ENGAGING THE WHOLE STUDENT. Globe Education Network

Transcription

1 ENGAGING THE WHOLE STUDENT Milissa Becker HR Generalist Globe Education Network Jeri Prochaska VP of Higher Ed Relations TextAim

2 RESEARCH

3 EVOLUTION OF STUDENT COMMUNICATION

4 THEN CAME MORE CALLS

5 REMEMBER YOUR FIRST ONE?

6 EMBRACE TECHNOLOGY WISELY IN COMPLIANCE WITH TRANSPARENCY

7 WHEEL OF ADMISSIONS 1999: Yellow Pages Snail Mail Purchased Lists Telephone (in and outbound) Referrals Walk-ins

8 WHEEL OF ADMISSIONS TODAY: Mobile Apps Social Media Lead Aggregators Purchased Lists Yellow Pages Snail Mail Telephone (in and outbound) Chat Referrals Walk-ins Text Call Centers Website

9 ENGAGING THE WHOLE STUDENT: Real person Match your audience Marketing vs conversations Build rapport Consistent contact information 78% of s are never opened 68% of voic s are never returned 98% of texts read in first 3 minutes 12 opens of mobile app 1.07 billion people use Facebook Are YOU in their contact list?

10 ENGAGING THE WHOLE STUDENT: THEY RE JUST LIKE US

11 CONTINUING COMMUNICATION Admissions Financial Aid Retention/ Academics Job Placement/ Career Services Gainful Employment Alumni Compliance, Compliance, Compliance

12 RETENTION AND STUDENT ENGAGEMENT What image comes into your mind when you consider the word retention?

13 RETENTION AND STUDENT ENGAGEMENT What image comes into your mind when you consider the word, engagement?

14 RETENTION AND STUDENT ENGAGEMENT Form Response Click and Search Share Interaction with Content

15 BEGIN WITH THE END IN MIND The #1 skill employers want and is lacking: COMMUNICATION

16 80% of our time is spent on content and 20% on the subject, reverse this to increase actual opens.

17 SUBJECT ACTIVITY

18 RESULTS Personal and Intriguing Straight A s Remind them of their motivation for attending Sarah GET power word Begin with the person s name Personalize Your check is ready read on First step to a new semester! Increase your Financial Aid potential Large company name Hot jobs Interview now! It is time... I have an interview scheduled for you

19 TELEPHONE

20 CONTINUING COMMUNICATION Check contact history! Questions or comments? Past issues/concerns/trends? Name, address, relationships Who else has called this student? When? Why?

21 LISTEN AND LEARN

22 PHONE MESSAGE ACTIVITY

23 RESULTS Engage quickly short and concise Catchy and engaging sell the value proposition Keep it short and sweet use the word help A lot of confidentiality considerations who is receiving the message? I know you ve been working on a class project I ve got a very quick question In-take form: use it to remind them why they came

24 CONTINUING COMMUNICATION In 2011, the average American sent 357 text messages per month Currently, almost 90% of the U.S. population utilizes wireless technology and the majority of those users rely on text messaging There are 4.2 billion texters worldwide 3 out of 5 humans on Earth The number of worldwide texters equals the entire population of the world in 1975, 5 times the number of Facebook members 6.5 billion text messages are sent each day in the U.S.

25 NOT ALL TEXTS ARE CREATED EQUAL Shortcode Random number Area code specific Personal cell phone Not just important to text them, as they want to text back! It needs to be two way communication. Ensure number stays with the student through their entire life cycle.

26 ENHANCED COMMUNICATION THROUGH STUDENT LIFE CYCLE Improved response rates from students/graduates Mass messages to multiple recipients with individual response capability Easy and fast

27 AVOID TEXT MARKETING

28 AVOID TEXT MARKETING

29 EFFECTIVE INITIAL TEXT: Hi Milissa, this is David from Gateway College. Thanks for the interest in our school. Would you like more info? Or a tour? Reply STOP to stop

30 ATTENDANCE TEXT Hi David, this is Jeri from Gateway College. I noticed you weren't in class today. Is everything OK? Reply STOP to stop David Oct 26, 6:49 a.m. Actually no. I don't have my payment and its due tomorrow David Oct 26, 6:49 a.m. I have part of it though Jeri Oct 26 7:15 a.m. Can you do $50 this week and $50 next week? David Oct 26, 7:49 a.m. I can do that. See you tomorrow.

31 CAREER SERVICES TEXT Hi Sarah, this is Jeri from Gateway College. I wanted to see how your interview went today. Reply STOP to stop Sarah Dec 21, 11:53 a.m. I just finished. It went great! Jeri Dec 21, 11:55 a.m. Excellent! What is the next step? Sarah Dec 21, 11:57 a.m. They will make a decision tomorrow morning and let me know. Jeri Dec 21, 11:59 a.m. Don t forget to send a personalized thank you . Jeri Dec 21, 12:01 p.m. I ll text you after 2:00 pm tomorrow to hear the good news!

32 TEXTING ACTIVITY

33 RESULTS

34 QUESTIONS