WHAT I DO KEY SKILLS & EXPERIENCE. Business Development. Key Account Management. Institutional Sales 15. Channel Management

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1 ARVINDER SINGH WHAT I DO Achieving the targets of both top line and bottom line Transforming the Sales & Marketing team to Future ready as godrej business moves into Derivatives/value added products As part of EC [Executive Committee] lead the business to newer heights in consultation with shareholders 10% D 501, Mahindra Splendour, LBS Marg, Bhandup West, Mumbai arvindertuteja@gmail.com PROFILE: HEAD SALES & MARKETING 25 + Years of hands on experience,results Include: Responsible for Top Line and Bottom line; Rs 1500 Crores and Rs 40 Crores Managed 40 Sales & Marketing team alongside the support function Found Sources of Marketing opportunities 1 Expert in Managing B2B b u s i n e s s e s p e c i a l l y K e y a c c o u n t s a n d B u s i n e s s Partners. 2 Exposure to domains like Sales, Marketing and Business Strategy 3 Experienced in Industries like Chemicals largely Oleo C h e m i c a l s a n d P e t r o Chemicals. 4 Worked in Delhi, Chennai & Mumbai 5 Experienced in the usage of SAP and Microsoft packages required for Business 30% KEY SKILLS & EXPERIENCE 60% Achieving Business and Growth in Fluctuating Market in my Industry. Business Development Key Account 10 Institutional Sales 15 Channel New Product Development & Branding 15 Territory 15 Order Negotiations 15 Competitor Analysis 21 Team Building & Sales and Marketing strategies B2B Sales

2 CAREER TIMELINE (May Till date) (Chemicals Division), Mumbai Head Sales & Marketing (April April 2013) Vice President Sales & Marketing (Chemicals),Mumbai (January June 1998) Sales manager (South), Chennai. (June December 1995) Assistant Sales Manager (North), (August May 1994) (Petrochemicals Division), Sales Officer (July May 1989) HINDUSTAN UNILEVER LIMITED (Research Centre), Mumbai Research Assistant ACHIEVEMENTS Established Distribution channels like Consignment Agents in Pre GST era. This first mover advantage helped us Improve Profitable market share and helped make Profitable Sales to various regions in the country First move in the Industry to change the feedstock from Rice Bran Oil to Palm Oil during early 2000s Led the foray of the organization into Rapeseed based products and helped start our foray into specialty chemicals business between 2005 and 2015 Led the journey into Oleo derivatives starting 2012, the next stage of business growth Since 2016 have led the journey into increasing the width of Commodity fatty acids and Glycerin offerings for the domestic market EDUCATION SP Jain INSTITUTE OF MANAGEMENT, Bombay University, Mumbai Received Masters in Studies (MMS) degree in MEMBERSHIPS Member of Chemexil Basic Chemicals, Cosmetics & Dyes Export Promotion Council popularly known as CHEMEXCIL is set up by the Ministry of Commerce & Industry Government of India in the year 1963 with the objective of promoting exports. I.C.T.(Earlier UDCT), Bombay University, Mumbai Received Bachelor of Chemical Engineering (B. Chem Engg.) degree in 1986.

3 WORK EXPERIENCE KEY ACCOUNTABILITIES: Implement the sales and marketing strategies to achieve the sales targets and increase the market share. (Export Sales account for 35% of the Total revenues) Manage the overall sales of the entire range. This involves planning, directing, supervising and controlling the activities of the domestic sales team. Scan the market and visit customers with the intention of generating enquiries or trying to fulfill customer requirements. Check on competitor activities and initiates development of new product mix. Take part in order negotiations including price and credit along with Sales and Marketing Manager as per laid down policy schedules. Coordinate with the Production Department to ensure specifications / delivery / date committed to the customers are met. Follow up the collections in coordination with Finance Department. Assign territories and sales targets to the sales team in line with the assigned domestic sales targets. Prepare annual and monthly sales plans as per the budget and prepare sales reports based on plan vs. achieved sales/volumes. Motivate the personnel in improving their performance and supervise/assist the staff reporting directly to him in the fulfillment of their duties. Assist on the completion of their performance appraisal and counsels them. JOB PURPOSE: To lead and supervise the sales team in achieving the assigned sales targets and to increase the market share with regard to the company's products (Chemicals) To ensure that high quality service is provided to the customers and continuous improvements are made in accordance with the customer satisfaction levels. (Chemicals Division) Beginning May 2013 till date Designation : Head Sales & Marketing Responsibilities include being an EC (Executive Committee) member representing Imports, Purchase, and Sales & Marketing with Export cell. The team includes a managerial staff of about 15 people. As Head of Marketing keep the team motivated and focused on the targets Annual as well as 3 years. Spell out clearly the glide path for Profitable growth of the organization. Close coordination with all other EC members and to promote merit in the organization protecting the Godrej brand in eyes of the customers and vendors. An eye of the statutory issues governing Imports and Exports is of particular mention whereby the organization functions in an ethical manner. Key Achievements: Have helped Chemicals division into New Products & Derivatives effective Worked closely with R&D and Sales team in getting a foot-hold in the domestic market as well as Exports. Transformed the domestic Sales team in to a youngdynamic one with high level of accountability and Result Orientation. Led the foray into New Long Chain fatty acids like Oleic Acid and Palmitic Acid in new market segments. Was involved in working with Market Research agencies in better understanding of emerging markets. Also working with Consultancy firms like Bain to look at better ways to improve market at improved margins April2006 till April 2013 Designation: Vice President Sales & Marketing (Chemicals), Mumbai Responsibilities included the Product portfolio of Fatty Acids & Glycerine product category. Key performance Indicators are achieving the Contribution Targets of the respective product categories lowest cost formulation, procurement of Industrial oils and co-ordination with the sales team in exploiting the opportunities in the market place (Pricing & Availability of Stocks) Also look after the sales force of 8 people on All India basis for all products. Responsible for sales of fatty alcohols and surfactants

4 in Asia which we sell both directly as well as through Distributors Key Achievements: Introduced the Rape Seed/ Mustard based derivatives like Erucic/Behenic into the market with high level of Profitability which helped the business improve Profitability Was key member of team which helped roll out TOC concept in the organization July 1998 till March 2006 Business Manager for the category Fatty Acids & Glycerine, which accounted for more than 50% of the overall GIL Chemicals sale. Additional responsibility of National Sales given starting April This included managing the sales force; warehouses; sales administration and Branch budgets. Was also given additional overseas territory of Far East and Middle for sales of all products. This exposure to International sales helped me in establishing newer Channel of Sales and brought about focused efforts in improving the customer acquisition and Customer satisfaction January 1996 June 1998 Designation: Sales manager (South), Chennai. Responsibilities included heading the Branch operations with overall responsibility of achieving the Sales volume & Value targets for the company's product range of Oleo Chemicals and Surfactants in southern India, within the Budgetary constraints either through company's authorized Distributors or directly. Worked closely with customers to establish various grades of Fatty Alcohols Key achievements: Starting the concept of Consignment Agencies across the country helped us improve the TDC to the customer with high level of service. The Chennai branch scaled new heights during my tenure at the Branch head June 1994 to December 1995 Designation: Assistant Sales Manager (North), Assisted the Branch Manager in achieving the Sales Targets in the Northern India. Key Achievements included improving the Business Processes which led to improved level of customer service and satisfaction. Working with Distributors opened newer avenues of growth in Northern region (Petrochemicals Division), August 1991 to May 1994 Designation : Sales Officer Responsibilities included recommending company marketing policy to Top management by providing feedback on opportunities for marketing company's products. More specifically Gathering Market intelligence on and analyzing polyvinyl chloride (PVC) and poly ethylene (PE) demand and availability positions in selected parts of Northern India. Monitoring the work of Consignment Agents, ensuring that they conform to the company's marketing policies and guidelines. Key achievements included getting establishing the presence of company in Northern India especially for PVC and PEs. The role of collecting market Intelligence and finding newer applications of Polymers was appreciated within the organization (Petrochemicals Division), July 1986 to May Designation : Research Assistant Worked on Product & Process development of Nickel Hydrogenation catalyst. Key achievements included developing a semi-continuous process from an existing Batch process which helped improved the activity of Nickel catalyst by 35-50% both on bench scale as well as on pilot plant. AFFIRMATION I hereby declare that all the particulars stated above are true to the best of my knowledge and belief. Date : Place :

5 SNAPSHOT FOR RECRUITERS Current Company Godrej Industries Limited Current CTC / Take Home Salary ~ Rs 72 Lacs Current Designation Head Sales & Marketing Expected CTC ~ 15% Increase Current Location Mumbai Willing to Relocate to Any where Team Size Handled ~ 40 Targets Handled Rs 1500 Crs Geographies Worked Notice Period 3 months Reason for Leaving the Job Better opportunity Date of Availability for Interview On mutual convenience Looking for Positions like / Target Job Marketing Head in Adjacent Industry with opportunity to lead business India and overseas markets based out of India