Mobile Marketing, Loyalty & Retention Solutions

Transcription

1 Mobile Marketing, Loyalty & Retention Solutions The message is the same, the medium has changed Executive Summary

2 Company Overview Publicly traded on OTCQB, listed as TXHD Generating cash-flow Core Objective Acquire SMB clients Open to ACCREDITED INVESTORS and BLUE SKY States Client base and Proven Solution used in 400+ businesses Proprietary software cloud based Founded in 2009, HQ Pleasant Hill, CA Managed & Advised by experience team of industry veterans CNN: Breaking news! Major 8.9 earthquake just hit Japan minutes ago. Biggest quake in 150 years to hit Japan for more details tune in on live on CNN network or for picture click Reply STOP to quit

3 Industry Buzz Mobile Marketing to surpass online marketing in a matter of years. Eric Schmidt Google CEO Mobile to have more target ability than TV, radio, or online marketing. Alex Barza Apple Mobile Marketing is the most powerful advertising medium on the planet. New York Times Mobile Marketing is growing steadily and is set to hit $15 BILLION in annual revenue Business Week

4 Mobile Overview 94% of US population owns a mobile phone & that s over 290 MILLION subscribers. Mobile Phones outnumber TV s, PC s, & internet users to give you an idea. The average American carries their mobile phone for 20 hours per day. Smart phones currently take up 70% of the market share but are expected to take over by 2015 replacing all featured phones. Today s consumer wants information now and we can easily access it anywhere at anytime. CNN: Breaking news! Major 8.9 earthquake just hit Japan minutes ago. Biggest quake in 150 years to hit Japan for more details tune in on live on CNN network or for picture click Reply STOP to quit Today s consumer will interact & engage to their favorite brands and companies from their mobile device than they will with their PC s.

5 Why Mobile Messaging? (Text SMS) Text messaging is the fastest growing communication channel in history with 2 BILLION sent daily in the US & 7 TRILLION predicted for There are more texts delivered than calls & s. 100% of mobile phones are text capable & over 85% are subscribed to a text service. This stat is growing as unlimited messaging is now the norm on wireless plans. SMS currently holds a 95% READ RATE with 90% opened within 15 minutes of delivery. Text messaging is targeted marketing as it is consumer initiated. We personalize our phones with what we want on them & who we want to hear from. CHASE BANK: This is an instant action alert from Chase. Your transfer from savings to checking In the amount of $1,000, has been processed. For more on your account go to Text STOP to quit Communicate with customers the way they do with each other.

6 Benefits of Mobile Marketing Instant & direct access to your customer base. The most reliable form of communication in the market place. Increase sales & foot traffic with an immediate impression. Increase retention with an open dialog & development of loyalty. Consumer initiated & target ability. Increased brand awareness. Cost effective/high R.O.I. Increases effectiveness of traditional media making it interactive, actionable, & track able. 15 Trillion TEXT in % Read Rate Consumer Initiated Automated and easy Engage & entertain your customers by communicating with them in their preferred mode of communication.

7 Business Challenge: Why Textmunication 91% of businesses struggle to retain their new and existing customers (HBR on Increasing Customer Loyalty February 2011) Businesses will utilize many forms of marketing to attract customers however they fail to achieve the full potential lifetime value (LTV) of their customers The cost to retain an existing customer is far less that the cost to acquire a new one (Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value July 2001) Traditional print/paper based marketing is rapidly losing its readership, effectiveness and usefulness as US consumers now spend only 6% of their time on print media (KPCB Internet Trends - May 2013) Time is a retail business owners most precious asset and solutions that save time are more valuable Mobile, social and digital media are essential parts of US consumers daily lives - 38% of US consumer time spent and increasing advertising spend on digital & social media categories (KPCB Internet Trends - May 2013)

8 Our Solution to the Business Challenge: Why Textmunication A cost effective way for you to acquire and retain customers A better way to engage your customers about your business Your branded program and you own the customer data and profiles Honest and timely customer feedback An affordable and hassle-free system A new system designed from the ground up to save you time No need to learn new technology No hardware required (only optional) A paperless solution based on , mobile phones, social media, the internet (in-store customized printed collateral is optional)

9 Core Offerings Text Messaging Instant Engagement Opt-in database Simple Customized Bilingual English & Spanish Delivery Tool Cost effective Fun JC PENNYS: Spring Collection is here! Up to 25% off new items. Winter items up to 60% off. Click here to learn more. Mobile Websites Visual engagement Deeper content Extended functionality Acquire consumer data Links to Facebook/Twitter, reservations, donations, menu & more Mobile optimized Other Services: API, mcommerce, customization, web widgets, fundraising, & consulting.

10 MyLA Automated SMS Loyalty MyLA benefits: Reward Loyal customers for each visit Build Subscribers data base at POS Instant Winner Scratcher per visit Easy and Simple set up and consumer sign up process MyLA Facts: 88% of business with Loyalty Programs are more Profitable. 65% of Customers say they would recommend a business because of a Rewards Program. 73% of Customers Want a Universal Loyalty Solution 64% of Customers have Increase Frequency of Visits because of a Rewards Program. A 5% Increase in Customer Loyalty can result in more than 25% increase in Revenue. A 2% Increase in Customer Retention has the same Effect as Decreasing Cost by %10 Its 6-8x more Expense to acquire a New Customer than it is to Keep one.

11 World Class Service We define World Class Service as an ongoing journey toward service excellence. World Class Service challenges us to consistently reset the high bar of our performance level to meet or exceed the expectations of an ever-more-competitive marketplace. Out textperts communicate and service our gyms in a positive fashion from point of sale to monthly one on one training in addition to webinars. Quarterly account review after first 90 days of implementation process Continued focus on customer satisfaction to increase in importance as the primary hub of a customer s experience. Live textperts available 7 days a week, 8-6 am PST. how would you rate our overall satisfaction is with the service you receive

12 Customized Platform Features Text To Join/Alerts Text To Win/Contests Text for Info Reminders Votes, Polls, & Surveys Mobile Coupons Web Forms Web Link Delivery Click to call Analytics & Reporting Group Management Notifications Two Way Interactivity

13 We KNOW the Rules & Compliance Wireless Number Marketing SMS text Prior express written consent (consent can be electronic) SMS text by or on behalf of tax-exempt non-profit organizations Prior express consent, either oral or written, (consent can be electronic) Informational SMS text Prior express consent, either oral or written, (consent can be electronic) Political SMS text Prior express consent, either oral or written, (consent can be electronic) Emergency SMS text SMS text made for a commercial purpose but does not include or introduce an advertisement or constitute telemarketing No consent required Prior express consent, either oral or written (consent can be electronic) Health care SMS text Prior express consent, either oral or written

14 So how does it all work? Consumer would see or hear a mobile call to action. Call to action Consumer would opt in by texting a keyword to a short code to join, redeem, participate, or get info via: Keywords Webform Is what are you saying to the audience to encourage them to opt in? POS (point of sale) Become a mobile fan! Text JOIN to The consumer would instantly receive an instant auto response message with a welcome greeting, an offer, confirmation, information or a request for additional info. Auto response The initial message that the consumer would receive when they opt in. The consumers mobile number is now captured and stored into the company s database for future campaigns. Creating an opt-in environment where the consumer says I want to hear from you.

15 Implement For Success 1. Decide on a mobile call to action. 2. Market the program internally with in store signage. Apply Mobile to All media 3. Apply mobile to any or all forms of marketing. 4. Build, acquire, measure, track, & benefit! 1. Market your keyword for success. 2. Enhance your current campaign efforts. 3. Measure & track. 4. Acquire consumer data. 5. Campaign wisely with industry best practices. 6. Have fun & drive that bottom line!

16 New Sales: Targeted industry EXPERTISE Automated SMS Use s Leads/Inquiries (ex: Text salesto for our daily offers) Apt reminders (daily sales appointments/automated) Referrals/Referral programs Venue locator & directions (find your nearest club. Text zip code to 87365) Welcome to the club text to new members (combined w/ an offer, guest pass for a friends, personal training, and more..) Inside sales: FAO s Bring a guest (or more) free day, week or month Upgrades Retail & juice zone Personal training sales Membership renewals

17 Automated SMS Use s for GYMS Automated Member Communication & retention: Fitness & diet tips Class updates Event info Happy B-day alerts Automated texts delivered to people that have not been in for a workout in 30 days. Operations: Delinquent accounts (Past due invoice text, day 1,15,31,45,61 and 75) Cancelled accounts Surveys/feedback Expired credit card notifications Annual renews

18 4 Step Lead Generation Using Short Code SMS Use s Lead Generation Step 1 - Initiate keyword, short code Install mini billboards within neighboring businesses surrounding your market area with your keyword (ex: UFCVIP) with your short code Ex: Free 14 day VIP pass text UFCVIP to and we will text you right back with a free 10 Day VIP pass. Take advantage of customer foot traffic at local businesses. Create a relationship with the business owner through cross promoting or barter a free membership. Step 2 - Apply keyword, short code mobile call to action to your business tools Business cards, signatures, fliers, Facebook page, campaigns, fliers, brochures, website etc - Ex: Free 14 Day VIP pass Text UFCVIP to Note: keeping it consistent and marketing through all channels keeps the product familiar with your audience. Consider different call to actions, extended guest pass, contest tie in with personal training, $0 enrollment offers

19 SMS Use s for GYMS Step 3 - Apply keyword, short code and mobile call to action to your current/future marketing & advertising mediums TV commercials, radio ads, direct mailers, door hangers, newspaper/magazine publications, movie theater screens, billboards etc Install a banner/billboard outside of the gym marketing keyword, short code and call to action On phone voice over if/when on hold and text current member base announcing keyword, short code with call to action Ex: Instant Winner! - Free 10 day to 6 day pass Text UFC Win to Note: call to action needs to be strong to attract new prospects. Include links to website, mobile app, you tube commercials via URL link within the auto-reply text message. Step 4 Extras Billboard/banner outside of the gym marketing keyword, short code and call to action Voice over on phone while incoming callers are on hold member base announcing keyword, short code as a new convenient rewarding service feature for members and their guests. Handout to new members marketing keyword, short code and call to action to new members if they do not provide leads at POS.

20 Brands that Trusts us

21 Restaurant Success Case Study Client: The Pizza Factory, 94 locations. Location: Temecula, California Objective: The goal was to build a loyalty rewards club for customers and have a reliable source of communication to inform people of specials, events, & updates to increase sales & foot traffic. Call to Action: Join the Mobile Fan Club and entered to win free free pizza for a year! Results: Eight months into the program pizza factory has accumulated an average of 467 subscribers per store with a high of 1100 subscribers. They currently average between 9-20 new subscribers a week per store. They have experienced a low redemption of 8% and a high of 17% depending on the aggressiveness of the campaign. In addition 80% of the customers that redeem the offers have purchase additional menu items beyond the mobile offer. Keyword Shortcode PFAC To 87365

22 Success Case Study

23 Success Case Study

24 Client Success Case Study Client: UFC Gym Location: Concord, Ca Objective: Drive new leads for membership enrollments. Call to Action: Text UFCGYM to for a free week! Results: Over a one day period UFC Gym ran a commercial spot and generated approximately 92 leads and converted 41 new memberships in the month of October Their average membership is $50 per month. Today the program averages leads per month and is being promoted with visual art signage that is being placed with local merchants in town such as the movie theaters, nutrition stores, tanning salons and local car wash s. Keyword Shortcode UFCGYM To 87365

25 Building Data Base w/ Marketing Collateral

26 Management Team Company was founded in Spring 2008 by Wais Asefi and Nick Miniello Company head quarters are located in Silicon Valley Bay Area, CA Meet the Executive Team CEO Wais Asefi, 20+ years experience in business development out of San Jose St. CTO Farad Niftaley, 15+ years experience in software engineering out of UC Berkeley. CFO Chester Hurtado, 30+ years experience in statistics & business finance out of Harvard University. VP of Business Development Nick Miniello, 12+ years experience in sales & sales management out of Fresno St. (Eight of the years in the mobile industry) Endorsed Associations: New Evolutions Ventures ( UFC, Crunch, Steve Nash, Powerhouse Gym, Worlds Gym, Fitness 19 and IHRSA