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2 Welcome Why are we here? Talk about RAIN and why you need to join RAIN = RAdio Frequency IdentificatioN RAIN is a technology and an organization RAIN s focus is solely UHF RFID EPC Gen2 V2 / ISO RAIN s mission is Promotion Education Awareness of UHF RFID to businesses and consumers worldwide to promote ADOPTION

3 Agenda Where have we been? Where we are today? So now what? Why join?

4 Where have we been?

5 Past: Adoption was slow 1 UHF RFID Tag Units in BILLIONS

6 What caused the slowness? Focus was on pallets and cases Insufficient tag volume ROI was difficult to justify Suppliers did not want to tag UHF was still new Fragmented piloting many experiments No conclusive, successful rollouts

7 Where are we today?

8 What has changed? Proven applications in many markets Retail apparel is the market driver Tag readability has improved dramatically More than 10m read range with a small inlay Scalable/flexible systems meet user needs

9 Today: Market is growing 35% year-on-year 5 UHF RFID Tag Units in BILLIONS Source: VDC Research Group

10 Number of tags shipped 9.9 billion UHF RFID tags sold thru 2013 Our industry has enabled 9.9 billion connections to everyday items, which roughly equals the number of Ethernet connections in the Internet today Data Courtesy IDTechEx

11 Future = Sustained growth

12 Item tagging is the driver Medical Inventory Laundry Management Operational Configuration Brand Protection Retail Inventory Customer Service Race Timing Asset Management Logistics/Security

13 Consumer applications are next Metcalfe s Law: A network s value is proportional to the (number of connections) 2 RAIN= Billions of consumers trillions of tags More connected items than people Source: Intel (2012)

14 After today?

15 The Internet of Things!! Consumer electronics will embed RFID broadly Interconnected devices opens up endless application possibilities RFID will be a key enabler of the IoT

16 Internet of Things RAIN

17 RAIN = The real IoT 2014 Goldman Sachs IoT report (Making S_E_N_S_E of the next mega-trend) 28 billion devices/items connected in 2020 RAIN will connect that many items in 2020 alone!!

18 So now what?

19 We understand better We have the standards Sufficient, capable, flexible Item identification is real Connecting everyday items to the internet Wireless, mobile are driving Everyday access to everything Connectivity is the keyword Wi-Fi, NFC, Bluetooth RAIN is the new kid on the block

20 We have the standards Gen2 Today Select Inventory Access V2 Enhancements Anticounterfeiting Security File Management Untraceability Loss Prevention Definition Select a population of tags Inventory selected tags; get their EPCs Read/write/lock tag memory; kill the tag Definition Authenticate a tag as genuine Modify tag information securely Create files and assign access privileges Hide tag data to protect consumer privacy Use a tag for EAS In Gen2 V1.2.0 New in Gen2 V2.0.0

21 The tipping point is now We connect items to the Internet Connected items will dwarf connected devices Make the technology easy = RAIN Promote the technology RAIN is the Future! We need to drive adoption We want our technology to be an everyday, well-know term

22 We have the organization Standards become communities Gen2/ RAIN is business and consumer facing All about adoption Just think RAIN!

23 RAIN is here to represent YOU! RAIN is an industry alliance We do not develop standards We promote and advance the technology RAIN s mission is Marketing, education, training, learning Outreach to other organizations/alliances Press, educational, analyst, & media events Evangelize the technology to businesses and consumer s and make it friendly, ubiquitous

24 RAIN focus/initiatives Maintain RAINRFID.org Develop market/educational outreach Press, events, webinars, media Targeted learnings to business, academia Liaison to other organizations/alliances Provide a comprehensive web-based information source on RAIN technology Authorize use of the RAIN logo/brand on members products and web sites

25 RAIN member benefits Develop/enhance your web presence via the RAIN website Members can list their company, products, and connect with users Users can find RAIN products and connect with manufacturers Market reports/statistics, quarterly newsletter, yearly industry report

26 RAIN member benefits Participate in working groups to Promote RAIN Create educational material Define interoperability testing Referrals to counsel with RAIN experience Member-supported repository of expired patents and other public information

27 Why Join?

28 RAIN is our industry brand Alliance to Promote UHF RFID Industry Growth Like Wi-Fi Alliance & Bluetooth SIG Launched at RFID Journal Live, 2014 Hosted by AIM Has its own board, finances, membership, web site Steve Halliday is President RAIN RFID Alliance 4 Founding Board Members: Chris Diorio Chairman (Impinj), Brian Otis (Google), Shahrokh Shahidzadeh (Intel), Enu Waktola (Smartrac) Additional 11 Charter Members to date & growing

29 Founding member vision Why did Google, Impinj, Intel, and Smartrac create RAIN? They believe RAIN is the future for connecting everyday items to the internet We need an organization representing us We share a common vision need to promote it TODAY!

30 Your opportunity to lead! RAIN s mission is to represent all of us Any company or industry association that is invested in the future of UHF RFID can join Join before 8 Sept and be a Charter Member 10% off first-year RAIN dues Charter members choose a board member for an 18-month term starting 1 Oct, 2014

31 RAIN face-to-face meeting 9 September 2014, Crystal City, Wash DC Morning: Everyone invited RAIN presentations Afternoon: Members only Working meeting Cost: Free for members (all day w/ lunch) $100 for non members (morning only w/ lunch)

32 Why join now? Before 8 September Charter Member Before 8 September attend first member face to face meeting Help identify the work to be done NOW and take the lead! Be a part of RAIN s growth Join now or be late

33 What s next The Alliance exists Members are joining New board member elected in September Work will start at the September meeting to identify key initiatives Marketing and press Interoperability testing A quarterly newsletter is in process New web site is in process

34 RAIN is THE group 100% focused on UHF RFID Wi-Fi Alliance and Bluetooth SIG both had very humble beginnings Now you MUST belong to those groups if you have business in Wi-Fi or Bluetooth We are in that stage now, you MUST join! Outreach is a key part of what we will do Make RAIN ubiquitous Don t wait until next year to join

35 RAIN wants YOU to join! Membership form is on the web site Contact: Steve Halliday Questions?

36 Member Dues

37 2014 dues Regular Member Yearly Gross Revenues Yearly Dues for an AIDC Company Yearly Dues for a Non-AIDC Company Low ($M) High ($M) $ 0.00 $ 9.99 $ 2,500 $ 2,500 $ $ $ 5,000 $ 5,000 $ $ $ 10,000 $ 7,500 $ $ $ 15,000 $ 10,000 $ $ $ 25,000 $ 15,000 $ $ $ 35,000 $ 20,000 $ >$ $ 50,000 $ 25,000 The RAIN Operating Rules permit companies, or publicly named divisions of companies, to join the Alliance as Regular Members. For the former, the Alliance assesses dues based on the yearly gross revenues of the company. For the latter, the Alliance assesses dues based on the yearly gross revenues of the publicly named division. See the RAIN Operating Rules for information on the rights and obligations of Regular Members that are company divisions. Regular Members that are AIM members are entitled to a 40% discount on their yearly dues.

38 2014 dues Nonprofit Member Nonprofit Member yearly dues: $2500 Nonprofit Members that are AIM members receive a 40% discount on their yearly dues Academic Member Academic Members yearly dues: $500 Starter Member Starter Member yearly dues: $500