Mobile Marketing Made Easy!
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- Amanda Crawford
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1 MOBILE MARKETING FOR YOUR DEALERSHIP! How Your Auto Center Can Increase Sales NOW!
2 Increase The Effectiveness Of Your Marketing Dollars! Direct Mail \ Newspaper \ Clipper \ TV/Radio \ Billboards \ Yellow Pages Track effectiveness and ROI of multiple advertising campaigns by using unique keywords for each ad Build your customer list quickly & easily using unique keywords in all of your advertising
3 Text Promotions Have Over A 97% Open Rate! Advantages of Mobile Marketing Your Message Won t Be Ignored 95% of Text Messages are Read within 15 Minutes! Reach Your Customers in Real Time, Wherever They Are What If You Could Have An Extra Customers On Your Slowest Days? Increase Response Rates to as High as 35% - Mobile Coupon Campaigns are GeneraNng Average RedempNon Rate of 10-25%! AOract and Retain NEW Customers for a FracNon of the Cost of TradiNonal AdverNsing!
4 Ways Dealers Use SMS Marketing 10X RedempHon Rate Of TradiHonal Coupons Appt Reminders 2 Month Reminder to Schedule Oil Change Enhance Print/Online Ads Text Call- to- AcHon & QR Codes Svc Appt ConfirmaNons- Reduce No- Shows and Late Cancels Svc Department nonficanon- Your car is ready Mobile Coupons and Offers - Target Slow Days/End of Month Contests, Raffles, Text- to- Win Games Get NEW Customers Ask Campaigns- Customer Feedback, VoHng, Qualifying Drive Traffic to Websites & Videos Tracking ROI Virtual Business Cards and Staff CommunicaNons
5 SMS Demo Example Put This QR Code in Your Car Windows, Get Customer Opt-Ins While You Are Sleeping! Empty Lot QR for Car Info Polls to Qualify Test Drives: Txt2Win Service Reminders Service Promotions Your Car is Ready End of Month Deals Auto Tips & Education Manufacturers & Suppliers Segment: When, Models, Used, Svc
6 SMS Messaging Examples Monday Tune- Up: This month, schedule an Engine Tune- Up for any Monday, and save $50 off Reg Price. Offer good Mons only Nl xx/xx, limited availability. Win a $50 Starbucks Gi^ Card: Test Drive a New Car this Week and Enter to Win a Free Starbucks Gi^ Card! Reply STARBUCKS to to Enter. Exclusive Text VIP Offer: Save 20% on any STP engine enhancement products. Offer expires xx/xx. Text VIP Club: Pre- pay for your next 4 Oil Changes and save 30%. Pay for 4 changes over next year and save. Offer exp xx/xx. Service Sale: This week only, save 15% off all service. Text VIP Club members only. Expires xx/xxx. Refer a friend: Bring a new customer for any service and get $25 off your next service. Text VIP Club Members only.
7 ADD SMS Appointment Confirmations! Not Only Reminds Client but Confirms Their Appointment Clients Love the Convenience. SMS Appointment Confirmations will reduce 'no-shows' (by up to 70%) and stimulate repeat business. Less intrusive than a phone call, much easier and, most importantly, MUCH less time consuming for office staff. You decide when each cutomer gets their confirmation: (1 Day Prior, 2 Hours Prior, etc) <NAME>, CityToyata would like you to confirm your service appt on <WEEKDAY>, <TIME>. Please reply C to confirm or M to Miss. Or call us at xxx.xxx.xxxx.
8 We provide you with a FULL suite of Mobile Marketing tools Mobile Coupons with Trackable Redemption Mobile Landing Pages linked to SMS, QR Codes or Opt-In Forms Schedule Campaigns in Advance, Set-It and Forget-It Multiple Keyword Options, Including Free System Keywords Easy Contests and Raffles Appointment Reminder and Confirmation System American Idol Style Voting, Surveys and Polls Customized Website and Social Media Opt-In Forms Complete Auto-Responder Sequences Simple, Easy User Interface with Videos and Support
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