Christian SeholzlJoaehim Zentes (Eds.) Strategie Management

Transcription

1 Christian SeholzlJoaehim Zentes (Eds.) Strategie Management

2 Christian Scholz/Joachim Zentes (Eds.) Strategie Management A European Approach

3 Die Deutsche Bibliothek - CIP-Einheitsaufnahme Ein Trteldatensatz für diese Publikation ist bei Der Deutschen Bibliothek erhältlich Univ.-Professor Dr. Christian Scholz holds the chair of Business Administration, especially Organisation, Human Resource Management and Information Management, and is director of the Europa-Institut at Saarland University, Germany. Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute for Commerce and International Marketing and director of the Europa-Institut at Saarland University. 1. Auflage Februar 2002 Alle Rechte vorbehalten Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 2002 Softcover reprint of the hardcover 1 st edition 2002 Lektorat: Barbara Roscher / Renate Schilling Der Gabler Verlag ist ein Unternehmen der Fachverlagsgruppe BertelsmannSpringer. Das Werk einschließlich aller seiner Teile ist urheberrechtlich geschützt. Jede Verwertung außerhalb der engen Grenzen des Urheberrechtsgesetzes ist ohne Zustimmung des Verlages unzulässig und strafbar. Das gilt insbesondere für Vervielfältigungen, Übersetzungen, Mikroverfilmungen und die Einspeicherung und Verarbeitung in elektronischen Systemen. Die Wiedergabe von Gebrauchsnamen, Handelsnamen, Warenbezeichnungen usw. in diesem Werk berechtigt auch ohne besondere Kennzeichnung nicht zu der Annahme, dass solche Namen im Sinne der Warenzeichen- und Markenschutz-Gesetzgebung als frei zu betrachten wären und daher von jedermann benutzt werden dürften. UmschlaggestaJtung: Ulrike Weigel, Gedruckt auf säurefreiem und chlorfrei gebleichtem Papier ISBN-13: DOI: / e-isbn-13:

4 Preface The third volume in the series published by the Department of Business Studies at Saarland University's Europa-Institut is the first to appear in English. Firstly this decision reflects the growing internationalisation, globalisation in fact, of the postgraduate "MBA Europe" course, which is mirrored by the increasingly international character of the faculty and its students. Secondly, it reiterates the institute's aspiration and claims to have a specifically European approach to strategic management for which Saarbrücken stands available to as global an audience as is possible. The structure of this book is modelled on that of the first two volumes, the underlying concept of which has shaped the face of business teaching and research at the Europa Institut in Saarbrücken. Important environmental changes are identified and analysed from an outside-inside perspective and are taken as a basis for formulating strategic competitive directions. The inside-outside perspective considers enterprises from the point ofview oftheir organisation and human resources. The introductory part of the book centres around a discussion of changing basic concepts, for example, in the political-legal and economic environment. This part includes contributions by Woyke, Walter, BourkelKinsella, Küting/DawolHeiden and BrolllW ahl. The outside-inside perspective takes a look at general directions for competitive strategies, in contributions by Swoboda and Velamuri for instance, as well as sector and industry specific aspects, examined by WeinbergIBesemer, ZenteslMorschett, VizjakiSpiegel and Uellendahl. The interactions between competitive strategies and controlling are demonstrated by Glaser, taking target costing as an example. The inside-outside perspective is represented in this volume by contributions written by Schuler/} ackson which address specific issues on human resource management in cooperative arrangements and on intercultural management topics by JaegerlMa/Anderson, Scholz/Stein and MendenhalllStahl. We would like to take this opportunity to express our sincere appreciation to all the authors - who also lecture at the Europa-Institut - who have contributed their considerable commitment to this volume. Special thanks are due to Mr. Christian Gerard for acting as the book's overall editor and preparing it for publication and to Ms. Gabi Müller for her dedicated work on the secretarial side. Saarbrücken, November 2001 Christian Scholz and Joachim Zentes

5 Contents Preface... v A. Basic Concepts European Integration Wichard Woyke The European Union after Nice - a Community facing a New Century... 3 Norbert Walter The Euro - How is it Working? Corporate Governance and Corporate Reporting Philip Bourke / Ray Kinsella The Fragmentation ofinternational Regulatory Governance and the Case for a Single Global Financial Regulator Karlheinz Küting / Sascha Dawo / Matthias Heiden Internet-Investor Relations - The Impact ofthe Internet on Corporate Reporting Finance and Risk Management Udo Broll / Jack E. Wahl Optimum Bank Equity Capital and Value at Risk

6 VIII B. Outside-Inside Perspective Strategie Competitive Direetions - General Bernhard Swoboda The Relevance oftiming and Time in International Business - Analysis of Different Perspectives and Results S. Ramakrishna Velamuri Opportunity Recognition and Exploitation in Highly Uncertain Environments Strategie Competitive Directions - Commerce Peter Weinberg I Simone Besemer Planning and Developing Shopping Centers from an International Point ofview Joachim Zentes I Dirk Morschett Retail Branding - Concept, Effects and its Influence on the Internationalisation Process of Retail Companies in Europe Strategie Competitive Directions - Service Sector Andrej Vizjak I Andreas Spiegel Media Companies - Organising for Global Industry Leadership Strategie Competitive Direetions - Industry Jörg Uellendahl Seeured Distribution as an Element in the Sales Strategy based on the Example of Goodyear Dunlop in the European Union

7 IX Competitive Directions and Controlling Horst Glaser Target Costing as a Strategie Controlling Instrument C. Inside-Outside Perspective Human Resource Management and Co-operation Randall S. Schuler / Susan E. Jackson Strategie Human Resouree Issues in International Joint Ventures Intercultural Management Alfred Jaeger / Zhenzhong Ma / Troy Anderson The Influenee ofpersonality on Negotiation - A Canada-Franee Comparison Christian Scholz / Volker Stein "Competitive Aeceptanee" in Cross-Cultural Interaetion Mark E. Mendenhall / Günter K. Stahl The Rise and Demise ofthe "Euromanager": Lessons for the Development of Global Leaders Index of Authors