Training of Trainers on ASEAN Online SME Academy Access and Usage

Transcription

1 Training of Trainers on ASEAN Online SME Academy Access and Usage Participant s Guidebook

2 Table of Content The ASEAN SME Academy...3 Training of Trainer Workshop Agenda Key Feature...7 Course Training Links By Company...9 By...10 Start Up Development Stage...11 Growing Development Stage...12 Ready to Export Development Stage Solution Link and Brain Trust Network...55 Solution Link Chart...56 Brain Trust Network Chart...57 Brain Trust Growth Action Plan...58 Contact...59 Notes

3 2 The ASEAN SME Academy

4 The ASEAN SME Academy In March 2014, the U.S. Agency for International Development (USAID) and the US-ASEAN Business Council (US-ABC) launched the US-ASEAN Business Alliance for Competitive Small and Medium Enterprises (Business Alliance). This innovative public-private partnership, has trained over 4,000 small and medium enterprise (SME) owners utilizing the world-class expertise offered by US-ABC corporate members in areas such as Marketing and Business Management, Finance, Legal, Logistics, and Information Technology. The Business Alliance partners have now also developed an online training tool, the ASEAN SME Academy (Academy), that will reach many more SMEs. The core of the Academy is a series of training materials for SMEs from Fortune 500 companies. In addition, the Academy incorporates training materials focused on SMEs from regional arms and international organizations. This curated set of courses is part of a larger program to provide training and mentorship to enhance ASEAN SME s access to financial products, regional and international markets, information and advisory services, and technology and innovation. The Academy also contains business information that is particularly relevant for regional SMEs, providing access to a curated directory of service providers to whom they can reach out for financial advice, corporate programs and networking. The Academy will provide a calendar of events to give users more information about trainings from the Business Alliance and business development services in the region. In the near future, the Academy will also house online forums for SMEs in ASEAN to share experiences on common issues, identifying best practice and replicating excellence to create scale and momentum. Users of the Academy will develop a user profile when first logging on to facilitate users access to materials special to their industry and links to existing business support. The information and resources will be selectively translated into the local languages to expand the group of arms that can benefit from the Academy. For more information on the ASEAN SME Academy, please visit the website at: Young entrepreneurs take classes in information and communication technology to access information online Photo credit: USAID ASEAN Connectivity through Trade and Investment The ASEAN SME Academy 3

5 US-ASEAN Business Alliance for Competitive Small and Medium Enterprises USAID Administrator Rajiv Shah signs the agreement creating the US-ASEAN Business Alliance for Small and Competitive Small and Medium Enterprises. Photo: USAID Small and Medium Enterprises (SMEs) fulfill an important role in the economies of Southeast Asia. They account for more than 96 percent of all enterprises and for between 50 to 95 percent of all employment in many Association of Southeast Asian Nations (ASEAN) Member States. ASEAN is committed to promoting SME development as a key mechanism for increasing growth, reducing poverty and improving equity. INNOVATIVE PUBLIC-PRIVATE PARTNERSHIP The most recent expression of the U.S. government s commitment to supporting SMEs in the region is the three-year US-ASEAN Business Alliance for Competitive SMEs. It was launched on March 4, 2014, by the United States Agency for International Development (USAID), in collaboration with the U.S. Mission to ASEAN and US-ASEAN Business Council through its ASEAN Committee, led by Hewlett-Packard, Microsoft, Procter & Gamble and United Parcel Service. The Alliance mobilizes the resources of major U.S. corporations and USAID, particularly its ASEAN Trade and Investment Connectivity project, to support two main objectives. The first is to support the efforts of ASEAN SMEs to become more competitive in domestic markets and to take better advantage of opportunities provided by the ASEAN Economic Community. The second is to support the efforts of high-performance SMEs to become regional business leaders and world-class suppliers in the global value chains in their own right. 4 The ASEAN SME Academy

6 PROMOTING INCLUSIVE DEVELOPMENT A special emphasis of the Alliance is to bring about greater economic inclusion of women and young entrepreneurs to advance broad-based, sustainable regional economic growth and prosperity. The Alliance will provide information and skills development training and connect participants with business professionals around the world. Moreover, women and young entrepreneurs will be screened for business talent and leadership development activities. STRATEGIC IMPLEMENTATION The Business Alliance strengthens and diversifies the human and institutional base of SMEs to improve their financial track record and bankability as well as their potential and opportunities to participate in regional and global production chains. The Alliance will also work with providers of business development services to build their capabilities, local resource supplies and services in order to reach the broadest range of SMEs as possible. These services will be complemented by the ASEAN Online SME Academy, a cloud-based training resource that SMEs and service providers can use to further enhance their skills and understanding of markets and marketing. This online platform provides region-specific and customized information and dedicated training materials and tools. Academy resources are also available in multimedia formats and translated into local languages for greater use. By encouraging dialogue, the alliance will help improve public and private sector bodies in the ASEAN business and policy environment, lower the costs of doing business and increase the region s comparative advantage as a trade and investment partner. Highlight of April 2016 SMEs in ASEAN are a critical part of the economy which will continue to power Southeast Asia in the years to come. Alexander Feldman US-ASEAN Business Council President The ASEAN SME Academy 5

7 Workshop Agenda DAY 1 TIME AGENDA Registration Opening Remarks INTRODUCTION Experience and Insight Lunch Break AWARENESS Platform Key Features Guidebook Review Courses Review / Solution Link Session Workshop Day 1 Summary DAY 2 TIME AGENDA Registration Energizer UNDERSTANDING Recap Day Solution Link Session 1 - Mapping Solution Link Session Lunch Break Solution Link Session 2 Mapping EXPERIENCE Insight Discussion on Solution Link Brain Trust Network Brain Trust Growth Action Plan Workshop Day 2 Summary and Closing Remarks Group Photo 6 The ASEAN SME Academy

8 Key Features ASEAN SME Academy Logo Search Box Menu Recent Events Courses Category Sponsors Partners The ASEAN SME Academy 7

9 NAVIGATION MENUS Register Training Resources Events You have to register yourself before you can access all available courses and resources All available courses Categorized by types and levels All available resources Categorized by types and country All events held by Business Alliance Categorized by event types and country Participants About My Profile Logout All ASEAN SME Academy participants Searchable by name, industry and country Description about ASEAN SME Academy Information about your account List of courses you registered Progress of your courses Logout of your account Securing your personal data & progress 8 The ASEAN SME Academy

10 Course Training Links Company Baker & McKenzie Startup Growing Ready to Export Operations Legal Aspects of Cross-Border E-commerce n 16 Technology Minimizing the Risk of Fraud n 17 Facebook Marketing Boost Your Business with Facebook n n 18 Google Marketing Strengthening Global Presence through Online Marketing n n n 19 HP ILO Finance Basics of Finance n 20 Finance Cash Flow n n n 21 Finance Finding Funding n 22 Finance Profit and Loss n n 23 Finance Sales Forecasting n n 24 Human Resources Effective Leadership n n n 25 Human Resources Hiring Staff n n 26 Management Social Entrepreneurship n 27 Management Strategic Planning n n n 28 Marketing Effective Business Websites n n n 29 Marketing Marketing Benefits vs Features n 30 Marketing Selling Online n n 31 Marketing Setting Prices n n n 32 Marketing Social Media Marketing n n 33 Marketing Unique Value Proposition n 34 Marketing Your Target Audience n n n 35 Operations Business n n 36 Operations Customer Relationship Management (CRM) n n 37 Operations Effective Presentations n n 38 Operations Energy Efficiency: Do More for Less n n n 39 Operations Inventory Management n 40 Operations IT for Business Success n n n 41 Operations Managing Contact Information n n 42 Operations Maximizing Capacity n 43 Operations Presenting Data n 44 Operations Tool for Aspiring Entrepreneurs n 45 Operations Tool for Business Plan Development n n n 46 Operations Tool for Entrepreneurship and Innovation n 47 MasterCard Finance Getting the Most Value from Card Acceptance n n 48 Microsoft Title By Company Development Stage Technology Computer Basics n n 49 Technology Computer Security and Privacy n n 50 Technology Digital Lifestyles n n 51 Technology Productivity Programs n n 52 Technology The Internet, Cloud Services, and the World Wide Web n n 53 PayPal Operations Connecting Global Commerce n n n 54 Page Course Training Links 9

11 By Finance Human Resources Management Marketing Operations Technology Company Title Startup Development Stage Growing Ready to Export HP Basics of Finance n 20 HP Cash Flow n n n 21 HP Finding Funding n 22 MasterCard Getting the Most Value from Card Acceptance n n 48 HP Profit and Loss n n 23 HP Sales Forecasting n n 24 HP Effective Leadership n n n 25 HP Hiring Staff n n 26 HP Social Entrepreneurship n 27 HP Strategic Planning n n n 28 Facebook Boost Your Business with Facebook n n 18 HP Effective Business Websites n n n 29 HP Marketing Benefits vs Features n 30 HP Selling Online n n 31 HP Setting Prices n n n 32 HP Social Media Marketing n n 33 Google Strengthening Global Presence through Online Marketing n n n 19 HP Unique Value Proposition n 34 HP Your Target Audience n n n 35 HP Business n n 36 PayPal Connecting Global Commerce n n n 54 HP Customer Relationship Management (CRM) n n 37 HP Effective Presentations n n 38 HP Energy Efficiency: Do More for Less n n n 39 HP Inventory Management n 40 HP IT for Business Success n n n 41 Baker & McKenzie Legal Aspects of Cross-Border E-commerce n 16 HP Managing Contact Information n n 42 HP Maximizing Capacity n 43 HP Presenting Data n 44 ILO Tool for Aspiring Entrepreneurs n 45 ILO Tool for Business Plan Development n n n 46 ILO Tool for Entrepreneurship and Innovation n 47 Microsoft Computer Basics n n 49 Microsoft Computer Security and Privacy n n 50 Microsoft Digital Lifestyles n n 51 Baker & McKenzie Minimizing the Risk of Fraud n 17 Page Microsoft Productivity Programs n n 52 Microsoft The Internet, Cloud Services, and the World Wide Web n n Course Training Links

12 Start Up Development Stage Company Title Page HP Basics of Finance 20 HP Cash Flow 21 Finance HP Finding Funding 22 MasterCard Getting the Most Value from Card Acceptance 48 HP Profit and Loss 23 HP Sales Forecasting 24 Human Resources HP Effective Leadership 25 HP Hiring Staff 26 Management HP Strategic Planning 28 Facebook Boost Your Business with Facebook 18 HP Effective Business Websites 29 HP Selling Online 31 Marketing HP Setting Prices 32 HP Social Media Marketing 33 Google Strengthening Global Presence through Online Marketing 19 HP Unique Value Proposition 34 HP Your Target Audience 35 HP Business 36 PayPal Connecting Global Commerce 54 HP Customer Relationship Management (CRM) 37 HP Effective Presentations 38 Operations HP Energy Efficiency: Do More for Less 39 HP IT for Business Success 41 HP Managing Contact Information 42 HP Presenting Data 44 ILO Tool for Aspiring Entrepreneurs 45 ILO Tool for Business Plan Development 46 Microsoft Computer Basics 49 Microsoft Computer Security and Privacy 50 Technology Microsoft Digital Lifestyles 51 Microsoft Productivity Programs 52 Microsoft The Internet, Cloud Services, and the World Wide Web 53 Course Training Links 11

13 Growing Development Stage Company Title Page HP Cash Flow 21 Finance Human Resources Management Marketing Operations Technology 12 MasterCard Getting the Most Value from Card Acceptance 48 HP Profit and Loss 23 HP Sales Forecasting 24 HP Effective Leadership 25 HP Hiring Staff 26 HP Social Entrepreneurship 27 HP Strategic Planning 28 Facebook Boost Your Business with Facebook 18 HP Effective Business Websites 29 HP Marketing Benefits vs Features 30 HP Selling Online 31 HP Setting Prices 32 HP Social Media Marketing 33 Google Strengthening Global Presence through Online Marketing 19 HP Your Target Audience 35 HP Business 36 PayPal Connecting Global Commerce 54 HP Customer Relationship Management (CRM) 37 HP Effective Presentations 38 HP Energy Efficiency: Do More for Less 39 HP Inventory Management 40 HP IT for Business Success 41 Baker & McKenzie Legal Aspects of Cross-Border E-commerce 16 HP Managing Contact Information 42 HP Maximizing Capacity 43 ILO Tool for Business Plan Development 46 ILO Tool for Entrepreneurship and Innovation 47 Microsoft Computer Basics 49 Microsoft Computer Security and Privacy 50 Microsoft Digital Lifestyles 51 Baker & McKenzie Minimizing the Risk of Fraud 17 Microsoft Productivity Programs 52 Microsoft The Internet, Cloud Services, and the World Wide Web 53 Course Training Links

14 Ready To Export Development Stage Company Title Page Finance HP Cash Flow 21 Human Resources HP Effective Leadership 25 Management HP Strategic Planning 28 HP Effective Business Websites 29 Marketing Operations HP Setting Prices 32 Google Strengthening Global Presence through Online Marketing 19 HP Your Target Audience 35 PayPal Connecting Global Commerce 54 HP Energy Efficiency: Do More for Less 39 HP IT for Business Success 41 ILO Tool for Business Plan Development 46 Course Training Links 13

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16 provide course overview and summary, for participant to surf through the big picture of each course. Each Business Alliance member company provides different style of learning method and specifics. All courses are self-paced where the speed and progress of learning depends on an individual s understanding and pace. HP provides a structure that consists of Courseware, Course Info, Progress, Certification, and How to use Platform, Browser Version, and Technical Support. The How to use Platform section consists of Site Navigation and Discussion Forum. The courses consist of 5 steps with similar learning stages to one another. Baker & McKenzie, ILO, Mastercard, and Microsoft courses consist of a Lessons and Topics tab within each lesson. We can progress to next lesson, once all topics from the previous lesson completed. Facebook, Google, and PayPal provides learning in a single video format, which captures the core content of material. 15

17 LEGAL ASPECTS OF CROSS-BORDER E-COMMERCE Learners will be introduced to the legal aspects of cross-border e- commerce. Learners will be acquainted with legal entities critical to doing business in the global electronic marketplace Learn: Definition of e-commerce Requirement to set up legal entity Regulations specific to certain products and services Intellectual property issues Enforceability of online transactions Taxation Data privacy protection : N/A : Baker & McKenzie : Operations Lesson/Steps : 1 lesson Level : Growing Youtube Video 1 video link to Baker&McKenzie Crossborder 20 min 16

18 MINIMIZING THE RISK OF FRAUD Learners will be acquainted with common scam including information on phishing, and malware/ransomware. The course will also provide information how to prevent and minimize fraud. Course Objective Learn how to: Prevent and minimize the risk of fraud : N/A : Baker & McKenzie : Technology Lesson/Steps : 1 lesson Level : Growing Youtube Video 1 video link to Baker&McKenzie Minimizing the Risk of Fraud 20 min 17

19 BOOST YOUR BUSINESS WITH FACEBOOK Blueprint is an online education tool to help businesses get started on Facebook and Instagram. This Learning Path has been specially selected for SMBs and includes how to create a business Page, how to promote and grow your business and measure the impact of what you do. There are also guides to best practice creative and branding. Learn through stories, facts, videos and interactive quizzes in these short easy to follow modules. Guidance to Facebook Business Page : N/A : Facebook : Marketing Lesson/Steps : 7 lessons Level : Startup / Growing Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Introduction to Facebook: Welcome to Marketing on Facebook Introduction to Facebook Pages Creating a Facebook Page Brand Best Practices Creative Best Practices Creative Considerations for Video in Mobile Feed Direct Response Best Practices 18

20 STRENGTHENING GLOBAL PRESENCE THROUGH ONLINE MARKETING Learners will be introduced to what it means and how to strengthen your global presence by winning the moments that matter in our constantly connected world. Learn: People s behavior Familiarize with shifts in consumer behavior that affect us as marketers and business owners Share innovative things that learners can do to drive a performance in our constantly connected world : N/A : Google : Marketing Lesson/Steps : 1 lesson Level : Startup / Growing / Ready to Export Youtube Video 1 video link to Google Online Marketing 15 min 19

21 BASIC OF FINANCE Learn basic concepts of business finance that help you calculate expenses and find out when you will make a profit. Learn how to: Determine types of expenses Calculate your break-even point Use a spreadsheet to make your calculations easier : HPL-EN01 : HP : Finance Lesson/Steps : 5 steps Level : Startup Story Business Concept Technology Skill Course Feedback Next Step Mariam faces questions while looking for money to start her business. Explore types of expenses and how they affect when you will make a profit. Learn the basics of using a spreadsheet to do your calculations for you. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 20

22 CASH FLOW Learn why cash flow is important to your business and how to track your cash flow using spreadsheet software. Learn how to: Make decisions about how to manage your cash Use spreadsheet software to track your cash flow : HPL-EN16 : HP : Finance Lesson/Steps : 5 steps Level : Startup / Growing / Ready to Export Story Business Concept Technology Skill Course Feedback Next Step Bethari discovers that she doesn t have enough cash to pay her bills. Learn how cash flow can affect your business s health. Learn how to format spreadsheets and worksheet tabs. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 21

23 FINDING FUNDING Explore sources for start-up funds for your business. Identify which sources are the best match for your needs and learn what to consider before you apply. Explore how to search the Internet to find potential funders and then bookmark sites you find using social bookmarking. Finally, learn how to download and print applications for funding. Learn how to: Find sources for start-up funds Identify the sources that are best for your business needs Use social bookmarking Download and print applications : HPL-EN09 : HP : Finance Lesson/Steps : 5 steps Level : Startup 22 Story Business Concept Technology Skill Course Feedback Next Step Mariam realizes she will need funding to add a new product line. Explore funding sources and learn how to choose the source(s) best suited to your business. Search for potential funding sources, bookmark the sites you find using social bookmarking, and print applications. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips

24 Learn how to: Find your hidden expenses Calculate profit and loss PROFIT AND LOSS Learn how to calculate profit and loss, considering all of your costs. : HPL-EN03 : HP : Finance Lesson/Steps : 5 steps Level : Startup / Growing Story Business Concept Technology Skill Course Feedback Next Step Lorenzo finds that making sales doesn t necessarily mean making a profit. Examine the often easily overlooked expenses that can affect your profit. Learn how to customize a spreadsheet to calculate your profit. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 23

25 SALES FORECASTING Learn how to gather important information to create your sales forecast and how to document your sales forecast using spreadsheet software. Learn how to: Gather information to make a sales forecast for your business Use spreadsheet software to track your sales forecast : HPL-EN18 : HP : Finance Lesson/Steps : 5 steps Level : Startup / Growing Story Business Concept Technology Skill Course Feedback Next Step How can Walid predict how many sales he ll make each month? Learn how to gather important information to make your business sales forecast. Learn how to customize a spreadsheet that helps you forecast your sales. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 24

26 EFFECTIVE LEADERSHIP Learn how to be an effective leader. Learn how to: Assess which leadership approaches are appropriate for different situations Use desktop or mobile software to collaborate and communicate more productively as a leader : HPL-EN23 : HP : Human Resources Lesson/Steps : 5 steps Level : Startup / Growing / Ready to Export Story Business Concept Technology Skill Course Feedback Next Step Bethari faces challenges in leading her employees effectively. Learn about different leadership styles and how to be a more effective leader. Learn how to use software to collaborate and communicate more productively. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 25

27 HIRING STAFF Learn how to hire staff for your business and how you can create a job application. Learn how to: Follow a structured procedure to hire an employee Use word processing software to create a job application : HPL-EN13 : HP : Human Resources Lesson/Steps : 5 steps Level : Startup / Growing Story Business Concept Technology Skill Course Feedback Next Step Ming s business is growing so fast that he needs to hire an office manager. Explore the process of hiring the right employee. Learn how to use word processing software to format a document for a job application form. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 26

28 SOCIAL ENTREPRENEURSHIP Learn how to build a financially sound business idea that solves a problem in the community. Learn how to: Assess whether a social enterprise idea can create social impact and is financially sound Use desktop or mobile software to record information as you build your social enterprise idea : HPL-EN21 : HP : Management Lesson/Steps : 5 steps Level : Growing Story Business Concept Technology Skill Course Feedback Next Step Leanne explores how to solve an important problem in her community. Learn how to assess a business idea that creates social impact and is financially sound. Learn how to use software to capture information from researching a social challenge and building a social enterprise idea. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 27

29 STRATEGIC PLANNING Learn to use a strategic planning process to increase the success of your business. Learn how to: Use a SWOT analysis to consider your businesses Strengths, Weaknesses, Opportunities, and Threats in order to select the most effective strategies for the success of your business. Make the process easier by integrating word processing and spreadsheet documents : HPL-EN25 : HP : Management Lesson/Steps : 5 steps Level : Startup / Growing / Ready to Export 28 Story Business Concept Technology Skill Course Feedback Next Step Aung and Cho consider their options to increase business for their pharmacy. Learn how to use a SWOT analysis to select the most effective strategies for the success of your business. Learn how to integrate word processing and spreadsheet documents to support your strategic planning. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips

30 EFFECTIVE BUSINESS WEBSITES Learn how to build a website that effectively meets your business goals and how to use a web tool to create a website. Learn how to: Create a user-friendly website that meets your business goals and effectively reaches your target audience Use online web design software to create a website for your business : HPL-EN17 : HP : Marketing Lesson/Steps : 5 steps Level : Startup / Growing / Ready to Export Story Business Concept Technology Skill Course Feedback Next Step How can Walid build a website that meets his business goals? Learn how to create a user-friendly website that meets your business goals by effectively reaching your target audience. Learn how to use online web design software to create a website for your business. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 29

31 MARKETING BENEFITS & FEATURES Learn how to effectively promote the advantages of your products or services to help you increase sales. Learn how to use templates to create marketing materials. Learn how to: Understand the difference between the benefits and features of your products or services and effectively promote them to your target market Use online templates to create a flyer for your business : HPL-EN19 : HP : Marketing Lesson/Steps : 5 steps Level : Growing 30 Story Business Concept Technology Skill Course Feedback Next Step How can Wassim market his products more effectively? Learn how to effectively promote the advantages of your products or services to your target market. Learn how to use a word processing template to create a flyer for your business. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadabl e Resources Survey Links and Tips

32 SELLING ONLINE Learn how to maximize the effectiveness of your online product listings. Learn how to: Create effective titles, descriptions, and photographs for your online product listing Improve your products photographs using photo-editing software : HPL-EN07 : HP : Marketing Lesson/Steps : 5 steps Level : Startup / Growing Story Business Concept Technology Skill Course Feedback Next Step Mariam realizes that she has run out of new customers in her local area and needs to find new places to sell her bags. Explore the elements of online product listings and learn how to create listings that are compelling to potential customers. Learn the basics of how to edit photographs using photo-editing software. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 31

33 SETTING PRICES Learn what research to complete to determine prices for your products and services and how to customize a table in word processing software to keep track of your research. Learn how to: Set prices for products and services Use word processing software to customize tables : HPL-EN15 : HP : Marketing Lesson/Steps : 5 steps Level : Startup / Growing / Ready to Export Story Business Concept Technology Skill Course Feedback Next Step Should Alejandro raise the price of his popular coffee? Learn what research you should conduct to set prices for your products or services. Learn how to use word processing software to create and customize tables to keep track of your research. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 32

34 SOCIAL MEDIA MARKETING Explore a range of different social media marketing campaigns. Learn how to create a social media advertisement that will reach your target customers. Learn about: A variety of social media marketing campaigns How to create a Facebook ad targeted to your customers : HPL-EN02 : HP : Marketing Lesson/Steps : 5 steps Level : Startup / Growing Story Business Concept Technology Skill Course Feedback End of Course Alejandro tries to figure out new ways to grow business for his café. Explore the Facebook, Twitter, and blog marketing strategies of three example business. Learn how to make a Facebook ad that targets your desired demographic. Complete the course survey & provide feedback. Feedback + Complete the Course Here Slides Downloadable Resources Survey Links and Tips 33

35 UNIQUE VALUE PROPOSITION Learn how you can differentiate your business from your competitors' businesses. Learn how to: Assess your business s strengths and weaknesses. Examine the strengths and weaknesses of your competitors' businesses. Conduct an effective Internet search for information about your competitors' businesses. : HPL-EN04 : HP : Marketing Lesson/Steps : 5 steps Level : Startup Story Business Concept Technology Skill Course Feedback Next Step Paul and Loretta try to figure out how to attract more customers to their guesthouse business. Explore how customer reviews of a business and its competition can help to pinpoint the business s unique value. How can I search the Internet more effectively for information about my business and my competitors businesses? Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 34

36 YOUR TARGET AUDIENCE Explore how you can gather information about your customers and potential customers. Learn how to: Craft questions to learn more about your customers Create an online survey to gather information about your customers : HPL-EN06 : HP : Marketing Lesson/Steps : 5 steps Level : Startup / Growing / Ready to Export Story Business Concept Technology Skill Course Feedback Next Step Paul and Loretta try to figure out who their customers are so that they can better target their marketing efforts. Explore how customer surveys can help to determine your target audience and to hone your marketing. How can I create an online survey to learn about the demographics of my customers/potential customers and learn more about what they value most? Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 35

37 BUSINESS Learn how to create professional and appropriate business s. Course Objective Learn how to: Recognize the dos and don ts of business Address an Add an attachment to an Create an signature Course Detail : HPL-EN11 : HP : Operations Lesson/Steps : 5 steps Level : Startup / Growing Story Business Concept Technology Skill Course Feedback Next Step DJ Vijay Singh wonders why potential clients aren't responding to his s. Explore how to write effective business s. Learn the parts of an , how to address an , how to add an attachment, and how to create an signature. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 36

38 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Learn how you can better keep track of information about your customers and potential customers, allowing you to build your business. Course Objective Learn how to: Set up a CRM tool for your business Use the CRM tool to track information that will help you build your business Course Detail : HPL-EN12 : HP : Operations Lesson/Steps : 5 steps Level : Startup / Growing Story Business Concept Technology Skill Course Feedback Next Step Dmitri runs into unexpected problems when he tries to make a sale. Explore how an effective customer management process is like tending a garden. Learn how to use a customer relationship management tool to manage the sales cycle and build your business. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 37

39 EFFECTIVE PRESENTATIONS Learn how to create slide presentations that are well-designed and targeted to particular audiences. Learn how to: Determine what information is relevant to a particular audience Create effective and well-designed slide presentations : HPL-EN10 : HP : Operations Lesson/Steps : 5 steps Level : Startup / Growing Story Business Concept Technology Skill Course Feedback Next Step Alejandro gets ready to give important slide presentations to secure new funding and increase sales to grow his business. Learn the do's and dont's of slide presentations and apply your knowledge to help Alejandro develop presentations to meet his business goals. Learn the basics of how to add themes, layouts, and graphics to PowerPoint presentations. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 38

40 ENERGY EFFICIENCY: DO MORE FOR LESS Learn how to assess and reduce energy use in your business to save money and protect the environment. Learn how to use spreadsheets to assess energy use. Learn how to: Understand how to assess your energy use and how conserving energy saves your business money, preserves natural resources, and cuts back on pollution Use a spreadsheet to assess your business s energy use : HPL-EN22 : HP : Operations Lesson/Steps : 5 steps Level : Startup / Growing / Ready to Export Story How can Ahmed reduce his energy use? Slides Business Concept Technology Skill Course Feedback Next Step Learn how to assess and reduce your energy use to save money, preserve natural resources, and cut back on pollution. Learn how to use a spreadsheet to track your energy use. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Downloadable Resources Survey Links and Tips 39

41 INVENTORY MANAGEMENT Learn why inventory management is essential to maintaining successful business operations and maximizing profit. Learn how to: Choose the best method of inventory management for your business Use different technologies to manage your inventory : HPL-EN20 : HP : Operations Lesson/Steps : 5 steps Level : Growing Story Business Concept Technology Skill Course Feedback Next Step How can Ahmed and Moshen keep track of how much inventory they have on hand? Learn how to manage your inventory to make your business more successful. Learn how to use different technologies to manage your inventory. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 40

42 IT FOR BUSINESS SUCCESS Learn how to use different technological solutions, and knowing the best ways to implement technology. Learn how to: Determine the types of technology solutions that best address your business goals Decide the best way to implement a technology solution given the circumstances of your particular business : HPL-EN24 : HP : Operations Lesson/Steps : 5 steps Level : Startup / Growing / Ready to Export Story Business Concept Tarek and Jamel face choices around the best technology projects for their travel agency. Learn how to choose technology solutions that could benefit your business most. Slides Technology Skill Course Feedback Next Step Learn how to choose the best approach when implementing technology. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Downloadable Resources Survey Links and Tips 41

43 MANAGING CONTACT INFORMATION Explore how to gather and access key information about your customers, potential customers, suppliers, and other contacts. Learn how to: Record important information about your business contacts Create new contacts in a contact management system Search for contacts in a contact management system : HPL-EN08 : HP : Operations Lesson/Steps : 5 steps Level : Startup / Growing Story Business Concept Technology Skill Course Feedback Next Step Ming tries to find the contact information he needs to get an important job done. Explore how to capture the right types of information about customers and other contacts in address book software. Learn how to use search features in different ways to find the contacts you are looking for. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 42

44 MAXIMIZING CAPACITY Learn about how to maximize your business s capacity to produce goods or services and explore how a spreadsheet can help you better understand how staff time is used in your business. Learn how to: Maximize your business s capacity to increase production Create a spreadsheet to understand how staff time is used Determine how to judge your capacity Format a Spreadsheet in a way that is organized and helpful to your business : HPL-EN05 : HP : Operations Lesson/Steps : 5 steps Level : Growing Story Business Concept Technology Skill Course Feedback Next Step Ming struggles to fill the orders coming into his growing business. Explore the choices that help you maximize capacity in order to meet your goals. Learn to use a spreadsheet to understand how staff time may limit your business s capacity. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 43

45 PRESENTING DATA Learn how to choose the right kind of chart for the information you want to convey, and discover how to create charts using spreadsheet software Learn how to: Decide what type of chart to use to present your data effectively Use spreadsheet software to create charts and graphs : HPL-EN14 : HP : Operations Lesson/Steps : 5 steps Level : Startup Story Business Concept Technology Skill Course Feedback Next Step Bethari has a chance to secure a loan for online advertising. Explore the types of charts you can use for presenting data. Learn how to use spreadsheet software to create charts and graphs. Complete the course survey & provide feedback. Discover next steps in this course and additional resources. Slides Downloadable Resources Survey Links and Tips 44

46 TOOL FOR ASPIRING ENTREPRENEURS Develop basic competencies needed by entrepreneurs to start a business, and review key business principles of product, place, promotion, price, evaluate their ideas, and develop strategies for success. Learn how to: Operates business Assess different business strategies Collaborate with others to promote their businesses success. : N/A : ILO : Operations Lesson/Steps : 9 lessons Level : Startup Lesson 1 Overview of the programme Lesson 2 Introductions 55 min Lesson 3 Selecting a Business Idea 1 hour 90 min Lesson 4 The Lifecycle of People 55 min Lesson 5 Defining a Business Idea and Potential Customers 1 hour 15 min Lesson 6 Developing Your Marketing Plan 1 hour 40 min Lesson 7 Setting Your Price 3 hours Lesson 8 What Makes a Successful Business? 30 min Lesson 9 Action Plan 40 min 45

47 TOOL FOR BUSINESS PLAN DEVELOPMENT The training tools for entrepreneurs and small business owners to teach them to justify the justify the development of the business idea, improve the organization and its different aspects, and provide information regarding access to financial support. Learn how to: Capture the relevant information for your business Do the business planning process Need to complete THE ASPIRING ENTREPRENEURS TRAINING : N/A : ILO : Operations Lesson/Steps : 9 lessons Level : Startup / Growing / Ready to Export 46 Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Lesson 8 Lesson 9 Preface Introduction to the Executive Summary Writing Your Business Profile Presenting Your Market Analysis Presenting Your Marketing Strategy Presenting Your Management Plan Presenting Your Financial Plan Writing an Executive Summary Supporting Documents

48 TOOL FOR ENTREPRENEURSHIP AND INNOVATION Develop the competences needed to come up with innovative ideas. Learn how to: Innovate through an innovative process Use the tools presented to spend time on innovating within their businesses : N/A : ILO : Operations Lesson/Steps : 9 lessons Level : Growing Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Lesson 8 Lesson 9 Overview of the program Introductions What is Innovation Creative Thinking Problem Definition Create Ideas Filter Pilot Action Plan 47

49 GETTING THE MOST VALUE FROM CARD ACCEPTANCE Understand the benefits of accepting prepaid, debit and credit cards at your business. Know the different types of processors available Learn how to: Negotiate to get the best deal with your processor. The benefits of cards over cash The steps to choosing a processor : N/A : MasterCard : Finance Lesson/Steps : 5 lessons Level : Startup / Growing Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Course Introduction and Objectives The benefits of cards over cash The first steps to choosing a processor Negotiation tips to get the best deal with your processor Get more resources 48

50 COMPUTER BASICS The organizations and individuals conduct business transactions efficiently and quickly. Teach the basic skills necessary to succeed at a workplace and know how to use the computer. Learn about: Fundamentals of computing The components of a computer Operating system basics : N/A : Microsoft : Technology Lesson/Steps : 6 lessons Level : Startup / Growing Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Introduction to Computers Common Computer Terminology Computer Performance and Features Computer Operating Systems Career Opportunities Glossary 49

51 COMPUTER SECURITY AND PRIVACY Identify the various threats to your computer and the data stored on it. Explore how to protect your computer from these threats by taking some preventive measures Learn about: How to protect your computer from various threats The ethical and legal issues related to Internet usage. : N/A : Microsoft : Technology Lesson/Steps : 6 lessons Level : Startup / Growing Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Understanding computer security and privacy Protecting your computer Protecting your family from security threats Keeping your computer secure and updated Practicing computer ethics Glossary 50

52 DIGITAL LIFESTYLES Introduce you to new digital technologies, including digital audio, digital video, and digital photography, and explores how these and other computing technologies are creating new career opportunities and shaping the world we live in. Learn about: Digital technologies How digital and other computing technologies are creating new career opportunities and shaping the world : N/A : Microsoft : Technology Lesson/Steps : 7 lessons Level : Startup / Growing Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Digital Lifestyles Introduction to Digital Audio Introduction to Digital Video Introduction to digital photography Introduction to digital TV and media on your computer Digital technology and career opportunities Glossary 51

53 PRODUCTIVITY PROGRAMS Explore the most common productivity software applications used in school, at work, and at home, and choose the right software for your project. Learn the fundamentals of word processing, spreadsheets, presentation software, and databases. Learn about: The features of various productivity programs such as word processing software, spreadsheets, presentation software, and databases. The right software to cater to your needs. : N/A : Microsoft : Technology Lesson/Steps : 7 lessons Level : Startup / Growing Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Introduction to productivity programs Common features and commands Introduction to word processors Introduction to spreadsheet programs Introduction to Presentation Programs Introduction to database programs Glossary 52

54 THE INTERNET AND THE WORLD WIDE WEB Connect to the Internet, browse Web pages, navigate Web sites, use search engines, and exchange with others Learn about: Browse webpages and websites Use search engines, and communicate with others using , instant messaging, blogs, and other media. : N/A : Microsoft : Technology Lesson/Steps : 5 lessons Level : Startup / Growing Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 The Internet The World Wide Web Using Other Methods to Communicate on the Internet Glossary 53

55 CONNECTING GLOBAL COMMERCE Enabling consumers to pay with any device or operating system they choose no matter if they re on their mobile devices, desktops or in the physical store. Learn: How PayPal operates across platforms and devices How PayPal works for the consumer and the merchant, How to protect against fraudulent transactions How merchants can better understand their customers. : N/A : PayPal : Operations Lesson/Steps : 6 lesson Level : Startup / Growing / Ready to Export Lesson 1 Getting help 17 sec Lesson 2 Using your account 34 sec Lesson 3 Getting started 34 sec Lesson 4 Case study 23 sec Lesson 5 Growing your business 46 sec Lesson 6 PayPal is Forever Changing Commerce, Everywhere 23 sec 54

56 Solution Link And Brain Trust Network SOLUTION LINK The ASEAN SME Academy Training of Trainers encourages each participant to get to know the platform and understand the benefit of its access and usage. In its activities each participant will learn about a few courses in depth and draw the relevance toward cases they experience. In Solution Link, we would like to map out cases that can potentially be solved by certain available courses from the platform. It will encourage a widespread usage based on a number of participants experiences and become the first point of knowledge-sharing and access utilization. BRAIN TRUST NETWORK Brain Trust is a group of people who share the same learning experience at the same time same place with the same learning points. It is a network of intelligence combined together. Trainers of ASEAN SME Academy is an automatically formed Brain Trust that experience the knowledge and insight of the Academy, in order to grow the economic community further. With the Brain Trust Network we will be able to understand who experiences what during the workshop and connect with each other to share expertise and experience at the operational level. Solution Link And Brain Trust Network 55

57 56 Solution Link And Brain Trust Network

58 Solution Link And Brain Trust Network 57

59 My Action Plan Name: PERSONAL ACTION PLAN Key Objective: Growth Points Activities Time Frame When and How Long How will I utilize The Academy The number of SMEs I will reach in 3 (three) months period 1. List down these SMEs How will I monitor the Brain Trust Growth Challenges I May Experience Solution Ideas 58 Solution Link And Brain Trust Network

60 Contact For inquiries and/or questions: Academy Support Solution Link And Brain Trust Network 59

61 Notes 60 Solution Link And Brain Trust Network