Building winning partnerships for a smart home. Jean C. Kiessling, Deutsche Telekom Amsterdam, 11. October 2012

Transcription

1 Building winning partnerships for a smart home. Jean C. Kiessling, Deutsche Telekom Amsterdam, 11. October

2 Today. The smart home mass market up to now remains a vision because of diverse markets & corporate agendas. Individual living space Why hasn t the smart home taken off to date? Too expensive Limited choice due to propriety solutions Basic enabler not fully in place, i.e. Broadband in a disconnected world at home 2

3 Why is the right time for smart home now? High availability of broadband Continuing growth of smartphones and pads usage Prices for Smart Home products decline Growing interest of customers due to: adaptation of alternative energy supply and ever-rising costs growing security concerns ageing populations First mass-market compatible products are available Companies of different market segments commenced to understand the need for a common platform 3

4 A common platform for the smart home mass-market. Household Heating control Ambient assisted living Convenience Air-conditioning Security sense of well-being Multimedia 4

5 Our QIVICON approach. An open Partner Ecosystem based on a common technical platform. QIVICON the base for the smart home End-customer relationship Partner Ecosystem Service-, Devices- and Developmentpartners Portal incl. Shop SDK/ Backend Configuration & Basic Client Home Base -Plattform 5

6 Our 2020 Vision QIVICON as the leading platform > 50% of households will be smart in

7 Smart Home entry scenarios. Each customer scenario becomes the first step into a fully connected home. Energy Management Security/Home Monitoring Convenience Multimedia Usage Ambient Assisted Living 7

8 Benefits for the end-customers. The best available solution for individual needs. + Rich choice of attractive and innovative solutions + Strong brands of the partners + Sensors and actors of different manufacturers everything compatible + Excellent price/performance ratio + Connected by radio no wires, no disruptive opening of walls; mobile when moving + Future proof, modular expandable and sustainable 8

9 Synergies and shared benefits in partnering Differentiation through own customer solutions, sales and installation channels Open, standardized and flexible technical solution Not limited to DT access customers Lower costs due to economies of scale Opportunity to shape the market together with other strong partners Option to sell applicable partner offerings via DT-sales channels DT as competent and reliable partner, driving international standards 9

10 Overview of QIVICON partners constantly growing 10

11 Where to next: Partnership for co-creation of value for your customers and your company. Customers increasingly adopt the smart home Customers are in the center of tomorrow s ecosystems - not technologies. Customers, partners and developers continuously learn from each other Enabling customers to take choice Partners and developers discover customer value priorities and new value propositions 11

12 Assumed Evolution of Customer Demands. Exemplary use cases. Remote front door interaction Coming home Mood management and media Home monitoring Intelligent power management Automatic heating control 12

13 Roadmap Friendly User Phase (since March) Extended Friendly User Phase (starting September) Commercial Launch (Q2 2013) Start Internationalisation (2013) 13

14 Thank you: Let s get connected. Deutsche Telekom AG Products & Innovation - Connected Home Jean C. Kiessling Head of Business Development & Portfolio Management T-Online-Allee 1, Darmstadt / (Mobile) / (Office) jc.kiessling@telekom.de connect with me on: 14

15 QIVICON Home Base. 15

16 B2B2C Model Differentiation of own products possible for the end customer Partner sell own solutions through own and DT sales channels as well as the QIVICON online shop QIVICON Platform awareness Partner support for market entry 16

17 The Offer Components of the end-customer offer Software Configuration/ Basic client Partner Services Partner Partner Portal Hardware Partner Partner Partner Partner Partner e.g., actors & sensors, home appliances, web cams, etc Gateway Partner Services Optional via Deutsche Telekom Further partner services (e.g. Remote Maintenance) Installation Service Customer Care Micro-Billing 17