Embedded Lead Users inside the Firm

Transcription

1 Forschungs-/Entwicklungs-/Innovations-Management Embedded Lead Users inside the Firm How Innovative User Employees contribute to the Corporate Product Innovation Process Bearbeitet von Tim Schweisfurth 1. Auflage Taschenbuch. XX, 221 S. Paperback ISBN Format (B x L): 14,8 x 21 cm Gewicht: 323 g Wirtschaft > Management > Forschung & Entwicklung (F&E), Innovation schnell und portofrei erhältlich bei Die Online-Fachbuchhandlung beck-shop.de ist spezialisiert auf Fachbücher, insbesondere Recht, Steuern und Wirtschaft. Im Sortiment finden Sie alle Medien (Bücher, Zeitschriften, CDs, ebooks, etc.) aller Verlage. Ergänzt wird das Programm durch Services wie Neuerscheinungsdienst oder Zusammenstellungen von Büchern zu Sonderpreisen. Der Shop führt mehr als 8 Millionen Produkte.

2 Content Content.... IX. Index of ligures... xv Index of tables... XVII List of abbreviations and symbols....xix I Focus and scope.. N M.N M_ M_._a N M.N M.N M_._a _a M.N M.N M_ M_._a M.N M.N M_ _a l Introduction... _._.. _._ _._.. _._ _._.. _._ _._.. _._ Research problem and relevance... 1 Research objective... 5 Level 0/ analysis Methodology and structure... 7 Methodology... 7 Structure... 9 II. Conceptual foundations of the embedded lead user phenomenon User innovation and related phenomena Exploring the structure of the user innovation research fteld... 1S 2.1 Research design Data collection Data preparation Identification and interpretation 0/ clusters Antecedents and consequences of lead userness (Cluster 1) Virtual co-creation (Cluster 2)..._..._..._..._..._ Customer integration into new product development (Cluster 3) Dynamics of user innovation (Cluster 4) Different types of users (Cluster 5) Conceptual and review papers (Cluster 6) Lead users and innovation (Cluster 7) Embedded lead users - a gap in the literature User innovation inside the boundaries of the firm )1pes o/knowledge and loci o/innovation Transfer o/need knowledge across organizational boundaries Embedded lead users - supplying need knowledge/or innovation?...33 IX

3 [II. When passion meets profession - How embedded lead users conbibute to ftnnlnnovauon 3S L 2. InlroducUon Method Sampling and dam collection. " Data Reduction and Ana(ysis......_.._._...._._..._.._.._.._ S 3. Findln The phenomenon of embedded lead users Deployed resources Knowledge resources Structural resources Relational resources.. _... _... _ Cognitive resources " _ " _ ' _ " _ " _ ' _ '_H'_" _ " _ "_" _,_" _ " _,_,,_,_,,,_,,_ Capabfltties deployed in the innovation process... _.... _.... _..._._._ Ideat1on. _._.. _.. _._.. _.. _._... _._... _._... _... _._.. _.. _... _._.. _.. _._ Developrnent_._.. _.. _._.. _.. _._._... _._... _._... _.. _.. _._.. _... _.. _._.. _ Mark.t1ng... _.. _.. _._.. _.. _._._... _.. _.. _._.. _._... _._.. _._... _._.. _.. _._ rtlscuuion s. 4.1 Summary " Discussion In the light of existing theory Embedded lead users at the boundaries of the organization Embedded lead users and their motivation and incentives Embedded lead users and their individual contribution to Innovation S. PreUmlnary c:onclusions_... _._._ IV. A framework for studying embedded lead users 1. OrpnlzaUonal behavior of individuals Z. Orpnlzat1onal behavior of embedded lead users Envlronment Personal factors..... " Behaviors.. _.._._.._._.._._.._._.._._.... _.._.._.._...._._._ Summary and outlook..._ _."... _."... ".. "... ".. _... _ _72 x

4 V. L Embedded lead users and market-dlrected d1sposltlons' 7S Introduction Tbeoretlaol background Embedded users and marlcet-directed dispositions _ Hypotheses 0/ direct effects.._ User embeddedness and market-directed dispositlons... _._._... _._.. _ Use experience and market-directed dispositions,,_,,_,,_.. _._.. _.. _._.. _._ Lead usemess and market-directed dispositions Hypotheses o/mediating effects User embeddedness, use experience, lead userness and cognitive empathy Cognitive empathy and customer orientation..."..."..." Cognitive empathy and domain-specific innovativeness Cognitive empathy and opinion leadership..._..._.._.._ 85 Methodl Data collection and sample MeasuT"es Anajysls Bias treatment_...._._.._._. 94 Flndlnp Measurement model Reflective constructs Formative constructs Structural model ModelL..._ Madel 2..._..._.._ Robustness checks_._.._._.._.._._..._.._._.._.._._.._.._._.._._..._.._.106 S. Dlscusslon t07 S.l SummQl)' Theoretical implications... l Use intensities and market-directed dispositions,,_.._._,,_._,,_,,_._,,_ The cognitive structures of employees.._.._..._..._..._..._..._..._..._.._.._ The strategic value of embedded lead users PrelimInary conclusiods S XI

5 VI. Embedded lead users - how are they different and wby does it matter _ 113 L Introduction Z. Tbeor.t1aol background 2.1 Research model lead userness of employees Use expertise and lead usemess ~._.. _._.. _... _.. _._.. _.. _._.. _.. _.. _.. _._ Technical expertise and lead usemess... _.. _.. _.. _._.. _._.. _.. _._.. _.. _._ Product involvement and lead userness ~.. _.. _.. _... _.. _._.. _.. _._.. _._.. _.. IlB 2.2 Embedded lead userness and behavioral outcomes Embedded lead usemess and innovative work behavior Embedded lead userness and boundary spanning behaviors Embedded lead usemess and organizational citizenship behavior Embedded lead usemess and customer orlentation behav10r Context _ Data collection..._ Measurement Main constructs... _.. _._.. _.. _._.. _... _._.. _.. _._.. _._.. _.. _._.. _... _.. _.. _ Control variables.. _._.. _._.. _._.. _... _._.. _.. _._.. _._.. _.. _._.. _... _.. _.. _ Data preparation _... "."."... "."."... "... _... _... " Analysis... _... "... "... "... "._" Flndinp... _ s. 4.1 Antecedents 0/ lead userness Consequences o/lead userness T.st ofhypo~eses Robustness checks... _... _.. _.147 Dlscusslon Summary....._...._ _ Theoretlcalimplications Embedded lead userness and job satisfact1on_._.. _... _._.. _._.. _.. _._.. _ Challenges for producer firms employing embedded lead users._._.. _._ The choice of firms among different modes of absorbing need knowledge Preliminary conc!uslons_... _._._._ ' XII

6 YlL Integration of Findings, DiscussIon and Conduslon 155 L Summary ofllndlngs 155 Z. Discussion _ Scope and generolizability of Jindings Theoretical implications Embedded lead users -lead users inside the boundaries of the firm... _._ Commitment. motivation, and incentives "... "_._",,...,,_._... _._.. _._ Strategic organization, learning and innovation Managerial implications Implications for innovation management... "... "... "... " Implications for marketing management... " ImpUcatlon for human resources management ImpUcatlon for strategic management... _._ Concluslon 172 YlIL Refe... """ 175 IX. Appendlx 203 Appendix 1: Publications included in co-cito.tion analysis..._..._..._..._ Appendix 2: Interview guideline embedded lead users Appendix 3: Interview guideline senior managers Appendix 4: Means and standard deviations of items (part V) Appendix 5: Questionnaire gaming stuc!y (part V) Appendix 6: Questionnaire mountaineering stuc!y (part VI) Appendix 7: Regressions conducted with transformed data... _ Appendix 8: Full regression results..._..._......_.219 XIII