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LOTTERY c o n n e c t i o n S e p t e m b e r 2 0 1 0 V o l u m e 2 0 I s s u e 9 Thanksgiving RaffleSM is Back And Better Than Ever!

That means two prizes of $1 million, 20 prizes of $20,000 and 2,000 prizes of $100. The cost of Raffle tickets will remain the same, at $10 each.

Even though we are offering more tickets and more prizes, players still have the same great odds of winning a prize (odds are 1 in 250,000)!

As you know, every Raffle has sold out in two weeks or less, so encourage your customers to get their tickets early!

The Thanksgiving Raffle winner announcement will take place November 23, so stay tuned for more information!

This $1 Scratch-it SM features a spooky pumpkin, and offers a top prize of $3,100.

1 LOTTERY c o n n e c t i o n S e p t e m b e r V o l u m e 2 0 I s s u e 9 Thanksgiving RaffleSM is Back And Better Than Ever! This fall, Thanksgiving Raffle SM isn t just back it s better than ever! For the first time, we are offering double the amount of prizes! That means two prizes of $1 million, 20 prizes of $20,000 and 2,000 prizes of $100. The cost of Raffle tickets will remain the same, at $10 each. However, tickets are still limited, so remind your customers that only 500,000 will be sold. Even though we are offering more tickets and more prizes, players still have the same great odds of winning a prize (odds are 1 in 250,000)! Tickets go on sale September 26 at 5 AM. As you know, every Raffle has sold out in two weeks or less, so encourage your customers to get their tickets early! We ll help get your customers excited about Raffle tickets and in the spirit of the season with a fun campaign on TV, radio, Internet, POP and more. The Thanksgiving Raffle winner announcement will take place November 23, so stay tuned for more information! Celebrate Halloween With Jack O Lantern Loot! Jack O Lantern Loot is the perfect Halloween treat for your customers! This $1 Scratch-it SM features a spooky pumpkin, and offers a top prize of $3,100. If players uncover two like amounts and a ghost symbol, they win double their prize amount. Keep an eye out for more holiday-themed tickets, coming your way soon! Four New Holiday Games Coming Soon! The holidays will be here before we know it! This year, we have four new holidaythemed Scratch-its SM that are the perfect solution for gift giving: Snow Cash ($1), Holiday Crossword ($2), What s in Santa s Beard? ($2), and Winter Magic ($10). Be on the lookout for this festive series of games, beginning October 19!

Director s Corner Prior to launching our first Raffle SM game, the St. Patrick s Day Raffle in January 2009, we looked closely at how other state lotteries positioned their raffle games.

Raffle game #1 sold out in 12 days, while our second offering went in 11 days. Raffle #3 exhausted all 250,000 tickets in only 10 days.

2 Director s Corner Prior to launching our first Raffle SM game, the St. Patrick s Day Raffle in January 2009, we looked closely at how other state lotteries positioned their raffle games. We applied those lessons to our own Raffle game and after careful consideration, decided that offering 250,000 tickets at $10 each with a $1 million top prize would work best in Oregon. Raffle game #1 sold out in 12 days, while our second offering went in 11 days. Raffle #3 exhausted all 250,000 tickets in only 10 days. And the recent 4th of July Raffle saw its entire allotment of tickets get into players hands in 14 days! With the repeated fast sell outs, many Oregonians were waiting too long to buy tickets and were not able to get in on the Raffle fun. A recent survey on our Web site told us that 53 percent of the responding core players were not able to buy Raffle tickets before they all sold out. With that in mind, the Thanksgiving Raffle launching Sept. 26 will be twice as big! Every aspect of the new Thanksgiving Raffle will be doubled - 500,000 tickets, two $1 million top prizes, 20 prizes of $20,000 and 2,000 prizes of $100. The great news for your players is that the ticket cost remains the same - $10! Even though 500,000 tickets will be available, don t forget to remind your players that tickets are still limited. Whether we adopt this new Raffle configuration for future Raffle games is yet to be seen. Each of our Raffle games have been evaluated, and we will also evaluate the success of our upcoming Thanksgiving Raffle, in its twiceas-big form. In the meantime, be sure to remind your customers to get their Thanksgiving Raffle tickets while they can! Two winners will get their $1 million Thanksgiving wish! Successful Sales Tactics At the Beachcomber Pub in Florence The Beachcomber Pub in Old Town Florence, Oregon, was established in Considered to be the local hangout, this location offers a wide variety of great food, games and excellent customer service. Scott Waiss has owned this location for over five and a half years. This establishment offers players a wide variety of games including Scratchits SM, Video Lottery SM, Keno and draw games. They have also creatively arranged their Video Lottery terminals to attract attention, and allow plenty of room for player enjoyment. With the current state of the economy, this location continually strives to offer something new to their customers. For over a year and a half, this location has run a successful promotion called Keno Burger Monday. Any customer who orders Featured left to right: Scott Waiss, Melissa Waiss and Crystal LaFrance. a burger from the menu on Monday will receive a free Keno 5-spot Quick Pick ticket. Players love this offer, which has helped increase business on Monday nights. Scott and his staff find that Scratch-its also provide great entertainment to customers enjoying a meal. Keeping players engaged in Lottery games assists in keeping the Video Lottery area busy. The area is well-maintained by the staff, who are also very knowledgeable about the games. Scott says, The staff always has a friendly smile and they make sure that customers receive prompt service. They always strive to learn customers names to give that added personal touch. With all of these great sales techniques, it is no wonder this location remains a favored location for both tourists and locals. Draw Dates and Draw Breaks With the addition of Mega Millions, drawings for big jackpots happen five days a week, giving your customers more chances to win! Please see the chart below for the days when drawings occur, along with draw break times. As a reminder, tickets cannot be purchased or validated during draw breaks for each game. Note: New draw break times (listed below) will take effect on 9/26/10. Draw Game Draw Date Draw Break Time Megabucks SM Monday, Wednesday 7:29-7:30 PM & Saturday at 7:29 PM Powerball Wednesday 7:00-8:15 PM & Saturday, 7:59 PM (previously 6:30-8:15 PM) Win for Life SM Monday, Wednesday 7:30-7:31 PM & Saturday, 7:30 PM Mega Millions Tuesday & Friday, 7:00-8:15 PM 7:59 PM (previously 6:30-8:15 PM) *All times listed are Pacific Time.

3 Retailer Survey Results Thanks to your responsiveness, the Oregon Lottery has just completed its 2010 Retailer Survey process. In March 2010, survey packets were mailed to 3,899 retailers to be completed and returned by April 5, with a new option for retailers to complete the survey on the Internet. This year 1,457 surveys were returned, resulting in a return rate of 37.4 percent. This is a slight decrease from 2009, but remains at one of its highest levels. Of all the returned surveys, 11.7 percent were completed using the Internet. This year was also the second year we offered an incentive of a $100 drawing for each of the six sales areas. This year s six winners for the $100 drawing are: Area A - Rodeo Lanes Area B - Melrose Country Store Area C - Markum Inn Area D - Snug Harbor Bar & Grill Area E - Carly s Area F - Hoot Owl Market Overall Measures Please see the Combined Excellent and Good Responses chart for more information on overall measures. Oregon Lottery Web Site A new question about Web site visitation and player referral was also asked this year. Twenty five percent indicated that they visit the Oregon Lottery Web site, and 35 percent indicated that they refer players to the Oregon Lottery Web site. Our recently redesigned Web site offers valuable information on the good things the Lottery does for Oregon. Both players and retailers have access to easy-to-navigate pages for winning numbers, current jackpots, game demos, winners and information about Lottery promotions and contests. It is a good resource for you and your players. Future Online Communications Another new question was added this year to understand retailer interest in future online communications. Seventy-three percent of retailers mentioned they would prefer to complete the Retailer Survey on the Internet next year, and 75 percent responded that they would prefer to receive communications via . For those retailers who are interested in completing the survey over the Internet next year, the Oregon Lottery will continue to provide the option for the 2011 survey, by including the appropriate link in the survey packets that will be mailed out to all retailers in early March A Big Thank You The Oregon Lottery would like to thank all of you who participated in this year s Retailer Survey. We would also like to thank the retailers who have participated in other forms of Oregon Lottery research over the years. By continuing to participate in Oregon Lottery research projects such as these, we are able to better understand your changing needs. These projects also help us improve the services we provide you, and better meet the needs of your players. Customer Service Combined Excellent and Good Responses 5% Overall Oregon Lottery Service Quality Timeliness of Service 6% 6% Provide Services Correctly the First Time 5% 91% 96% 89% 95% 89% 95% 87% 92% Availability of Information Difference ( ) Contract Reminder Please make sure you notify the Lottery at least 14 days before a change in ownership or form of business occurs at your location. For more information on contractual reporting requirements due to change of ownership or form of business, visit the Oregon Lottery Web site at oregonlottery.org, click on About Your Lottery, Become a Retailer, and Retailer FAQs. Then scroll down to What are the rules?, and click on Retailer Contracts. SOLV s Beach & Riverside Cleanup An Oregon Lottery Sponsorship Event This month, the Oregon Lottery will be a presenting sponsor of SOLV s Beach & Riverside Cleanup, an event where volunteers gather together to clean local waterways. This year, over 200 project sites will be visited by thousands of volunteers, with the mission of keeping Oregon the green and clean state it is known to be. As a presenting sponsor, the Oregon Lottery will be giving away 7,000 reusable grocery bags and gloves to volunteers at the event. The event will take place on Saturday, September 25, from 10:00 a.m. - 1:00 p.m. We re proud to support this SOLV event, which also helps our ecosystems (over $370 million in Lottery profits has gone to support improving Oregon s water quality). Encourage your customers to volunteer for this great cause!

Video Lottery SM As the seasons begin to change from summer to fall and more customers begin to come back to your retail establishment, please keep the following Video Lottery SM selling tips in

Players enjoy having the option to play a wide variety of games like Keno and other draw games, especially when having a bite to eat or waiting for their turn to spin the reels.

4 Video Lottery SM As the seasons begin to change from summer to fall and more customers begin to come back to your retail establishment, please keep the following Video Lottery SM selling tips in mind: Offer players a wide variety of gaming options. Players enjoy having the option to play a wide variety of games like Keno and other draw games, especially when having a bite to eat or waiting for their turn to spin the reels. Historical data also shows that retailers who add Keno enjoy a higher average of Video Lottery sales. Be sure your staff is knowledgeable about new and existing Video Lottery games. The more knowledge your staff has, the more comfortable they will be to answer questions about each of the games. Game information can also be found at oregonlottery.org. Promote your business using Lottery products. There are many ways that Lottery branding or products can be incorporated into your advertising or promotions. Contact your sales representative today if you have any questions about Lottery promotional opportunities. Provide comfortable chairs for your Video Lottery customers comfort. A comfortable player will be more satisfied and will play longer. Prominently display Video Lottery point of sale materials. Integrating Lottery marketing campaigns into your business attracts your customers attention. UNEXPECTED FUN Selling Tips Keep machines free of dust and grime that build up over time. A clean player environment keeps customers staying longer and coming back. Pay prizes promptly. Make sure your establishment is known for great customer service in selling Lottery products. Security Tips What Are Gray Machines? If you have an electronic gaming device other than an Oregon Lottery machine, please remember to check that it does not have any casinostyle games, as possession of a Gray Machine is illegal in the state of Oregon. A casino game refers to any of the traditional gambling-based games commonly known as dice, roulette, blackjack, or Texas hold- em, or any other gambling-based game that plays, emulates, or simulates a casino game. The Jade Monkey Returns! Discover the Mysteries of the Orient Due to popular demand, The Jade Monkey Video Lottery game is back this fall! The Jade Monkey was originally released on the WMS 3601 terminal, and will now be installed on the WMS Bluebird Video Lottery terminal. Players old and new will love the mystery of The Jade Monkey, a 5 exotic-themed line game, which features 5 reels and 25 paylines. To reach the bonus round, players receive three bonus symbols. The bonus round features a free spin and build-a-bonus. The build-a-bonus allows players to choose tile images that reveal free spins and multiplier bonus awards. The Jade Monkey bonus offers players additional picks, wild symbols, multipliers to be used during free spins, additional free spins and bonus prizes! Tell your players that The Jade Monkey is back!

S C R ATC H - I T S SM Amazing Race Jack O Lantern Loot Ticket size - 4 x 8 Ticket price - $3 Theme - Licensed Property Top instant prize $25,000 Prize payout - 67.

5 Ticket price - $1 Theme - Seasonal Top instant prize $3,100 Prize payout - 63.16% Prizes available Over $884,000 Odds - 1 in 3.

Theme - Sports Top instant prize $10,000 Prize payout - 65.04% Prizes available Over $1 million Odds - 1 in 3.

05% Prizes available Over $1.4 million Odds - 1 in 3.

prize $50,000 Prize payout - 70% Prizes available Over $1.6 million Odds - 1 in 3.

7 S C R ATC H - I T S SM Amazing Race Jack O Lantern Loot Ticket size - 4 x 8 Ticket price - $3 Theme - Licensed Property Top instant prize $25,000 Prize payout % Prizes available Over $1.3 million Odds - 1 in 3.83 Tickets available - 675,000 Number of packs - 13,500 Retail pack cost - $150 Ticket size - 4 x 2.5 Ticket price - $1 Theme - Seasonal Top instant prize $3,100 Prize payout % Prizes available Over $884,000 Odds - 1 in 3.87 Tickets available 1,400,000 Number of packs - 7,000 Pack size tickets Retail pack cost - $200 Quarterback Cash Crabby Crossword Ticket size - 4 x 6 Ticket price - $2 Theme - Sports Top instant prize $10,000 Prize payout % Prizes available Over $1 million Odds - 1 in 3.50 Tickets available - 840,000 Number of packs - 16,800 Retail pack cost - $100 Ticket size - 4 x 8 Ticket price - $3 Theme - Crossword Top instant prize $25,000 Prize payout % Prizes available Over $1.4 million Odds - 1 in 3.53 Tickets available - 720,000 Number of packs - 14,400 Retail pack cost - $150 Vegas Nights 4 Times the Money Ticket size - 4 x 8 Ticket price - $5 Theme - Gaming Top instant prize $50,000 Prize payout - 70% Prizes available Over $1.6 million Odds - 1 in 3.80 Tickets available - 480,000 Number of packs - 9,600 Retail pack cost - $250 Ticket size - 4 x 6 Ticket price - $2 Theme - Money Top instant prize - $8,000 Prize payout % Prizes available Over $1.3 million Odds - 1 in 3.56 Tickets available 1,080,000 Number of packs - 21,600 Retail pack cost - $100 TM Game #828 Game #857 Game #825 KO TM Amazing Race Productions, Inc Amazing Race Productions, Inc. and ABC Studios inc. AMAZING RACE and related marks are trademarks of Amazing Race Productions, LLC. All Rights Reserved. Game #846 Game #814 Game #856 KO

8 September Highlights September 6 Lottery office closed in observance of Labor Day September 7-11; Amazing Race TM TV & Radio 14-18; & September 8 Scratch-its TM Available: #828 Amazing Race TM #846 Jack O Lantern Loot #857 Quarterback Cash September 8 #764 Ringo September 9 #762 Professional Bull Riders TM September 11 September 17 September 21 #756 Crime Scene Investigation TM Mandatory Furlough Day, Lottery Office Closed Scratch-its TM Available: #814 Crabby Crossword #825 Vegas Nights September 30 Scratch-its TM Available (Cont.): #856 4 Times the Money #673 Bingo #677 Lucky Slingo Doubler #689 Royal Bingo #691 Money to Burn x10 #693 Pieces of Eight #696 Cash Reward #730 Golden Goose #736 Shamrock 7 s #741 Blazin Hot Bucks #744 Wheel & Deal Furlough Day Reminder Due to state budget cuts, the Oregon Lottery will be closed for mandatory unpaid furlough days on the following dates: Friday, September 17, 2010 Monday, February 21, 2010 Friday, March 18, 2011 Friday, May 20, 2011 September 2010 Sun Mon Tue Wed Thur Fri Sat Labor Day Lottery Closed Available Scratch-its: #828, #846 & #857 #764 Sept Amazing Race TM TV & Radio Sept Amazing Race TM TV & Radio Available Scratch-its: #814, #825 & #856 Sept Amazing Race TM TV & Radio #762 Mandatory Unpaid Furlough Day Lottery Closed #673, #677, #689, #691, #693, #696, #730, #736, #741 & #744 Official Licensed Product of PBR All rights reserved. PBR is a trademark of Professional Bull Riders, Inc. TM CBS Broadcasting Inc CBS Broadcasting Inc. and Entertainment AB Funding LLC. CSI: CRIME SCENE INVESTIGATION and related marks are registered trademarks of CBS Broadcasting Inc. and Entertainment AB Funding LLC. All Rights Reserved. #756

January 2010 Volume 20 i ssue 1. is Here!

LOTTERY c o n n e c t i o n January 2010 Volume 20 i ssue 1 R affle But not for long This spring, encourage your customers to make their St. Patrick s Day a little greener by buying a Raffle ticket before