2. Steps in the process goals and KPIs
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2 Key Points 1. Develop clear personas who? 2. Steps in the process goals and KPIs 3. Plan ahead momentum!
3 5 Step sales funnel Plan around the ideal client personas for your business 1. Micro-conversions 2. Payday conversions ACQUISITION This is where you cast the net to reach out to the RIGHT kind of potential customers. ENGAGEMENT Interact with the customer. Show that you have the answers and begin a relationship CONVERSION Tell your story. Show value. Increase desire. 1. Awareness Realise they have a problem or dream 2. Consideration Figuring out best options 3. Decision Ready to act Increased lifetime value Happy customers talking about you REVENUE The good bit REFERRAL Generating referral and repeat business into the future More customers Increased average sale
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7 > Vendor comparison > Product comparison > Request a quote > Phone analysis of equipment needs
8 Conversion Engagement Acquisition Action KPIs Tips Organic AdWords Keywords Searched Ad Performance Test your ads for the angles with the highest Click Through Rate
9 Conversion Engagement Acquisition Stage KPIs Tips Organic AdWords Keywords Searched Ad Performance Test your ads for the angles with the highest Click Through Rate Product or Service page Blog Article Page engagement Bounce rate Look in Analytics Use Heatmaps or Videos Time on page
10 Conversion Engagement Acquisition Stage KPIs Tips Organic AdWords Keywords Searched Ad Performance Test your ads for the angles with the highest Click Through Rate Product or Service page Blog Article Page engagement Bounce rate Look in Analytics Use Heatmaps or Videos Time on page CTA Conversions through to landing page Relevance is VITAL!
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12 Conversion Engagement Acquisition Stage KPIs Tips Organic AdWords Keywords Searched Ad Performance Test your ads for the angles with the highest Click Through Rate Product or Service page Blog Article Page engagement Bounce rate Look in Analytics Use Heatmaps or Videos Time on page CTA Conversions through to landing page Relevance is VITAL! Landing Page Conversions through to download
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14 Conversion Engagement Acquisition Stage KPIs Tips Organic AdWords Keywords Searched Ad Performance Test your ads for the angles with the highest Click Through Rate Product or Service page Blog Article Page engagement Bounce rate Look in Analytics Use Heatmaps or Videos Time on page CTA Conversions through to landing page Relevance is VITAL Landing Page Conversions through to download Remove navigation Clear offer Form Data fields
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16 Conversion Engagement Acquisition Stage KPIs Tips Organic AdWords Keywords Searched Ad Performance Test your ads for the angles with the highest Click Through Rate Product or Service page Blog Article Page engagement Bounce rate Look in Analytics Use Heatmaps or Videos Time on page CTA Conversions through to landing page Relevance is VITAL Landing Page Conversions through to download Remove navigation Strong, persuasive sales pitch Clear offer Form Data fields
17 Free marketing resource library at:
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19 5 Step sales funnel Plan around the ideal client personas for your business 1. Micro-conversions 2. Payday conversions ACQUISITION This is where you cast the net to reach out to the RIGHT kind of potential customers. ENGAGEMENT Interact with the customer. Show that you have the answers and begin a relationship CONVERSION Tell your story. Show value. Increase desire. 1. Awareness Realise they have a problem or dream 2. Consideration Figuring out best options 3. Decision Ready to act Increased lifetime value Happy customers talking about you REVENUE The good bit REFERRAL Generating referral and repeat business into the future More customers Increased average sale
20 Key Points 1. Develop clear personas who? 2. Steps in the process goals and KPIs 3. Plan ahead momentum!
21 Thank you
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