Retailer Survey Reminder Have you completed your survey for a chance to win $100?

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1 LOTTERY c o n n e c t i o n APril 2010 Volume 20 Issue 4 Retailer Survey Reminder Have you completed your survey for a chance to win $100? The Oregon Lottery is currently conducting its annual Retailer Survey. This survey asks you to evaluate the services and products provided to you by the Lottery. Your feedback will help the Lottery improve our ability to meet your needs, and enter you into a drawing for a chance to win one of six $100 cash prizes! This year, we have added the option of completing the survey over the Internet. To do so, simply refer to the Web site listed on the instructions page of the survey you received in the mail. This will direct you to a site where you can begin taking the survey. One of the perks of the Internet version is that it will allow you to skip the questions that relate to products your establishment does not sell. Once you have completed the survey, you will automatically be directed to a new screen where you may enter your Retailer ID and Retailer Name. This will enter you into the drawing, eliminating the need to mail anything back to the Lottery office. In addition, this will keep the survey anonymous. By now, you should have received a copy of the questionnaire (if you haven t, please contact your Field Sales Representative). It is important that the Lottery hears from you. Please read the instructions carefully before completing your questionnaire. You may complete the survey over the Internet, or use the postagepaid envelope included in the survey packet. Please return your completed questionnaire and drawing entry to the Lottery no later than April 5, Celebrating 25 Years With our newest Scratch-it SM The Oregon Lottery is celebrating its 25th year in business, and what better way to share the excitement than with a 25th anniversary Scratch-it SM! The new Scratch-it, called Cash Blast, features a holographic paper design with the Oregon Lottery logo and the number 25. Players have the chance to win up to 25 top prizes of $2,500, in addition to free tickets, instant prizes and the opportunity to double or triple their winnings. Encourage your players to celebrate 25 years of the Oregon Lottery with the Cash Blast Scratch-it! Simulation Holographique New Monopoly TM Scr atch-it SM Coming this May! MONOPOLY TM, the classic board game, is now a Scratch-it! Players roll the dice to reveal a property on the Monopoly TM board, for a chance to win up to $25,000! Be on the lookout for this exciting game, launching May 4, Match any of Your Numbers to any Winning Number win prize shown. Reveal a symbol win Prize instantly. Reveal a win Double the prize shown. Reveal a win triple the prize shown. MONOPOLY 2010 Hasbro. All Rights Reserved.

2 Director s Corner April 25 will mark the Oregon Lottery s 25th anniversary. It was on that day in 1985 that the Lottery sold its first ticket. The Pot of Gold Scratch-it SM was that ticket, and my how times have changed! In 1985 and for the next 10 years, Oregon s economy was the sole recipient of Lottery funds. Over the years, Oregonians identified other areas important to them that they felt should also receive Lottery dollars. So in 1995, public education joined economic development as a Lottery fund recipient. Soon after, in 1999, natural resources were added and our state parks and watersheds and salmon began to reap the benefits of Lottery profits. As I look back over those years, your hard work as the Lottery s link to the public has been a key component to the Lottery s ability to transfer nearly $7 billion to the state. Our public schools have a much needed source of additional funds. Rather than closing nearly 60 of Oregon s state parks, (which was a looming reality in 1998), our state parks are growing and thriving. And Lottery dollars are working hard to help bolster Oregon s economy and add new jobs. Working together, the future holds exciting possibilities for the Oregon Lottery and our retail network. We are working hard to identify new and innovative ways to provide Lottery games to your customers. Thank you for your continued support and hard work! Oregon Lottery s First 25 Years In celebration of the Oregon Lottery s first 25 years, we re taking a look back at our most memorable moments. Join us in celebrating 25 years of doing good things! April 25, 1985 The first Scratch-it SM ticket launches December 1985 Oregon s 1st Megabucks SM jackpot winner, $534,673 June 1987 Megabucks goes to two draws per week February 3, 1988 Lotto America, the first multistate Lottery game, is introduced September 1991 Keno sales begin April 1992 Video Lottery SM sales begin April 19, 1992 Powerball game launches October 14, 1992 Oregon s first Powerball jackpot winner, $38.4 million November 1998 Voters approve sending 15% of Lottery profits to state parks and watershed enhancement February 2001 Win for Life SM game launches March 2002 Transfers to the state reach $3 billion May 12, 2005 Line games added to Video Lottery April 9, 2006 Lucky Lines SM game launches January 25, 2009 The first Raffle SM game launches Did You Know? Over $4 billion in Lottery profits has gone to support Oregon s public education Oregon s 241 state parks are flourishing with the help of Lottery profits Lottery dollars support Oregon s economy by helping new businesses grow and existing businesses stay viable Over $322 million has gone to help support salmon habitat restoration and watershed enhancement Lottery funds help Oregon become the nation s leading solar manufacturer Over $4 million in Lottery profits has gone to support academic scholarships in Oregon s colleges and universities Lottery funds help support ConnectOregon I and II, improving air, rail, marine and transit infrastructure 2.5% of Video Lottery profits support local economic development in all 36 Oregon counties More than 96 cents of every dollar played on Lottery games goes back to Oregonians in the form of prizes and profits Since the Oregon Lottery was created, players have won over $16.5 billion Since 1985, nearly $7 billion in profits has gone to help fund Oregon s economic development, public schools, state parks and watershed enhancement

3 Contract Deadline Reminder Sales representatives have been out delivering the 2010 contract for the Oregon Lottery. This is a friendly reminder that all contracts need to be submitted by your sales representatives no later than May 15, Contracts submitted by this date will allow the Lottery necessary processing time to ensure your retail location is ready for the new business year, which begins June 27, If you have not returned your contract, please make sure to notify your sales representative and they will gladly pick it up. We want to thank you in advance for your promptness in this process. Security Tips Retailers, when a customer purchases a draw game ticket, please take the following steps prior to printing the ticket: First, verify the ticket (type and amount), then accept payment from the customer and print the ticket. These steps will help to successfully eliminate ticket problems in the future. Great Customer Service Equals Player Loyalty It all starts with great customer service, says Field Sales Representative Mike Cravinho. Mike is right on the money when it comes to talking about Safeway #1047 in Lake Oswego. This location truly supports the Lottery. When players inquire about Lottery products, they receive an abundance of information. This store also does a great job maintaining a clean play environment, great product placement, multiple price points along with full dispensers and check writers. Rebecca Matthiesen, Safeway employee says, Our customers are loyal Lottery players because of our excellent customer service and product knowledge. It was at this location that Ellie Combs, a dedicated Lottery player, decided to branch out from her normal weekly Powerball purchase and try a Raffle SM ticket. The convenience of this location and attentive service is what draws Ellie to buy Lottery products. Ellie ended up winning the $1 Million Thanksgiving Raffle SM grand prize! Of course Ellie plans to keep buying Lottery game tickets at her favorite local Safeway store. What a winning combination: a happy player and a happy retailer! Featured in this picture left to right: Rebecca Matthiesen of Safeway, Thanksgiving Raffle SM Winner Ellie Combs, and Safeway Manager Bob Barnard. It s Time to Entertain with Do your players enjoy Video Lottery SM games? If so, now could be the perfect time to introduce Keno! Keno provides great entertainment and has a new game every four minutes. Increase your location s fun quotient by spotlighting this popular game. Your customers can have fun with Keno when not spinning the reels. If you do not currently offer Traditional Lottery games such as Keno, and would like to, contact your sales representative today. Research shows that retailers who offer Keno increase their Video Lottery sales for higher overall profits.

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6 Lottery Airport Kiosk Now Open The Oregon Lottery recently opened a new kiosk at the Portland International Airport, located in Concourse C (gate C4). The PDX kiosk was designed to reflect the Oregon Wins campaigns, by incorporating iconic images of Oregon (such as Silver Falls State Park) and other imagery of wildlife and Oregon scenery. This new kiosk showcases all Traditional Lottery games in a high traffic area, which is staffed by Lottery employees. In addition, on-site advertising is also showcased at PDX, which will help drive players to the kiosk. Remind your players to purchase Lottery products at this kiosk, as well as at all other retail locations! Featured in this picture left to right: Brandon Larson-Bussemeier, Kiosk Supervisor; Amanda Gibbs, Kiosk Specialist; Louise Plata, Traditional Product Manager; and Kevin Fish, Traditional Product Specialist on opening day. Scratch-it SM Sales are Heating Up! The Turn up the Heat promotion is in full swing and the excitement is building. There are several ways to earn entries to win prizes, and the competition is heating up. All entries earned during this six week promotion will be compiled after April 10, 2010, and the drawing to announce the winners will follow on May 7, All sales representatives will deliver BBQ prize packages to the lucky winners on their routes. Don t forget, your sales representative will be evaluating your location on-site during the promotion to award additional entries into the big drawing. So be ready, keep up the momentum, and turn up the heat on Scratch-it SM sales! For questions, please review your sales piece or contact your field sales representative. What Do You Win? Here s the fun stuff. You ll win a prize package that includes: Char-Broil Tabletop Propane Grill Beef and Burger Rub BBQ Grill Scraper BBQ Toolkit Folding Camping Chairs Get Ready to The Oregon Lottery s annual event, Scratch-it SM for Schools, is back! Just like previous years, 77 schools are randomly selected to attend events throughout the state. A four-person team (teachers, parents or boosters 18 years of age or older) scratch as many Scratch-it tickets as they can, fast and furiously, while the countdown clock speeds away. All cash prizes the teams uncover are kept by the schools. This year, to celebrate our 25th Anniversary, every team will begin with a $500 prize. Scratch-it for Schools events will take place on the following dates: April 13 - Salem April 19 - Bend April 22 - La Grande April 27 - Roseburg April 14 - Portland April 21 - The Dalles April 27 - Eugene April 28 - Medford Get ready to cheer on your local schools! For more information, please visit SM

7 SC R ATC H -I T S Hot Slot Crossword Cash Blast Ticket size - 4 x 8 Ticket price - $3 Theme - Crossword Top instant prize $25,000 Prize payout % Prizes available Over $1.4 million Odds - 1 in 3.48 Tickets available 720,000 Number of packs - 14,400 Retail pack cost - $150 Ticket size - 4 x 6 Ticket price - $2 Theme - Money Top instant prize $2,500 Prize payout % Prizes available Over $725,000 Odds - 1 in 3.63 Tickets available 600,000 Number of packs - 12,000 Retail pack cost - $100 Game #794 Game #830 SM Simulation Holographique Match any of Your Numbers to any Winning Number win prize shown. Reveal a symbol win Prize instantly. Reveal a win Double the prize shown. Reveal a win triple the prize shown. Lucky Strike Lanes King s Ransom Ticket size - 4 x 8 Ticket price - $3 Theme - Sports Top instant prize $30,000 Prize payout % Ticket size - 4 x 8 Ticket price - $5 Theme - Gaming Top instant prize $50,000 Prize payout % Prizes available Over $1.6 million Odds - 1 in 3.77 Tickets available 480,000 Number of packs - 9,600 Retail pack cost - $250 Game #837 Prizes available Over $1.6 million Odds - 1 in 3.32 Tickets available - 840,000 Number of packs - 16,800 Retail pack cost - $150 Game #797 The Color of Money Aces Ticket size x 4 Ticket price - $1 Theme - Money Top instant prize $500 Prize payout % Prizes available Over $1.5 million Odds - 1 in 3.48 Tickets available - 2,400,000 Number of packs - 12,000 Pack size tickets Retail pack cost - $200 Ticket size - 4 x 6 Ticket price - $2 Theme - Gaming Top instant prize $10,000 Prize payout % Prizes available Over $870,000 Odds - 1 in 3.51 Tickets available 600,000 Number of packs - 12,000 Retail pack cost - $100 Game #833 Game #808

8 April Highlights April 6 Scratch-its TM Available: #794 Hot Slot Crossword #797 King s Ransom #830 Cash Blast Activations End: #771 Monster Money April 16 Mandatory Furlough Day Lottery Office closed April 20 April 26 April 28 Scratch-its TM Available: #808 Aces #833 The Color of Money #837 Lucky Strike Lanes Activations End: #748 Money Mania Validations End: #763 Cash Bonus Crossword April 30 Validations End: #681 Super Bonus Crossword #742 Egyptian Gold Furlough Day Reminder Due to state budget cuts, the Oregon Lottery will be closed for mandatory unpaid furlough days on the following dates: April 16, 2010 June 18, 2010 April 2010 Sun Mon Tue Wed Thur Fri Sat Available Scratch-its: #794, #797 & #830 Activations End: # Available Scratch-its: #808, #833 & #837 Mandatory Furlough Day Lottery Closed Activations End: #748 Validations End: #763 Validations End: #681 & #742