SOCIAL MEDIA OVERVIEW Prepared by: Connor Callaway, David Marasco, Ben Roche & Jiaqi Zheng STUDENT EATS MELBOURNE. Social Media Campaign

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1 SOCIAL MEDIA OVERVIEW Prepared by: Connor Callaway, David Marasco, Ben Roche & Jiaqi Zheng STUDENT EATS MELBOURNE Social Media Campaign

2 Contents Social Media Schedule and Plan... 2 Most Successful Posts... 3 Facebook Insights... 3 Facebook... 4 Twitter... 5 Instagram... 6 Reflections... 7

3 Social Media Schedule and Plan Instagram Facebook Twitter Introductory post Picture of food that Jiaqi found The same introductory post The same introductory post A Japanese Cheap Eat recommendation posted across platforms A Japanese Cheap Eat recommendation posted across platforms We reach out asking for cheap eat recommendations. Reaching 67 people A Japanese Cheap Eat recommendation posted across platforms Two Production Posts from our shoot in order to build hype around the project 10/05/18 Photo of cheap healthy burritos at Guzman Restaurant offered that day 18/05/17 One of the production posts 10/05/18 importance of staying hydrated. 16/05/18 importance of healthy eating. 17/05/18 Photo of cheap healthy burritos at Guzman Restaurant offered that day 18/05/17 We promote Zambrero Restaurants promotion on free burritos 22/05/18 We create a Twitter Poll about Japanese Restaurants in Melbourne s CBD It receives 3 votes only Two Production Posts from our shoot in order to build hype around the project 10/05/18 importance of staying hydrated. 16/05/18 importance of healthy eating. 17/05/18 Comedic twitter poll regarding the recent Yanny or Laurel Meme. Again, used to show our personality 18/05/18 We promote Zambrero Restaurants promotion on free burritos 22/05/18

4 Another cheap and healthy image of a dish is posted with hashtags including the restaurant s 23/05/18 Another cheap and healthy image of a dish is posted with hashtags including the restaurant s 23/05/18 importance of healthy eating. 28/05/18 Update about food reviews on our blog. Link included 29/05/18 importance of healthy eating. 28/05/18 Update about food reviews on our blog. Link included 29/05/18 Most Successful Posts Facebook Insights From the 3 rd of May to the 30 th of May we saw a decline in new followers as our biggest period of influx was when the page first launched, making it harder to recapture that success. We did however find more success in posting about our video, with teasers and behind the scenes photos.

5 Facebook As you can see from this screenshot we had 3 posts that excelled in their reach compared to others. This was due to the posts either being our pinned post or being shared.

6 Twitter

7 Instagram

8 Reflections Time was often not considered when we would post as often the posts would be influenced by when team members were out eating healthy food alternatives and whenever we noticed a cheap meal deal somewhere in the CBD. For the latter, we posted immediately so as to spread awareness to those we could reach. Often, we would reach a base outside of our follower numbers, using hashtags. The engagement we did receive was also from our primary demographic of students in Melbourne, or people of the typical undergraduate age range (18-25), regardless of gender. Given our hashtags, although sometimes limited, we found we connected with the right demographic and our Facebook posts in particular would regularly reach a wider audience than our follower base. One of our cross-platform posts regarding hydration reached 90 people, which was widely larger than our follower base. We made a particular effort to include more hashtags in posts and to create discourse around our project as we approached the final delivery date and the release of our final video. We even went out to source our own music from an artist (a friend of David s) in the hopes that they might spread awareness of the project also. Our one true rectification of our issues was simply our lack of posting and using appropriate means of engagement. We attempted to rectify this but posting more and including more hashtags to expand our reach. Furthermore, we tried to give our posts some personality by making them funny in the hopes that people would be more engaged this way. We had no basis for this hope other than our intuition.