A SPECIAL GUIDE. For a more detailed Twitter 101 and case studies, please visit business.twitter.com/twitter101
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1 A SPECIAL GUIDE The primary audience for this deck is intended to be businesses but it can be useful for anyone For a more detailed Twitter 101 and case studies, please visit business.twitter.com/twitter101
2 Why Twitter? Everyday, millions of users create, share and discover ideas on Twitter Users also find great value in connecting with businesses of all kinds on Twitter to: Share their experiences, both good and not so good Provide feedback on recent events or launches Discuss product ideas Learn about exclusive deals or offers Get customer service
3 A few of many Twitter success stories Twitter users follow Dell Outlet for exclusive deals on electronics and have driven more than $3M in sales through Twitter Ice cream eaters in New York give local chain Tasti- D-Lite marketing feedback via Twitter and sometimes get surprise dessert deliveries Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they ve built on Twitter and the shop s Twitter-based ordering To read more, go to business.twitter.com/twitter101/cases
4 How does it work? Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from Twitter works equally well from your desktop or mobile phone To read more, go to business.twitter.com/twitter101
5 Before you dive in If you want to spend time listening first, you don t need an account to search at search.twitter.com Try searching for your company and a few key topics in your field Listening can help you get a sense of how you want to engage on Twitter
6 Getting started is easy Signing up for an account takes just a few minutes To help people recognize and trust your account, fill out your profile completely and include a picture To read more, go to business.twitter.com/twitter101/starting
7 Follow relevant accounts Following somebody means you ve subscribed to their tweets To find people talking about your company or topics in your field, use search.twitter.com When you find a good candidate, look under their picture for the Follow button You can also choose to interact without following an account, just send them a tweet
8 Post tweets People like tips, links to interesting stories and blogposts (they don t have to be about your company), exclusive deals and a good sense of humor. People like the human touch and will appreciate posts with your thoughts and experiences more than you think They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes
9 Key terms To follow somebody is to subscribe to their messages A tweet is an individual message A DM or direct message is a private message on Twitter RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit Trending topics are the most-discussed terms on Twitter at any given moment
10 and some special is a public message to or about an individual on Twitter A hashtag the # symbol followed by a term and included in tweets is a way of categorizing all the posts on a topic Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically To read more, go to business.twitter.com/101/learning
11 Best practices Build relationships on Twitter Listen for comments about you Respond to comments and queries Ask questions Post links to things people would find interesting Retweet messages you would like to share Use a friendly, casual tone Don t spam people
12 Best practices Leverage the real-time nature of Twitter Ask questions, float ideas, solicit feedback and expect fast feedback most of the time If you ve launched a product, new store or new campaign, search Twitter for comments Respond to customer service issues quickly Engage in discussion on a tricky public issue your company is dealing with
13 Best practices Measure the value of Twitter Before setting up measurement tools, focus on the quality of your engagement: do a gut-check of how things are going Try to analyze the quality of feedback and topics of discussion, you may find this changing over time Keep a tally of questions answered, customer problems resolved and positive exchanges held When offering deals on Twitter, use a unique coupon code or separate landing page To read more, go to business.twitter.com/101/best_practices
14 For more info and feedback Twitter 101, Twitter s guide for businesses, includes ideas, tips and terrific case studies. For feedback If you are using Twitter in a cool way please let us know
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