Damian Skretta NIB Manager, Packaging & Merchandising. June 2006

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1 Damian Skretta NIB Manager, Packaging & Merchandising June 2006

2 Branding Packaging Merchandising BSC s All three are very important can not have maximum sales without them. They are all tied together and integrated for successful product sales.

3 Not Business as usual! Each contact point with a customer is not only essential, but more impacting when it is synchronized with every other point. The whole of an effort Branding, Packaging, Merchandising can engage consumers better than any one element could ever hope to do alone.

4 What is a brand? A brand is a promise that a company makes to consumers to deliver a particular product or service at a certain level of quality. Over time, the brand becomes a summary of how well the company has delivered on that promise. It is also a promise that the experiences of the past will be fulfilled in the future.

5 What is a brand? A brand that the consumer has anointed as strong provides a positive experience for the customer. A brand consumers consider weak has not consistently delivered its promise or worse, it telegraphs a negative experience.

6 What is a brand? Finally, a brand must constantly reinvent or reinvigorate itself to keep up with changes in consumer tastes and competitive activity. Standing still is not a good way to keep a business viable long-term. We are all part of the SKILCRAFT brand.

7 Use of Brand Logo We must use the correct brand logo on all contacts with the customer. This includes packaging on the product, sell sheets, business cards, store signage, web sites, etc. Use this- Do not use these!

8 Packaging is necessary Packaging tells the brand story to our customers as well as being extremely important in delivering a high quality perception. The cost of packaging is an investment in the customer and future sales of the products. When the customer shops our BSC s the packaging is your last contact with them GSA included. Cost controls are always considered so we get the most/the biggest bang for the buck.

9 Packaging is necessary Your product stands out and helps to stave off ETS items being carried by eliminating confusion. Packaging design is not static Revisions dictated by the marketplace. Be flexible no printing of a two year supply of packaging. Weigh investment and waste versus saving in printing costs.

10 Packaging Design Templates Writing Instruments category

11 Packaging Design Templates Paper Products category

12 Packaging Design Templates Cleaning category Stick Goods category

13 Packaging Design Templates Computer Media/Accessories category

14 Packaging Design Templates Paper Fastening category

15 Packaging Design Templates Food Service category

16 Print and Color Specifications Print and color specifications have been established to maintain quality and help you monitor your printing. Hold your printer accountable for the quality you are paying them for.

17 Displays Opportunities Displays can not be built in BSC s when the packaging is a brown corrugated box! You can have this for the same price or less!

18 BSC Merchandising Initiatives NIB furnished display supplies Make good use of these in store promotional tools!

19 BSC Merchandising Initiatives End cap and side counter signs Signing program End caps 8.5 x 11 and Side Counters 3.5 x 5.5

20 BSC Merchandising Initiatives Wall banners Signing program - Wall Banners 1.5 x 4

21 BSC Merchandising Initiatives Clip strips Produce extra sales through cross merchandising

22 BSC Merchandising Initiatives Impulse Rack Impulse rack by checkout area 24 wide x 60 high Includes: 15 6 peg hooks 6 7 ½ baskets This rack is available by special order only. Cost per store for one rack is $100. NIB also subsidizes $100 per rack. Multiple reorders are available at $200 each.

23 Special Packs and Displays We can develop special packs and special displays to use to move your products through the BSC s. Corrugated displayers ¼ pallet prepack display shipper Envelopes just for BSC s

24 Successful Envelope Program Developed by LCI for BSC Sales.

25 Summary By developing packaging under the SKILCRAFT brand umbrella, all producing associated agencies will have a consistent look for their products. This allows us to make the most positive impression on our customers and take full advantage of the 75% SKILCRAFT brand recognition to produce more sales in the BSC s.

26 Summary Our commercial-type packaging allows us to build effective in-store displays, including the bulk end cap promotional displays and use our new attractive signs. Customers will see the new packaging and perceived higher quality which should lead to more sales generated by the BSC s. Well displayed is half sold.

27 Summary Please remember that the BSC s are an excellent venue in which to test new items. These tests can give you the sales history you need to get the item on the PL. Branding, packaging and merchandising are all available to you and will be the key to sales success for new and current items alike.