Sustainable development. Recycling Eco-materials Renewable, biodegardable Nano technologies Digital technologies

Size: px

Start display at page:

Download "Sustainable development. Recycling Eco-materials Renewable, biodegardable Nano technologies Digital technologies"

Theodora Wells
6 years ago
Views:

Sustainable development Sustainable Design Kirsi

University of Art and Design Helsinki Kirsi.

fi Eco-Design Product design : Economic,

Social/Ethical Issues By Tischer 2000 ECO-

MATERIALS THOUGH-PROVOKING DESIGN Design with

MATERIALS RECYCLED MATERIALS DESIGN FOR RECYCLING

STRUCTURE easy to transportate (IKEA) multiple

engagement between user and product (Chapman

SPAN individuality, customizing experience

timeless and classical design LESS MAINTENANCE

intelligence of current socio-economic systems

1 Sustainable development Sustainable Design Kirsi Niinimäki Design Connections Graduate School University of Art and Design Helsinki Eco-Design Product design : Economic, Functional, Aesthetic, Safety + Environment + Social/Ethical Issues By Tischer 2000 ECO- EFFECIENCY saving energy and materials LOW IMPACT MATERIALS THOUGH-PROVOKING DESIGN Design with statement, provoke ETHICAL PRODUCTION ECO MATERIALS RECYCLED MATERIALS DESIGN FOR RECYCLING RENEWABLE, BIODEGRADABLE MATERIALS MODULAR STRUCTURE easy to transportate (IKEA) multiple creations from one form meaningful discursive engagement between user and product (Chapman 2009) MULTIFUNCTIONALITY EXTENDED PRODUCT LIFE SPAN individuality, customizing experience product satisfaction product attachments quality timeless and classical design LESS MAINTENANCE less water washing SYSTEM INNOVATION enhance the intelligence of current socio-economic systems system innovation the most promising approach to sustainability Recycling Eco-materials Renewable, biodegardable Nano technologies Digital technologies

2 In early design process it is possible to plan the next lifecycle Cradle to Cradle William McDonough & Michael Braungar 2002 is the latest innovation from Backhausen: the world's first fabric made from flameretardant Trevira CS. Thanks to a special environmentally friendly chemical optimisation process developed by Backhausen, the legendary Trevira CS is now cradle-tocradle. ArmaFORM PET Core Foam from Armacell The ideal combination of Lightweight, Strength and Durability COMPOS COLLECTION design Samuli Naamanka

I struggle with the idea of Ecological Design because I

Imagine a chair which could be made with zero energy and

say, but then consider that it has to be catalogued,

and delivered to the customer and you realise that the

The only zero emission chair I can imagine is one that

the shop when you have finished with it.

responsibly in a way that the storage, packaging,

the chair itself insures that it will have a long and

Jasper Morrison Upcycling is the practice of taking

Consuming less, higher prices, extented product lifespan

products and production Change in product attachments

products In 8 years personalization will become the

3 I struggle with the idea of Ecological Design because I am not sure that Design can be ecological. Imagine a chair which could be made with zero energy and last forever or be recycled without polluting the environment. If that were possible it would be a good thing you would say, but then consider that it has to be catalogued, stored in a warehouse, packaged, transported, displayed and delivered to the customer and you realise that the chair itself is only half the problem. The only zero emission chair I can imagine is one that you buy second hand and walk home with and take back to the shop when you have finished with it. As a designer I'd like to think there is a way to design responsibly in a way that the storage, packaging, transport issues are minimised, and that the design of the chair itself insures that it will have a long and useful life and not be a waste of resources. Jasper Morrison Upcycling is the practice of taking something that is disposable and transforming it into something of greater use and value. Secco, Globe Hope Green taxation Change in ownership Consuming less, higher prices, extented product lifespan Change in behaviour, needs, values Smaller volume of products and production Change in product attachments Distinction between short-life products and eternal products In 8 years personalization will become the driver for global economy (Kasanoff) co-creation, open-innovations, individual needs, New digital technology, individual and fast manufacturing, personalized needs User-centered, better product satisfaction, Extending product lifetime

4 User-centered, better product satisfaction, extending product lifetime Deep product experience, Durable product attachment, no disposing Product attachment= Emotionally engaged experiences a user has with a product: Enjoyment Memories to persons, places and events Support of self-identity Life vision Utility Reliability Market value Unique design, emotional bonding with design, parttaking to design process, co-creation (modular structure), discursive attachment Sustainability as a holistic strategy approach that combines new social values, new technologies and new business models. (Rocchi Simona 2003, The new everyday. Views to Ambient Intelligence, 239) TECHNOLOGICAL INNOVATION + NEW VALUES + NEW BUSINESS MODELS ecology society economy Oriented towards the future, not only profit Incremental innovation Entails step-by-step improvements of existing products And tends to strengthen market positions of established companies in the industry. Radical innovation Drastically changes existing products or processes. The risks and required investments in radical innovation are usually considerably greater than those needed for incremental innovation but they offer more opportunity for new entrants to the market. Fundamental innovation Depends on new scientific knowledge and opens up new industries, causing a paradigm shift. In the early stage of fundamental innovation, the contributions of science and technology are important. Long-lasting Sustainable materials High quality, high price Ethical production, Made by Classical style and design Multi-functionally Modular structure Ecolebelled +services Target group young consumers Trendy, fashionable Optimizing for the real lifespan Recycling, no virgin materials No washing Deepening product relation by modifying or do-it-yourself concepts Green taxation Ethical consumption and enviromental awareness is increasing Well being produces consumers who do not value only the cheap end price of the product Consumers are ever more well educated + bigger and bigger information flow (consumer caries more and more the world inside his/her head) Consumers individual needs Less trust in big companies/enterprises CSR, new business logic, not only best profit for share owners, instead new values in action uusi consumers benefit (quality and amount of services) wellbeing of emploies (social justice and salary) societys needs (environmental program) The competition of prices and from consumers gets harder moving towards services-center and user center production concepts Positive ethical investment, Carrot Mob

5 Consumers want well-functioning and upto-date product that meets their altering needs. long-lasting, durable and made with high quality, made in Finland, ethical production, higher prices The eco-aspect can only add value to the product when the product is otherwise attractive and thus the eco-aspects give the final reason to buy the product 98% durability, long lasting 96% safe, nontoxic 96% recyclebility 96% high quality 70% style the same than other products 80% ecolabelled 70% unique 55% hand made 35% biodegradable Made by 96% Fair trade 93% Ethical production 92% Scandinavian eco label 89% Enviromental load during production 86% End of life information 83% European eco label 80% Carbon footprint 78% (4% into clothing) Water footprint 73% (T-shirt 2700 l) LCA, environmental impact 71% ISO standard 70% Environmental impact during use 67% Responsibility to production side and environmental impact automaticly optimized (no need for separate ecolabels) 74% All products must be recycled and recycle system must be functional 94% I am ready to buy product made from recycled material even if the quality is not as good than product made from virgin materials 67% 95% of respondents were ready to buy better quality, durable, repairable, more expensive clothes in the future and use them longer to decrease their own environmental impact.

Circular Economy: Risk or Opportunity? Astrid Palmieri, Federchimica 5th Formulation Day

Circular Economy: Risk or Opportunity? Astrid Palmieri, Federchimica 5th Formulation Day 05.04.17 Outline Legislative drivers: EU Circular Economy Package Market drivers: Dwindling resources and mainstream