Social Media that Gets Engagement. Kirsten

Transcription

1 Social Media that Gets Engagement Kirsten

2 >> Check In Take out your cell phone Start a new text message

3 >> Check In To: Message: Next1

4 >> Check In To: Message: Next1 Confirmation: You ve joined Kirsten Jensen s session (NEXT1)

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10 What is Social Media Engagement?

11 Success in social media is about connection, not tools or technology.

12 I define connection as the energy that exists between people when they feel seen, heard and valued. The Gifts of Imperfection by Brene

13 To create social media engagement, you need to connect first.

14 Mentions = L ve

15 Ingredient #1 A Sense of Purpose

16 Everyone is not your customer. - Seth Godin

17 Why

18 Know who you are creating content for and how they will benefit

19 Channel Purpose

20 [Channel] is where [who] will find [what value] for [what outcome].

21 Instagram is where prospective employees will find behind-the-scenes content that will help them understand our culture and what it s like to work here.

22 #TeamOnsharp

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24 Empower Employee Voices Ingredient #2

25 Social media is about people, not logos. - Jay

26 Source: Grouped by Paul Adams

27 Mentions = L ve

28 The social employee s job becomes one of making the brand s message more granular. Cheryl Burgess & Mark Burgess, The

29 Share the activities that comprise a day in the life of your team.

30 Share the best moments of your job.

31 Tell a story that maintains anonymity.

32 Show behind-the-scenes.

33 Share job openings and volunteer opportunities from your team members.

34 Welcome new employees.

35 Recognize & thank other team members.

36 Recognize & thank other team members.

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38 Ingredient #3 Create Brand Stories

39 Marketing is no longer about the stuff you make, but about the stories that you tell. - Seth Godin

40 Use branded hashtags to weave together social media moments into larger brand stories.

41 Leverage branded hashtags. #keepingfamiliesclose #forrmhc

42 Create consistent frameworks around content themes. #StripesSaturday

43 Use branded hashtags to share about your culture and team. #DMFfamily

44 Start a city pride hashtag. #MoorheadProud

45 Start a city pride hashtag. #MoorheadProud

46 Start a city pride hashtag. #MoorheadProud

47 Start a city pride hashtag. #MoorheadProud

48 Mentions = L ve

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50 Ingredient #4 Listen to Engage

51 Every good conversation starts with good listening.

52 Listen for brand mentions.

53 Listen to branded hashtags.

54 Listen at events. This was Commencement 2017.

55 Say thank you. Create a cycle of thanks.

56 When employee voices listen and respond.

57 Employee voices listen and respond.

58 Employee voices listen and respond.

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60 Ingredient #5 Lift Up Others

61 Mentions = L ve

62 When you ground your social media presence in gratitude, you create a contagious energy around your brand.

63 Inspired in the moment

64 Lifting up amazing volunteers.

65 Inspired by holidays or observances

66 Start conversations by lifting up connections.

67 Inspired by events

68 Lift up partnerships.

69 Lift up speakers or event hosts.

70 Lift up other organizations.

71 Lift up connections related to an event or topic.

72 Lift up connections related to an event or topic.

73 Inspired by accomplishments

74 Lift up members for a special achievement.

75 Celebrate honors & accomplishments.

76 Leverage employee voices to multiply the thanks.

77 Employee voices make the thank you personal.

78 Employee voices make the thank you personal.

79 Employee voices make the thank you personal.

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81 Be Specific About How People Can Engage Ingredient #7

82 The Challenge: Enjoy a Sandy s Donut and tweet

83 The response #forrmhc

84 The response #forrmhc

85 The response #forrmhc

86 The Challenge: Dessert art at Women Connect

87 The response #FMWFWC

88 The response #FMWFWC

89 The response #FMWFWC

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91 Key Ingredients for Engagement: 1. A Sense of Purpose 2. Employee Voices 3. Brand Stories K 4. Listening 5. Lifting Up Others 6. Be Specific

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93 Continue the Conversation? Join the Facebook

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95 Questions? #FMWFtraining

96 >> Thank