360suite-info@google.com g.co/360suite 1 Digital marketing
More informationGUIDE. the. brand GUIDE. a strategy template for entrepreneurs.
brand the brand a strategy template for entrepreneurs. Branding is... Building a Brand Strategy Are you struggling to build your brand strategy and rise above the noise of competition? Do you consistently
More informationLONDON SPORT JOB DESCRIPTION & PERSON SPECIFICATION. Role type: Fixed term contract, starting on 29 May and ending on 21 September 2018
LONDON SPORT JOB DESCRIPTION & PERSON SPECIFICATION Job Title: Salary grade: Marketing Manager 40,000 pro-rata Role type: Fixed term contract, starting on 29 May and ending on 21 September 2018 Purposes
More informationstw digital 2012 market update DRAFT: FOR DISCUSSION
1 stw digital 2012 market update DRAFT: FOR DISCUSSION STW DIGITAL: SUMMARY 2 2011 was a year of massive action and achievement across STW s digital portfolio Digital revenue growth exceeded our expectations,
More informationPromoting Fashion / Barbara Graham & Caline Anouti
Activities / 1 Chapter 1: Consumers and Consumer Trend-forecasting Analyse five current campaigns, either TV adverts or films released on social media. Try to look outside fashion and include at least
More informationHow to reach technical audiences through... inbound marketing. Issue 2
How to reach technical audiences through... inbound marketing Issue 2 In our previous issue we looked at the use of PR and how it can be a powerful and cost effective way for engineers to reach wider audiences
More information2014 Online Reputation Management
2014 Online Reputation Management Customer Satisfaction is Worthless. Customer Loyalty is Priceless. People don't care how much you know until they know how much you care John C. Maxwell [ONLINE REPUTATION
More informationoctave A simple overview digital Digital Marketing Guide
Digital Marketing Guide A simple overview A brief introduction Contents 1.0 Introduction 2.0 Changing Media 2.1 Internet Usage 2.2 User activity online 2.3 Social Media 2.4 Mobile 2.5 Ecommerce - Impact
More informationMarketing & Communications Guidelines
Marketing & Communications Guidelines Policy date Policy owner New or review 21.1.16 Lisa Charles New Internal/customer facing Customer facing (regulators and other similar stakeholders) Version no 1 Approved
More informationGrowing Your Digital Marketing Agency. How To Attract And Convert Clients
Growing Your Digital Marketing Agency How To Attract And Convert Clients 2 Knowing how to stand out from the crowd in order to attract and convert new clients is an inevitable challenge for all B2B organisations,
More information7 Quality Organizations and Service. Copyright 2016, 2013, 2011 Pearson Education, Inc. 1
7 Quality Organizations and Service Copyright 2016, 2013, 2011 Pearson Education, Inc. 1 PERFORMANCE PROFITS CUSTOMERS Copyright 2016, 2013, 2011 Pearson Education, Inc. 2 After studying these topics,
More informationOnline Marketing Courses
"Marketing is a contest for people's attention." Online Marketing Courses Professional Development Training has a specialised division of Online Marketing experts that will tailor the delivery of any of
More informationPlan & Create Brand Development Market Research Web Design & Development Mobile/App Design & Development
Plan & Create Effective marketing begins with strong assets and detailed strategies. By crafting, optimizing, and aligning every piece of collateral, thinking through all possibilities, and identifying
More informationFLX INTERACTIVE P: (916) OR E: WEB DESIGN INBOUND MARKETING INTERACTIVE MARKETING
YOUR PROFESSIONAL SERVICES COMPANY MARKETING PARTNER Creative Capabilities Deck FLX Interactive offers marketing and website services for consulting firms and professional service companies eager to grow
More informationMatrix Marketing Group
2019 Matrix Marketing Group Contents Introduction... 3 Part I: Where to Start... 3 The objectives of your marketing plan are to:... 4 Goals... 4 Tactics... 12 Sales Tools... 17 Metrics... 17 Budget...
More informationEffective Websites and Social Media Marketing. Owen Salerno Suzie s Farm
Effective Websites and Social Media Marketing Owen Salerno Suzie s Farm Content is King (if you remember one thing from today, let it be that) Why do you need a website? Help customers find you in the
More informationEVALUATING YOUR DIGITAL MARKETING EFFORTS
EVALUATING YOUR DIGITAL MARKETING EFFORTS Copyright 2016 Elephant Marketing & Media, LLC. Editing, re-presentation or sale prohibited. 239.449.6107 www.elephantmkg.com WHAT IS DIGITAL MARKETING? DIGITAL
More informationNetworks Help Drive Affiliate Marketing Into The Mainstream Advertisers And Publishers Evolve As The Industry Shifts
A Forrester Consulting Thought Leadership Paper Commissioned By Rakuten Affiliate Network February 2016 Networks Help Drive Affiliate Marketing Into The Mainstream Advertisers And Publishers Evolve As
More informationProduct and Branding Strategy
Product and Branding Strategy Presentation Outline Different levels of a product Characteristics of products and services Product mix concept Demand measurement Branding Brand Architecture Brand Equity
More informationHow much is a brand worth?
any times, people often get confused between a brand and a trademark; however, a brand is a unique combination of rational and emotional values, as well as qualities associated with an organization. Together
More informationBUSINESS PLAN. Name: Date: Signed by :
BUSINESS PLAN Name: Date: Signed by : TABLE OF CONTENTS 1. PURPOSE OF PLAN AND SUMMARY 2. DETAILS OF THE BUSINESS 3. MANAGEMENT OF THE BUSINESS 4. PRODUCTS AND SERVICES 5. THE MARKET 6. EMPLOYEES 7. PREMISES
More informationOnline advertising. A brief introduction to Ad-networks Prepared by: Anna Alikhani
Online advertising A brief introduction to Ad-networks Prepared by: Anna Alikhani Ad Networking or Banner Dealing Business Overview in Iran It seems that the market is ruled with old dinosaurs, with the
More informationAudit Your Current Brand
Audit Your Current Brand What is a brand? Is it a logo? A name or slogan? A graphic design or color scheme? Your brand is the entire experience your prospects and customers have with your company. It s
More informationMarketing for Manufacturers
Marketing for Manufacturers Taking Your Business to the Next Level + What s Working + What s Not Working + Connecting With Your Audience + Creating a Compelling Message Creative Technology Corp. 1 The
More informationDeveloping Corporate Partnerships. A Learning Tool Provided by the National CASA Association
Developing Corporate Partnerships A Learning Tool Provided by the National CASA Association 1 Corporate Partnerships Corporate partnerships can be a tremendous resource for raising money and awareness
More informationCopyright 2014 by Pearson Education Chapter Nine. Digital Marketing
Copyright 2014 by Pearson Education 9-1 9 Chapter Nine Digital Marketing Toucan 9 Getting Tobago on the Tourist Map Toucan: experts in SEO, online advertising and consumer engagement Internet as primary
More informationBuilding Your Fraud Examination Practice
Building Your Fraud Examination Practice Branding, Advertising, and Networking 2018 Association of Certified Fraud Examiners, Inc. Marketing Marketing concept of reaching a target and making the target
More informationCommunication Consultancy A solutions driven company
BE THE SOLUTION Communication Consultancy A solutions driven company experience that makes a difference 2 Whether it is an inbound or traditional marketing requirement that you need, we are able to assist,
More informationLas Vegas, April 13, 2011 Part I
RAB Revenue Road Show Sheila Kirby SVP Professional Development John Potter VP Training Brandeis Hall VP Training www.rab.com Today s Agenda How the world has changed Integrated Campaigns Digital 2.0 &
More informationChris Carter, Market Focus, Inc. Matthew Dunn, Fast Forward Stories
Chris Carter, Market Focus, Inc. Matthew Dunn, Fast Forward Stories November 2, 2016 Content Marketing Communicating with Customers and Prospects Without Selling Delivering Information That Makes the Buyer
More informationQMS ISO 9001:2015 CERTIFIED COMPANY
TM QMS ISO 9001:2015 CERTIFIED COMPANY 1 What is Marketing? Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition
More informationThe Beginner s Guide to Small Business Marketing. By Leah Cobb LJC Creative
The Beginner s Guide to Small Business Marketing By Leah Cobb LJC Creative Reality Check As consumers, we often pretend marketing doesn t affect our daily lives. We insist that we make our own, unbiased
More informationConnecting With More Leads via Inbound & Outbound
Connecting With More Leads via Inbound & Outbound #ActOnSW Presented by Sponsored by Welcome Webinar Attendees Type question here Follow this webinar on Twitter #ActOnSW About Demand Gen Report Launched
More informationHelping people share life s joy.
2016 Helping people share life s joy. 1 Safe Harbor Disclaimer This presentation contains "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section
More informationStartup Pitch. Let s get the pitch ready! MIT Global Startup Labs Peru 2018
Startup Pitch Let s get the pitch ready! MIT Global Startup Labs Peru 2018 Judging Rubrics Problem Solution & Demo Target Market Business Model Competitive Advantage TEAM Progress to date & Future plans
More informationWinning Pitch Decks. February 5, 2015
Winning Pitch Decks February 5, 2015 BYOBB Facts Different deliverables this year Pitch Deck - Annotated Executive Summary Financials should include cost to launch or get to a critical milestone, and be
More informationSalary: 21k Responsible to: The Marketing Manager Working with: Fundraising and Marketing team
Job description: Marketing and Communications Officer Salary: 21k Responsible to: The Marketing Manager Working with: Fundraising and Marketing team PURPOSE OF THE JOB The Fundraising and Marketing Directorate
More informationREFERRAL MARKETING BEST PRACTICES FOR 2014 ACQUIRE NEW CUSTOMERS AT SCALE BY REWARDING EXISTING CUSTOMERS
REFERRAL MARKETING BEST PRACTICES FOR 2014 ACQUIRE NEW CUSTOMERS AT SCALE BY REWARDING EXISTING CUSTOMERS TABLE OF CONTENTS 03 Referral Programs 08 Best Practices 25 Case Studies 31 Referral Marketing
More informationGO SITEBUILDER. Grow your business online today
GO SITEBUILDER Grow your business online today WHY DO YOU NEED A WEB PRESENCE? Setting up a website is one of the best things you can do for your business it can help it grow from an exciting idea into
More informationPROGRAMMATIC DEMYSTIFY DIGITAL. From the Digital Experts: An essential bite-size guide to the acronyms and underpinning of modern digital advertising.
PROGRAMMATIC DEMYSTIFY DIGITAL From the Digital Experts: An essential bite-size guide to the acronyms and underpinning of modern digital advertising. P O W E R ED B Y CONTENTS 1 - Demystify 2 - We demystify
More informationBrief. For the Modern Marketer, Hearing (Market) Voices Is a Good Thing
Brief By Jonathan Becher NO. 20 For the Modern Marketer, Hearing (Market) Voices Is a Good Thing CMOs MAKE A STRONG CASE THAT MARKETING SHOULD REPRESENT THE VOICE OF THE CUSTOMER FOR THEIR COMPANIES, BUT
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you
More informationFinancial Advisors: How to Optimize your LinkedIn Profile
+ Financial Advisors: How to Optimize your LinkedIn Profile A Publication of TABLE OF CONTENTS Introduction - The Case for LinkedIn 1. 5 Quick Ways to Optimize Advisor s LinkedIn Profiles pg. 1 2. A Daily
More informationStrategic Analytics Framework
Strategic Analytics Framework It s all about taking actions based on insight not about data Evolution of Analytics From old school to new school PAGEVIEWS Term weblog coined 1998 Google started 1998 Netscape
More informationDigital Advertising 101. Jeremy Kagan, Associate Professor, Digital Marketing & CEO of Pricing Engine Inc.
Digital Advertising 101 Jeremy Kagan, Associate Professor, Digital Marketing & CEO of Pricing Engine Inc. jeremy@pricingengine.com Twitter: @KaganJ Online Marketing: Why do we care? GROWING EFFECTIVE DIFFERENT
More informationDavid Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com
David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton
More informationPatent Pending. All Rights Reserved NetStairs.com, Inc.
Patent Pending. All Rights Reserved. 2013. NetStairs.com, Inc. FACT Source: Small Talk, Big Results Blog Face-to-Face and Virtual Meeting Require Captive Time and Audience. FULL REPORT: http://content.imex-frankfurt.com/templates/content/documents/meetologylabimex-finalreport.pdf
More informationNex-Tech Advertising Solutions
Nex-Tech Advertising Solutions We ll develop an advertising strategy that meets your unique goals. Let s get the phones ringing and your customers coming back for more. Digital Strategic Consulting Marketing
More informationSocial Networking Building Your Brand Using Social Media and Web 2.0
Building Your Brand Using Social Media and Web 2.0 What is Social Networking? Social networking is engaging with people on the Internet who share interests and/or activities. Most social network services
More informationBrand book Version 05/03/2013
Brand book Version 05/03/2013 1 2 Contents What s in a name? Understanding branding Building our house Who we were Building our brand Talking about ourselves Speaking Our story Words we use Brand book
More informationOPEN TRADING NETWORK COMMUNITY PROPOSAL FOR FUTURE OTN DEVELOPMENT
OPEN TRADING NETWORK COMMUNITY PROPOSAL FOR FUTURE OTN DEVELOPMENT PROJECT: CRYPTO-TO-FIAT OTN EXCHANGE PROJECT OVERVIEW Project Name CRYPTO-TO-FIAT OTN EXCHANGE Voting Address mm-gladiator; Team TBD;
More information2
1 2 3 4 5 6 7 8 http://www.canadabusiness.ca/eng/page/2853/ 9 http://www.canadabusiness.ca/eng/page/2853/#toc-_sole_proprietorship Sole proprietorship With this type of business organization, you would
More informationCOMPANY PROFILE.
COMPANY PROFILE INTRODUCTION TO ELINES N. WHAT WE DO We can help you attract more clients with our unique approach to your branding, marketing, PR and communications needs. By working hand in hand with
More informationSPONSORSHIP AND EXHIBITION PACKAGES
SPONSORSHIP AND EXHIBITION PACKAGES An opportunity to promote your organisation across the DECOM marketplace Our growing annual flagship event attracts organisations of all sizes from across the globe
More informationMARKETING for the Gambling Industry.
MARKETING for the Gambling Industry www.dicelondon.com WHO WE ARE WE ARE A DIGITAL MARKETING AGENCY Specialists in the Real Money Gambling sector. We offer an ability to create and execute superior marketing
More informationBUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages
More informationFacebook vs. Instagram Advertising
Facebook vs. Instagram Advertising DIFFERENCES & BEST PRACTICES A SOCIALBAKERS STUDY Facebook and Instagram are two of the biggest social media platforms, with a combined audience of over 2.7 billion users.
More informationMarketing Questionnaire
ecommerce Web Development Graphics Marketing Marketing Questionnaire Prepared by Zoe Ashby Contact: zoe@bwebsites.co.uk Document version: 1.0 Table of contents P.O.A. 1 YOU 2 Exectutive Summary 2 Marketing
More informationThe Catalyst Building, Cybercity Ebene, Mauritius
contact@kwenly.com The Catalyst Building, Cybercity Ebene, Mauritius www.kwenly.com Services: A Digital Blockchain-oriented Marketing Agency, Kwenly Digital is specialized in SEO, Analytics, Content Marketing,
More information