Saudi Arabia. UAE. Kuwait. Oman. Bahrain. Qatar. Egypt Jordan. Syria. Lebanon. Libya. Tunisia. Algeria. Morocco.

Transcription

1 Saudi Arabia. UAE. Kuwait. Oman. Bahrain. Qatar. Egypt Jordan. Syria. Lebanon. Libya. Tunisia. Algeria. Morocco

2 TRACCS Digital About Us Methodology Experience

3 Quick Facts We opened our doors on January 1 st 1998 so we have been in business for 15 years Today we employ 200+ professionals Working from 15 offices across the MENA Region Serving 150+ clients With services that have won 29 internajonal/regional awards and disjncjons We have trained 550+ corporate and government execujves And we have trained 300+ young Arab communicators in our sustained commitment to enable and build our industry across the Arab World

4 Digital Powered by TRACCS Leverages our leading- edge communicajons experjse into the digital universe through our knowledge of the MENA markets Caters to the rapidly emerging need of clients to build a strong presence in the digital space Gives organizajons and brands a powerful presence on the World Wide Web Integrates tradijonal and new media into online environments across the region

5 Why Digital Powered by TRACCS? We understand how digital communicajons works in the Arab world We know our markets We know how to send out your messages online with impact to the right audience We provide relevant content in muljple languages with understanding of your needs We bring experjse and knowledge of many different business sectors and industries We listen to you and we listen to your public

6 How we do it? We Listen & Research We Analyze & Strategize We Plan & AcJvate We Monitor & Evaluate We Modify & Develop

7 TRACCS Digital SoluJons Design & Coding SEO Website Development Web- based CommunicaJon PlaTorms Automated Online Media Monitoring System Internal CommunicaJons PlaTorm Social Media Assessment Strategy AcJvaJon

8 WEBSITE DEVELOPMENT

9 Why do you need a website? Your business is open to the world 24/7/365 - Customized online brochure/catalog Improve your brand image Insigh^ul customer feedback & improved client servicing - EffecJve recruijng portal Increase market reach & obtain global audience

10 How we build your website? 1 Learn: Understand and discover what you want to build CreaJve brief: Understand the scope & goals of the website 2 Plan: Design strategy Research & note- taking Sketching & mock- up Domain selecjon & hosjng opjons 5 Launch: Publish the website 3 4 Design: Create the design that suits the client Code: Base coding template Layout the main secjons and content Validate & test 6 7 Promote: Online ads campaign Maintain: Review & Adjust

11 Search Engine OpJmizaJon SEO is the art & science of aligning what the search engine wants with what you want Source: The Fundability Formula The Easy, Non- Technical Approach to Search Engine MarkeJng, by Heather Lutze

12 Why do you need SEO? Be]er online brand awareness Drive more traffic to your website Constant: once set, it doesn t stop Increase ROI Boost sales Authority Cost reducjon: less markejng expenses Geographical targejng CompeJJveness: level with the industry leaders Be found Ranking: higher ranking on search engines NavigaJon: More user friendly

13 How we build your SEO? Website Enhancement Fast Loading Geo- targejng Meta Tags Site Mapping Google Translate On- Page SEO Add Keywords to: Page Title Page URL Meta Data Header text Page Content & all text Off- Page SEO Inbound & Internal Linking SES Search Engine Submission

14 SOCIAL MEDIA

15 If you re using Facebook, Twieer, and the rest of social media solely for broadcasjng purposes, you re not gefng your Jme or money s worth. Neal Rodriguez, an Internet marketer and web developer based in Queens, NY

16 Social Media: Quick DescripJon Social Media are interacjve web pla^orms via which individuals and communijes share, co- create, discuss, and modify user- generated content

17 Micro- sites Blogging Micro- blogging Photo sharing Chat Social Media Wikis RSS Forums Widgets PodcasJng Video Networks

18 Social Media SoluJon Components Facebook YouTube Twi]er LinkedIn SoluJon Components Google+ Pinterest Instagram

19 Why use Social Media? Humanize your brand Build your online community Increase your brand exposure Facilitate customer service Reflect transparency Your compejtors are using it Your target audience is using it Listen and learn from your target audience Users combine search with social media to fuel their decisions 62% Read Friends Sharing 75% Click Product Link 53% Buy Shared Product

20 Our Social Approach The Methodology

21 Our Social Approach Assess the situajon Explore. Research. PosiJon. Build a presence Create. Design. Publish. Engage the audience Invent. SJmulate. React. Moderate the outcome Innovate. Integrate. Analyze. Monitor. Assess Build Engage Moderate

22 The Full Social Picture Explore Build Engage Maintain PosiJon Create Monitor

23 The Full Social Picture Social Assessment Explore Research who's talking about the brand Locate the exisjng social presence Build Engage Study industry social media compejjon Explore the best pracjces that suits the client Maintain PosiJon IdenJfy the objecjves PosiJon the brand Create Monitor Set the strategy Create policies & procedures

24 The Full Social Picture Building Explore Build Create Publishing Calendar Online acjvijes (Entertainment) Engage Promote the presence Build a fan base Maintain PosiJon Create Unified presence Content Monitor branding Clear key messages

25 The Full Social Picture Engaging Create and plan periodic acjvajon Explore campaigns Build Engage Drive two- way communicajon & boost engagement Maintain PosiJon Create Monitor

26 The Full Social Picture ModeraJng Stay Explore updated with the Build latest in the field Engage SJmulate word- of- mouth Analyze the performance and amend whenever needed Maintain Daily, weekly, monthly, & yearly collecjon PosiJon of data to measure Create the results of your social approach Monitor

27 Web- based CommunicaJons Pla^orms

28 Web- based CommunicaJons PlaTorms Automated Online Media Monitoring System Offering: Internal CommunicaJons PlaTorm offering: Easy access to published print and online coverage Quick overview of EAV of agency- generated clippings Ability to quickly and easily generate coverage reports Ability to leverage staff resources and talent through improved internal communicajons An integrated platorm containing chat, calendar, Jmesheet, news updates and admin funcjons, promojng increased producjvity and accountability Resource sharing among companies that operate across large networks or muljple offices (different geographical locajons)

29 TRACCS Digital Experience We are involved in a number of digital projects across the MENA region. Our experience in transmifng the right messages to the right audiences is one of our most hard- won assets.

30 Our Digital Experience Launching of various products through social media. Engaging the online community and relevant blogs to share their product experience Social media event (Tweet- up) management. Blog posts, Twieer menjons, and Facebook status updates were generated Social Media assessment, strategy development and acjvajon Launched a diabetes Cook Book as part of Ramadan Campaign on Diabetes Awareness. Tweet- ups and blog posts were generated

31 Our Digital Experience Road safety awareness Facebook page development and management Social media monitoring and reporjng Facebook & Twieer development and management Facebook page development and management

32 Our Digital Experience Social media audit and communicajons development for various Twieer campaigns Facebook community management Facebook acjvajon campaign that included a Facebook applicajon, a dedicated microsite, online ads management, and Facebook community management

33 Contacts TRACCS KSA [Jeddah] TRACCS HQ Building Ghutham Bin Abbas St., Zahra District Jeddah, Kingdom of Saudi Arabia Tel: Fax: moh@traccs.net TRACCS KSA [Riyadh] Office 602, Al Siricon Building No 04 PO Box Riyadh, Kingdom of Saudi Arabia Tel: Fax: moh@traccs.net TRACCS UAE BouJque Villa 10, Dubai Media City PO Box Dubai, United Arab Emirates Tel: Fax: majdi@traccs.net TRACCS Oman Suite 304, Beach One, Shaf Al Qurum PO Box 2570 Muscat, Sultanate of Oman Tel: Fax: hassan.alsaleh@traccs.net TRACCS Egypt 4 th Floor, 28 Wadi El Nil Street Mohandiseen, Cairo, Egypt Tel: Fax: serena@traccs.net TRACCS Jordan Building 22, Bomedean St. PO Box , Amman, Hashemite Kingdom of Jordan Tel: Fax: rula.masad@traccs.net TRACCS Kuwait 26 th Floor, KBT Tower Sharq Area, Behbehani Roundabout Kuwait City, Kuwait Tel: Fax: rima.termos@traccs.net TRACCS Bahrain 3 rd Floor, Impact House, Seef District Manama, Bahrain Tel: Fax: Shereen.bushehri@traccs.net TRACCS Qatar Al Fardan Office Tower, West Bay 9 th Floor, Office 930 Doha, Qatar Tel: Fax: mohammed.mamdouh@traccs.net TRACCS Lebanon Saifi Tower, 6th Floor Beirut, Lebanon Tel: /2 kaja.yasmine@traccs.net TRACCS Syria Al Sat Building, Baghdad Street PO Box Damascus, Syria Tel: Fax: hussein.jabri@traccs.net TRACCS/Kalam Research Libya Abdullah bin Masud Street Manshiyya Tripoli, Libya Tel: mohamed.elmesallaj@traccs.net PR Factory (TRACCS Affiliate in Tunisia) Ennour Building Cité des sciences, BP Tunis - Mahrajène Tunis, Tunisia Tel: Web: pr.factory@gnet.tn Global PR (TRACCS Affiliate in Morocco) 4, Rue de Berne QuarJer des Hôpitaux, Casablanca, Morocco Tel: Web: mustapha.bouzeguia@globalprcom.com PR Media (TRACCS Affiliate in Algeria) 14, rue Saint Charles Garidi II, Kouba Algiers, Algeria Tel: Web: saida@prmedialgerie.com TRACCS IRAQ Opening in Q3 of 2013

34 Thank You traccs.net/digital Q2-2013