The New Author Marketing Empowering Authors To Market Themselves Online. Book Industry Landscape. Authors Publishers New

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1 The New Author Marketing Empowering Authors To Market Themselves Online Peter Clifton - Co-founder & CEO Book Industry Landscape Disruption and transformation in book and publishing markets is accelerating Financial pressure at large and small publishing companies Fast growing Do-It-Yourself publishing - greatly expanding the number of new products issued annually Accelerating digital reading market - ebooks and apps through new devices and cell phones 400M+ mobile devices, enabling reading and content consumption - Nook, iphone, Kindle, ipad, cell phones, PDA s, Android and more... Paradigm shifts have occurred in publishing, resulting in unalterable changes in how authors market themselves and their books Authors Publishers New marketing techniques vary depending on publishing segment online - growing offline - slowing platform and audience building is key marketing costs shifted to the author the web is the new platform - vast, cluttered and noisy expect authors to have their own platform in place worry that authors won t need them trying to teach authors what to do and how to be effective online marketers face ongoing challenges and associated marketing budget cuts continue to Tier their lists publishers placing more of the work and costs of marketing on the authors Search Engine relevance - key for authors and their work decline of broadcast media and rise of direct audience time is collapsed - no more long lead time review cycle publisher to media to bookseller model of awareness building is shifting

2 The number of Internet users, 1.9 billion, surpasses the combined populations of North America and Europe, and that number is growing. Facebook, the web s dominate social network, marked it s 400 millionth registered user recently. Twitter, which recently reported a year-to-year increase of over 2,500%, has 14 million visitors per month and growing. This is the reality that faces the modern author: with numbers that large, and a reach that broad, many of the tried-and-true marketing techniques have been rendered obsolete. Today s author needs to know how to navigate through not one, but multiple levels of communication and competition. The new online marketing environment is... - vast - cluttered - complicated! The New Author Marketing Platform Building - Facebook, FiledBy, Library Thing, Goodreads, Amazon, Google, author websites Techniques - get the data right! build a network of links, use video, podcasting and connecting directly with readers...build community...show up! Know about Search Engine Results and how to influence Media - reviews and mentions - still important Events - still important Blog - build your direct audience

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5 3M Author Sites - 8M Books the most comprehensive platform of author/ creator websites on the Internet 3M pre-assembled sites (8M books) unique database organizes information around the author vs. the book creates largest author marketing platform where every author and contributor has a FREE site - highly scalable subscription sites - published authors - new writers Uniquely Organized Database database organized around the author/creator and their work/ editions (ISTC, ISNI) industry supplied data is converted through proprietary software code single search to locate authors, contributors and books by title or ISBN provides relevance and name verification in searches same name authors organized by subject with books already associated

6 A Website for Every Author free sites for every published author/creator in every subject category easy to use - sites go up fast, no webmaster post videos, podcasts, documents, links, photos, biographies and more authors, co authors, illustrators, photographers, artists - all have claimable sites and all are linked together - like IMDB Organizes Fragmented Marketing Activities in One Place sites pull together information about the author s universe and links the author with readers and community receive alerts about new titles, author activities, participate in discussions, post items all book titles auto - linked for sale through leading online retailers Experts Organizing Content authors using FiledBy as primary website Experts in their fields pre-publication sites help to promote before pub date quick and easy tool to help authors promote in advance of publication date header graphics - authors use to customize their sites

7 SERP - Key Strategy The more authors engage, the more they get out of FiledBy Search Indexing - key strategy to drive traffic Sites beginning to rank high Author-centric sites better organized than Facebook, Linkedin, Amazon and others

8 New Publisher Sign Up Program Systematic program designed to accelerate author registrations and claims in bulk Cambridge U. Press, Wiley, Perseus, Waxman Agency - in process Cambridge just completed first wave of Category Websites Launched

9 Thousands of Sub Categories example - health & fitness site hundreds of subcategories - BISAC authors organized within categories and their selected work in the category the more authors engagethe more they get promoted