THE AUTOMOBILE INDUSTRY IS A UNIVERSE THAT REINVENTS ITSELF

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2 THE AUTOMOBILE INDUSTRY IS A UNIVERSE THAT REINVENTS ITSELF In recent years the automotive industry is facing substantial changes. This is regardless of the actor in the ecosystem. This revolution affronts all areas and tends to define a continuity of connected services throughout the use of several means of transportation. FEED BACK PROJECTION REALISATION

3 PROJECTION Preparation phase for pedestrian / client / owner Choice of services related to mobility (insurance, leasing, equipment...) Planning tools for his travel (booking, trip preparation, location...) Checking the condition of the vehicle (availability, diagnostic, maintenance...) FEED BACK After driving at the downstream phase for the analytical results and the share on social networking sites Synthesis of the path (behavioral synthesis, eco-driving...) Feedback of the driver on the quality of services (Client services, like, scoring...) Experience sharing (Comments, share, blog...) Brand contacting (complaint, application for membership...) REALISATION Driving phase and use of services that are either connected or not to the vehicle s sensors: Multimedia (Web radio, movies, musics ) Means of communication (Mobile, mail, SMS, chat ) Location-based services (parking, commercial offers, infotainment...) Real-time services (behavioral analysis, traffic, Ecall, Bcall...)

4 WHAT ARE THE CHANGES THAT THIS INDUSTRY HAS TO FACE??

5 THE TECHNOLOGICAL REVOLUTION CONNECTIVITY SELF-DRIVING CARS CAR-DATA USAGE NEW MOBILE SERVICES STANDARDIZATION OF TECHNOLOGIES

6 THE ENERGY CHANGE ELECTRIC HYBRID TECHNOLOGY HYDROGEN COMPRESSED AIR

7 s évolutions des usages CHANGING HABITS MORE MOBILE SERVICES DRIVER ASSISTANCE SHARED VEHICLES WORLD OF MOBILITY

8 s évolutions des usages THE INFRASTRUCTURE AND THE URBANIZATION ALTERNATING TRAFFIC CLEAN CITY CONNECTED PARKING AREAS ENERGY SPOTS MOBILITY CENTERS (COMMUNITY)

9 s évolutions des usages STRUCTURAL CHANGES OF THE MARKET DIGITALIZATION OF THE POINTS OF SALE DISINTERMEDIATION COMMODITIZATION BIRTH OF NEW GIANTS, MONOPOLIES

10 IN THIS CONTEXT ICODRIVE OFFERS INNOVATIVE SOLUTIONS, RELEVANT AND PRAGMATIC RESPONSES THAT ARE IN LINE WITH THE REALITIES OF OUR CUSTOMERS WHO ARE WE? Jérôme Ravet Tordjman Strategy / marketing and communication Simon Gineys Automotive expert & conception Aymeric Ravet Design & development OUR PARTNERS

11 OUR ACTIVITIES MARKET WATCH & THINK TANK NEW MOBILE SERVICES AND COMMUNITY WEBSITES BEHAVIORAL ANALYSIS OF DRIVERS ECO-RESPONSIBILITY? POSITIONING STUDY AND ADVISORY SERVICES EVENTS

12 MARKET WATCH & THINK TANK Smart Moves is a «Think Tank» attended by professionals of connected mobility, M2M, telematics, who are willing to discuss the future of mobility. This sharing space is dedicated to reflection, regardless of the current trends or hierarchical relations. Real brainstorming sessions with experts in their field, such exchanges make it possible to develop an opinion on this topic and to influence developments in the mobility of tomorrow. Each session gives rise to a position paper broadcasted by the members of the Think Tank. The club is governed by the rule of Chatham House, which requires that one never mention the name of a member, nor the statements that has been said, in order to ensure freedom of tone and expression for everyone. The integration in Smart Moves is only possible by co-optation.

13 BEHAVIORAL ANALYSIS OF DRIVERS 2012 We made a first proposal of behavioral analysis for AXA, the AXA Drive in partnership with LIVIC. This was done on several test vehicles equipped with an OBDII box and a smartphone.

14 BEHAVIORAL ANALYSIS OF DRIVERS 2014 Our model has evolved by incorporating new ways of connection that comes from car manufacturers (Kuantic boxes, Dunasys, ELM327, Mobile Device ) and by using new sensors of vehicles. FINALLY WE CARRIED OUT IN 2014 A PROTOTYPE OF COMPLEX BEHAVIORAL ANALYSIS IN PARTNERSHIP WITH PSA.

15 ICODRIVE PROPOSE MANY WAYS TO RECOVER CARS DATA AUTOMAKER CLOUD MOBILE SIM CARD 3G/4G SENSORS OBDII CAN

16 A SMART ANALYSIS MODULE ABLE TO IDENTIFY A DRIVING SCENARIO, LOCALISE IT AND PROVIDE SCORING CAR LOCALISATION CAR DATA CLOUD SCENARIO RECOGNITION TURN IN A JUNCTION SCENARIO RECOGNITION DRIVING ON A STRAIGHT ROAD SPEED SENSOR SPEED BRAKES SENSORS BRAKES INDICATOR TURN STEERING WHEEL STEERING WHEEL + STEERING WHEEL - STEERING WHEEL = G-FORCE 3D G FORCE ACCELERATION ACCELERATION + ACCELERATION = SCORING TURN SCORING STRAIGHT ROAD

17 OUR MODEL IS BASED ON A MULTI-LEVEL ANALYSIS SEQUENCE - LOCALISATION - SEQUENCE - STEPS - DESCRIPTORS DESCRIPTOR STEP

18 NEW ICODRIVE MOBILE SERVICES & COMMUNITY WEBSITES DEVELOPED WITH MARKET LEADERS ICODRIVE ALSO OFFERS INNOVATIVE SOLUTIONS AND MULTI-SEGMENT EDUCATIONAL SOLUTION FOR AN APPROPRIATE DRIVING (PSA) COMMUNITY WEB SOLUTION FOR HIGH CLASS CUSTOMERS

19 NEW ICODRIVE MOBILE SERVICES & COMMUNITY WEBSITES DEVELOPED WITH MARKET LEADERS ICODRIVE ALSO OFFERS INNOVATIVE SOLUTIONS AND MULTI-SEGMENT PERFORMANCE ANALYSIS GENTLEMAN DRIVERS HIGH-END TRIPS REGULARITY RALLIES FOR CLASSIC CARS STORY TELLING ROADTRIPS

20 ECO-RESPONSIBILITY PASSIVE ANALYTICAL PROACTIVE ANTICIPATION CAR SENSORS VEHICLE EXPERTISE CAR MAINTENANCE Proactive Eco-driving module is connected to an accurate mapping tool (Here). The application is able to realise an anticipated dynamic analysis. The real time eco driving analysis provide a scoring of the driver performance. Based on this scoring the application can propose advises. Driver education, how to use his car with information, technical files,... Maintenance check up application

21 DIGITAL TRANSFORMATION PROJECTS We perform with clients who consult us a marketing study on the values of their brand, their customers, messages, story telling (Lifestyle), multi-channel positioning Then we formalise with them the digital transformation strategic plan. Finally we realize and/or we follow up the implementation of our recommendations. Support of DS in the creation of its Digital Image for the DS Connect services unveiled in Paris at the Automobile Show in 2014

22 EVENTS Digital Solution to support the Ferrari Owners Day event (website and mobile applications) and creation of an exhibition booth to promote the laptimer. Development of an application that demonstrates the connected services of DS Connect in partnership with PSA for the Automobile Show of Paris