The power of creativity Brand Design 2012

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Ethan Lawrence
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1 The power of creativity Brand Design 2012

2 We are an independent, boutique agency passionately focused on developing visual brand identities. For over 15 years we have delivered outstanding branding solutions for our clients from our offices in Surrey, UK and Birmingham, Michigan. Developing a brand identity that communicates your brand message, ensures differentiation and clears the relevant trademark screening checks can be a challenging task. Our proven branding process has been built on creativity, flexibility and a strong understanding of all the issues and challenges surrounding the registration of a new identity, irrespective of geographical or business area. Many examples of our naming, design and research projects are presented in the following pages and additional examples of our visual identity work can be found in our website. We look forward to speaking with you about your branding challenges! Ferring Hoffmann-La Roche

3 Firmagon Packaging development for a hormonal therapy for prostate cancer Replagal An enzyme replacement therapy for patients with Fabry disease Posidorm A new brand of melatonin that promotes better sleep in a variety of sleep disorders Danette Packaging development to re-position the existing Danette brand identity and packaging Flomaxtra Brand Identity for a BPH (Benign Prostatic Hyperplasia) treatment

4 - Levitra ODT Origin created the Levitra brand name for and were later asked to create an innovative, added-value packaging for the new ODT formulation. We created a unique system that included a pull out tab containing key information for the patient. The blister pack is encased in a discreet matt black sleeve to create a luxurious and empowering user experience. - Isprelor Origin developed a brand name and identity for. Isprelor is a coined brand name but has a fit-to-product feminine feel and offers a high degree of category distinctiveness. The flowing lines of the Isprelor logo represent both the mother and child and communicate the product s ease of use and smooth application. Ferring Hoffmann-La Roche

A series of guidelines and packaging templates were produced to facilitate the launch of the brands.

5 - Certicor asked Origin to create two brand identities to fit within their seed treatment portfolio. Each respective identity was to be applied to the fungicide and insecticide portfolio, but use the same brand name. A series of guidelines and packaging templates were produced to facilitate the launch of the brands. Group - Schiedel Energy Systems Schiedel is part of the group and a provider of all types of chimneys and ventilation systems. Schiedel Energy Systems is a growth platform for innovative, energy-saving products in several areas of providing energy to buildings. The trend towards renewable energy was a key driver in the Ferring development of the new identity. Hoffmann-La Roche

- Elaprase Elaprase is indicated for patients with Hunter syndrome.

across all countries applying the latest regulatory information.

6 - Elaprase Elaprase is indicated for patients with Hunter syndrome. A global set of packaging including over 500 pieces of artwork was created for use across all countries applying the latest regulatory information. Abbott (Solvay) - Creon Origin consolidated a variety of differing brand logos to create a single global presence. This new identity capitalises on Solvay s expertise and Creon s patented minimicrosphere technology which allows appropriate delivery of enzymes into the body. Ferring Hoffmann-La Roche

- Nesvita CIBA Specialty Chemicals - OnVu Chilled Dairy Europe was developing a new range of vitality products and intended

Specialty Chemicals required a name and visual identity for a revolutionary Time Temperature Indicator (TTI) packaging

7 - Nesvita CIBA Specialty Chemicals - OnVu Chilled Dairy Europe was developing a new range of vitality products and intended to leverage the existing Nesvita brand that was currently being marketed in Asia. Origin modernised the existing Nesvita logo in order to better communicate the key messages of health and vitality whilst utilising the existing equity of the brand. Specialty Chemicals required a name and visual identity for a revolutionary Time Temperature Indicator (TTI) packaging technology. Origin developed the identity OnVu, which communicates true freshness at a glance. The logo combines a high degree of distinctiveness with clear functional messaging that is both memorable and universally understood. Ferring Hoffmann-La-Roche

8 Philadelphia Fresh Pack Icon concept development for new packaging technology on Kraft s cheese spread Theramed Packaging design exploration for Henkel s oral care brand Force Logo design for one of s pesticide brands Innovance Concept development for Dade Behring Haemostasis division Moversa name and visual identity for a Sony/NXP joint venture Avicta Brand name and visual identity for a revolutionary nematicide seed treatment from

Animal Health - Cattle Vaccines Origin was asked to create packaging concepts for a portfolio of products that were a mix of existing and newly acquired cattle vaccine brands.

9 - Naxcel Origin was asked to revitalize an existing brand into a new brand called Naxcel and an updated logo was developed to reflect these changes. The visual treatment reflects the personality and essence of the brand and ensures a consistent treatment across the entire range of communications and tools worldwide. Animal Health - Cattle Vaccines Origin was asked to create packaging concepts for a portfolio of products that were a mix of existing and newly acquired cattle vaccine brands. The aim was to create a unique brand look and feel for the vaccines, that would allow for individual brand distinction and clarity. A series of master packaging artwork files was created as a cornerstone to expand across the cattle vaccines portfolio. Ferring Hoffmann-La Roche

10 Omnic Wowtab New visual identity for an orodispersable urology formulation for Dynasty Logo development for Fruit Bites A series of concepts for reflecting the taste experience of health and wellness alongside indulgent sweetness Tibotec New corporate identity for a division of The Museum of Contemporary Science A new logo for a charitable organization to accompany a substantial refurbishment

required a name that would be instantly meaningful and easily understood by consumers Plenty engages consumers on an emotional level, building on

The development of a compelling visual element was crucial as many shoppers admit that they will often simply rely on visual cues.

11 Original Brand Identity - Plenty asked Origin to develop a new brand identity for Bounty kitchen towel to revitalise and re-launch the brand following its acquisition from P&G. required a name that would be instantly meaningful and easily understood by consumers Plenty engages consumers on an emotional level, building on existing brand equity and generating a high comfort level that is further re-enforced by the new design. The development of a compelling visual element was crucial as many shoppers admit that they will often simply rely on visual cues. Therefore, Origin was asked to create a visual migration strategy to evolve the brand over a five year period. Key aspects such as the icon and colour palette were explored and developed. The new name and design appeals to a global audience and represent a natural evolution for a re-invigorated household favourite. Suggested Migration Ferring Hoffmann-La Roche

12 Brand naming Brand name generation Tagline/brand statement development Brand naming architecture Brand design Symbol/logotype development Packaging design Identity guidelines Brand strategy Strategic brand analysis Portfolio analysis Brand extension/ positioning Visual brand evaluation Brand market research Brand equity/awareness studies Name validation Linguistic screening Trademark/legal pre-screening UK Office: Bridge House, 72 Bridge Road, East Molesey, Surrey KT8 9HF Tel: +44(0) US Office: 200 Elm Street, Birmingham, MI Tel:

The power of creativity Consumer Branding 2012

The power of creativity Consumer Branding 2012 The power of creativity www.originbranding.com Consumer Branding 2012 We are an independent, boutique agency passionately focused on developing consumer brands. For over 15 years we have delivered outstanding