@tojans. Tempus fugit. Chasing the dream

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1 @tojans Tempus fugit Chasing the dream

2 DEVELOPMENT

3 DEVELOPMENT

4 Why??? DEVELOPMENT

5 Why??? Building a product DEVELOPMENT

6 Why??? Building a product DEVELOPMENT Some tips

7 Why??? Building a product DEVELOPMENT Some tips Recap

8 DEVELOPMENT

9 Why??? DEVELOPMENT

10

11 FUN/INTERESTING Typical projects 0 0 PAYMENT

12 FUN/INTERESTING Typical projects 0 0 PAYMENT

13 FUN/INTERESTING Typical projects 9-5 consultancy 0 0 PAYMENT

14 FUN/INTERESTING Typical projects 9-5 consultancy Hi-end consultancy 0 0 PAYMENT

15 FUN/INTERESTING Typical projects Start-ups 9-5 Consultancy Hi-end consultancy 0 0 PAYMENT

16 FUN/INTERESTING Typical projects Start-ups 9-5 consultancy Target Hi-end consultancy 0 0 PAYMENT

17 FUN/INTERESTING Typical projects Start-ups Target 9-5 consultancy Hi-end consultancy 0 0 PAYMENT

18 FUN/INTERESTING Typical projects Start-ups Target 9-5 consultancy Hi-end consultancy 0 0 PAYMENT

19 FUN/INTERESTING Typical projects Target 0 0 PAYMENT

20 FUN/INTERESTING Typical projects Actual path over the last decade 0 0 PAYMENT

21 FUN/INTERESTING Typical projects Actual path over the last decade 0 0 PAYMENT

22 things I ve done over the last 10 YEARS

23 VBA - & PL-SQL DEV for automotive administration * C++ DEV for social org * Jr. things I ve PM/Oracle DBA for social org * IT Manager for financial services company * Consultant done for financial services company * CUDI * CUDI for credit insurance * CUDI for car park management * CUDI V2 * Oracle DBA at National TV * Aestethics+ * Consultant over the last 10 YEARS Engineering org * Law suit engineering org started * Saint-Nicholas org volunteer * Consultant Energy provider * BREAK * Consultant rubber mats org * Law suit won * Device dev for OpenTable like org & partnership * Conflict resolved with OpenTable like org and partnership ended * 10 Start-ups in a year * Paycento consultant * NDA Consultant * Problem fixer at travel org * NDA Consultant * Bad QuakeLive player * Kids soccer team volunteer * Local comittee volunteer * DDDBE Founder * ElixirLang Contributor * CQRSBeers attender * IDDDtour initiator * HappyPancake consultant *

24 VBA - & PL-SQL DEV for automotive administration * C++ DEV for social org * Jr. it s fun, but doing this comes at a PM/Oracle DBA for social org * IT Manager for financial services company * Consultant for financial services company * CUDI * CUDI for credit insurance * CUDI for car park management * CUDI V2 * Oracle DBA at National TV * Aestethics+ * Consultant COST Engineering org * Law suit engineering org started * Saint-Nicholas org volunteer * Consultant Energy provider * BREAK * Consultant rubber mats org * Law suit won * Device dev for OpenTable like org & partnership * Conflict resolved with OpenTable like org and partnership ended * 10 Start-ups in a year * Paycento consultant * NDA Consultant * Problem fixer at travel org * NDA Consultant * Bad QuakeLive player * Kids soccer team volunteer * Local comittee volunteer * DDDBE Founder * ElixirLang Contributor * CQRSBeers attender * IDDDtour initiator * HappyPancake consultant *

25 VBA - & PL-SQL DEV for automotive administration * C++ DEV for social org * Jr. PM/Oracle DBA for social org * IT Manager for financial services company * Consultant for financial services company * CUDI * CUDI for credit insurance * CUDI for car park Opportunitäts it s fun, but doing this comes at a management * CUDI V2 * Oracle DBA at National TV * Aestethics+ * Consultant COST Engineering kosten org * Law suit engineering org started * Saint-Nicholas org volunteer * Consultant Energy provider * BREAK * Consultant rubber mats org * Law suit won * Device dev for OpenTable like org & partnership * Conflict resolved with OpenTable like org and partnership ended * 10 Start-ups in a year * Paycento consultant * NDA Consultant * Problem fixer at travel org * NDA Consultant * Bad QuakeLive player * Kids soccer team volunteer * Local comittee volunteer * DDDBE Founder * ElixirLang Contributor * CQRSBeers attender * IDDDtour initiator * HappyPancake consultant *

26 Opportunitäts kosten

27 Opportunitäts kosten Eng: Opportunity cost

28 Opportunity cost

29 Opportunitäts kosten Eng: Opportunity cost

30 Opportunitäts kosten Eng: Opportunity cost -1

31 opportunity

32 Opportunity yield

33 Opportunity yield transfer of learning

34 Opportunity yield transfer of learning Programming - methodologies domain UX -,,,

35 Opportunity yield transfer of learning Seth Godin The difference between a failure and a mistake

36 Opportunity yield transfer of learning Failure is good if consequences are manageable

37 Opportunity yield

38 Opportunity yield Expand your network

39 Opportunity yield Expand your network Get to know the in-crowd

40 Opportunity yield Expand your network Get known to the in-crowd and the public

41 Opportunity yield Expand your network User groups conferences blog tweet

42 Opportunity yield Expand your network Learning is part of the process

43 Yield of opportunity Expand your network User groups blog tweet non-profit volunteering

44 Opportunity yield Expand your network And last but not least:

45 Opportunity yield Expand your network Non-profit volunteering

46 Opportunity yield

47 Opportunity yield Set your own GOALS

48 Opportunity yield Set your own GOALS Life-work-balance / Learning / Environment /

49 Opportunity yield Set your own financial GOALS

50 Opportunity yield My financial GOAL:

51 Opportunity yield Make just enough money to get by while doing this:

52 Make just enough money to get by while doing this:

53 I have FAILED multiple times,

54 but this time I might be on to something*

55 but this time I might be on to something* * Not there yet, but way better then my previous attempts

56 Why??? DEVELOPMENT

57 Why??? DEVELOPMENT

58 Why??? Building a product DEVELOPMENT

59

60 Good idea

61 Build an

62 Build an

63 Build an Minimum Viable Product

64 Build an Minimum Viable Product

65 Let s try again

66 Good idea

67 Build an

68 Build an

69 Build an Minimum Sellable Product

70 Build an Minimum Sellable Product Might be just a sketch, or a story

71 Try to sell it

72 Try to sell it And learn to

73 Try to sell tolisten it And learn

74 Try to sell tolisten it And learn Listening is hard when you try to sell

75 If you are unable to sell in person

76 If you are unable to sell in person Your idea is not good enough, so

77 If you are unable to sell in person Your idea is not good enough, so Think & Pivot

78 If you are unable to sell in person Your idea is not good enough, so Think & Pivot Innovation comes from cross-contamination

79 My idea

80 NoTimeForInternet.com

81 NoTimeForInternet.com Everybody loved it

82 NoTimeForInternet.com Everybody loved it But nobody wanted to pay for it

83 NoTimeForInternet.com Everybody loved it But nobody wanted to pay for it

84 NoTimeForInternet.com Everybody loved it But nobody wanted to pay for it

85 NoTimeForInternet.com Everybody loved it But nobody wanted to pay for it

86 NoTimeForInternet.com Everybody loved it But nobody wanted to pay for it

87 Maybe I could build a website to NoTimeForInternet.com design your own house extension? Everybody loved it But nobody wanted to pay for it

88 Maybe I could build a website to NoTimeForInternet.com design your own house extension? Everybody loved it But nobody wanted to pay for it

89 Maybe I could build a website to NoTimeForInternet.com design I d your love own to house have extension? that Everybody loved it But nobody wanted to pay for it

90 Maybe I could build a website to NoTimeForInternet.com design I d your love own to house have extension? that Everybody loved it But nobody wanted to pay for it

91 Link

92

93

94

95 SUCCESS!

96 It took me 2 years to get to this phase SUCCESS!

97 6 months, 5 iterations and hundreds of UX tests later

98 Link

99 SUCCESS!

100

101 Opportunities multiply as they are seized. Sun Tzu, The art of war

102 Why??? Building a product DEVELOPMENT

103 Why??? Building a product DEVELOPMENT

104 Why??? Building a product DEVELOPMENT Some tips

105

106 But first a Disclaimer

107

108 Correlation Does NOT imply

109 Statistical relevance N = 1 Correlation Does NOT imply

110

111

112 @Ziobrando s law

113 The amount of energy necessary to refute bullshit is an order of magnitude bigger than to produce it

114 EFFORT s law: B.A.P. 0 0 AMOUNT OF BS

115 End of the Disclaimer

116

117 What is your Goal?

118 What is your Goal?

119 What is your Goal?

120 What is your Goal? Get as many users as possible?

121 What is your Goal? Mine is simple Get as many users as possible?

122 What BUILD is A your Goal? Get as many users as possible? LARGE Mine ENOUGH is simple RECURRING INCOME

123

124 The secrets to building a large enough Recurring income

125 The secrets to building a large enough Recurring income

126 The 1. secrets Charge money to building a large enough Recurring income

127 1. Charge money

128 1. Charge money Get a financial commitment tomato SEEDS story putting in a lot of effort

129 1. Charge money Get a financial commitment putting in a lot of effort

130 The 1. secrets Charge money to building a large enough Recurring income

131 The secrets to building a large enough 1. Charge money 2. Monthly goal (users x rate/month) Recurring income

132 2. Monthly goal (users x rate/month)

133 2. Monthly goal (users x rate/month) How can you reduce Build & they shall come Of not achieving this

134 2. Monthly goal (users x rate/month) How can you reduce Of not achieving this

135 The secrets to building a large enough 1. Charge money 2. Monthly goal (users x rate/month) Recurring income

136 The 1. secrets Charge money to building a large enough 2. Monthly goal (users x rate/month) Recurring income 3. Consider your market

137 3. Consider your market

138 3. Consider your market Who do you think will pay My bet is on businesses amounts, people or businesses?

139 3. Consider your market Who do you think will pay amounts, people or businesses?

140 The 1. secrets Charge money to building a large enough 2. Monthly goal (users x rate/month) Recurring income 3. Consider your market

141 The 1. secrets Charge money to building a large enough 2. Monthly goal (users x rate/month) Recurring income 3. Consider your market 4. Try to find an entry point

142 4. Try to find an entry point

143 4. Try to find an entry point Most companies need time to A sponsor, a niche or a user group find an entry point and evolve

144 4. Try to find an entry point Most companies need time to find an entry point and evolve

145 Why??? Building a product DEVELOPMENT Some tips

146 Why??? Building a product DEVELOPMENT Some tips

147 Why??? Building a product DEVELOPMENT Some tips Recap

148 WHY DEVELOPMENT

149 WHY PRODUCT DEVELOPMENT

150 WHY PRODUCT DEVELOPMENT 1. Evolve Always be learning

151 WHY PRODUCT DEVELOPMENT 2. Build your network & reputation It s both fun and gratifying

152 WHY PRODUCT DEVELOPMENT 3. Aim for self-defined goals Achieve them setting smaller goals

153 WHY PRODUCT DEVELOPMENT 3. Aim for self-defined goals Enjoy this moment, Achieve them setting smaller goals for this moment is your life. Omar Khayyam

154 HOW DEVELOPMENT

155 HOW PRODUCT DEVELOPMENT

156 HOW PRODUCT DEVELOPMENT 1. Find an idea Your first one will probably be bad

157 HOW PRODUCT DEVELOPMENT 2. Build an M.S.P. As cheaply as possible

158 HOW PRODUCT DEVELOPMENT 3. Sell it & listen Pivot until succes is achieved

159 HOW PRODUCT DEVELOPMENT You have to learn the rules of the game. 3. Sell it & listen And then you have to Pivot until succes is learn to play better achieved than anyone else. Albert Einstein

160 TIPS DEVELOPMENT

161 TIPS PRODUCT DEVELOPMENT

162 TIPS PRODUCT DEVELOPMENT 0.1 Get inspired But don t assume it will work for you

163 TIPS PRODUCT DEVELOPMENT 0.2 B.A.P. Common sense should save your *ss

164 TIPS PRODUCT DEVELOPMENT 1. Charge money Upfront if possible

165 TIPS PRODUCT DEVELOPMENT 2. Set goals And reduce risks

166 TIPS PRODUCT DEVELOPMENT 3. Find a good market Do not assume, get out & ask for commitment

167 TIPS PRODUCT DEVELOPMENT 4. Get an entry point Once you re in, you re in

168 TIPS PRODUCT DEVELOPMENT If you are not failing every now and again, 4. Get an entry point it s a sign you re not Once you re in you re in doing anything very innovative. Woody Allen

169 Why??? Building a product DEVELOPMENT Some tips Recap

170 Why??? Building a product DEVELOPMENT Some tips Recap

171

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